China S Generation Y

Author : Michael Stanat
Publisher : Homa & Sekey Books
Page : 512 pages
File Size : 43,9 Mb
Release : 2006
Category : Generation Y
ISBN : 9781931907323

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China's Generation Y by Michael Stanat Pdf

Based on interviews and surveys conducted in Shanghai by the author, this is the first English book to look into all aspects of China's young generation - their life styles, relationships with family and society, views, dreams and development. Growing up during the information age, China's Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as western youth. Living in a rapidly developing country, this generation of teenagers in China will most likely be the political and business leaders of the world's next superpower by the year 2025. China's Generation Y explores these perspectives by delving into the nooks and crannies of Chinese teenagers' stories. The book is not only for those who seek to acquaint themselves with this crucial generation from the perspective of a western peer, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this book will open up a new horizon for many in the west who will ultimately meet the need and challenge of this emerging Chinese generation.

Author : Michael Kennedy
Publisher : GRIN Verlag
Page : 6 pages
File Size : 54,8 Mb
Release : 2014-01-29
Category : Foreign Language Study
ISBN : 9783656583486

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China's Generation Y and Youth Culture by Michael Kennedy Pdf

Essay from the year 2013 in the subject Orientalism / Sinology - Chinese / China, grade: A, Webster University, language: English, abstract: The post-1980 generation of Chinese or China’s Generation Y can be characterized by a number of factors. One of the most significant factors that characterizes China’s post-1980 generation that differs from previous generations is the strong materialistic attitude that has become apparent. One such example, as outlined by Yan (2006, pg. 255) is the dramatic embrace of McDonald’s in China. This embrace of McDonald’s and the slogan “I’m lovin’ it” or “jiu xihuan” resonates this life aspiration to achieve “instant individual gratification in terms of a pleasurable and comfortable material life”. This attitude is in opposition to China’s former generations who embraced a more collective mindset and had less desire for material gain. In contrast, China’s new generation are more comparable to American youth as having an “individualistic” and fun-seeking behavior that goes beyond social norms. However, where this differs is where Chinese and American youth perform such acts. While Americans may be more outwardly public about their behavior, the Chinese appear to place more emphasis on personal consumption. Furthermore, as Yan (2006, pg. 256) describes, this new generation also have ambitions in the field of business to build wealth in order to acquire more material wealth. In contrast under Chairman Mao, former generations were more concerned with being provided for through the communist system. Part of this reason is because of China’s new economic policies where advancing financially is more possible than ever and this new generation is responsible for fulfilling the dreams of their parents and to provide for them as they grow old.

Author : Anders Parment
Publisher : Routledge
Page : 175 pages
File Size : 42,9 Mb
Release : 2011-09-16
Category : Business & Economics
ISBN : 9781136631238

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Generation Y in Consumer and Labour Markets by Anders Parment Pdf

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.

Author : Eric Fish
Publisher : Rowman & Littlefield
Page : 269 pages
File Size : 42,5 Mb
Release : 2015-06-04
Category : History
ISBN : 9781442248847

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China's Millennials by Eric Fish Pdf

In 1989, students marched on Tiananmen Square demanding democratic reform. The Communist Party responded with a massacre, but it was jolted into restructuring the economy and overhauling the education of its young citizens. A generation later, Chinese youth are a world apart from those who converged at Tiananmen. Brought up with lofty expectations, they’ve been accustomed to unprecedented opportunities on the back of China’s economic boom. But today, China’s growth is slowing and its demographics rapidly shifting, with the boom years giving way to a painful hangover. Immersed in this transition, Eric Fish, a millennial himself, profiles youth from around the country and how they are navigating the education system, the workplace, divisive social issues, and a resurgence in activism. Based on interviews with scholars, journalists, and hundreds of young Chinese, his engrossing book challenges the idea that today’s youth have been pacified by material comforts and nationalism. Following rural Henan students struggling to get into college, a computer prodigy who sparked a nationwide patriotic uproar, and young social activists grappling with authorities, Fish deftly captures youthful struggle, disillusionment, and rebellion in a system that is scrambling to keep them in line—and, increasingly, scrambling to adapt when its youth refuse to conform.

Author : C. Michael Hall,Chris Cooper
Publisher : Routledge
Page : 273 pages
File Size : 44,5 Mb
Release : 2021-04-05
Category : Business & Economics
ISBN : 9781000370881

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Current Issues in Asian Tourism: Volume II by C. Michael Hall,Chris Cooper Pdf

Current Issues in Asian Tourism: Volume II draws together a collection of papers from Current Issues in Asian Tourism (CIAT). CIAT was launched by the editors of Current Issues in Tourism in response to the growing number of papers about tourism in Asia received by the journal and the increasing number of authors from Asian countries. This volume focuses on three aspects of Asian tourism. Firstly, the section on marketing, consumption and demand for Asian tourism includes papers on mega events, creative experiences, World Heritage Sites and pollution. Secondly, a group of papers focus on sustainable Asian tourism destinations including papers on investment, climate change, energy and local food. Finally, there are two chapters on Asian tourism research methods including the use of photography and qualitative methods. The papers in this book were originally published in Current Issues in Asian Tourism.

Author : Pierre Benckendorff,Gianna Moscardo,Donna Pendergast
Publisher : CABI
Page : 182 pages
File Size : 50,5 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781845936013

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Tourism and Generation Y by Pierre Benckendorff,Gianna Moscardo,Donna Pendergast Pdf

This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. Benckendorff/Moscardo, James Cook Uni, Pendergast, Griffith Uni, Aus.

Author : Jiaming Sun,Dongmei Cheng
Publisher : Routledge
Page : 226 pages
File Size : 44,9 Mb
Release : 2018-01-12
Category : Social Science
ISBN : 9781317235972

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China's Generation Gap by Jiaming Sun,Dongmei Cheng Pdf

Based on data collected for the Generation Gap Survey in Shanghai and updated to take into account contemporary trends, this book uses an empirical approach to study the generation gap in China. It covers various aspects of life from professional and family life to political participation and belief systems, analysing and comparing the values held by four different generations. Encompassing more than 2000 case studies and drawing on a wealth of fieldwork interviews, in particular it examines the experiences, thoughts and perceptions of adolescents, young adults, the middle-aged, and the elderly. As the largest sociological survey ever conducted regarding attitudes and value changes by different age groups in Shanghai, it highlights how social change and globalization have impacted on new generations, and the results indicate the dramatic difference and supersession of social ideologies between the generations. A unique piece of research, shedding light on a changing Chinese society, China’s Generation Gap will be of huge value to students and scholars of Chinese culture and society, Chinese social policy, globalisation and cultural studies.

Author : Chris Cooper,C. Michael Hall
Publisher : Routledge
Page : 333 pages
File Size : 45,8 Mb
Release : 2020-06-09
Category : Business & Economics
ISBN : 9781000012439

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Current Issues in Asian Tourism by Chris Cooper,C. Michael Hall Pdf

This comprehensive volume was put together in response to the growing amount of research on tourism in Asia and an increasing number of authors from Asian countries. It concentrates on two aspects of Asian Tourism: first, the Asian tourists themselves, and second, economic development and tourism in the Asian region. The first part of the collection focuses on three areas: the motivations of different types of Asian tourist; the characteristics and behaviour of particular Asian tourist segments; and, finally, an analysis of specific research issues. The second part of the book then goes on to explore the governance and organisation of tourism in the Asian region, and the nature of Asian growth and competitiveness as it relates to tourism. The articles in this book were originally published in the journal Current Issues in Tourism.

Author : Zak Dychtwald
Publisher : St. Martins Press-3PL
Page : 0 pages
File Size : 45,5 Mb
Release : 2018-02-13
Category : Political Science
ISBN : 1250324270

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Young China by Zak Dychtwald Pdf

Author : Archanna Arumugam,Tracy Yeap Teng,Abu Bakar Hamid,Inda Sukati
Publisher : Partridge Publishing Singapore
Page : 101 pages
File Size : 45,6 Mb
Release : 2020-07-28
Category : Business & Economics
ISBN : 9781543758900

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A Logistics It Strategy Firm Performance & Generation Y Corporate Social Responsibility by Archanna Arumugam,Tracy Yeap Teng,Abu Bakar Hamid,Inda Sukati Pdf

Malaysia’s manufacturing sector plays an integral role in enabling the growth of the country’s supply chain and continues evolution of the logistics role are obvious in the last two decades. Despite of the remarkable expansion of the industry, very few studies are focusing on logistics system’s contribution towards the organization performance. This study examine the factors that affect the organization performance of manufacturing firms from a logistics perspective. The variables employed to examine are logistics strategic, organizational structure and logistics information technology (LIT) towards organization performance of manufacturing firms. From the sample of data collection, the results indicated that logistics strategy, organizational structure and logistics information technology has significant relationship with organization performance. As the corporate social responsibility are growing popularity in Malaysia particularly, Malaysian generation Y who newly joined the workforce are found not only focus on the products and services but also on the response of the corporation CSR. This investigated the factors, such as consumers’ awareness, consumers’ trust and the willingness to pay premium price on CSR that have impact on the purchase intention. From survey collected, the findings demonstrated that the relationship between the willingness to pay premium price and purchase intention is the strongest, compared to the consumers’ trust on purchase intention. While, the consumers’ awareness on the purchase intention of Malaysian generation Y is weakest relationship among the other two factors.

Author : Pierre Court
Publisher : Academic Press
Page : 268 pages
File Size : 55,6 Mb
Release : 2021-09-23
Category : Education
ISBN : 9780323985017

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Psychologist's Guide to Adolescents and Social Media by Pierre Court Pdf

The internet has become a principal venue for social interaction. Young people are growing up in a world surrounded by technology that could have only been imagined a generation ago. Social media have crafted a landscape that has made connection with others easy. Yet this rise has become a concern. So, what is happening here? Why is it so compelling to use social media? Why is it difficult to quit social media? What impact can social media have on teenagers, their education, and their well-being? Should we be worried? What can be done to help? Psychologist's Guide to Adolescents and Social Media aims to deliver a deeper understanding regarding the psychology of social media, both positive and negative. This guide is divided into four parts. The reader will be guided through the purposes and merits of social media, the unintended consequences of using social media, author conducted research exploring the experiences of adolescent-aged school children, and what can be done to help those struggling with the overuse of social media, including assessment resources. Examines the consequences of using social media, including cyberbullying and internet addiction Explores what can be done to help those who need support with their social media use Features relevant real-life examples and interviews with adolescents

Author : Tamara Erickson
Publisher : Harvard Business Review Press
Page : 306 pages
File Size : 49,5 Mb
Release : 2008-10-07
Category : Business & Economics
ISBN : 9781422120606

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Plugged In by Tamara Erickson Pdf

In Plugged In, Tamara Erickson shows Gen Y's how to use their own unique strengths to understand and influence their professional relationships, to figure out how they define "success," and to help them find their way in the changing workplace. --from publisher description.

Author : Karoline Kan
Publisher : Hachette Books
Page : 320 pages
File Size : 40,8 Mb
Release : 2019-03-12
Category : Social Science
ISBN : 9780316412032

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Under Red Skies by Karoline Kan Pdf

A deeply personal and shocking look at how China is coming to terms with its conflicted past as it emerges into a modern, cutting-edge superpower. Through the stories of three generations of women in her family, Karoline Kan, a former New York Times reporter based in Beijing, reveals how they navigated their way in a country beset by poverty and often-violent political unrest. As the Kans move from quiet villages to crowded towns and through the urban streets of Beijing in search of a better way of life, they are forced to confront the past and break the chains of tradition, especially those forced on women. Raw and revealing, Karoline Kan offers gripping tales of her grandmother, who struggled to make a way for her family during the Great Famine; of her mother, who defied the One-Child Policy by giving birth to Karoline; of her cousin, a shoe factory worker scraping by on 6 yuan (88 cents) per hour; and of herself, as an ambitious millennial striving to find a job--and true love--during a time rife with bewildering social change. Under Red Skies is an engaging eyewitness account and Karoline's quest to understand the rapidly evolving, shifting sands of China. It is the first English-language memoir from a Chinese millennial to be published in America, and a fascinating portrait of an otherwise-hidden world, written from the perspective of those who live there.

Author : John Field,Ronald J Burke,Cary L Cooper
Publisher : SAGE
Page : 561 pages
File Size : 45,9 Mb
Release : 2013-09-19
Category : Social Science
ISBN : 9781446294154

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The SAGE Handbook of Aging, Work and Society by John Field,Ronald J Burke,Cary L Cooper Pdf

Aging has emerged as a major and urgent issue for individuals, organisations and governments of our time. In this well-timed and comprehensive handbook, key international contributors to the field of study come together to create a definitive map of the subject. Framed by an authoritative introductory chapter, the SAGE Handbook of Aging, Work and Society offers a critical overview of the most significant themes and topics, with discussions of current research, theoretical controversies and emerging issues, divided into sections covering: Key Issues and Challenges The Aging Workforce Managing an Aging Workforce Living in an Aging Society Developing Public Policy

Author : Dr. Ira S. Wolfe
Publisher : Xlibris Corporation
Page : 120 pages
File Size : 45,9 Mb
Release : 2007-08-25
Category : Business & Economics
ISBN : 9781425771508

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The Perfect Labor Storm 2.0 by Dr. Ira S. Wolfe Pdf

Jobs are changing. Workforce growth is slowing. The population is aging. Educational attainment levels are lagging. Skill gaps are rising. Generations are clashing. Any one of these events individually could trigger a significant problem for employers. But combined these workforce trends are creating the Perfect Labor Storm 2.0, unprecedented demographic and economic events that will force employers to change the way they do business. In this completely revised and updated second-edition book, author Ira S. Wolfe creates a vivid and sometimes frightening image of what future workforces will look like through his use of trends, facts and statistics. He then offers recommendations for recruiting a younger workforce, managing intergenerational conflicts, and retaining workers. What Other Readers Have to Say about The Perfect Labor Storm 2.0 "Perfect Labor Storm 2.0 is Powerful Stuff ? enough to make any manager gasp. This is a tremendous work and one that hopefully will change employer attitudes and promote proper hiring/training/retention efforts." Martin E. Gilligan, Jr., Owner/Principal Consultant MARTIN & ASSOCIATES "Dr. Wolfe skillfully dissects the multifaceted topic of demographic change by detailing its impact on key aspects of everyday life. From a legal prospective, the policy and practical ramifications of the Perfect Labor Storm are astounding. From recruiting to retirement, the human capital issues raised in this book will be paramount for every business to strategically address. It should be required reading for every Human Resource Professional." Michael A. Moore, Esq. Business and Employment Attorney Russell, Krafft, and Gruber, LLP "Perfect Labor Storm 2.0 will be one of the most quoted books over the next decades. Ira did his homework on this one. Anyone who depends on having a strong workforce for the next twenty years better heed his warnings and prepare accordingly." Bobby Foster The Organizer Plus Co., LLC "A fantastic body of work. After reading Perfect Labor Storm 2.0, I was thinking how important it would be for each of the Presidential candidates as well as all our elected officials to read this book." Stuart Murphy Round Table Consulting "Everyone in business should have a copy of The Perfect Labor Storm on their desk, not just their bookshelf." R.D.A. Morris Major, Pennsylvania State Police, retired "Let me tell you ? once again ? that you did a FANTASTIC job with The Perfect Labor Storm. I learned so much reading your well-researched and thought out tome. It?s outstanding." Marian L. Fetter, M.S.