Generation Y In Consumer And Labour Markets

Author : Anders Parment
Publisher : Routledge
Page : 175 pages
File Size : 41,9 Mb
Release : 2011-09-16
Category : Business & Economics
ISBN : 9781136631238

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Generation Y in Consumer and Labour Markets by Anders Parment Pdf

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.

Author : Sebastian Văduva,Ioan Fotea,Lois P. Văduva,Randolph Wilt
Publisher : Springer
Page : 158 pages
File Size : 45,9 Mb
Release : 2019-06-14
Category : Business & Economics
ISBN : 9783030172152

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Applied Ethics for Entrepreneurial Success: Recommendations for the Developing World by Sebastian Văduva,Ioan Fotea,Lois P. Văduva,Randolph Wilt Pdf

This proceedings volume examines the impact of ethics on business and entrepreneurship predominantly from the Romanian perspective. Featuring selected contributions from the 2018 Griffiths School of Management Annual Conference (GMSAC) on Business, Entrepreneurship and Ethics, this book investigates the impact of different social phenomena have upon the understanding and applicability of entrepreneurship and ethics, providing lessons for emerging economies. In emerging economies, entrepreneurship is often times associated with a negative image and entrepreneurs are seen in an unfavorable light. This is due in part to the fact that from a superficial perspective, entrepreneurial behavior does not always amalgamate well with ethical behavior. Entrepreneurship is often perceived as “success at all costs” with little regard to the interest of stakeholder and, sometimes, even the law. On the other hand, ethics are often viewed as metaphysical, having little to do with business, organizational and financial success. In actuality, ethical decisions are a significant part of an organization and ethical behaviors impact organizational culture. Beyond the moral aspects associated with business ethics, companies that practice ethical demeanor are more profitable because investors, employees and consumers seek out companies that engage in fair practices. Featuring contributions on topics such as medical ethics, business education, consumer behavior and governance, this book provides invaluable research and tools for students, professors, practitioners and policy makers in the field s of business, management, public administration and sociology.

Author : A. Parment
Publisher : Springer
Page : 185 pages
File Size : 43,6 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9781137440785

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Marketing to the 90s Generation by A. Parment Pdf

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Author : Stephanie O'Donohoe,Margaret Hogg,Pauline Maclaran,Lydia Martens,Lorna Stevens
Publisher : Routledge
Page : 311 pages
File Size : 42,8 Mb
Release : 2013-10-30
Category : Business & Economics
ISBN : 9781136758355

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Motherhoods, Markets and Consumption by Stephanie O'Donohoe,Margaret Hogg,Pauline Maclaran,Lydia Martens,Lorna Stevens Pdf

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores: How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers How particular consumer choices are bound up with women’s identities as mothers The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"

Author : Susan Dobscha
Publisher : Routledge
Page : 328 pages
File Size : 44,5 Mb
Release : 2015-12-22
Category : Business & Economics
ISBN : 9781317536192

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Death in a Consumer Culture by Susan Dobscha Pdf

Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to traditional corpse disposal methods and patient-assisted suicide. Work from scholars in history, religious studies, sociology, psychology, anthropology, and cultural studies sits alongside research in marketing and consumer culture. From eastern and western perspectives, spanning social groups and demographic categories, all explore the ubiquity of death as a physical, emotional, cultural, social, and cosmological inevitability. Offering a richly unique anthology on this challenging topic, this book will be of interest to researchers working at the intersections of consumer culture, marketing and mortality.

Author : Diego Rinallo,Linda M. Scott,Pauline Maclaran
Publisher : Routledge
Page : 298 pages
File Size : 52,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415889117

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Consumption and Spirituality by Diego Rinallo,Linda M. Scott,Pauline Maclaran Pdf

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined as a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.

Author : Nicolai Graakjaer
Publisher : Routledge
Page : 179 pages
File Size : 55,5 Mb
Release : 2014-11-27
Category : Business & Economics
ISBN : 9781317671893

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Analyzing Music in Advertising by Nicolai Graakjaer Pdf

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Author : Bertil Hultén
Publisher : Routledge
Page : 435 pages
File Size : 45,9 Mb
Release : 2015-10-08
Category : Business & Economics
ISBN : 9781317427841

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Sensory Marketing by Bertil Hultén Pdf

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Author : Mehmet Huseyin Bilgin,Hakan Danis,Ender Demir,Ugur Can
Publisher : Springer
Page : 181 pages
File Size : 49,5 Mb
Release : 2019-06-03
Category : Psychology
ISBN : 9783030186524

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Eurasian Business Perspectives by Mehmet Huseyin Bilgin,Hakan Danis,Ender Demir,Ugur Can Pdf

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.

Author : Lucja Matusiková
Publisher : Krakowskie Towarzystwo Eduk
Page : 140 pages
File Size : 43,5 Mb
Release : 2010
Category : Electronic
ISBN : 9788375710960

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Analysis of Perception in Case of Consumer’s Rights and Usage of Conclusions in Business Strategy by Lucja Matusiková Pdf

Author : Bruce Tulgan,Carolyn A. Martin (Ph. D.)
Publisher : Human Resource Development
Page : 122 pages
File Size : 54,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 9780874256222

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Managing Generation Y by Bruce Tulgan,Carolyn A. Martin (Ph. D.) Pdf

They thrive on challenging work and creative expression, love freedom and flexibility, and hate micromanagement. They are fiercely loyal to managers that are knowledgeable, caring coaches that can mentor them to achieve their goals. What does Gen Y expect from you? Ongoing research indicates that the fourteenth generation has expectations of their bosses such as: Provide challenging work that matters Balance clearly delegated assignments with the freedom and flexibility to produce results in their own way Reward accomplishments with increased responsibility Provide ongoing training and learning opportunities Establish mentoring relationships Managing Genertion Y is for those who want to become the employer of choice for the next cohort of young adults. Discover the Gen Y traits that pose the greatest challenges to managers as well as the best practices you can implement now to keep these upbeat, techno-savvy workers focused and motivated.

Author : Androniki Kavoura,Damianos P. Sakas,Petros Tomaras
Publisher : Springer
Page : 764 pages
File Size : 40,8 Mb
Release : 2016-09-26
Category : Business & Economics
ISBN : 9783319338651

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Strategic Innovative Marketing by Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Pdf

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Author : Peter Sheahan
Publisher : Hardie Grant Publishing
Page : 363 pages
File Size : 54,6 Mb
Release : 2005
Category : Employee motivation
ISBN : 9781742731391

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Generation Y by Peter Sheahan Pdf

Generation Y are the 4.5 million Australians born between 1978 and 1994, and are the second largest Australian generation. Sheahan provides indepth insight into the mindset of this new generation, as well as practical solutions for the entire employment cycle, from attracting staff, through to training, developing and exiting.

Author : Anthony Cristiano,Ahmet Atay
Publisher : Routledge
Page : 176 pages
File Size : 55,6 Mb
Release : 2019-07-03
Category : Social Science
ISBN : 9780429534928

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Millennials and Media Ecology by Anthony Cristiano,Ahmet Atay Pdf

Millennials and Media Ecology explores issues pertaining to millennials and digital media ecology and studies the cultural, pedagogical, and political environments such heterogeneous generation populates. The book questions whether millennials are properly understood as a heterogeneous group, particularly by the institutions and agencies that target them, and whether they are demonstrating the ability to set out a path for themselves and take charge of their own life and future. A diverse team of expert authors review past and current studies with critical assessment of arguments and propositions, and document actual experiences of members of the millennial generation through detailed studies. Engaging with topical subject matter and current research on millennials, the chapters: Question the misunderstanding that digital tools and Internet technologies are making the younger generation ‘dumber’ and ‘disengaging’ them from the real world Underscore the legal and economic insights into the commodification of the younger generation as consumers rather than learners Examine the historical trajectory of media technology, and whether new practices are having an empowering effect or one of enslavement to an increasingly irreversible technological and socio-political regime Shed light on issues of critical pedagogy emerging from digital environments in relation to one’s mental abilities and degrees of wisdom Discuss the cultural and political implications of millennials’ new media trends, the changing relationship between millennials and legacy media, which rely on the younger generation for survival;Offer new insights into the significance of current media trends in relation to issue of credibility and identity. This is an essential book for scholars in the fields of Media and Communications and Popular Culture, and will be vital reading for postgraduate students and specialists in related fields.

Author : Peter W. Newton
Publisher : Springer Science & Business Media
Page : 716 pages
File Size : 44,7 Mb
Release : 2008-09-09
Category : Architecture
ISBN : 1402088124

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Transitions by Peter W. Newton Pdf

Formidable challenges confront Australia and its human settlements: the mega-metro regions, major and provincial cities, coastal, rural and remote towns. The key drivers of change and major urban vulnerabilities have been identified and principal among them are resource-constraints, such as oil, water, food, skilled labour and materials, and carbon-constraints, linked to climate change and a need to transition to renewable energy, both of which will strongly shape urban development this century. Transitions identifies 21st century challenges to the resilience of Australia’s cities and regions that flow from a range of global and local influences, and offers a portfolio of solutions to these critical problems and vulnerabilities. The solutions will require fundamental transitions in many instances: to our urban infrastructures, to our institutions and how they plan for the future, and perhaps most of all to ourselves in terms of our lifestyles and consumption patterns. With contributions from 92 researchers – all leaders in their respective fields – this book offers the expertise to chart pathways for a sustainability transition.