Business On A Mission

Author : Andy Last
Publisher : Routledge
Page : 138 pages
File Size : 40,6 Mb
Release : 2017-09-08
Category : Business & Economics
ISBN : 9781351285186

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Business on a Mission by Andy Last Pdf

Bronze winner of the AXIOM Business Book Award in the category of Philanthropy, Non-Profit, Sustainability. Please see: http://www.axiomawards.com/77/award-winners/2017-winners This easy-to-read and engaging book is the perfect introduction to how to build a sustainable brand for your organization. Intended as a roadmap that can be readily applied by busy managers and practitioners, the book includes interviews with business leaders, including Paul Polman of Unilever, Adam Elman of Marks & Spencer, and Jonas Prising of ManpowerGroup to provide insight into best practice and clear guidance for implementation. Throughout, the book avoids jargon and theorizing to ensure readability. Business on a Mission is based on more than a decade working with some of the first businesses to develop social missions and shows the foundations behind their success. It looks at how businesses can profit from working hand in hand with society and identifies a model for success. The book demonstrates how businesses can go from hiding behind "social shields" to picking up "social swords" and presents the six criteria to look for in assessing a social mission. It also focuses on how good communications can build trust and bring about positive change; and it provides clear ways to engage employees and improve productivity as well as "rules" for communicating social missions externally. This optimistic book explains the benefits of partnerships in the sustainable development agenda, particularly between businesses and NGOs. The book features guidelines for avoiding dysfunctional partnerships, and presents interviews with Marc Van Ameringen, Executive Director of GAIN (Global Alliance for Improved Nutrition) 2005 to 2016, and Myriam Sidibe, Social Mission Director for Africa, Unilever, on how things can be managed to the benefit of both partners. .

Author : Myriam Sidibe
Publisher : Routledge
Page : 297 pages
File Size : 40,9 Mb
Release : 2020-05-10
Category : Business & Economics
ISBN : 9781000069235

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Brands on a Mission by Myriam Sidibe Pdf

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.

Author : C. Neal Johnson
Publisher : InterVarsity Press
Page : 529 pages
File Size : 54,9 Mb
Release : 2011-10-10
Category : Religion
ISBN : 9780830869473

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Business as Mission by C. Neal Johnson Pdf

Business as mission (BAM) is a mission strategy whose time has come. As global economics become increasingly interconnected, Christian business people and entrepreneurs have unanticipated opportunities to build kingdom-strategic business ventures. But Christian companies and business leaders do not automatically accomplish missional purposes. BAM requires mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone. C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation. Drawing on a wide variety of BAM models, Johnson works through details of both mission and business realities, with an eye to such issues as management, sustainability and accountability. Business as mission is a movement with enormous potential. This book breaks new ground in how faith and work intersect and are lived out in crosscultural contexts, where job creation and community transformation go hand in hand. Come, participate in what may well be one of the most strategic mission paradigms of the 21st century.

Author : Michael Hayman,Nick Giles
Publisher : Penguin UK
Page : 260 pages
File Size : 54,5 Mb
Release : 2015-07-02
Category : Business & Economics
ISBN : 9780241970799

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Mission by Michael Hayman,Nick Giles Pdf

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.

Author : Jeffrey Abrahams
Publisher : Unknown
Page : 486 pages
File Size : 51,5 Mb
Release : 1999
Category : Business & Economics
ISBN : 1580081320

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The Mission Statement Book by Jeffrey Abrahams Pdf

In this revised edition of The Mission Statement Book, author Jeffrey Abrahams, offers an updated, comprehensive selection of corporate mission statements along with everything you need to know to create a statement that's just right for your organization.

Author : Doug Seebeck,Timothy Stoner
Publisher : Faith Alive Christian Resources
Page : 190 pages
File Size : 40,6 Mb
Release : 2009-01-01
Category : Religion
ISBN : 1592555004

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My Business, My Mission by Doug Seebeck,Timothy Stoner Pdf

Author : Seth Goldman,Barry Nalebuff
Publisher : Crown Currency
Page : 285 pages
File Size : 40,7 Mb
Release : 2013-09-03
Category : Business & Economics
ISBN : 9780770437503

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Mission in a Bottle by Seth Goldman,Barry Nalebuff Pdf

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Author : Donald Miller
Publisher : HarperCollins Leadership
Page : 240 pages
File Size : 50,9 Mb
Release : 2021-01-19
Category : Business & Economics
ISBN : 9781400203826

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Business Made Simple by Donald Miller Pdf

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

Author : Gea Gort
Publisher : Hendrickson Publishers
Page : 256 pages
File Size : 45,8 Mb
Release : 2018-04-18
Category : Religion
ISBN : 9781683072034

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BAM Global Movement by Gea Gort Pdf

Business as Mission (BAM) is a growing global movement. Christians active in the arena of business, charity and ministry are on a journey to integrate business with holistic mission. But what exactly is BAM? In this book, Gea Gort and Mats Tunehag explain the BAM concept through theory and theology, with stories to show what it looks like in real life. The authors explain that Business as Mission is an expression of a much broader movement. Ideas regarding mission, church, and charity are shifting, and growing number of Christians are aiming for a missional way of living out the whole incarnated gospel in their daily lives where they work and live. The inspiring stories of thirty practitioners active on all continents provide insight into how the gospel can be shared in innovative and practical ways in challenging settings: in developing nations, secularized Western cities, or even closed countries. This book will not only capture your mind and heart as you learn about Business as Mission in theory and praxis, but it will also give you a broad overview of this remarkable movement. This book provides insight into this global movement and is of interest for a broad range of people: pioneers, early adapters and leaders within church, missionaries, and business leaders, as well as for Bible schools and universities. Dr. Gea Gort, a trained journalist, studied Transformational Leadership in the Global Urban Context at Bakke Graduate University in Seattle, where she serves as adjunct faculty and regional board member. She is passionate about innovative mission in an urban and global context. In her hometown of Rotterdam (Holland), she initiated City Prayer, directed a Christian leaders network, and advised the government on multicultural affairs. Gea has authored several books in Dutch and in English. Mats Tunehag is a speaker, writer, and consultant from Sweden. For over twenty years, he has focused on developing the Business as Mission (BAM) concept as well as national, regional, and global strategic alliances of people and BAM initiatives. A global lecturer, he is also a BAM senior leader in the Lausanne Movement and the World Evangelical Alliance.

Author : John Doerr
Publisher : Penguin
Page : 322 pages
File Size : 54,6 Mb
Release : 2018-04-24
Category : Business & Economics
ISBN : 9780525536239

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Measure What Matters by John Doerr Pdf

#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Author : Joey Brannon
Publisher : Unknown
Page : 0 pages
File Size : 42,7 Mb
Release : 2019-05-21
Category : Business & Economics
ISBN : 1599329220

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Grow with Purpose by Joey Brannon Pdf

A Successful Business Is One On A Mission IN A WORLD filled with uncertainties, tough judgment calls, and unclear business documents and financial statements, many small business owners struggle with growing their company. In Joey Brannon's Grow with Purpose: Building a Mission-Driven Business, he draws upon his experience as a CPA and business consultant to share notable case studies of real clients with real problems to help you learn from their triumphs and mistakes. Written for small business owners, Grow with Purpose is divided into three parts to help you easily learn how you can grow your company: 1. Finding your purpose 2. Maintaining the business 3. Growing with purpose Beginning with identifying your VVWM Core (Values, Vision, Why, and Mission), the advice in this book will help you build a strong foundation that can support and foster success well into the future. Joey wants to make a difference one small business at a time. It's time to get started with yours.

Author : Jeffrey Abrahams
Publisher : Unknown
Page : 162 pages
File Size : 52,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 9781580087612

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101 Mission Statements from Top Companies by Jeffrey Abrahams Pdf

A streamlined best-of version with statements from the most successful businesses and recognizable brands in America. Includes a step-by-step guide to developing unique, enduring positioning statements.

Author : Marc J. Lane
Publisher : John Wiley & Sons
Page : 295 pages
File Size : 50,9 Mb
Release : 2015-01-20
Category : Business & Economics
ISBN : 9781118336052

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The Mission-Driven Venture by Marc J. Lane Pdf

Practical guidance to maximize financial results while driving positive social change The Mission-Driven Venture provides actionable guidance for leveraging the power of the marketplace to solve the world's most vexing social problems. Written by attorney and financial advisor Marc J. Lane, a renowned thought leader and expert on entrepreneurship, social enterprises, impact investing and entrepreneurial finance, this book reaches the full spectrum of interests represented at the intersection of business and social change. Whether a social entrepreneur, impact investor, socially conscious individual, or a nonprofit or foundation leader, any reader committed to social innovation can benefit from this practical roadmap to the rapidly developing arena of social enterprise. Through real-world accounts of the journeys and successes of mission-driven ventures, Lane effectively illustrates the transformative potential of social enterprise, inspiring the reader to be an agent of change. Among the many tools offered through The Mission-Driven Venture, readers will: Find functional guidance to move from idea to reality with a step-by-step guide to designing and implementing a successful mission-driven venture Assess the benefits and challenges of the business models and entity choices available to the social entrepreneur Examine the entrepreneurial linkages between nonprofits and for-profits Recognize governance issues that can arise when mission and profit objectives clash, and discover tools for managing them Explore evolving trends and developments in financing social enterprise Discover methods and tools for measuring and reporting social impact Develop an effective strategy for achieving both financial success and meaningful social impact

Author : Ari Weinzweig
Publisher : Hyperion
Page : 125 pages
File Size : 47,8 Mb
Release : 2012-06-26
Category : Business & Economics
ISBN : 9781401305079

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Zingerman's Guide to Giving Great Service by Ari Weinzweig Pdf

Entrepreneurial phenomenon Ari Weinzweig, co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer service. Zingerman's in Ann Arbor, Michigan, is a beloved deli with some of the most loyal clientele around. It has been praised for its products and service in media outlets far and wide, including the New York Times, Men's Journal, Inc. Magazine, Esquire, Atlantic Monthly, USA Today, and Fast Company. And what started out as a small deli has grown to a flourishing restaurant, catering service, bakery, mail-order operation, creamery, and training business. Booming business and loyal customers are proof enough that the Zingerman's team knows a thing or two about customer service. Now in Zingerman's Guide to Giving Great Service, co-founder Ari Weinzweig shares the unique Zingerman method of treating customers, giving the reader step-by-step instructions on what to teach staff, how to train them, how to implement the training, how to measure their success, and finally, how to reward performance. Some of Zingerman's time-tested principles: Customers who get a great product but poor service won't be as loyal as those who are disappointed with a product but get great service. You'll get more complaints if people believe you care enough to listen to them. And that's a good thing. Employees who are rewarded, respected, and well cared for treat customers the same way.

Author : Stuart Rice
Publisher : Unknown
Page : 54 pages
File Size : 44,7 Mb
Release : 2020-04-16
Category : Electronic
ISBN : 9798637621620

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Your Simple Guide To Creating Mission, Vision & Value Statements by Stuart Rice Pdf

Are you starting a business, taking over a business, or just need to give your business more direction?This very simple guide will show you how to write a mission statement, how to write a vision statement, how to write a value statement.Additionally, this guide will help you understand what mission, vision, and values statements are and why they are so important.The best part? You will get through this book in about an hour and feel great about what you created!- If you are an entrepreneur, mission statements will help define what you do.- If you are a small business, vision statements will help establish your short or long-term goals.- If you have a company, value statements help direct your employees to make better decisions.If you need to create these statements and do not want to pay exorbitant fees to marketing companies or spend hours and hours of research, let this self-driven, easy-to-follow, and fun-to-use guide get you where you need to be!