Campaigns That Shook The World

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Campaigns that Shook the World

Danny Rogers
Campaigns that Shook the World Book PDF

Author : Danny Rogers
Publisher : Unknown
Page : 0 pages
File Size : 49,5 Mb
Release : 2015
Category : BUSINESS & ECONOMICS
ISBN : 0749475099

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Campaigns that Shook the World by Danny Rogers Pdf

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.

Campaigns that Shook the World

Danny Rogers
Campaigns that Shook the World Book PDF

Author : Danny Rogers
Publisher : Unknown
Page : 224 pages
File Size : 55,6 Mb
Release : 2015
Category : Electronic
ISBN : OCLC:1137352748

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Campaigns that Shook the World by Danny Rogers Pdf

Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence.

Campaigns that Shook the World

Danny Rogers
Campaigns that Shook the World Book PDF

Author : Danny Rogers
Publisher : Kogan Page Publishers
Page : 232 pages
File Size : 50,8 Mb
Release : 2015-10-03
Category : Business & Economics
ISBN : 9780749475109

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Campaigns that Shook the World by Danny Rogers Pdf

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.

Twenty Ads That Shook the World

James Twitchell
Twenty Ads That Shook the World Book PDF

Author : James Twitchell
Publisher : Crown
Page : 242 pages
File Size : 44,9 Mb
Release : 2001-12-26
Category : Business & Economics
ISBN : 9780609807231

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Twenty Ads That Shook the World by James Twitchell Pdf

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Creative Advertising

Mario Pricken
Creative Advertising Book PDF

Author : Mario Pricken
Publisher : Unknown
Page : 263 pages
File Size : 41,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 0500284768

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Creative Advertising by Mario Pricken Pdf

Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

The Thousand Names

Django Wexler
The Thousand Names Book PDF

Author : Django Wexler
Publisher : Penguin
Page : 541 pages
File Size : 47,5 Mb
Release : 2013-07-02
Category : Fiction
ISBN : 9781101609514

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The Thousand Names by Django Wexler Pdf

Set in an alternate nineteenth century, muskets and magic are weapons to be feared in the first “spectacular epic” (Fantasy Book Critic) in Django Wexler’s Shadow Campaigns series. Captain Marcus d’Ivoire, commander of one of the Vordanai empire’s colonial garrisons, was serving out his days in a sleepy, remote outpost—until a rebellion left him in charge of a demoralized force clinging to a small fortress at the edge of the desert. To flee from her past, Winter Ihernglass masqueraded as a man and enlisted as a ranker in the Vordanai Colonials, hoping only to avoid notice. But when chance sees her promoted to command, she must lead her men into battle against impossible odds. Their fate depends on Colonel Janus bet Vhalnich. Under his command, Marcus and Winter feel the tide turning and their allegiance being tested. For Janus’s ambitions extend beyond the battlefield and into the realm of the supernatural—a realm with the power to reshape the known world and change the lives of everyone in its path.

You Shook Me All Campaign Long

Eric T. Kasper,Benjamin S. Schoening
You Shook Me All Campaign Long Book PDF

Author : Eric T. Kasper,Benjamin S. Schoening
Publisher : University of North Texas Press
Page : 368 pages
File Size : 43,5 Mb
Release : 2018-11-15
Category : Political Science
ISBN : 9781574417456

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You Shook Me All Campaign Long by Eric T. Kasper,Benjamin S. Schoening Pdf

Music has long played a role in American presidential campaigns as a mode of both expressing candidates’ messages and criticizing the opposition. The relevance of music in the 2016 campaign for the White House took various forms in a range of American media: a significant amount of popular music was used by campaigns, many artist endorsements were sought by candidates, ever changing songs were employed at rallies, instances of musicians threatening legal action against candidates burgeoned, and artists and others increasingly used music as a form of political protest before and after Election Day. The 2016 campaign was a game changer, similar to the development of music in the 1840 campaign, when “Tippecanoe and Tyler Too” helped sing William Harrison into the White House. The ten chapters in this collection place music use in 2016 in historical perspective before examining musical messaging, strategy, and parody. The book ultimately explores causality: how do music and musicians affect presidential elections, and how do politicians and campaigns affect music and musicians? The authors explain this interaction from various perspectives, with methodological approaches from several fields, including political science, legal studies, musicology, cultural studies, rhetorical studies, and communications and journalism. These chapters will help the reader understand music in the 2016 election to realize how music will be relevant in 2020 and beyond.

The Best Digital Marketing Campaigns in the World II

Damian Ryan
The Best Digital Marketing Campaigns in the World II Book PDF

Author : Damian Ryan
Publisher : Kogan Page Publishers
Page : 266 pages
File Size : 52,5 Mb
Release : 2014-03-03
Category : Business & Economics
ISBN : 9780749469696

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The Best Digital Marketing Campaigns in the World II by Damian Ryan Pdf

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

Steven A. Seidman
Posters Propaganda and Persuasion in Election Campaigns Around the World and Through History Book PDF

Author : Steven A. Seidman
Publisher : Peter Lang
Page : 360 pages
File Size : 51,5 Mb
Release : 2008
Category : Antiques & Collectibles
ISBN : 0820486167

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Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History by Steven A. Seidman Pdf

How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

Breakout From Juno

Mark Zuehlke
Breakout From Juno Book PDF

Author : Mark Zuehlke
Publisher : Douglas & McIntyre
Page : 1 pages
File Size : 51,7 Mb
Release : 2011-11-08
Category : History
ISBN : 9781553659723

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Breakout From Juno by Mark Zuehlke Pdf

The ninth book in the Canadian Battle Series, Breakout from Juno, is the first dramatic chronicling of Canada's pivotal role throughout the entire Normandy Campaign following the D-Day landings. On July 4, 1944, the 3rd Canadian Infantry Division won the village of Carpiquet but not the adjacent airfield. Instead of a speedy victory, the men faced a bloody fight. The Canadians advanced relentlessly at a great cost in bloodshed. Within 2 weeks the 2nd Infantry and 4th Armoured divisions joined coming together as the First Canadian Army. The soldiers fought within a narrow landscape extending a mere 21 miles from Caen to Falaise. They won a two-day battle for Verrières Ridge starting on July 21, after 1,500 casualties. More bloody battles followed, until finally, on August 21, the narrowing gap that had been developing at Falaise closed when American and Canadian troops shook hands. The German army in Normandy had been destroyed, only 18,000 of about 400,000 men escaping. The Allies suffered 206,000 casualties, of which 18,444 were Canadians. Breakout from Juno is a story of uncommon heroism, endurance and sacrifice by Canada's World War II volunteer army and pays tribute to Canada's veterans.

Pitch, Tweet, or Engage on the Street

Kara Alaimo
Pitch Tweet or Engage on the Street Book PDF

Author : Kara Alaimo
Publisher : Taylor & Francis
Page : 440 pages
File Size : 48,6 Mb
Release : 2016-08-25
Category : Business & Economics
ISBN : 9781317425427

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Pitch, Tweet, or Engage on the Street by Kara Alaimo Pdf

Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

Fighting the People's War

Jonathan Fennell
Fighting the People s War Book PDF

Author : Jonathan Fennell
Publisher : Cambridge University Press
Page : 967 pages
File Size : 55,9 Mb
Release : 2019-01-24
Category : History
ISBN : 9781107030954

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Fighting the People's War by Jonathan Fennell Pdf

Jonathan Fennell captures for the first time the true wartime experience of the ordinary soldiers from across the empire who made up the British and Commonwealth armies. He analyses why the great battles were won and lost and how the men that fought went on to change the world.

How to Win Campaigns

Chris Rose
How to Win Campaigns Book PDF

Author : Chris Rose
Publisher : Routledge
Page : 256 pages
File Size : 51,8 Mb
Release : 2012-08-21
Category : Nature
ISBN : 9781136563867

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How to Win Campaigns by Chris Rose Pdf

Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.

Epica Book 33

Epica Awards
Epica Book 33 Book PDF

Author : Epica Awards
Publisher : Bloomsbury Publishing
Page : 400 pages
File Size : 53,8 Mb
Release : 2020-10-29
Category : Business & Economics
ISBN : 9781350159945

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Epica Book 33 by Epica Awards Pdf

Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.

Understanding Media Semiotics

Marcel Danesi
Understanding Media Semiotics Book PDF

Author : Marcel Danesi
Publisher : Bloomsbury Publishing
Page : 357 pages
File Size : 45,6 Mb
Release : 2017-03-23
Category : Literary Criticism
ISBN : 9781350039902

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Understanding Media Semiotics by Marcel Danesi Pdf

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.