Charity Marketing

Author : Fran Hyde,Sarah-Louise Mitchell
Publisher : Routledge
Page : 191 pages
File Size : 42,8 Mb
Release : 2021-12-19
Category : Business & Economics
ISBN : 9781000514193

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Charity Marketing by Fran Hyde,Sarah-Louise Mitchell Pdf

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.

Author : Ehsan Zarei
Publisher : Lulu.com
Page : 174 pages
File Size : 49,8 Mb
Release : 2024-06-26
Category : Electronic
ISBN : 9781291727142

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Charity Marketing Ideas by Ehsan Zarei Pdf

Author : Ian Bruce
Publisher : Icsa Publishing
Page : 276 pages
File Size : 46,8 Mb
Release : 2011
Category : Charities
ISBN : 1860724590

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Charity Marketing by Ian Bruce Pdf

Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.

Author : Robert Ian Peacock,Billy Sharma
Publisher : Civil Sector Press
Page : 188 pages
File Size : 40,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 1895589614

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Engagement by Robert Ian Peacock,Billy Sharma Pdf

A practical reference guide for all non-profit marketers, packed with case studies covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign.

Author : Ian Bruce
Publisher : Unknown
Page : 261 pages
File Size : 40,8 Mb
Release : 1998
Category : Associations, institutions, etc
ISBN : 1860720382

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Successful Charity Marketing by Ian Bruce Pdf

Focusing on charity positioning and brand loyalty, which many see as the way forward, this work takes commercial marketing tools and applies them to voluntary organization activities such as service provision, fund raising and pressure group work.

Author : Gideon Burrows
Publisher : Gideon Burrows
Page : 60 pages
File Size : 49,9 Mb
Release : 2024-06-26
Category : Social Science
ISBN : 8210379456XXX

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Write for Charity by Gideon Burrows Pdf

Write for Charity is your easy-to-use guide to creating compelling copy for your charity’s publications and online presence. Divided into simple-to-follow tips and advice, the emphasis is on small changes you can make to your writing that will generate more interest, more impact and more income for your charity. It covers how to write for your organisation’s newsletters and magazines, your marketing materials, your annual review and reports, your website and social media. Write for Charity can be read from cover to cover, or simple dipped into for expert advice on a subject of interest or weakness. Whether you work with a small community organisation or a national charity brand, you’ll quickly find your charity’s material is easier to put together, more powerful and more engaging. Vitally, you’ll find your words become more effective at getting readers to do what you want them to do.

Author : Sebastian Siebert
Publisher : diplom.de
Page : 143 pages
File Size : 52,9 Mb
Release : 2014-02-01
Category : Business & Economics
ISBN : 9783954897148

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Cause Related Marketing: A substitute for direct donations? by Sebastian Siebert Pdf

Despite the vast research on Cause-Related Marketing, little is known about the instrument’s potential to substitute direct donations. A company engages in Cause-Related Marketing when it teams up with a cause supporting charity organisation. The similarity with direct donations suggests that cause-marketed products bear the potential to tap the donation market. The present investigation extends prior research by identifying key drivers for purchasing cause-marketed products and its potential to gain access to the market of direct donations (Hypothesis 1). Second, the work tries to assess the geographic implications of a Cause-Related Marketing campaign (Hypothesis 2).The results of Hypothesis 1 indicate that cause-marketed products bear a potential to substitute direct donations. Findings of Hypothesis 2 show that the geographical context of a CRM campaign has implications on the cause supported by a nongovernmental organisation.

Author : Karen Beamish,Ruth Ashford
Publisher : Routledge
Page : 413 pages
File Size : 53,5 Mb
Release : 2007-07-11
Category : Business & Economics
ISBN : 9781136420696

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CIM Coursebook 06/07 Marketing Planning by Karen Beamish,Ruth Ashford Pdf

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

Author : Jocelyne Daw
Publisher : John Wiley & Sons
Page : 314 pages
File Size : 54,5 Mb
Release : 2006-06-26
Category : Business & Economics
ISBN : 9780471927808

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Cause Marketing for Nonprofits by Jocelyne Daw Pdf

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

Author : Karen Beamish
Publisher : Routledge
Page : 373 pages
File Size : 44,7 Mb
Release : 2012-10-02
Category : Business & Economics
ISBN : 9781136010026

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CIM Coursebook 03/04 Marketing Planning by Karen Beamish Pdf

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts

Author : Chris Hanvey,Terry Philpot
Publisher : Routledge
Page : 250 pages
File Size : 47,8 Mb
Release : 2002-09-09
Category : Medical
ISBN : 9781134774098

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Sweet Charity by Chris Hanvey,Terry Philpot Pdf

The world of UK charities has been transformed. Gone are the days when charities gained the majority of their money from rattled tins. Fundraising is a sophisticated art and charities often manage multi-million pound contracts to provide services. Those who manage such organizations are expected to adapt to an ever-changing world. Sweet Charity is about this changing world; the skills needed to manage, fundraise, run a successful lobbying campaign or attract new work and the way in which UK charities will increasingly operate in a European environment. Broadly divided into three parts, this book firstly describes the size and scope of the voluntary sector, how it operates and the ways in which changes to the welfare state have had a direct effect upon how charities operate. The second part breaks down the constituent parts of charities, looking in turn at the role of trustees, managers and fundraisers, financial staff and marketing experts. Lastly, the book deals with UK charities in a widening European context. Sweet Charity will attract an extensive readership from trustees and managers of voluntary organizations to academics, students and commentators on the voluntary sector.

Author : Walter Wymer,Patricia Knowles,Roger Gomes
Publisher : SAGE
Page : 385 pages
File Size : 45,7 Mb
Release : 2006-03-06
Category : Business & Economics
ISBN : 9781412909235

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Nonprofit Marketing by Walter Wymer,Patricia Knowles,Roger Gomes Pdf

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Author : Adrian Sargeant,Walter Wymer Jr
Publisher : Routledge
Page : 499 pages
File Size : 42,8 Mb
Release : 2007-11-22
Category : Business & Economics
ISBN : 9781134114917

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The Routledge Companion to Nonprofit Marketing by Adrian Sargeant,Walter Wymer Jr Pdf

Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.

Author : Ray Donnelly,Graham Harrison
Publisher : Routledge
Page : 244 pages
File Size : 55,8 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781856177160

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The Marketing Planning Process by Ray Donnelly,Graham Harrison Pdf

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

Author : Ian Bruce
Publisher : Lutterworth Press
Page : 267 pages
File Size : 53,8 Mb
Release : 2023-02-23
Category : History
ISBN : 9780718896416

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Vision Changing Charity by Ian Bruce Pdf

"Accessible versions of Vision Changing Charity by Ian Bruce are available on request from RNIB. Please contact us through our Helpline: Call 0303 123 9999, email [email protected] or say: ""Alexa, call RNIB Helpline"" to an Alexa-enabled device. The late twentieth century saw charities grow from timid service deliverers into major providers with campaigning teeth. What caused this? How did they gain confidence and strength? In this fascinating history, examined through the eyes of RNIB from 1970 to 2010, Ian Bruce examines the internal drivers and the external socio-political environment that allowed and encouraged this explosion. Bruce's experience of leading a charity at the forefront of this change, and his participation in the wider charity sector for fifty years as both activist and academic, gives him an unsurpassed understanding of what happened and why. His first-hand knowledge will speak to charity workers as well as academics, covering themes such as the rise of beneficiary power against patronising providers; the change from welfare to rights; the shift from the medical to the social model of disability; and the adoption of social welfare and business professionalisms such as Strategic Planning and Charity Marketing. Today's charities have much to learn from the successes and mistakes of this dynamic period."