Charles Austin Bates Criticisms

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Charles Austin Bates' Criticisms

Author : Charles Austin Bates
Publisher : Unknown
Page : 1006 pages
File Size : 51,7 Mb
Release : 1897
Category : Advertising
ISBN : NYPL:33433020894436

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Charles Austin Bates' Criticisms by Charles Austin Bates Pdf

Marketing/communications

Author : Anonim
Publisher : Unknown
Page : 1152 pages
File Size : 54,6 Mb
Release : 1898
Category : Advertising
ISBN : UVA:X001038388

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Marketing/communications by Anonim Pdf

Selling Style

Author : Rob Schorman
Publisher : University of Pennsylvania Press
Page : 228 pages
File Size : 47,5 Mb
Release : 2003-06-03
Category : Business & Economics
ISBN : 0812237285

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Selling Style by Rob Schorman Pdf

"Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice

Printers' Ink

Author : Anonim
Publisher : Unknown
Page : 1610 pages
File Size : 41,8 Mb
Release : 1897
Category : Advertising
ISBN : PRNC:32101066805514

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Printers' Ink by Anonim Pdf

The Origins of Graphic Design in America, 1870-1920

Author : Burton Raffel,Ellen Mazur Thomson
Publisher : Yale University Press
Page : 246 pages
File Size : 49,5 Mb
Release : 1997-01-01
Category : Design
ISBN : 0300068352

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The Origins of Graphic Design in America, 1870-1920 by Burton Raffel,Ellen Mazur Thomson Pdf

By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.

The National Union Catalog, Pre-1956 Imprints

Author : Library of Congress,American Library Association. Committee on Resources of American Libraries. National Union Catalog Subcommittee
Publisher : Unknown
Page : 710 pages
File Size : 47,6 Mb
Release : 1969
Category : Catalogs, Union
ISBN : UOM:39015082905368

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The National Union Catalog, Pre-1956 Imprints by Library of Congress,American Library Association. Committee on Resources of American Libraries. National Union Catalog Subcommittee Pdf

American Little Magazines of the Fin de Siecle

Author : Kirsten MacLeod
Publisher : University of Toronto Press
Page : 508 pages
File Size : 47,7 Mb
Release : 2018-01-01
Category : Literary Criticism
ISBN : 9781442643161

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American Little Magazines of the Fin de Siecle by Kirsten MacLeod Pdf

In American Little Magazines of the Fin de Siecle, Kirsten MacLeod examines the rise of a new print media form - the little magazine - and its relationship to the transformation of American cultural life at the turn of the twentieth century. Though the little magazine has long been regarded as the preserve of modernist avant-gardes and elite artistic coteries, for whom it served as a form of resistance to mass media, MacLeod's detailed study of its origins paints a different picture. Combining cultural, textual, literary, and media studies criticism, MacLeod demonstrates how the little magazine was deeply connected to the artistic, social, political, and cultural interests of a rising professional-managerial class. She offers a richly contextualized analysis of the little magazine's position in the broader media landscape: namely, its relationship to old and new media, including pre-industrial print forms, newspapers, mass-market magazines, fine press books, and posters. MacLeod's study challenges conventional understandings of the little magazine as a genre and emphasizes the power of "little" media in a mass-market context.

The Commercialization of News in the Nineteenth Century

Author : Gerald J. Baldasty
Publisher : Univ of Wisconsin Press
Page : 240 pages
File Size : 43,9 Mb
Release : 1992-11-15
Category : History
ISBN : 9780299134044

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The Commercialization of News in the Nineteenth Century by Gerald J. Baldasty Pdf

The Commercialization of News in the Nineteenth Century traces the major transformation of newspapers from a politically based press to a commercially based press in the nineteenth century. Gerald J. Baldasty argues that broad changes in American society, the national economy, and the newspaper industry brought about this dramatic shift. Increasingly in the nineteenth century, news became a commodity valued more for its profitablility than for its role in informing or persuading the public on political issues. Newspapers started out as highly partisan adjuncts of political parties. As advertisers replaced political parties as the chief financial support of the press, they influenced newspapers in directing their content toward consumers, especially women. The results were recipes, fiction, contests, and features on everything from sports to fashion alongside more standard news about politics. Baldasty makes use of nineteenth-century materials—newspapers from throughout the era, manuscript letters from journalists and politicians, journalism and advertising trade publications, government reports—to document the changing role of the press during the period. He identifies three important phases: the partisan newspapers of the Jacksonian era (1825-1835), the transition of the press in the middle of the century, and the influence of commercialization of the news in the last two decades of the century.

Another Year of Progress for the Providence Public Library

Author : Providence Public Library (R.I.)
Publisher : Unknown
Page : 1094 pages
File Size : 53,9 Mb
Release : 1894
Category : Electronic
ISBN : UCAL:$B780017

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Another Year of Progress for the Providence Public Library by Providence Public Library (R.I.) Pdf

Hardware

Author : Anonim
Publisher : Unknown
Page : 956 pages
File Size : 41,7 Mb
Release : 1898
Category : Electronic
ISBN : MINN:31951000733213E

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Hardware by Anonim Pdf

Fame

Author : Anonim
Publisher : Unknown
Page : 764 pages
File Size : 45,6 Mb
Release : 1897
Category : Advertising
ISBN : HARVARD:32044105223846

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Fame by Anonim Pdf

Advertising Progress

Author : Pamela Walker Laird
Publisher : JHU Press
Page : 520 pages
File Size : 52,7 Mb
Release : 2001-02-21
Category : Business & Economics
ISBN : 0801866456

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Advertising Progress by Pamela Walker Laird Pdf

Contains primary source material.