Challenges In It And Digital Marketing

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Contemporary Issues in Digital Marketing

Outi Niininen
Contemporary Issues in Digital Marketing Book PDF

Author : Outi Niininen
Publisher : Routledge
Page : 257 pages
File Size : 53,9 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000488494

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Contemporary Issues in Digital Marketing by Outi Niininen Pdf

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Challenges in IT and Digital Marketing

C. P. Kumar
Challenges in IT and Digital Marketing Book PDF

Author : C. P. Kumar
Publisher : Unknown
Page : 0 pages
File Size : 52,5 Mb
Release : 2023-12-26
Category : Business & Economics
ISBN : 9798223935032

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Challenges in IT and Digital Marketing by C. P. Kumar Pdf

"Challenges in IT and Digital Marketing" is an insightful exploration of the rapidly evolving landscapes of technology and marketing in the digital age. In this comprehensive volume, the book delves into the multifaceted hurdles faced by IT professionals and digital marketers alike, addressing critical issues that shape the industry. From the breakneck pace of technological change to the perpetual battle against cyber threats, each chapter examines a distinct challenge. Topics range from the intricacies of regulatory compliance and communication gaps between technical and non-technical stakeholders to the pressures of tight project timelines and the constant quest for real-time engagement in the digital marketing sphere. With a keen eye on the future, the book also explores the ongoing challenges of talent acquisition and retention in the dynamic digital marketplace. Whether you are an IT professional seeking to navigate the ever-changing tech terrain or a digital marketer aiming to maximize ROI in a budget-conscious environment, this book provides valuable insights and strategies to overcome the hurdles and thrive in the challenging realms of IT and digital marketing.

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Singh, Amandeep
Big Data Analytics for Improved Accuracy Efficiency and Decision Making in Digital Marketing Book PDF

Author : Singh, Amandeep
Publisher : IGI Global
Page : 310 pages
File Size : 48,6 Mb
Release : 2021-06-18
Category : Business & Economics
ISBN : 9781799872337

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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing by Singh, Amandeep Pdf

The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.

Contemporary Issues in Digital Marketing

John Branch,Marcus Collins
Contemporary Issues in Digital Marketing Book PDF

Author : John Branch,Marcus Collins
Publisher : Libri Publishing Limited
Page : 281 pages
File Size : 47,8 Mb
Release : 2018-06-30
Category : Business & Economics
ISBN : 9781911450320

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Contemporary Issues in Digital Marketing by John Branch,Marcus Collins Pdf

We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.

Challenges in IT and Digital Marketing

C. P. Kumar
Challenges in IT and Digital Marketing Book PDF

Author : C. P. Kumar
Publisher : C. P. Kumar
Page : 96 pages
File Size : 41,5 Mb
Release : 2024-06-28
Category : Business & Economics
ISBN : 8210379456XXX

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Challenges in IT and Digital Marketing by C. P. Kumar Pdf

"Challenges in IT and Digital Marketing" is an insightful exploration of the rapidly evolving landscapes of technology and marketing in the digital age. In this comprehensive volume, the book delves into the multifaceted hurdles faced by IT professionals and digital marketers alike, addressing critical issues that shape the industry. From the breakneck pace of technological change to the perpetual battle against cyber threats, each chapter examines a distinct challenge. Topics range from the intricacies of regulatory compliance and communication gaps between technical and non-technical stakeholders to the pressures of tight project timelines and the constant quest for real-time engagement in the digital marketing sphere. With a keen eye on the future, the book also explores the ongoing challenges of talent acquisition and retention in the dynamic digital marketplace. Whether you are an IT professional seeking to navigate the ever-changing tech terrain or a digital marketer aiming to maximize ROI in a budget-conscious environment, this book provides valuable insights and strategies to overcome the hurdles and thrive in the challenging realms of IT and digital marketing.

Confronting Security and Privacy Challenges in Digital Marketing

Ana Isabel Torres
Confronting Security and Privacy Challenges in Digital Marketing Book PDF

Author : Ana Isabel Torres
Publisher : Unknown
Page : 0 pages
File Size : 45,7 Mb
Release : 2023
Category : Internet marketing
ISBN : 1668489597

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Confronting Security and Privacy Challenges in Digital Marketing by Ana Isabel Torres Pdf

Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation

Sandhu, Kamaljeet
Emerging Challenges Solutions and Best Practices for Digital Enterprise Transformation Book PDF

Author : Sandhu, Kamaljeet
Publisher : IGI Global
Page : 387 pages
File Size : 42,6 Mb
Release : 2021-06-18
Category : Business & Economics
ISBN : 9781799885894

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Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation by Sandhu, Kamaljeet Pdf

As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. These impacts will last far into the future, as newer digital technologies continue to be accepted, used, and developed. These digital tools will forever change the face of business and management. However, on the road to digital enterprise transformation there are many successes, difficulties, challenges, and failures. Finding solutions for these issues through strategic thinking and identification of the core issues facing the enterprise is of primary concern. This means modernizing management and strategies around the digital workforce and understanding digital business at various levels. These key areas of digitalization and global challenges, such as those during or derived from the pandemic, are new and unique; They require new knowledge gained from a deep understanding of complex issues that have been examined and the solutions being discovered. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation explores the key challenges being faced as businesses undergo digital transformation. It provides both solutions and best practices for not only handling and solving these key issues, but for becoming successful in digital enterprise. This includes topics such as security and privacy in technologies, data management, information and communication technologies, and digital marketing, branding, and commerce. This book is ideal for managers, business professionals, government, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.

International Digital Marketing in China

Lala Hu
International Digital Marketing in China Book PDF

Author : Lala Hu
Publisher : Springer Nature
Page : 106 pages
File Size : 53,6 Mb
Release : 2020-03-16
Category : Business & Economics
ISBN : 9783030381608

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International Digital Marketing in China by Lala Hu Pdf

This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.

Promotion and Marketing Communications

Umut Ayman,Anıl Kemal Kaya
Promotion and Marketing Communications Book PDF

Author : Umut Ayman,Anıl Kemal Kaya
Publisher : BoD – Books on Demand
Page : 208 pages
File Size : 55,8 Mb
Release : 2020-07-08
Category : Business & Economics
ISBN : 9781838802271

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Promotion and Marketing Communications by Umut Ayman,Anıl Kemal Kaya Pdf

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.

Digital and Social Media Marketing

Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Digital and Social Media Marketing Book PDF

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 40,8 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Digital Transformation in the Cultural Heritage Sector

Tiziana Russo Spena,Francesco Bifulco
Digital Transformation in the Cultural Heritage Sector Book PDF

Author : Tiziana Russo Spena,Francesco Bifulco
Publisher : Springer Nature
Page : 226 pages
File Size : 46,7 Mb
Release : 2021-03-25
Category : Business & Economics
ISBN : 9783030633769

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Digital Transformation in the Cultural Heritage Sector by Tiziana Russo Spena,Francesco Bifulco Pdf

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.

Trends and Challenges in Digital Business Innovation

Vincenzo Morabito
Trends and Challenges in Digital Business Innovation Book PDF

Author : Vincenzo Morabito
Publisher : Springer Science & Business Media
Page : 221 pages
File Size : 46,7 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9783319043074

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Trends and Challenges in Digital Business Innovation by Vincenzo Morabito Pdf

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets. While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

Contemporary Issues in Social Media Marketing

Bikramjit Rishi,Subir Bandyopadhyay
Contemporary Issues in Social Media Marketing Book PDF

Author : Bikramjit Rishi,Subir Bandyopadhyay
Publisher : Routledge
Page : 328 pages
File Size : 42,9 Mb
Release : 2017-07-28
Category : Business & Economics
ISBN : 9781317193982

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Contemporary Issues in Social Media Marketing by Bikramjit Rishi,Subir Bandyopadhyay Pdf

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Confronting Security and Privacy Challenges in Digital Marketing

Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel
Confronting Security and Privacy Challenges in Digital Marketing Book PDF

Author : Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel
Publisher : IGI Global
Page : 412 pages
File Size : 50,8 Mb
Release : 2023-07-10
Category : Business & Economics
ISBN : 9781668489604

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Confronting Security and Privacy Challenges in Digital Marketing by Pires, Paulo Botelho,Santos, José Duarte,Pereira, Inês Veiga,Torres, Ana Isabel Pdf

Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Digital Marketing

Yoram (Jerry) Wind,Vijay Mahajan
Digital Marketing Book PDF

Author : Yoram (Jerry) Wind,Vijay Mahajan
Publisher : John Wiley & Sons
Page : 427 pages
File Size : 50,5 Mb
Release : 2002-02-28
Category : Business & Economics
ISBN : 9780471008750

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Digital Marketing by Yoram (Jerry) Wind,Vijay Mahajan Pdf

"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.