Cases In Public Relations Strategy

Author : Burton St. John III,Diana Knott Martinelli,Robert S. Pritchard,Cylor Spaulding
Publisher : SAGE Publications
Page : 236 pages
File Size : 44,8 Mb
Release : 2018-08-02
Category : Language Arts & Disciplines
ISBN : 9781544339924

Get Book

Cases in Public Relations Strategy by Burton St. John III,Diana Knott Martinelli,Robert S. Pritchard,Cylor Spaulding Pdf

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

Author : Sandra Oliver
Publisher : Kogan Page Publishers
Page : 148 pages
File Size : 48,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 0749435410

Get Book

Public Relations Strategy by Sandra Oliver Pdf

This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.

Author : Dennis L. Wilcox
Publisher : Allyn & Bacon
Page : 648 pages
File Size : 47,9 Mb
Release : 2005
Category : Business & Economics
ISBN : IND:30000092903164

Get Book

Public Relations by Dennis L. Wilcox Pdf

"Public Relations: Strategies and Tactics," Study Edition 7/e Dennis L. Wilcox, San Jose State University Glen T. Cameron, Missouri School of Journalism Phillip H. Ault, South Bend Tribune Warren K. Agee, University of Georgia Containing the same engaging and effective features that have made "Public Relations: Strategies and Tactics" such a success, the Study Edition offers an additional bonus: perforated Practice Tests at no extra cost to students. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. If instructors prefer to give students the option of checking their own results, they can package the Study Edition with our Practice Test Solutions Manual for FREE. Also included FREE with this option is our Tutor Center Access Card to provide students with extra study support from our qualified Tutor Center professionals by phone, fax, email, and the Internet. With either ordering option, students get a valuable and effective study system not found in other books! Using real-life case studies, "Public Relations: Strategies and Tactics" helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. The text presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. Special Features of the Study Edition Practice Tests at the end of the book-- over 20 multiple choice questions per chapter-- give students the chance to gauge their knowledge about the material in the text and to prepare for exams. These test questions are a fresh source of study and testingmaterial. Practice Tests are on perforated paper, so students can tear them out and hand them in to instructors-- perfect for students whose instructors use the practice tests as actual tests or assignments that are submitted for a grade. Access to the "Tutor Center" is included FREE with the Practice Test Solutions Manual when instructors order the valuepack option. After activating the access card, students can fax, call, or email our qualified professionals for live advice and tutoring on subjects covered in the text.

Author : Patricia Swann
Publisher : Routledge
Page : 605 pages
File Size : 47,9 Mb
Release : 2014-02-18
Category : Business & Economics
ISBN : 9781134060276

Get Book

Cases in Public Relations Management by Patricia Swann Pdf

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements

Author : Tricia Hansen-Horn,Adam E. Horn
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 0 pages
File Size : 40,8 Mb
Release : 2018
Category : Public relations
ISBN : 1433120798

Get Book

Public Relations Strategy, Theory, and Cases by Tricia Hansen-Horn,Adam E. Horn Pdf

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans--Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids--Seventeen Years Later; and Dairy Queen's Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.

Author : Deborah A. Silverman,Ronald D. Smith
Publisher : Taylor & Francis
Page : 686 pages
File Size : 55,6 Mb
Release : 2024-03-14
Category : Business & Economics
ISBN : 9781003849513

Get Book

Strategic Planning for Public Relations by Deborah A. Silverman,Ronald D. Smith Pdf

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .

Author : Dennis L. Wilcox,Glen T. Cameron,Bryan H. Reber
Publisher : Pearson
Page : 433 pages
File Size : 42,5 Mb
Release : 2015-10-07
Category : Social Science
ISBN : 9780134003658

Get Book

Public Relations by Dennis L. Wilcox,Glen T. Cameron,Bryan H. Reber Pdf

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Author : Ronald D. Smith
Publisher : Routledge
Page : 492 pages
File Size : 51,6 Mb
Release : 2007-07-10
Category : Business & Economics
ISBN : 9781135634421

Get Book

Strategic Planning for Public Relations by Ronald D. Smith Pdf

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Jane Johnston
Publisher : Routledge
Page : 281 pages
File Size : 55,6 Mb
Release : 2020-07-25
Category : Language Arts & Disciplines
ISBN : 9781000246582

Get Book

Media Relations by Jane Johnston Pdf

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

Author : Kathy Brittain McKee,Kathy Richardson,Larry F. Lamb,Marcie Hinton
Publisher : Routledge
Page : 303 pages
File Size : 52,5 Mb
Release : 2010-03-17
Category : Business & Economics
ISBN : 9781135231514

Get Book

Applied Public Relations by Kathy Brittain McKee,Kathy Richardson,Larry F. Lamb,Marcie Hinton Pdf

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.

Author : Dennis L. Wilcox
Publisher : Unknown
Page : 696 pages
File Size : 40,5 Mb
Release : 2012-07
Category : Electronic
ISBN : 0205031749

Get Book

Public Relations Strategies and Tactics, Study Edition by Dennis L. Wilcox Pdf

Author : Burton St. John III,Diana Knott Martinelli,Robert S. Pritchard,Cylor Spaulding
Publisher : SAGE Publications
Page : 217 pages
File Size : 53,5 Mb
Release : 2018-08-02
Category : Language Arts & Disciplines
ISBN : 9781544339948

Get Book

Cases in Public Relations Strategy by Burton St. John III,Diana Knott Martinelli,Robert S. Pritchard,Cylor Spaulding Pdf

Cases in Public Relations Strategy, by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, you will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows you how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give you the knowledge and skills you need for success in the field.

Author : James F. Haggerty
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 42,7 Mb
Release : 2004-06-28
Category : Business & Economics
ISBN : 9780471468288

Get Book

In The Court of Public Opinion by James F. Haggerty Pdf

A practical guide to winning the public relations war in business In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood. James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times, the National Law Journal, and PR Week.

Author : Patricia Swann
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 406 pages
File Size : 46,8 Mb
Release : 2008
Category : Business & Economics
ISBN : CORNELL:31924107130795

Get Book

Cases in Public Relations Management by Patricia Swann Pdf

Intended for a junior/senior level course in Public Relations, this case study textbook takes a different approach to teaching students about the public relations world. Most case study textbooks deconstruct prize-winning campaigns that show one path to meeting a challenge or an opportunity. Cases in Public Relations Management uses recent cases with outcomes that weren't always successful and challenges students to think analytically, strategically and practically. Each case is designed to encourage discussion, debate and exploration of the options available to the strategic public relations manager today.

Author : W. Timothy Coombs,Sherry J. Holladay
Publisher : Wiley-Blackwell
Page : 368 pages
File Size : 53,6 Mb
Release : 2009-08-31
Category : Business & Economics
ISBN : 1405144084

Get Book

PR Strategy and Application by W. Timothy Coombs,Sherry J. Holladay Pdf

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationships Accompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs