Celebrating America S Pastimes Baseball Hot Dogs Apple Pie And Marketing

Author : Kacy Kyungok Kim
Publisher : Springer
Page : 1006 pages
File Size : 49,7 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9783319266473

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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? by Kacy Kyungok Kim Pdf

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Gregory Ramshaw,Sean Gammon
Publisher : University Press of Florida
Page : 277 pages
File Size : 42,8 Mb
Release : 2022-10-11
Category : Social Science
ISBN : 9780813070216

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Baseball and Cultural Heritage by Gregory Ramshaw,Sean Gammon Pdf

The influence of baseball heritage in society and culture Baseball’s past has been lauded, romanticized, and idealized, and much has been written about both the sport and its history. This is the first volume to explore the understudied side of baseball—how its heritage is understood, interpreted, commodified, and performed for various purposes today. These essays reveal how baseball’s heritage can be a source of great enjoyment and inspiration, tracing its influence on constructed environments, such as stadiums and monuments, and food and popular culture. The contributors discuss how its heritage can be used to address social, political, and economic aims and agendas and can reveal tensions about whose past is remembered and whose is laid aside. Contributors address race and racism in the sport, representations of women in baseball, ballparks as repositories for baseball’s heritage, and the role of museums in generating the game’s heritage narrative. Providing perspectives on the social impact and influence of baseball in the United States, Canada, Japan, South Korea, Brazil, the Caribbean, and the United Kingdom, Baseball and Cultural Heritage shows how the performance of baseball heritage can reflect the culture and heritage of a nation. A volume in the series Cultural Heritage Studies, edited by Paul A. Shackel

Author : Argyro Elisavet Manoli
Publisher : Routledge
Page : 159 pages
File Size : 42,8 Mb
Release : 2022-07-01
Category : Sports & Recreation
ISBN : 9781000610260

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Integrated Marketing Communications in Football by Argyro Elisavet Manoli Pdf

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties. Drawing on cutting-edge empirical research, the book offers a detailed view into the marketing communications practices of EPL clubs (such as brand management and communications alignment), the football clubs’ practitioners’ perspectives of IMC and the integration processes taking place within the clubs. It examines the key marketing communications practices that strategic IMC entails, including marketing strategies and goals, cross-functional communication, external communication management and brand management, and helps researchers and practitioners to understand how IMC can have the maximum positive impact on the brand of an organisation, by managing their content, channels, stakeholders and results. This book is fascinating reading for any researcher, advanced student or practitioner with an interest in sport management, the business of football, sport marketing or innovative approaches to marketing and business communications in other commercial spheres.

Author : Bilgehan Bozkurt
Publisher : Emerald Group Publishing
Page : 240 pages
File Size : 41,9 Mb
Release : 2019-01-14
Category : Business & Economics
ISBN : 9781787698338

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Debates in Marketing Orientation by Bilgehan Bozkurt Pdf

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

Author : Santos, José Duarte,Sousa, Bruno Miguel
Publisher : IGI Global
Page : 332 pages
File Size : 55,5 Mb
Release : 2022-09-30
Category : Business & Economics
ISBN : 9781668455258

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Promoting Organizational Performance Through 5G and Agile Marketing by Santos, José Duarte,Sousa, Bruno Miguel Pdf

It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 44,6 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Park Thaichon,Sara Quach
Publisher : Taylor & Francis
Page : 195 pages
File Size : 42,5 Mb
Release : 2023-06-09
Category : Business & Economics
ISBN : 9781000891928

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Luxury Marketing, Sustainability and Technology by Park Thaichon,Sara Quach Pdf

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

Author : Jason C. Hung,Neil Y. Yen,Jia-Wei Chang
Publisher : Springer Nature
Page : 1877 pages
File Size : 46,7 Mb
Release : 2022-05-23
Category : Technology & Engineering
ISBN : 9789811680526

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Frontier Computing by Jason C. Hung,Neil Y. Yen,Jia-Wei Chang Pdf

This book gathers the proceedings of the 11th International Conference on Frontier Computing, held in Seoul, on July 13–17, 2021, and provides comprehensive coverage of the latest advances and trends in information technology, science, and engineering. It addresses a number of broad themes, including communication networks, business intelligence and knowledge management, Web intelligence, and related fields that inspire the development of information technology. The respective contributions cover a wide range of topics: database and data mining, networking and communications, Web and Internet of things, embedded systems, soft computing, social network analysis, security and privacy, optical communication, and ubiquitous/pervasive computing. Many of the papers outline promising future research directions, and the book benefits students, researchers, and professionals alike. Further, it offers a useful reference guide for newcomers to the field.

Author : Granata, Giuseppe,Moretta Tartaglione, Andrea,Tsiakis, Theodosios
Publisher : IGI Global
Page : 413 pages
File Size : 53,9 Mb
Release : 2019-05-30
Category : Business & Economics
ISBN : 9781522578574

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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments by Granata, Giuseppe,Moretta Tartaglione, Andrea,Tsiakis, Theodosios Pdf

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Author : Cesare Amatulli,Matteo De Angelis,Michele Costabile,Gianluigi Guido
Publisher : Springer
Page : 244 pages
File Size : 45,6 Mb
Release : 2017-01-20
Category : Business & Economics
ISBN : 9781137601599

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Sustainable Luxury Brands by Cesare Amatulli,Matteo De Angelis,Michele Costabile,Gianluigi Guido Pdf

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

Author : Natalya Ketenci
Publisher : Springer Nature
Page : 159 pages
File Size : 50,7 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 9783031527005

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Transition to the Circular Economy Model by Natalya Ketenci Pdf

Author : Uwafiokun Idemudia,Kenneth Amaeshi
Publisher : Routledge
Page : 166 pages
File Size : 42,6 Mb
Release : 2019-04-01
Category : Business & Economics
ISBN : 9781317194910

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Africapitalism by Uwafiokun Idemudia,Kenneth Amaeshi Pdf

Using theory, empirical research, and case studies, this book explores the changing nature of business in Africa and how businesses can actively contribute to the development of Africa. It uses (and critically analyses) the concept of Africapitalism – a management philosophy and movement which seeks to blend the best of African values and Western management theories as a basis for sustainable development in Africa – to understand the subtle factors that underpin business decisions in Africa. The collection of chapters in this book are organized around actors, issues, and reflections. They collectively present an account of Africapitalism, albeit from different perspectives and on different issues, and open up a new space for rethinking business and society relations in Africa from an Africapitalism perspective. Crucial is the critical engagement with both the discourse and practice of Africapitalism and its implications for sustainable development. It is anticipated that the challenges and opportunities highlighted by the book would be embraced by researchers, policy makers, and practitioners in the broad area of business and society in Africa. This multidisciplinary book will be valuable reading for advanced students, researchers and policymakers looking at business in society; corporate social responsibility; sustainable business; international business and African development.

Author : Gabriele Suder,Johan Lindeque
Publisher : SAGE
Page : 595 pages
File Size : 52,9 Mb
Release : 2018-09-24
Category : Business & Economics
ISBN : 9781526455529

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Doing Business in Europe by Gabriele Suder,Johan Lindeque Pdf

The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples. Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses. Also new to this edition: Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBev’s acquisition of British SABMiller, and the expansion of Alibaba Group in Europe. Enhanced material on business in EFTA and CEFTA areas. Analysis of the effects digitalisation, business analytics and Artificial Intelligence have on business in Europe. Coverage of the challenges and opportunities stemming from migration and the refugee crisis. A specific focus on the gig and shared economy. An investigation into how sustainability and climate change agreements impact on business. The book is supported by online resources for lecturers and students, including an instructor’s manual, PowerPoint Slides, multiple choice questions, class-based role play instruction guides, chapter summaries, and links to relevant videos and podcasts. Suitable reading for students on European business modules at both undergraduate and postgraduate level.

Author : J. Patrick Williams,Kaylan C. Schwarz
Publisher : Routledge
Page : 161 pages
File Size : 42,7 Mb
Release : 2020-08-03
Category : Education
ISBN : 9780429648120

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Studies on the Social Construction of Identity and Authenticity by J. Patrick Williams,Kaylan C. Schwarz Pdf

As identity and authenticity discourses increasingly saturate everyday life, so too have these concepts spread across the humanities and social sciences literatures. Many scholars may be interested in identity and authenticity but lack knowledge of paradigmatic or disciplinary approaches to these concepts. This volume offers readers insight into social constructionist approaches to identity and authenticity. It focuses on the processes of identification and authentication, rather than on subjective experiences of selfhood. There are no attempts to settle what authentic identities are. On the contrary, contributors demonstrate that neither identities nor their authenticity have a single or fixed meaning. Chapters provide exemplars of contemporary research on identity and authenticity, with significant diversity among them in terms of the identities, cultural milieu, geographic settings, disciplinary traditions, and methodological approaches considered. Contributors introduce readers to a number of established and emerging identity groups from sites around the world, from yogis and punks to fire dancers and social media influencers. Their conceptual work stretches from the micro-analytic to the ethno-national as authors employ a variety of qualitative methods including ethnographic fieldwork, interviewing, and the collection and analysis of naturally-occurring interactions. Several of the chapters look directly at identification and authentication while others focus on the social and cultural backdrops that structure these practices – what unites them is the adoption of social constructionist sensibilities. This book will appeal to anyone interested in understanding identity and authenticity.

Author : Cem Tinaz,Brendon Knott
Publisher : Routledge
Page : 232 pages
File Size : 54,7 Mb
Release : 2021-04-06
Category : Sports & Recreation
ISBN : 9781000374315

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Sport and Development in Emerging Nations by Cem Tinaz,Brendon Knott Pdf

For the first time, this book examines the strategies of leaders of emerging nations to use sport as a tool for reaching social, economic, cultural, political, technological or environmental goals and gaining international prestige. It assesses whether sport can really be an effective tool in international development. The book explores the unique challenges, issues and opportunities offered by sport for development in emerging nations. Bringing together case studies of sport and development in countries including Brazil, China, Czech Republic, Hungary, India, Indonesia, Mexico, Poland, Qatar, South Africa, South Korea and Turkey, the book looks at policies designed to achieve development through, by and for sport, and whether they have achieved their socio-economic objectives. It considers the way that emerging nations have used major international sports events as political and developmental projects, as well as the importance of sporting infrastructure, professional leagues, participation programmes and the influence of nationalism and ideology. With a truly global perspective, this book is important reading for any student, researcher or policy-maker with interest in sport management, sport development, development studies, international economics, globalisation or political science.