Author : Robert M. Grant
Publisher : John Wiley & Sons
Page : 776 pages
File Size : 47,9 Mb
Release : 2016-01-05
Category : Business & Economics
ISBN : 9781119120841
Contemporary Strategy Analysis by Robert M. Grant Pdf
A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.