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Author : David M. W. Young
Publisher : Unknown
Page : 128 pages
File Size : 49,8 Mb
Release : 1990
Category : Advertising laws
ISBN : 0459350714
Author : Keith J. Tuckwell
Publisher : Prentice Hall
Page : 612 pages
File Size : 53,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 0131200917
Appropriate for Introductory Marketing courses at the college or university level. Canadian Marketing in Action provides a careful balance between theory and practice and presents material in a clear, concise style and readable format that students appreciate. It also meets the needs of faculty who face the pressures of time and reduced course hours allocated to introductory marketing courses.
Author : Alex Marland,Thierry Giasson,Jennifer Lees-Marshment
Publisher : UBC Press
Page : 322 pages
File Size : 51,8 Mb
Release : 2012-02-15
Category : Social Science
ISBN : 9780774822312
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
Author : Donald N. Thompson
Publisher : Marketing Classics Press
Page : 303 pages
File Size : 51,9 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112328
Author : K. J. Tuckwell
Publisher : Prentice Hall
Page : 128 pages
File Size : 48,9 Mb
Release : 1996-01-01
Category : Electronic
ISBN : 0135690056
Author : Brenda L. Pritchard,Susan Vogt
Publisher : Unknown
Page : 540 pages
File Size : 44,6 Mb
Release : 2012
Category : Advertising laws
ISBN : 0433472138
Author : Keith John Tuckwell
Publisher : Pearson Prentice Hall
Page : 546 pages
File Size : 40,7 Mb
Release : 2007
Category : Marketing
ISBN : 0131277790
Author : Kenneth G. Hardy
Publisher : Scarborough, Ont. : Allyn & Bacon Canada
Page : 484 pages
File Size : 54,5 Mb
Release : 1994
Category : Business & Economics
ISBN : 0205161286
Author : Keith J. (Keith John) Tuckwell
Publisher : Scarborough, Ont. : Prentice-Hall Canada
Page : 128 pages
File Size : 45,7 Mb
Release : 1996-01-01
Category : Electronic
ISBN : 0135681715
Author : Heidi Waechtler
Publisher : McClelland & Stewart
Page : 482 pages
File Size : 51,6 Mb
Release : 2013-01-29
Category : Language Arts & Disciplines
ISBN : 9780771046230
The essential guide for freelance writers, now completely updated and revised. The Canadian Writer's Market is the authority on who publishes what and how best to bring your work to their attention. It offers practical advice on everything from manuscript preparation to copyright law, from information on pay rates to writers' workshops. This useful guide also includes comprehensive and up-to-date listings for: consumer magazines; literary and scholarly journals; trade, business, and professional publications; daily newspapers; book publishers; literary agents; awards, competitions, and grants; writers' organizations and support agencies; writers' workshops, courses, and retreats.
Author : Keith J. (Keith John) Tuckwell
Publisher : Scarborough, Ont. : Prentice-Hall Canada
Page : 141 pages
File Size : 47,6 Mb
Release : 1991
Category : Marketing
ISBN : 0131176560
Author : Charles B. Weinberg,Gordon H. G. McDougall
Publisher : Unknown
Page : 706 pages
File Size : 50,9 Mb
Release : 1991
Category : Marketing
ISBN : 0075512033
Author : Donald N. Thompson,David Leighton
Publisher : Unknown
Page : 332 pages
File Size : 54,5 Mb
Release : 1973
Category : Business & Economics
ISBN : UOM:35128000973527
Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry
Publisher : Unknown
Page : 184 pages
File Size : 44,9 Mb
Release : 1989
Category : Import quotas
ISBN : MINN:31951003083924C
Author : H. F MacKenzie
Publisher : Unknown
Page : 312 pages
File Size : 48,7 Mb
Release : 2013-07-18
Category : Marketing
ISBN : 0132827905
A collection of 41 marketing cases provide flexibility to personalize your course as well as the opportunity for students to learn valuable case analysis skills. A broad selection of cases varying in focus and brevity are both interesting and fun for students and instructors alike. Cases provide an excellent basis to build rapport among everyone involved in the case-learning environment.