Handbook Of Media Management And Economics

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Handbook of Media Management and Economics

Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth
Handbook of Media Management and Economics Book PDF

Author : Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth
Publisher : Routledge
Page : 746 pages
File Size : 41,7 Mb
Release : 2006-04-21
Category : Business & Economics
ISBN : 9781135611682

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Handbook of Media Management and Economics by Alan Albarran,Bozena Mierzejewska,Sylvia M. Chan-Olmsted,Jaemin Jung,Michael O. Wirth Pdf

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Handbook of Social Media Management

Mike Friedrichsen,Wolfgang Mühl-Benninghaus
Handbook of Social Media Management Book PDF

Author : Mike Friedrichsen,Wolfgang Mühl-Benninghaus
Publisher : Springer Science & Business Media
Page : 880 pages
File Size : 51,6 Mb
Release : 2013-05-28
Category : Business & Economics
ISBN : 9783642288975

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Handbook of Social Media Management by Mike Friedrichsen,Wolfgang Mühl-Benninghaus Pdf

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Media Economics and Management

SATHYA PRAKASH. CHITRAPU ELAVARTHI (SUNITHA.),Sunitha Chitrapu
Media Economics and Management Book PDF

Author : SATHYA PRAKASH. CHITRAPU ELAVARTHI (SUNITHA.),Sunitha Chitrapu
Publisher : Routledge Chapman & Hall
Page : 168 pages
File Size : 48,9 Mb
Release : 2021-09-28
Category : Electronic
ISBN : 113850596X

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Media Economics and Management by SATHYA PRAKASH. CHITRAPU ELAVARTHI (SUNITHA.),Sunitha Chitrapu Pdf

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behavior, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film, and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and is marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalizing the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy, sociology as well as for professionals in media industries.

Media Economics and Management

Elavarthi Sathya Prakash,Sunitha Chitrapu
Media Economics and Management Book PDF

Author : Elavarthi Sathya Prakash,Sunitha Chitrapu
Publisher : Routledge India
Page : 0 pages
File Size : 54,6 Mb
Release : 2021-09-27
Category : Business & Economics
ISBN : 1003199216

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Media Economics and Management by Elavarthi Sathya Prakash,Sunitha Chitrapu Pdf

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.

Electronic Media Management

Peter K. Pringle,Michael F. Starr,William E. McCavitt
Electronic Media Management Book PDF

Author : Peter K. Pringle,Michael F. Starr,William E. McCavitt
Publisher : Unknown
Page : 450 pages
File Size : 42,8 Mb
Release : 1995
Category : Business & Economics
ISBN : IND:30000042620975

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Electronic Media Management by Peter K. Pringle,Michael F. Starr,William E. McCavitt Pdf

This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.

The Handbook of Organizational Economics

Robert S. Gibbons,John Roberts
The Handbook of Organizational Economics Book PDF

Author : Robert S. Gibbons,John Roberts
Publisher : Princeton University Press
Page : 1248 pages
File Size : 53,7 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780691132792

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The Handbook of Organizational Economics by Robert S. Gibbons,John Roberts Pdf

(E-book available via MyiLibrary) In even the most market-oriented economies, most economic transactions occur not in markets but inside managed organizations, particularly business firms. Organizational economics seeks to understand the nature and workings of such organizations and their impact on economic performance. The Handbook of Organizational Economics surveys the major theories, evidence, and methods used in the field. It displays the breadth of topics in organizational economics, including the roles of individuals and groups in organizations, organizational structures and processes, the boundaries of the firm, contracts between and within firms, and more.

Audience Economics

Philip M. Napoli
Audience Economics Book PDF

Author : Philip M. Napoli
Publisher : Columbia University Press
Page : 254 pages
File Size : 45,8 Mb
Release : 2003
Category : Business & Economics
ISBN : 0231126522

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Audience Economics by Philip M. Napoli Pdf

Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

Handbook of Media Economics

Simon P. Anderson,Joel Waldfogel,David Stromberg
Handbook of Media Economics Book PDF

Author : Simon P. Anderson,Joel Waldfogel,David Stromberg
Publisher : North Holland
Page : 0 pages
File Size : 51,7 Mb
Release : 2016-01-28
Category : Business & Economics
ISBN : 0444636919

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Handbook of Media Economics by Simon P. Anderson,Joel Waldfogel,David Stromberg Pdf

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

The Handbook of Global Media and Communication Policy

Robin Mansell,Marc Raboy
The Handbook of Global Media and Communication Policy Book PDF

Author : Robin Mansell,Marc Raboy
Publisher : John Wiley & Sons
Page : 612 pages
File Size : 41,7 Mb
Release : 2014-03-03
Category : Social Science
ISBN : 9781118799451

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The Handbook of Global Media and Communication Policy by Robin Mansell,Marc Raboy Pdf

The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences. Provides the most up to date and comprehensive collection of essays from top scholars in the field Includes contributions from western and eastern Europe, North and Central America, Africa and Asia Offers new conceptual frameworks and new methodologies for mapping the contours of emergent global media and communication policy Draws on theory and empirical research to offer multiple perspectives on the local, national, regional and global forums in which policy debate occurs

Handbook of Sports and Media

Arthur A. Raney,Jennings Bryant
Handbook of Sports and Media Book PDF

Author : Arthur A. Raney,Jennings Bryant
Publisher : Routledge
Page : 756 pages
File Size : 43,6 Mb
Release : 2009-03-04
Category : Language Arts & Disciplines
ISBN : 9781135257347

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Handbook of Sports and Media by Arthur A. Raney,Jennings Bryant Pdf

This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.

The Media Economy

Alan B. Albarran
The Media Economy Book PDF

Author : Alan B. Albarran
Publisher : Taylor & Francis
Page : 204 pages
File Size : 46,6 Mb
Release : 2023-11-30
Category : Business & Economics
ISBN : 9781000997781

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The Media Economy by Alan B. Albarran Pdf

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of Covid-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.

Handbook of Media Economics, vol 1A

Simon P. Anderson,Joel Waldfogel,David Stromberg
Handbook of Media Economics vol 1A Book PDF

Author : Simon P. Anderson,Joel Waldfogel,David Stromberg
Publisher : Elsevier
Page : 562 pages
File Size : 55,7 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9780444627247

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Handbook of Media Economics, vol 1A by Simon P. Anderson,Joel Waldfogel,David Stromberg Pdf

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

Handbook of Media Management and Economics

Alan Albarran,Bozena Mierzejewska,Jaemin Jung
Handbook of Media Management and Economics Book PDF

Author : Alan Albarran,Bozena Mierzejewska,Jaemin Jung
Publisher : Routledge
Page : 476 pages
File Size : 55,5 Mb
Release : 2018-04-27
Category : Business & Economics
ISBN : 9781351747530

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Handbook of Media Management and Economics by Alan Albarran,Bozena Mierzejewska,Jaemin Jung Pdf

Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Handbook of Media Management and Economics

Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth
Handbook of Media Management and Economics Book PDF

Author : Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth
Publisher : Psychology Press
Page : 747 pages
File Size : 54,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780805850031

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Handbook of Media Management and Economics by Alan B. Albarran,Sylvia M. Chan-Olmsted,Michael O. Wirth Pdf

This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.

Telecommunications Management

Richard Gershon
Telecommunications Management Book PDF

Author : Richard Gershon
Publisher : Routledge
Page : 381 pages
File Size : 54,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 9781135677275

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Telecommunications Management by Richard Gershon Pdf

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.