Case Studies In The Traditional Food Sector

Author : Alessio Cavicchi,Cristina Santini
Publisher : Woodhead Publishing
Page : 376 pages
File Size : 45,8 Mb
Release : 2017-11-14
Category : Technology & Engineering
ISBN : 9780081012604

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Case Studies in the Traditional Food Sector by Alessio Cavicchi,Cristina Santini Pdf

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment. There is an emerging demand from food industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. This book aims to answer the following questions, amongst others: How research in the field of consumer science became relevant for marketing strategies?, Which tangible economic and financial outcomes have been obtained by the joint work of sensory scientists, researchers in marketing field and food business professionals?, and which communication methods and practices have been relevant to make the most of R&D in the food industry? Through case studies, successful examples and practices are provided, with newer inputs for further theoretical investigation given. Both current and future professionals in the food industry will gain insights that can be used in their business environment. Bridges the gap between scholars and practitioners in understanding consumers in the traditional food sector Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the food industry

Author : Roberta Capitello,Natalia Maehle
Publisher : Woodhead Publishing
Page : 390 pages
File Size : 54,8 Mb
Release : 2020-09-09
Category : Technology & Engineering
ISBN : 9780128177358

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Case Studies in the Beer Sector by Roberta Capitello,Natalia Maehle Pdf

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Includes case studies that provide the reader with real-life examples on how to apply concepts discussed Offers a global, cross-cultural perspective on the beer sector in different countries and continents

Author : Cristina Santini,Stefania Supino,Lucia Irene Bailetti
Publisher : Woodhead Publishing
Page : 222 pages
File Size : 45,7 Mb
Release : 2022-09-14
Category : Health & Fitness
ISBN : 9780128214091

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Case Studies on the Business of Nutraceuticals, Functional and Super Foods by Cristina Santini,Stefania Supino,Lucia Irene Bailetti Pdf

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges. Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that’s focused on consumers’ needs can contribute to a company’s strategy. The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields. Explores the importance of understanding consumers when defining a market strategy Highlights the importance of adopting a sustainable orientation in the nutraceutical industry Addresses the competitive dynamics that are currently affecting the nutraceutical industry

Author : Robert P. King,Michael S. Hand,Miguel I. Gomez
Publisher : U of Nebraska Press
Page : 383 pages
File Size : 54,5 Mb
Release : 2014
Category : Business & Economics
ISBN : 9780803256996

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Growing Local by Robert P. King,Michael S. Hand,Miguel I. Gomez Pdf

In an increasingly commercialized world, the demand for better quality, healthier food has given rise to one of the fastest growing segments of the U.S. food system: locally grown food. Many believe that “relocalization” of the food system will provide a range of public benefits, including lower carbon emissions, increased local economic activity, and closer connections between consumers, farmers, and communities. The structure of local food supply chains, however, may not always be capable of generating these perceived benefits. Growing Local reports the findings from a coordinated series of case studies designed to develop a deeper, more nuanced understanding of how local food products reach consumers and how local food supply chains compare with mainstream supermarket supply chains. To better understand how local food reaches the point of sale, Growing Local uses case study methods to rigorously compare local and mainstream supply chains for five products in five metropolitan areas along multiple social, economic, and environmental dimensions, highlighting areas of growth and potential barriers. Growing Local provides a foundation for a better understanding of the characteristics of local food production and emphasizes the realities of operating local food supply chains.

Author : Vittoria Veronesi,Martina Schiavello
Publisher : Springer Nature
Page : 145 pages
File Size : 41,8 Mb
Release : 2023-01-01
Category : Business & Economics
ISBN : 9783031156670

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The Evolution of Made in Italy by Vittoria Veronesi,Martina Schiavello Pdf

This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. Through a series of case studies, the authors explore the food and beverage industry’s defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving ‘Made in Italy’ brand, concluding with a recommended strategy of best practices for future implementation. Providing examples that can be studied, applied and analyzed by researchers, students, and practitioners, this unique book offers a detailed understanding of the different innovations and adaptations that companies in the food and beverage sector have put in place in response to ever evolving markets and trends, and how innovation becomes the key to success.

Author : Bruno Notarnicola,Roberta Salomone,Luigia Petti,Pietro A. Renzulli,Rocco Roma,Alessandro K. Cerutti
Publisher : Springer
Page : 408 pages
File Size : 42,8 Mb
Release : 2015-01-06
Category : Technology & Engineering
ISBN : 9783319119403

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Life Cycle Assessment in the Agri-food Sector by Bruno Notarnicola,Roberta Salomone,Luigia Petti,Pietro A. Renzulli,Rocco Roma,Alessandro K. Cerutti Pdf

The book presents an overview of the International practices and state-of-the-art of LCA studies in the agri-food sector, both in terms of adopted methodologies and application to particular products; the final purpose is to characterise and put order within the methodological issues connected to some important agri-food products (wine, olive oil, cereals and derived products, meat and fruit) and also defining practical guidelines for the implementation of LCAs in this particular sector. The first chapter entails an overview of the application of LCA to the food sector, the role of the different actors of the food supply chain and the methodological issues at a general level. The other chapters, each with a particular reference to the main foods of the five sectors under study, have a common structure which entails the review of LCA case studies of such agri-food products, the methodological issues, the ways with which they have been faced and the suggestion of practical guidelines.

Author : John Byrom,Dominic Medway
Publisher : Woodhead Publishing
Page : 322 pages
File Size : 45,7 Mb
Release : 2018-11-05
Category : Technology & Engineering
ISBN : 9780081020388

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Case Studies in Food Retailing and Distribution by John Byrom,Dominic Medway Pdf

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how wellbeing and sustainability have impacted the sector perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. Addresses business problems in in food retail and distribution Includes pricing and supply chain management Discusses food retailing in urban and rural settings Covers both global distribution and entry in developing nations Features real-world case studies that demonstrate what does and does not

Author : Andrea Pieroni,Michele Filippo Fontefrancesco,Ina Vandebroek
Publisher : Frontiers Media SA
Page : 175 pages
File Size : 41,6 Mb
Release : 2021-11-22
Category : Science
ISBN : 9782889718313

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Traditional Food Knowledge: New Wine Into Old Wineskins? by Andrea Pieroni,Michele Filippo Fontefrancesco,Ina Vandebroek Pdf

Author : Rajeev Bhat
Publisher : Academic Press
Page : 788 pages
File Size : 51,5 Mb
Release : 2021-12-04
Category : Technology & Engineering
ISBN : 9780323910026

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Future Foods by Rajeev Bhat Pdf

Future Foods: Global Trends, Opportunities, and Sustainability Challenges highlights trends and sustainability challenges along the entire agri-food supply chain. Using an interdisciplinary approach, this book addresses innovations, technological developments, state-of-the-art based research, value chain analysis, and a summary of future sustainability challenges. The book is written for food scientists, researchers, engineers, producers, and policy makers and will be a welcomed reference. Provides practical solutions for overcoming recurring sustainability challenges along the entire agri-food supply chain Highlights potential industrial opportunities and supports circular economy concepts Proposes novel concepts to address various sustainability challenges that can affect and have an impact on the future generations

Author : Simon Grima,Ercan Özen,Hakan Boz
Publisher : Emerald Group Publishing
Page : 296 pages
File Size : 42,8 Mb
Release : 2020-09-02
Category : Business & Economics
ISBN : 9781839096044

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Contemporary Issues in Business, Economics and Finance by Simon Grima,Ercan Özen,Hakan Boz Pdf

Contemporary Studies in Economic and Financial Analysis (CSEF 104) dedicates 16 chapters in articles and studies on Contemporary Issues of Business Economics and Finance. Authors contributed from the International Applied Social Science Congress, held in Turkey.

Author : Fevzi Okumus,S. Mostafa Rasoolimanesh,Shiva Jahani
Publisher : Emerald Group Publishing
Page : 249 pages
File Size : 49,5 Mb
Release : 2022-11-04
Category : Business & Economics
ISBN : 9781801175500

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Advanced Research Methods in Hospitality and Tourism by Fevzi Okumus,S. Mostafa Rasoolimanesh,Shiva Jahani Pdf

In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.

Author : Antonino Galati
Publisher : Springer Nature
Page : 296 pages
File Size : 47,9 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 9783031457388

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Agribusiness Innovation and Contextual Evolution, Volume I by Antonino Galati Pdf

Author : Moustafa Bensafi
Publisher : Springer Nature
Page : 284 pages
File Size : 53,6 Mb
Release : 2023-01-25
Category : Technology & Engineering
ISBN : 9781071629345

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Basic Protocols on Emotions, Senses, and Foods by Moustafa Bensafi Pdf

This volume combines well-established state-of-the-art techniques and innovative technologies in the field of emotions and applying them to food and sensory sciences. Chapter guide readers through explicit measures of emotions, protocols enabling the measure of implicit aspects of emotions, and protocols enabling analysis of complex and voluminous data generated by emotion studies in food science. Authoritative and cutting-edge, Basic Protocols on Emotions, Senses, and Foods aims to provide researchers the most complete information possible in terms of stimuli, materials, and methods for characterizing emotions, in order to give them the possibility of taking on new projects and new challenges in food science.

Author : Cristina Santini,Alessio Cavicchi
Publisher : Woodhead Publishing
Page : 213 pages
File Size : 48,5 Mb
Release : 2018-11-27
Category : Technology & Engineering
ISBN : 9780081010464

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Case Studies in the Wine Industry by Cristina Santini,Alessio Cavicchi Pdf

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

Author : V. Prakash,Olga Martin-Belloso,Larry Keener,Siân B. Astley,Susanne Braun,Helena McMahon,Huub Lelieveld
Publisher : Academic Press
Page : 536 pages
File Size : 41,5 Mb
Release : 2015-11-25
Category : Technology & Engineering
ISBN : 9780128006207

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Regulating Safety of Traditional and Ethnic Foods by V. Prakash,Olga Martin-Belloso,Larry Keener,Siân B. Astley,Susanne Braun,Helena McMahon,Huub Lelieveld Pdf

Regulating Safety of Traditional and Ethnic Foods, a compilation from a team of experts in food safety, nutrition, and regulatory affairs, examines a variety of traditional foods from around the world, their risks and benefits, and how regulatory steps may assist in establishing safe parameters for these foods without reducing their cultural or nutritive value. Many traditional foods provide excellent nutrition from sustainable resources, with some containing nutraceutical properties that make them not only a source of cultural and traditional value, but also valuable options for addressing the growing need for food resources. This book discusses these ideas and concepts in a comprehensive and scientific manner. Addresses the need for balance in safety regulation and retaining traditional food options Includes case studies from around the world to provide practical insight and guidance Presents suggestions for developing appropriate global safety standards