Pitch Tweet Or Engage On The Street

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Pitch, Tweet, Or Engage on the Street

Kara Alaimo,Taylor & Francis Group
Pitch Tweet Or Engage on the Street Book PDF

Author : Kara Alaimo,Taylor & Francis Group
Publisher : Routledge
Page : 432 pages
File Size : 50,6 Mb
Release : 2020-11-04
Category : Electronic
ISBN : 036718852X

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Pitch, Tweet, Or Engage on the Street by Kara Alaimo,Taylor & Francis Group Pdf

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author's own experience, the book shows how to build and manage a global public relations team, how to practice global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect historical changes in each local context; expanded coverage of social media and the role of influencer engagement; and a brand-new chapter, "Global PR in the Era of Fake News and Filter Bubbles". The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

Pitch, Tweet, or Engage on the Street

Kara Alaimo
Pitch Tweet or Engage on the Street Book PDF

Author : Kara Alaimo
Publisher : Routledge
Page : 388 pages
File Size : 46,9 Mb
Release : 2020-12-29
Category : Language Arts & Disciplines
ISBN : 9780429581854

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Pitch, Tweet, or Engage on the Street by Kara Alaimo Pdf

The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.

Public Relations Case Studies from Around the World (2nd Edition)

Judy VanSlyke Turk,Jean Valin
Public Relations Case Studies from Around the World 2nd Edition Book PDF

Author : Judy VanSlyke Turk,Jean Valin
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 50,9 Mb
Release : 2017
Category : Organizational behavior
ISBN : 1433134543

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Public Relations Case Studies from Around the World (2nd Edition) by Judy VanSlyke Turk,Jean Valin Pdf

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.

Sound and Vision

Simon Frith,Andrew Goodwin,Lawrence Grossberg
Sound and Vision Book PDF

Author : Simon Frith,Andrew Goodwin,Lawrence Grossberg
Publisher : Routledge
Page : 201 pages
File Size : 51,9 Mb
Release : 2005-12
Category : History
ISBN : 9781134869237

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Sound and Vision by Simon Frith,Andrew Goodwin,Lawrence Grossberg Pdf

The first significant collection of new and classic texts on video, bringing together some of the leading international cultural and music critics writing today.

Global and Multicultural Public Relations

Juan-Carlos Molleda,Sarab Kochhar
Global and Multicultural Public Relations Book PDF

Author : Juan-Carlos Molleda,Sarab Kochhar
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 53,5 Mb
Release : 2019-06-05
Category : Business & Economics
ISBN : 9781118673928

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Global and Multicultural Public Relations by Juan-Carlos Molleda,Sarab Kochhar Pdf

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.

The Origin of Consciousness in the Breakdown of the Bicameral Mind

Julian Jaynes
The Origin of Consciousness in the Breakdown of the Bicameral Mind Book PDF

Author : Julian Jaynes
Publisher : Houghton Mifflin Harcourt
Page : 580 pages
File Size : 53,5 Mb
Release : 2000-08-15
Category : Psychology
ISBN : 9780547527543

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The Origin of Consciousness in the Breakdown of the Bicameral Mind by Julian Jaynes Pdf

National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry

Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package

Randy Bobbitt,Ruth Sullivan
Developing the Public Relations Campaign Plus Mysearchlab With Etext Access Card Package Book PDF

Author : Randy Bobbitt,Ruth Sullivan
Publisher : Pearson
Page : 288 pages
File Size : 54,7 Mb
Release : 2013
Category : Business & Economics
ISBN : 0205943594

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Developing the Public Relations Campaign Plus Mysearchlab With Etext -- Access Card Package by Randy Bobbitt,Ruth Sullivan Pdf

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Develop their own public relations campaigns Apply public relations skills to the real world Understand how to apply communication theories to public relations 0205943594 / 9780205943593 Developing the Public Relations Campaign Plus MySearchLab with eText -- Access Card Package Package consists of: 0205066720 / 9780205066728 Developing the Public Relations Campaign 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card

The Cold Start Problem

Andrew Chen
The Cold Start Problem Book PDF

Author : Andrew Chen
Publisher : HarperCollins
Page : 368 pages
File Size : 52,5 Mb
Release : 2021-12-07
Category : Business & Economics
ISBN : 9780062969750

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The Cold Start Problem by Andrew Chen Pdf

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

I Hate Hamlet

Paul Rudnick
I Hate Hamlet Book PDF

Author : Paul Rudnick
Publisher : Dramatists Play Service Inc
Page : 84 pages
File Size : 54,6 Mb
Release : 1992
Category : Drama
ISBN : 0822205467

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I Hate Hamlet by Paul Rudnick Pdf

Comedy. An actor preparing to play Hamlet is haunted by the ghost of John Barrymore. 2 acts, 3 scenes, 3 man, 3 women, 1 interior.

International Public Relations

Hugh M. Culbertson,Ni Chen
International Public Relations Book PDF

Author : Hugh M. Culbertson,Ni Chen
Publisher : Routledge
Page : 465 pages
File Size : 49,6 Mb
Release : 2013-11-05
Category : Language Arts & Disciplines
ISBN : 9781136689307

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International Public Relations by Hugh M. Culbertson,Ni Chen Pdf

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.

To Sell Is Human

Daniel H. Pink
To Sell Is Human Book PDF

Author : Daniel H. Pink
Publisher : Penguin
Page : 184 pages
File Size : 53,5 Mb
Release : 2012-12-31
Category : Business & Economics
ISBN : 9781101597071

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To Sell Is Human by Daniel H. Pink Pdf

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Indecision

Benjamin Kunkel
Indecision Book PDF

Author : Benjamin Kunkel
Publisher : Random House Trade Paperbacks
Page : 258 pages
File Size : 45,8 Mb
Release : 2006-04-11
Category : Fiction
ISBN : 9780812973754

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Indecision by Benjamin Kunkel Pdf

Dwight B. Wilmerding is only twenty-eight, but he’s having a midlife crisis. He lives a dissolute existence in a tiny apartment with three (sometimes four) slacker roommates, holds a mind-numbing job at the pharmaceutical giant Pfizer, and has a chronic inability to make up his mind. Encouraged by one of his roommates to try an experimental drug meant to banish indecision, Dwight jumps at the chance (not without some vacillation about the hazards of jumping) and swallows the first fateful pill. And when all at once he is “pfired” by Pfizer and invited to a rendezvous in exotic Ecuador with the girl of his long-ago prep-school dreams, he finds himself on the brink of a new life. The trouble–well, one of the troubles–is that Dwight can’t decide if the pills are working. Deep in the jungles of the Amazon, in the foreign country of a changed outlook, his would-be romantic escape becomes a hilarious journey into unbidden responsibility and unwelcome knowledge–and an unexpected raison d’être.

Ask a Manager

Alison Green
Ask a Manager Book PDF

Author : Alison Green
Publisher : Ballantine Books
Page : 304 pages
File Size : 43,9 Mb
Release : 2018-05-01
Category : Business & Economics
ISBN : 9780399181825

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Ask a Manager by Alison Green Pdf

From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

The Sense of an Ending

Julian Barnes
The Sense of an Ending Book PDF

Author : Julian Barnes
Publisher : Vintage
Page : 158 pages
File Size : 44,8 Mb
Release : 2011-10-05
Category : Fiction
ISBN : 9780307957337

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The Sense of an Ending by Julian Barnes Pdf

BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.

The Tyranny of Opinion

Russell Blackford
The Tyranny of Opinion Book PDF

Author : Russell Blackford
Publisher : Bloomsbury Publishing
Page : 294 pages
File Size : 53,8 Mb
Release : 2018-10-18
Category : Philosophy
ISBN : 9781350056022

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The Tyranny of Opinion by Russell Blackford Pdf

We live in an age of ideology, propaganda, and tribalism. Political conformity is enforced from many sides; the insidious social control that John Stuart Mill called “the tyranny of the prevailing opinion and feeling.” Liberal or left-minded people are often more afraid of each other than of their conservative or right wing opponents. Social media and call-out-culture makes it easier to name, shame, ostracize and harass non-conformists, and destroys careers and lives. How can we oppose this, regaining freedom and our sense of ourselves as individuals? The Tyranny of Opinion identifies the problem, defines its character, and proposes strategies of resistance. Russell Blackford calls for an end to ideological purity policing and for recommitment to the foundational liberal values of individual liberty and spontaneity, free inquiry, diverse opinion, and honest debate.