Building Interactive Entertainment And E Commerce Content For Microsoft Tv

Author : Peter J. Krebs,Charlie Kindschi,Julie Hammerquist
Publisher : Unknown
Page : 452 pages
File Size : 41,5 Mb
Release : 2000
Category : Computers
ISBN : UOM:39015050190720

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Building Interactive Entertainment and E-commerce Content for Microsoft TV by Peter J. Krebs,Charlie Kindschi,Julie Hammerquist Pdf

With easy-to-follow tutorials, ready-to-use HTML templates, and loads of working samples, this book meets the needs of both segments in a burgeoning market -- Web developers proficient with HTML but not with television production, and television professionals needing to better understand, envision, and initiate enhanced TV projects. "Interactive TV in Action" describes a variety of design techniques and methods to readily adapt existing broadcast and Web material for interactive television and WebTV "RM". By using Microsoft's WebTV Plus and Web TV for Microsoft "RM" Windows "RM" 98 technologies, and following design standards outlined by the Advanced Television Enhancement Forum Specification (ATVEF), readers learn how to integrate HTML content into television to transform traditionally passive TV viewing into a richer, more engaging, self-directed experience.

Author : Mark Gawlinski
Publisher : Taylor & Francis
Page : 285 pages
File Size : 52,6 Mb
Release : 2013-01-25
Category : Performing Arts
ISBN : 9781136054419

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Interactive Television Production by Mark Gawlinski Pdf

Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design. The accompanying web site www.InteractiveTelevisionProduction.com contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book.

Author : Microsoft Corporation
Publisher : Unknown
Page : 1222 pages
File Size : 47,6 Mb
Release : 2001
Category : Computers
ISBN : PSU:000045337475

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Microsoft SQL Server 2000 Resource Kit by Microsoft Corporation Pdf

Microsoft SQL Server 2000 is the high-end, mission-critical relational database management system for rapidly building the next generation of scalable e-commerce, line-of-business, and data-warehousing solutions. "Microsoft SQL Server 2000 Resource Kit" gives database administrators and other IT professionals the definitive technical information and tools they need to deploy, manage, and maintain SQL Server 2000. Delivered direct from the Microsoft SQL Server 2000 product team and Microsoft Consulting Services, it includes special information about core functionality and new features of the product, plus a CD-ROM packed with unique tools and utilities to simplify SQL Server management. It also covers vital topics such as security, clustering and scalability, and Extensible Markup Language (XML). This powerhouse reference is an essential resource for every database administrator who seeks maximum performance from SQL Server 2000.

Author : Anonim
Publisher : Unknown
Page : 380 pages
File Size : 54,6 Mb
Release : 2001
Category : Audio-visual library service
ISBN : UCAL:B5095111

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Multimedia Information & Technology by Anonim Pdf

Author : Anonim
Publisher : Unknown
Page : 324 pages
File Size : 47,7 Mb
Release : 2007
Category : Education
ISBN : STANFORD:36105131035169

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JORELGS by Anonim Pdf

Author : United States. Federal Communications Commission
Publisher : Unknown
Page : 752 pages
File Size : 41,7 Mb
Release : 2001
Category : Telecommunication
ISBN : MSU:31293025952262

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FCC Record by United States. Federal Communications Commission Pdf

Author : Anne Hart
Publisher : iUniverse
Page : 657 pages
File Size : 44,5 Mb
Release : 2001-08-20
Category : Performing Arts
ISBN : 9781532000553

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The Writer's Bible by Anne Hart Pdf

The Writer's Bible is a popular textbook, guide, and mentor to fiction, entertainment, and nonfiction writers in the new and print media. The book helps writers write their business plan as well as acquire skills. It's a career planning and writing-skills textbook and a popular book for authors headed for print-on-demand and traditional publishers as well as the electronic media. If you write fiction, nonfiction, drama, learning materials, multimedia, and digital media or for the Internet, you'll find the information in this book useful and timely. Here's how to be your own manuscript doctor and mentor, plan your writing career, acquire the skills to turn your writing into salable work, and acquire knowledge of how print-on-demand publishing works compared to traditional publishing, whether you write for the Internet and the new media (digital media) or for traditional publishing companies or yourself. Plan your writing career and get the skills you'll need to move ahead in the current atmosphere of the literary arena and the world of information dissemination and re-packaging. Every writer needs a Bible and role models as well as a map to navigate places that buy author's works.

Author : Sylvia M. Chan-Olmsted
Publisher : Routledge
Page : 257 pages
File Size : 50,9 Mb
Release : 2006-08-15
Category : Business & Economics
ISBN : 9781135617141

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Competitive Strategy for Media Firms by Sylvia M. Chan-Olmsted Pdf

Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

Author : Robert K. Logan
Publisher : Peter Lang
Page : 418 pages
File Size : 42,9 Mb
Release : 2010
Category : Mass media
ISBN : 1433111268

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Understanding New Media by Robert K. Logan Pdf

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.

Author : Amanda C. Brock,Rafi Azim-Khan
Publisher : Spiramus Press Ltd
Page : 379 pages
File Size : 45,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781904905875

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E-business by Amanda C. Brock,Rafi Azim-Khan Pdf

This is an easy-to-read, jargon-busting guide to the legal issues affecting online business. The use of bullet points and checklists provide useful aide memoirs, while the sample clauses and contracts are invaluable. The book deals with the E-Commerce Regulations (EC Directive) 2002, and the Privacy and Electronic Communications (EC Directive) Regulations 2003. It explains how these affect on-line trading and marketing. Offering practical advice on how to manage e-business issues, the book also explains various contractual relationships which directors and managers will be asked to enter into. The authors provide useful pointers on negotiation and the practical analysis of contract issues including web site design and build, hosting content, linking, outsourcing and other third party relationships.

Author : Edward M. Schwalb
Publisher : Prentice Hall Professional
Page : 760 pages
File Size : 40,5 Mb
Release : 2004
Category : Design
ISBN : 0131003127

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ITV Handbook by Edward M. Schwalb Pdf

The proposed book will present key iTV issues, technology solutions and standards assembled from those technologies. Readers of the book will gain an understanding of the various iTV concepts and the relationships between them. In addition to the general discussions, each chapter will contain specific details so as to serve as a starting point for readers who want to become experts in a specific field.

Author : John Geirland,Eva Sonesh Kedar
Publisher : Arcade Publishing
Page : 298 pages
File Size : 48,7 Mb
Release : 1999
Category : Business & Economics
ISBN : 1559704837

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Digital Babylon by John Geirland,Eva Sonesh Kedar Pdf

As "Soul of a New Machine" did for the nascent digital age, "Digital Babylon" weaves the emerging future of digital entertainment into a compelling personal narrative that illuminates the successes, failures, and uncertainty about the industry's future.

Author : Anonim
Publisher : Unknown
Page : 1520 pages
File Size : 40,9 Mb
Release : 2003
Category : Books
ISBN : UVA:X004667564

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Book Review Index by Anonim Pdf

Vols. 8-10 of the 1965-1984 master cumulation constitute a title index.

Author : Alan Albarran,Bozena Mierzejewska,Jaemin Jung
Publisher : Routledge
Page : 747 pages
File Size : 50,9 Mb
Release : 2006-04-21
Category : Business & Economics
ISBN : 9781135611675

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Handbook of Media Management and Economics by Alan Albarran,Bozena Mierzejewska,Jaemin Jung Pdf

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Author : Lee Mcguigan
Publisher : MIT Press
Page : 349 pages
File Size : 47,5 Mb
Release : 2023-07-18
Category : Technology & Engineering
ISBN : 9780262374231

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Selling the American People by Lee Mcguigan Pdf

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism. To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.