Campaign Craft

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Campaign Craft

Daniel M. Shea,Michael John Burton
Campaign Craft Book PDF

Author : Daniel M. Shea,Michael John Burton
Publisher : Praeger
Page : 260 pages
File Size : 53,9 Mb
Release : 2006
Category : Political Science
ISBN : UOM:39015066414510

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Campaign Craft by Daniel M. Shea,Michael John Burton Pdf

Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.

Campaign Craft

Michael J. Burton,William J. Miller,Daniel M. Shea
Campaign Craft Book PDF

Author : Michael J. Burton,William J. Miller,Daniel M. Shea
Publisher : Bloomsbury Publishing USA
Page : 344 pages
File Size : 53,5 Mb
Release : 2015-06-23
Category : Political Science
ISBN : 9798216057574

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Campaign Craft by Michael J. Burton,William J. Miller,Daniel M. Shea Pdf

The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.

Campaign Mode

Michael John Burton,Daniel M. Shea
Campaign Mode Book PDF

Author : Michael John Burton,Daniel M. Shea
Publisher : Rowman & Littlefield
Page : 200 pages
File Size : 42,6 Mb
Release : 2003
Category : Political Science
ISBN : 0742501418

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Campaign Mode by Michael John Burton,Daniel M. Shea Pdf

The pressures of contemporary electioneering force political professionals into "campaign mode"--a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rules of electoral strategy and how to read the political terrain. Campaign Mode examines the strategic histories of five successful congressional candidates--Ohio's Ted Strickland, Georgia's Bob Barr, California's Loretta Sanchez, Tennessee's Harold Ford, Jr., and Pennsylvania's Rick Santorum. The authors--both of whom have advised major political figures--combine original interviews, survey data, historical investigation, and first-hand observation of the candidates to reveal the inner workings of electoral politics. They demonstrate that campaigns do matter and show readers how to think like political professionals.

Campaign Craft

Daniel M. Shea,Michael John Burton
Campaign Craft Book PDF

Author : Daniel M. Shea,Michael John Burton
Publisher : Greenwood
Page : 264 pages
File Size : 45,7 Mb
Release : 2001
Category : Political Science
ISBN : UVA:X004524612

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Campaign Craft by Daniel M. Shea,Michael John Burton Pdf

A comprehensive guide to and analysis of modern political campaign communication.

Political Campaign Communication

Judith S. Trent,Robert V. Friedenberg,Robert E. Denton Jr.
Political Campaign Communication Book PDF

Author : Judith S. Trent,Robert V. Friedenberg,Robert E. Denton Jr.
Publisher : Rowman & Littlefield
Page : 397 pages
File Size : 52,7 Mb
Release : 2015-11-19
Category : Language Arts & Disciplines
ISBN : 9781442243354

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Political Campaign Communication by Judith S. Trent,Robert V. Friedenberg,Robert E. Denton Jr. Pdf

The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: incorporate examples from all levels—local, statewide, and national—to illustrate the communicative choices confronted in contemporary political campaigns, discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite—an insightful, thoroughly researched, and reader-friendly text.

Political Campaign Communication

Robert E. Denton, Jr.,Judith S. Trent,Robert V. Friedenberg
Political Campaign Communication Book PDF

Author : Robert E. Denton, Jr.,Judith S. Trent,Robert V. Friedenberg
Publisher : Rowman & Littlefield
Page : 416 pages
File Size : 41,5 Mb
Release : 2019-07-19
Category : Language Arts & Disciplines
ISBN : 9781538112618

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Political Campaign Communication by Robert E. Denton, Jr.,Judith S. Trent,Robert V. Friedenberg Pdf

Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America’s electoral history.

High-tech Grass Roots

J. Cherie Strachan
High tech Grass Roots Book PDF

Author : J. Cherie Strachan
Publisher : Rowman & Littlefield
Page : 156 pages
File Size : 43,5 Mb
Release : 2003
Category : Political Science
ISBN : 0742517667

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High-tech Grass Roots by J. Cherie Strachan Pdf

Election campaigns in small and mid-sized electoral districts have been run from the grass roots from the beginning of the republic. Yard signs, door-to-door canvassing, and soap-box oratory have characterized state and local elections for years, and many predict their persistence into the 21st century. This book looks at new trends in small-town politics, tracking the infiltration of sophisticated communications technology, the use of political consultants, and the increase in fundraising and campaign expenditures. Original surveys, interviews, and in-depth case studies lead the author to conclude that the new tactics are with us to stay, but that their potentially negative effects--rising campaign budgets and diminished citizen participation--may be mitigated by creative approaches to reform. Visit our website for sample chapters!

Hired to Fight, Hired to Win

Dennis W. Johnson
Hired to Fight Hired to Win Book PDF

Author : Dennis W. Johnson
Publisher : Routledge
Page : 296 pages
File Size : 49,9 Mb
Release : 2015-06-26
Category : Political Science
ISBN : 9781317553281

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Hired to Fight, Hired to Win by Dennis W. Johnson Pdf

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.

Campaign Warriors

James A. Thurber,Candice J. Nelson
Campaign Warriors Book PDF

Author : James A. Thurber,Candice J. Nelson
Publisher : Rowman & Littlefield
Page : 232 pages
File Size : 43,8 Mb
Release : 2001-09-19
Category : Political Science
ISBN : 0815798326

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Campaign Warriors by James A. Thurber,Candice J. Nelson Pdf

Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this critical—and controversial—development and its impact on the political system in the U.S. and other countries. The contributors approach the topic from several different perspectives, including the increasing use of "spin doctors" and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant's relationship with candidates and parties, and analyze the effect of their efforts on election outcome.

Campaign and Election Reform

Glenn H. Utter,Ruth Ann Strickland
Campaign and Election Reform Book PDF

Author : Glenn H. Utter,Ruth Ann Strickland
Publisher : Bloomsbury Publishing USA
Page : 386 pages
File Size : 41,9 Mb
Release : 2008-06-10
Category : Political Science
ISBN : 9781598840704

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Campaign and Election Reform by Glenn H. Utter,Ruth Ann Strickland Pdf

This handbook provides a sweeping overview of U.S. campaign and election reform efforts, past and present, from the introduction of the secret ballot to touch-screen voting. Emphasizing the major electoral reforms since 2000, this second edition of Campaign and Election Reform investigates the development of the American electoral system from colonial times to the present. It chronicles efforts to expand suffrage, reform campaign financing, and prevent vote fraud, and traces the development of election technology from the paper ballot to the lever voting machine, from the punch-card ballot to the optical-scan and touch-screen systems. The book also explores alternative voting systems, such as preference voting and proportional representation, and compares the U.S. electoral process with the voting systems of selected European democracies. Campaign and Election Reform, Second Edition is essential reading for any citizen who wants to understand the U.S. electoral system, what's wrong with it, and how it might be fixed.

Inside the Campaign

Alex Marland,Thierry Giasson
Inside the Campaign Book PDF

Author : Alex Marland,Thierry Giasson
Publisher : UBC Press
Page : 263 pages
File Size : 55,7 Mb
Release : 2020-05-01
Category : Political Science
ISBN : 9780774864695

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Inside the Campaign by Alex Marland,Thierry Giasson Pdf

Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Politics, Media and Campaign Language

Stephanie Brookes
Politics Media and Campaign Language Book PDF

Author : Stephanie Brookes
Publisher : Anthem Press
Page : 230 pages
File Size : 50,9 Mb
Release : 2017-04-03
Category : Language Arts & Disciplines
ISBN : 9781783085132

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Politics, Media and Campaign Language by Stephanie Brookes Pdf

‘Politics, Media and Campaign Language’ is an original, groundbreaking analysis of the story of Australian identity, told through Australian election campaign language. It argues that the story of Australian identity is characterised by recurring cycles of anxiety and reassurance, which betray a deep underlying feeling of insecurity. Introducing the concept of identity security, it takes electoral language as its focus, and demonstrates that election campaigns provide a valuable window into an overlooked part of Australia’s political and cultural history. This book reclaims Australian campaign speech and electoral history to tell the story of changing national values and priorities, and traces the contours of our collective conversations about national identity. Rare in Australian politics, this approach is more common in the United States where campaign language is seen as providing a valuable insight into the continuing cultural negotiation of the collective values, priorities and concerns of the national community. In this conception, political leaders have significant influence but must function within and respond to the complex and shifting dynamics of public and media dialogue, and to changing social, political and economic conditions. In this way, the book uses elections to provide a fresh perspective on both Australian political history and the development of Australian identity, bringing together, for the first time, a wide range of primary sources from across Australian electoral history: campaign speeches, interviews, press conferences and leaders’ debates. The book grounds analysis of campaign communication in a range of textual examples and detailed case studies. These vivid case studies bring the narrative journey to life, drawing on those leaders who have successfully aligned themselves with the nation’s values, priorities and plans for the future. The book also reintroduces readers to the alternative visions of those who were not successful at the ballot box, tracing campaign battles between competing narratives of what it means to be Australian.

The Internet and the 2016 Presidential Campaign

Jody C Baumgartner,Terri L. Towner
The Internet and the 2016 Presidential Campaign Book PDF

Author : Jody C Baumgartner,Terri L. Towner
Publisher : Lexington Books
Page : 385 pages
File Size : 52,9 Mb
Release : 2017-08-22
Category : Political Science
ISBN : 9781498542975

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The Internet and the 2016 Presidential Campaign by Jody C Baumgartner,Terri L. Towner Pdf

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.

Campaign Communication and Political Marketing

Philippe J. Maarek
Campaign Communication and Political Marketing Book PDF

Author : Philippe J. Maarek
Publisher : John Wiley & Sons
Page : 294 pages
File Size : 44,7 Mb
Release : 2011-03-21
Category : Language Arts & Disciplines
ISBN : 9781444340693

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Campaign Communication and Political Marketing by Philippe J. Maarek Pdf

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Campaign Professionalism during Egypt’s 2012 Presidential Election

Dalia Elsheikh
Campaign Professionalism during Egypt s 2012 Presidential Election Book PDF

Author : Dalia Elsheikh
Publisher : Springer
Page : 282 pages
File Size : 51,5 Mb
Release : 2018-04-09
Category : Political Science
ISBN : 9783319759548

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Campaign Professionalism during Egypt’s 2012 Presidential Election by Dalia Elsheikh Pdf

This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.