Promotion And Marketing Communications

Author : Umut Ayman,Anıl Kemal Kaya
Publisher : BoD – Books on Demand
Page : 208 pages
File Size : 47,7 Mb
Release : 2020-07-08
Category : Business & Economics
ISBN : 9781838802271

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Promotion and Marketing Communications by Umut Ayman,Anıl Kemal Kaya Pdf

This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.

Author : Kenneth E. Clow,Donald Baack
Publisher : Unknown
Page : 682 pages
File Size : 53,7 Mb
Release : 2002
Category : Advertising
ISBN : PSU:000050612734

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Integrated Advertising, Promotion, and Marketing Communications by Kenneth E. Clow,Donald Baack Pdf

An instructor's CD-ROM contains ads from the book, additional ads, video clips, TV commercials, audio clips, and hot links to the Internet.

Author : Terence A. Shimp,M. Wayne DeLozier
Publisher : Unknown
Page : 688 pages
File Size : 43,9 Mb
Release : 1986
Category : Advertising
ISBN : PSU:000020002015

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Promotion Management and Marketing Communications by Terence A. Shimp,M. Wayne DeLozier Pdf

Author : Jerome M. Juska
Publisher : Routledge
Page : 289 pages
File Size : 51,5 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000485684

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Integrated Marketing Communication by Jerome M. Juska Pdf

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

Author : Richard J. Semenik
Publisher : Thomson South-Western
Page : 0 pages
File Size : 48,9 Mb
Release : 2002
Category : Advertising
ISBN : 0324062532

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Promotion and Integrated Marketing Communications by Richard J. Semenik Pdf

Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text teaches future business professionals how all the promotional tools work. More importantly, it teaches them how to integrate their use for maximum effect.

Author : George Edward Belch,Michael A. Belch
Publisher : McGraw-Hill/Irwin
Page : 840 pages
File Size : 55,5 Mb
Release : 1995
Category : Business & Economics
ISBN : 0256136963

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Introduction to Advertising and Promotion by George Edward Belch,Michael A. Belch Pdf

Author : William G. Nickels
Publisher : Unknown
Page : 554 pages
File Size : 41,7 Mb
Release : 1980
Category : Comminication in marketing
ISBN : UOM:39076006202340

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Marketing Communication and Promotion by William G. Nickels Pdf

Author : Terence A. Shimp
Publisher : Unknown
Page : 732 pages
File Size : 45,5 Mb
Release : 1993
Category : Business & Economics
ISBN : 0030767482

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Promotion Management & Marketing Communications by Terence A. Shimp Pdf

Author : Terence Shimp
Publisher : Cengage Learning
Page : 656 pages
File Size : 43,6 Mb
Release : 2006-01-20
Category : Business & Economics
ISBN : 0324321430

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications by Terence Shimp Pdf

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Kenneth E. Clow,Donald E Baack,John Peloza
Publisher : Pearson Education Canada
Page : 433 pages
File Size : 51,6 Mb
Release : 2012-06-21
Category : Business & Economics
ISBN : 9780133085679

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Integrated Advertising, Promotion, and Marketing Communications, Canadian Edition, by Kenneth E. Clow,Donald E Baack,John Peloza Pdf

For undergraduate Advertising and Integrated Marketing Communication courses. The integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful integrated marketing communications campaigns. Through carefully constructed pedagogy, exciting industry profiles and cases, a strong Canadian focus, and robust companion website Integrated Advertising, Promotion, and Marketing Communications is an invaluable resource for today’s marketing students. The Companion Website is not included with the purchase of this product. Important Notice: The digital edition of this book is missing some of the images found in the physical edition.

Author : Dr. Chris Hackley
Publisher : SAGE
Page : 273 pages
File Size : 46,6 Mb
Release : 2005-01-26
Category : Business & Economics
ISBN : 9781848600522

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Advertising and Promotion by Dr. Chris Hackley Pdf

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.

Author : Kenneth E. Clow,Donald E Baack
Publisher : Pearson Higher Ed
Page : 505 pages
File Size : 54,8 Mb
Release : 2016-01-08
Category : Business & Economics
ISBN : 9781292093642

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition by Kenneth E. Clow,Donald E Baack Pdf

For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292093741) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Author : Philip J. Kitchen,Patrick de Pelsmacker
Publisher : Psychology Press
Page : 216 pages
File Size : 45,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 0415314208

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Integrated Marketing Communications by Philip J. Kitchen,Patrick de Pelsmacker Pdf

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Author : Chris Hackley,Rungpaka Amy Hackley
Publisher : SAGE
Page : 330 pages
File Size : 41,5 Mb
Release : 2021-01-27
Category : Business & Economics
ISBN : 9781529756142

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Advertising and Promotion by Chris Hackley,Rungpaka Amy Hackley Pdf

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Author : Lynne Eagle,Barbara Czarnecka,Stephan Dahl,Jenny Lloyd
Publisher : Routledge
Page : 445 pages
File Size : 55,8 Mb
Release : 2014-08-27
Category : Business & Economics
ISBN : 9781317697756

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Marketing Communications by Lynne Eagle,Barbara Czarnecka,Stephan Dahl,Jenny Lloyd Pdf

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.