Media Relations

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Media Relations

Jane Johnston
Media Relations Book PDF

Author : Jane Johnston
Publisher : Routledge
Page : 281 pages
File Size : 54,5 Mb
Release : 2020-07-25
Category : Language Arts & Disciplines
ISBN : 9781000246582

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Media Relations by Jane Johnston Pdf

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

Proactive Media Relations

Mark Hunter LaVigne
Proactive Media Relations Book PDF

Author : Mark Hunter LaVigne
Publisher : Unknown
Page : 152 pages
File Size : 45,8 Mb
Release : 2020-02-09
Category : Business & Economics
ISBN : 0919852750

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Proactive Media Relations by Mark Hunter LaVigne Pdf

Drawing on the author's many years of experience both as a media relations practitioner and a classroom instructor, Proactive Media Relations: A Canadian Perspective, Third Edition provides an indispensable tool kit for professionals and students alike. Mark Hunter LaVigne first explains where media relations fits within the discipline of public relations before going on to outline basic procedures and practices. Topics covered include: The relationship between media relations and effective marketing Newsworthiness and why it matters The challenges facing today's journalists and how, by understanding them, media relations professionals can work proactively with reporters and editors Diverse target audiences and their media habits Media relations in French Canada Interview tips for television, radio and print How to make effective use of social media to present a client's story Tips on writing news releases, backgrounders, position papers and personality profile At the core of the book are eight real-life case studies drawn from the author's own professional practice. Each case study includes discussion of overall strategy, target audiences, methodologies and results of the campaign, as well as examples of media advisories and news releases. Proactive Media Relations is a book no practitioner of the discipline--or student preparing for a career in the field--can afford to be without.

Effective Media Relations

Michael Bland,Alison Theaker,David W. Wragg
Effective Media Relations Book PDF

Author : Michael Bland,Alison Theaker,David W. Wragg
Publisher : Kogan Page Publishers
Page : 164 pages
File Size : 50,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 0749443804

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Effective Media Relations by Michael Bland,Alison Theaker,David W. Wragg Pdf

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

In the News, 3rd edition

William Wray Carney,Colin Babiuk,Mark Hunter LaVigne
In the News 3rd edition Book PDF

Author : William Wray Carney,Colin Babiuk,Mark Hunter LaVigne
Publisher : University of Alberta
Page : 305 pages
File Size : 45,7 Mb
Release : 2019-03-01
Category : Business & Economics
ISBN : 9781772124118

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In the News, 3rd edition by William Wray Carney,Colin Babiuk,Mark Hunter LaVigne Pdf

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

Strategic Planning for Public Relations

Ronald D. Smith
Strategic Planning for Public Relations Book PDF

Author : Ronald D. Smith
Publisher : Routledge
Page : 599 pages
File Size : 45,9 Mb
Release : 2007-07-10
Category : Business & Economics
ISBN : 9781135634421

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Strategic Planning for Public Relations by Ronald D. Smith Pdf

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress

Bradford Fitch
Media Relations Handbook for Agencies Associations Nonprofits and Congress Book PDF

Author : Bradford Fitch
Publisher : The Capitol Net Inc
Page : 376 pages
File Size : 42,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 1587330032

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Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress by Bradford Fitch Pdf

Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com

Strategic Public Relations Management

Erica Weintraub Austin,Bruce E. Pinkleton
Strategic Public Relations Management Book PDF

Author : Erica Weintraub Austin,Bruce E. Pinkleton
Publisher : Routledge
Page : 428 pages
File Size : 51,5 Mb
Release : 2006-11-06
Category : Business & Economics
ISBN : 9781135603632

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Strategic Public Relations Management by Erica Weintraub Austin,Bruce E. Pinkleton Pdf

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

New Media and Public Relations

Sandra C. Duhé
New Media and Public Relations Book PDF

Author : Sandra C. Duhé
Publisher : Peter Lang
Page : 492 pages
File Size : 52,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 0820488011

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New Media and Public Relations by Sandra C. Duhé Pdf

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.

In the News, 2nd edition

William Wray Carney
In the News 2nd edition Book PDF

Author : William Wray Carney
Publisher : University of Alberta
Page : 290 pages
File Size : 53,9 Mb
Release : 2012-07-02
Category : Business & Economics
ISBN : 9780888645296

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In the News, 2nd edition by William Wray Carney Pdf

Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society.

Discovering Public Relations

Karen Freberg
Discovering Public Relations Book PDF

Author : Karen Freberg
Publisher : SAGE Publications
Page : 513 pages
File Size : 50,9 Mb
Release : 2020-08-04
Category : Language Arts & Disciplines
ISBN : 9781544355399

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Discovering Public Relations by Karen Freberg Pdf

Recipient of a 2021 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

Introduction to Strategic Public Relations

Janis Teruggi Page,Lawrence J. Parnell
Introduction to Strategic Public Relations Book PDF

Author : Janis Teruggi Page,Lawrence J. Parnell
Publisher : SAGE Publications
Page : 910 pages
File Size : 51,5 Mb
Release : 2017-11-30
Category : Language Arts & Disciplines
ISBN : 9781506358055

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Introduction to Strategic Public Relations by Janis Teruggi Page,Lawrence J. Parnell Pdf

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Public Relations

Edward L. Bernays
Public Relations Book PDF

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Page : 441 pages
File Size : 44,7 Mb
Release : 2013-07-29
Category : Business & Economics
ISBN : 9780806189826

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Public Relations by Edward L. Bernays Pdf

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

EFFECTIVE MEDIA RELATIONS

REDDI, C.V. NARASIMHA
EFFECTIVE MEDIA RELATIONS Book PDF

Author : REDDI, C.V. NARASIMHA
Publisher : PHI Learning Pvt. Ltd.
Page : 272 pages
File Size : 50,9 Mb
Release : 2020-11-01
Category : Social Science
ISBN : 9789389347968

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EFFECTIVE MEDIA RELATIONS by REDDI, C.V. NARASIMHA Pdf

Media relations may be defined as a process of public relations to accomplish maximum media coverage of organisational activities as a measure to create knowledge among the stakeholders and gain their understanding and acceptance. Good media relations are created and maintained only by providing newsworthy and trustworthy information of public interest in an atmosphere of mutual respect and candour between an organisation and the media. The systematically organised book, written in 'teach yourself' style with clear illustrations, gives a thorough understanding of the various aspects of media relations. The main distinguishing feature of the book is the inclusion of numerous case studies to help students understand the concepts better and learn how theory is applied in practice. Also, the book enables the students to write good press releases and utilise broadcast media, Internet and social media. Thus, it helps its readers to become an effective media relations manager. The book is a must-read text for the postgraduate students of mass communication, public relations, journalism and business management disciplines. Moreover, it is of immense value for the HR professionals. TARGET AUDIENCE • MA (Public Relations/Communication and Journalism/Mass communication) • PG Diploma (Advertising and Public Relations/Advertising, PR & Digital Media/Public Relations & Corporate Communication)

Practical Media Relations

Judith Ridgway,Judy Ridgway
Practical Media Relations Book PDF

Author : Judith Ridgway,Judy Ridgway
Publisher : Gower Publishing, Ltd.
Page : 236 pages
File Size : 54,5 Mb
Release : 1996
Category : Business & Economics
ISBN : 0566077027

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Practical Media Relations by Judith Ridgway,Judy Ridgway Pdf

This enlarged and updated edition of Successful Media Relations describes the basic skills and techniques involved in a way that will be helpful to students and practitioners alike. Judith Ridgway has been both a public relations executive and a journalist and so is ideally equipped to explain their different points of view. She starts by showing how to construct a realistic programme and how the relevant activities can be planned and assessed in the light of organizational objectives. The book covers not only the standard tools of communication such as press releases, mailing lists, photographs, TV and radio interviews, competitions and special offers, but also events like press conferences, factory visits, new product launches and sponsored radio and TV.

Media Relations in Property

Graham Norwood,Kim Tasso
Media Relations in Property Book PDF

Author : Graham Norwood,Kim Tasso
Publisher : Taylor & Francis
Page : 223 pages
File Size : 47,5 Mb
Release : 2014-02-25
Category : Law
ISBN : 9781135330828

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Media Relations in Property by Graham Norwood,Kim Tasso Pdf

Media relations are a vital tool for helping property companies build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques, but such relationships need to be managed properly. This practical and comprehensive book – peppered with real case studies and observations from numerous people within the property industry – aims to demystify ‘the black art of PR’. Some of the topics covered include: the strategic aims and benefits of good media relations promoting good media relations practice throughout your organization an overview of property opportunities across the UK media understanding journalists and what they want do's and don'ts of working with the media developing a media relations plan the costs of media relations programmes. Written by an award winning property journalist and a marketing consultant with more than forty years experience between them, this book is a must read for all property professionals looking to make the most out of the media.