Author : Keith J. Tuckwell
Publisher : Prentice Hall
Page : 612 pages
File Size : 51,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 0131200917
Canadian Marketing in Action by Keith J. Tuckwell Pdf
Appropriate for Introductory Marketing courses at the college or university level. Canadian Marketing in Action provides a careful balance between theory and practice and presents material in a clear, concise style and readable format that students appreciate. It also meets the needs of faculty who face the pressures of time and reduced course hours allocated to introductory marketing courses.