Build Your Beverage Empire

Author : Jorge S. Olson,Carlos Lopez
Publisher : Jorge Olson
Page : 266 pages
File Size : 43,6 Mb
Release : 2009-02
Category : Beverage industry
ISBN : 9780982142516

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Build Your Beverage Empire by Jorge S. Olson,Carlos Lopez Pdf

Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.

Author : Jorge Olson
Publisher : Unknown
Page : 0 pages
File Size : 46,9 Mb
Release : 2023
Category : Business & Economics
ISBN : 1945196130

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Build Your Beverage Empire - Third Edition by Jorge Olson Pdf

Build Your Beverage Empire is a step-by-step guide teaching you how to develop and brand your beverage, reach your perfect target market, and sell your product through wholesalers, distributors, and stores.

Author : Jorge Olson
Publisher : Unknown
Page : 0 pages
File Size : 40,7 Mb
Release : 2022-07-14
Category : Electronic
ISBN : 1945196149

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Build Your Beverage Empire - Third Edition by Jorge Olson Pdf

Get Funding for Your Beverage Company, Develop a Winning Business Model with Formulation, Marketing, Sales, and Distribution.Post-COVID Beverage Business Modeling. Covid changed the entire supply chain for the beverage industry alongside beverage sales and distribution. This is not only amazing for consumers ordering beverages online, but it's great for entrepreneurs, as they can now sell directly to their perfect customer and drop-ship to their home. You will see the blueprint and step-by-step guide on how to develop and sell beverages. You will also discover cutting-edge ideas and techniques to disrupt the beverage industry and separate yourself from the competition. In this, the third edition of the book, Jorge Olson decided to re-write the entire text, not only updating it but expanding it to cover more material on online marketing, Amazon sales, much more detail on beverage development and formulation, and special details on beverage business modeling and creating your business plan to get funding. Tackle the most common beverage industry topics: 1- Beverage Development 2- Beverage Marketing 3- Beverage Distribution 4- Beverage Formulation 5- Beverage Packaging 6- Beverage Sales 7- Beverage Distribution 8- Beverage Business Funding 9- Beverage Online Marketing. While writing the book, Jorge Olson took two of his companies public, including funding, getting investors, and developing and manufacturing hundreds of beverages and nutritional supplements per year. All this knowledge and information also found its way into the book, helping new beverage entrepreneurs navigate the business model for sales and distribution they should use and alternatives for funding their drink company. What's New in The Third Edition? 1- How to use social media to grow your beverage 2- Sell online, including your store, social media, and Amazon 3- Beverage development and contract manufacturing 4- Small batch white label and private label beverage production 5- Post-COVID opportunities and how to take advantage of them. When you build your new business or want to scale your existing beverage empire, you'll need several things: a blueprint, a team, and daily instructions for funding, scaling, selling to convenience stores, distributors, mass retail, natural channels, or brokers.

Author : Jorge Olson,Carlos Lopez
Publisher : Unknown
Page : 296 pages
File Size : 40,8 Mb
Release : 2018-04-06
Category : Business & Economics
ISBN : 1945196092

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Build Your Beverage Empire by Jorge Olson,Carlos Lopez Pdf

Are You Ready to Disrupt the Beverage Industry? This is the new and improved edition of the beverage industry book "Build Your Beverage Empire" that became a standard for new and veteran beverage executives. This second edition is completely changed and contains never shown before marketing techniques to reach consumers, wholesalers, distributors and retailers that you can use to completely disrupt the beverage industry.Tackle the most common beverage industry topics:*Beverage Development*Beverage Marketing*Beverage Distribution*Beverage Formulation*Beverage Packaging*Beverage Sales*Beverage DistributionThe second edition of the book is still aimed at new beverage industry entrepreneurs, however it also incorporates new and innovative branding and beverage marketing strategies that even the most veteran beverage executives will appreciate.The book is divided into three major parts. *Part One goes over the beverage industry and gives you the CEO overview so you can quickly cut your learning curve. *Part Two is a step-by-step guide on beverage development*Part Three is dedicated to beverage marketing, sales and distribution The book focuses on development and growth of beverage companies. You'll discover all the standards companies like Coca-Cola, Budweiser, Red-Bull and other companies follow for their beverage sales and distribution as well as new never seen strategies that allow the new beverage comer to compete in the marketplace filled with Fortune companies. Some of the strategies you'll learn from the book are:*Beverage development on a bootstrap budget*The "real cost" of beverage development and production*The top mistakes made by new beverage entrepreneurs that cost them over $200,000 - and how to avoid them*Don't compete with the big boys on their turf. How to disrupt the beverage industry with new beverage marketing strategies.*Why beverage distributors will not return your call and how to grow without themAuthors are Jorge S. Olson and Carlos Lopez. Beverage Industry experts and serial entrepreneurs that have developed more than 1,000 consumer packaged goods and worked in over 100 beverage projects.

Author : Douglas Raggio
Publisher : BenBella Books
Page : 182 pages
File Size : 45,7 Mb
Release : 2022-03-01
Category : Business & Economics
ISBN : 9781637740002

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So You Wanna: Start a Food or Beverage Business by Douglas Raggio Pdf

A pick-your-own-path guide to launching and sustaining a successful food or beverage business The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and he’s come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food or Beverage Business, he helps you think through the many decisions you’ll make along the road from idea to success—whether you see yourself building a following at your farmer’s market, partnering with a local restaurant, or launching the next Pepsi. This innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, you’ll make crucial decisions about the next step to take in growing a hypothetical business. You’ll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher. In this book, you’ll see the maze of choices and outcomes that go into: Coming up with an exciting, profitable new product Funding your start-up Conducting market research Pricing and producing to scale Establishing partnerships, promotions, and branding Deciding when to keep going—and when to fold By understanding the perils and pleasures of this fast-growing industry, you will be able to approach your own business with confidence, make the decisions that feel right to you, and avoid the most common pitfalls along the way.

Author : Jorge S. Olson
Publisher : Jorge Olson
Page : 226 pages
File Size : 53,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 9780982142509

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The Unselfish Guide to Self Promotion by Jorge S. Olson Pdf

Self Promotion is a universal emotional state. It started with self preservation in the age of the caveman and continues to this date. "The Unselfish Guide to Self Promotion" guides you to discover new ideas and strategies on how to promote yourself with an unselfish approach by helping others. Being unselfish will sell yourself, your ideas & your influence to your family, friends & in business. Be inspired by the new generation of self realization. Jorge Olson shows you how to be Happy, Healthy & Wealthy using Self-Promotion in a new way, a way that will catapult your confidence, sharpen your senses & make you view life with eyes of a child. From "Caveman Promotions" to "If sales were an art it would be painting by numbers" or "Leaders get calls," this is a must read for every business executive & leader. It will transform your attitude about sales, marketing & promotion. The book has 3 unique "acts." The first act teaches you the power of "Unselfish Self Promotion." The second act dives into self promotion & how to use it in life, society, & business. The third act is a hands-on self promotion & marketing strategy in web 2.0 and social media marketing, networking, & other immediate applicable tools.

Author : Erika Rappaport
Publisher : Princeton University Press
Page : 568 pages
File Size : 50,8 Mb
Release : 2019-03-05
Category : Cooking
ISBN : 9780691192703

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A Thirst for Empire by Erika Rappaport Pdf

"Tea has been one of the most popular commodities in the world. Over centuries, profits from its growth and sales funded wars and fueled colonization, and its cultivation brought about massive changes--in land use, labor systems, market practices, and social hierarchies--the effects of which are with us even today. A Thirst for Empire takes a vast and in-depth historical look at how men and women--through the tea industry in Europe, Asia, North America, and Africa--transformed global tastes and habits and in the process created our modern consumer society. As Erika Rappaport shows, between the seventeenth and twentieth centuries the boundaries of the tea industry and the British Empire overlapped but were never identical, and she highlights the economic, political, and cultural forces that enabled the British Empire to dominate--but never entirely control--the worldwide production, trade, and consumption of tea. Rappaport delves into how Europeans adopted, appropriated, and altered Chinese tea culture to build a widespread demand for tea in Britain and other global markets and a plantation-based economy in South Asia and Africa. Tea was among the earliest colonial industries in which merchants, planters, promoters, and retailers used imperial resources to pay for global advertising and political lobbying. The commercial model that tea inspired still exists and is vital for understanding how politics and publicity influence the international economy ..."--Jacket.

Author : Starr Hall,Chadd Rosenberg
Publisher : Entrepreneur Press
Page : 226 pages
File Size : 53,6 Mb
Release : 2009-08-12
Category : Computers
ISBN : 9781599183589

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Get Connected: The Social Networking Toolkit for Business by Starr Hall,Chadd Rosenberg Pdf

Covers the top 20 social network sites! Sign On to Social Networking! This is Why Keep in contact with current clients Reach millions of potential clients Share your business news Be a voice in your industry Manage your company reputation Communicate with employees and partners Build your client list Boost your bottom line Now, Learn How Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today's hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry-investing nothing more than minutes a day! Identify the best social-site matches for your business Brand your online profile using customizing features Develop content that increases your search engine exposure Practice proven techniques to engage and attract quality customers Use unique strategies to maintain and improve your company's reputation Incorporate social media marketing and advertising opportunities into future business plans Plus, gain social networking success tips, insights, and techniques from practicing small businesses. “Starr Hall is single handedly changing the world’s conversation around social networking. From her insightful observations about the nature of these online communities to her practical, easy-to-manage strategies on how to use social networks to grow your business and get more clients – nobody has their finger on the pulse of this marketing tool like Starr Hall. If you’re in business today, you simply must have this innovative guide to turning social media into one of your most lucrative marketing venues.” —Jane Deuber, Bestselling Author, Consultant and President of Profit Partners Consulting "Hall and sidekick Rosenberg get into the nuts and bolts here with a fine primer. Their no-nonsense approach serves to make the confusing array of choices a bit more comprehensible and actionable for clueless newbies. They review the sites, provide case studies and offer opinions. It's a very good approach and their book might be the perfect one for small businesses and practices that have limited resources and limitless ambitions." —Richard Pachter, "Get Marketing Help with New Social Media Books," The Sacramento Bee

Author : Tom Standage
Publisher : Bloomsbury Publishing USA
Page : 322 pages
File Size : 53,9 Mb
Release : 2009-05-26
Category : History
ISBN : 9780802718594

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A History of the World in 6 Glasses by Tom Standage Pdf

New York Times Bestseller * Soon to be a TV series starring Dan Aykroyd “There aren't many books this entertaining that also provide a cogent crash course in ancient, classical and modern history.” -Los Angeles Times Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the twenty-first century through each epoch's signature refreshment. As Standage persuasively argues, each drink is in fact a kind of technology, advancing culture and catalyzing the intricate interplay of different societies. After reading this enlightening book, you may never look at your favorite drink in quite the same way again.

Author : Nicola Twilley,Geoff Manaugh
Publisher : MCD
Page : 211 pages
File Size : 40,8 Mb
Release : 2021-07-20
Category : Social Science
ISBN : 9780374715335

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Until Proven Safe by Nicola Twilley,Geoff Manaugh Pdf

Geoff Manaugh and Nicola Twilley have been researching quarantine since long before the COVID-19 pandemic. With Until Proven Safe, they bring us a book as compelling as it is definitive, not only urgent reading for social-distanced times but also an up-to-the-minute investigation of the interplay of forces–––biological, political, technological––that shape our modern world. Quarantine is our most powerful response to uncertainty: it means waiting to see if something hidden inside us will be revealed. It is also one of our most dangerous, operating through an assumption of guilt. In quarantine, we are considered infectious until proven safe. Until Proven Safe tracks the history and future of quarantine around the globe, chasing the story of emergency isolation through time and space—from the crumbling lazarettos of the Mediterranean, built to contain the Black Death, to an experimental Ebola unit in London, and from the hallways of the CDC to closed-door simulations where pharmaceutical execs and epidemiologists prepare for the outbreak of a novel coronavirus. But the story of quarantine ranges far beyond the history of medical isolation. In Until Proven Safe, the authors tour a nuclear-waste isolation facility beneath the New Mexican desert, see plants stricken with a disease that threatens the world’s wheat supply, and meet NASA’s Planetary Protection Officer, tasked with saving Earth from extraterrestrial infections. They also introduce us to the corporate tech giants hoping to revolutionize quarantine through surveillance and algorithmic prediction. We live in a disorienting historical moment that can feel both unprecedented and inevitable; Until Proven Safe helps us make sense of our new reality through a thrillingly reported, thought-provoking exploration of the meaning of freedom, governance, and mutual responsibility.

Author : Costas Katsigris,Chris Thomas
Publisher : John Wiley & Sons
Page : 739 pages
File Size : 51,5 Mb
Release : 2012-06-05
Category : Cooking
ISBN : 9780470248454

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The Bar and Beverage Book by Costas Katsigris,Chris Thomas Pdf

The Bar and Beverage Book explains how to manage the beverage option of a restaurant, bar, hotel, country club—any place that serves beverages to customers. It provides readers with the history of the beverage industry and appreciation of wine, beer, and spirits; information on equipping, staffing, managing, and marketing a bar; and the purchase and mixology of beverages. New topics in this edition include changes to regulations regarding the service of alcohol, updated sanitation guidelines, updates to labor laws and the employment of staff, and how to make your operation more profitable. New trends in spirits, wine, and beer are also covered.

Author : Max Nelson
Publisher : Routledge
Page : 224 pages
File Size : 42,8 Mb
Release : 2005-02-25
Category : Business & Economics
ISBN : 9781134386727

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The Barbarian's Beverage by Max Nelson Pdf

There has been a very long and rich European beer-making tradition which developed independently of any traditions in the Middle East or Egypt. This text demonstrates the important technological as well as ideological contributions made by the Europeans to the history of beer.

Author : Reid Mitenbuler
Publisher : Penguin
Page : 320 pages
File Size : 53,9 Mb
Release : 2015-05-12
Category : Cooking
ISBN : 9780698145405

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Bourbon Empire by Reid Mitenbuler Pdf

How bourbon came to be, and why it’s experiencing such a revival today Unraveling the many myths and misconceptions surrounding America’s most iconic spirit, Bourbon Empire traces a history that spans frontier rebellion, Gilded Age corruption, and the magic of Madison Avenue. Whiskey has profoundly influenced America’s political, economic, and cultural destiny, just as those same factors have inspired the evolution and unique flavor of the whiskey itself. Taking readers behind the curtain of an enchanting—and sometimes exasperating—industry, the work of writer Reid Mitenbuler crackles with attitude and commentary about taste, choice, and history. Few products better embody the United States, or American business, than bourbon. A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both bourbon and the people who make it.

Author : Dr Arthur Shapiro
Publisher : Unknown
Page : 128 pages
File Size : 54,6 Mb
Release : 2016-12-14
Category : Electronic
ISBN : 0997618108

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Inside the Bottle by Dr Arthur Shapiro Pdf

Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry's leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro's experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It's about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It's about how a successful industry has evolved and been fashioned.

Author : Steve Raye
Publisher : Unknown
Page : 128 pages
File Size : 48,7 Mb
Release : 2018
Category : Business & Economics
ISBN : 8884290953

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How to Get U.S. Market-ready: Wines and Spirits by Steve Raye Pdf