China S Super Consumers

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China's Super Consumers

Savio Chan,Michael Zakkour
China s Super Consumers Book PDF

Author : Savio Chan,Michael Zakkour
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 50,7 Mb
Release : 2014-09-03
Category : Business & Economics
ISBN : 9781118905906

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China's Super Consumers by Savio Chan,Michael Zakkour Pdf

Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

China’s Super Consumers by Savio Chan and Michael Zakkour (Summary)

QuickRead,Alyssa Burnette
China s Super Consumers by Savio Chan and Michael Zakkour Summary Book PDF

Author : QuickRead,Alyssa Burnette
Publisher : QuickRead.com
Page : 128 pages
File Size : 53,9 Mb
Release : 2024-05-25
Category : Study Aids
ISBN : 8210379456XXX

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China’s Super Consumers by Savio Chan and Michael Zakkour (Summary) by QuickRead,Alyssa Burnette Pdf

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. What the experts know about selling to one billion customers. Have you ever wondered why so many American products are actually made in China? Or why the US works so closely with the Chinese economy? Perhaps you’re a new business owner who’s wondering what it would take to make connections with China and expand your product’s reach. If that describes you, then look no further: this is your comprehensive guide for tapping into the goldmine that is the Chinese market.

China's Super Consumers

Savio Chan,Michael Zakkour
China s Super Consumers Book PDF

Author : Savio Chan,Michael Zakkour
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 47,8 Mb
Release : 2014-09-22
Category : Business & Economics
ISBN : 9781118834749

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China's Super Consumers by Savio Chan,Michael Zakkour Pdf

Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Summary of China’s Super Consumers – [Review Keypoints and Take-aways]

PenZen Summaries
Summary of China s Super Consumers Review Keypoints and Take aways Book PDF

Author : PenZen Summaries
Publisher : by Mocktime Publication
Page : 15 pages
File Size : 51,6 Mb
Release : 2022-11-28
Category : Study Aids
ISBN : 8210379456XXX

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Summary of China’s Super Consumers – [Review Keypoints and Take-aways] by PenZen Summaries Pdf

The summary of China’s Super Consumers – What 1 Billion Customers Want and How to Sell it to Them presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of China's Super Consumers is the go-to guidebook for international businesses that want to break into the Chinese market and sell their wares to Chinese consumers. These ideas will take you through the opportunities and challenges that exist in this vast and diverse country, and they will provide you with valuable information about how to succeed in the country's distinctive business environment. China’s Super Consumers summary includes the key points and important takeaways from the book China’s Super Consumers by Savio Chan and Michael Zakkour. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

As China Goes, So Goes the World

Karl Gerth
As China Goes So Goes the World Book PDF

Author : Karl Gerth
Publisher : Hill and Wang
Page : 272 pages
File Size : 40,5 Mb
Release : 2010-11-09
Category : History
ISBN : 9781429962469

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As China Goes, So Goes the World by Karl Gerth Pdf

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.

China Made

Karl Gerth
China Made Book PDF

Author : Karl Gerth
Publisher : Harvard Univ Asia Center
Page : 476 pages
File Size : 48,6 Mb
Release : 2003
Category : Business & Economics
ISBN : 0674016548

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China Made by Karl Gerth Pdf

Based on Chinese, Japanese and English-language archives, this text explores the historical ties between nationalism and consumerism in China.

Chinese Consumers

Ashok Sethi
Chinese Consumers Book PDF

Author : Ashok Sethi
Publisher : Springer
Page : 235 pages
File Size : 52,9 Mb
Release : 2018-08-07
Category : Business & Economics
ISBN : 9789811089923

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Chinese Consumers by Ashok Sethi Pdf

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

The Chinese Consumer Market

Lei Tang
The Chinese Consumer Market Book PDF

Author : Lei Tang
Publisher : Elsevier
Page : 250 pages
File Size : 43,6 Mb
Release : 2009-04-29
Category : Business & Economics
ISBN : 9781780632209

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The Chinese Consumer Market by Lei Tang Pdf

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

Consumption in China

LiAnne Yu
Consumption in China Book PDF

Author : LiAnne Yu
Publisher : John Wiley & Sons
Page : 176 pages
File Size : 50,7 Mb
Release : 2014-11-05
Category : Social Science
ISBN : 9780745684574

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Consumption in China by LiAnne Yu Pdf

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.

Consumer-Citizens of China

Kelly Tian,Lily Dong
Consumer Citizens of China Book PDF

Author : Kelly Tian,Lily Dong
Publisher : Routledge
Page : 176 pages
File Size : 40,7 Mb
Release : 2010-11-01
Category : Political Science
ISBN : 9781136889356

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Consumer-Citizens of China by Kelly Tian,Lily Dong Pdf

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.

The Changing Landscape of China’s Consumerism

Alison Hulme
The Changing Landscape of China s Consumerism Book PDF

Author : Alison Hulme
Publisher : Elsevier
Page : 256 pages
File Size : 53,7 Mb
Release : 2014-07-02
Category : Business & Economics
ISBN : 9781780634425

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The Changing Landscape of China’s Consumerism by Alison Hulme Pdf

Consumerism in China has developed rapidly. The Changing Landscape of China's Consumerism looks at the growth of consumerism in China from both a socio-economic and a political/cultural angle. It examines changing trends in consumption in China as well as the impact of these trends on society, and the politics and culture surrounding them. It examines the ways in which, despite needing to "unlock" the spending power of the rural provinces, the Chinese authorities are also keen to maintain certain attitudes towards the Communist Party and socialism "with Chinese Characteristics." Overall, it aims to show that consumerism in China today is both an economic and political phenomenon and one which requires both surrounding political culture and economic trends for its continued establishment. The ways in which this dual relationship both supports and battles with itself are explored through apposite case studies including the use of New Confucianism in the market context, the commodification of Lei Feng, the new Chinese tourist as a diplomatic tool in consumption, the popularity of Shanzhai (fake product) culture, and the conspicuous consumption of China's new middle class. Provides innovative interdisciplinary research, useful to cultural studies, sociology, Chinese studies, and politics Examines changes in consumerism from multiple perspectives Allows both micro and macro insights into consumerism in China by providing specific case studies, while placing these within the context of geo-politics and grand theory

The One Hour China Consumer Book

Jeffrey Towson,Jonathan Woetzel
The One Hour China Consumer Book Book PDF

Author : Jeffrey Towson,Jonathan Woetzel
Publisher : Unknown
Page : 128 pages
File Size : 54,5 Mb
Release : 2015-03-15
Category : Electronic
ISBN : 099144504X

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The One Hour China Consumer Book by Jeffrey Towson,Jonathan Woetzel Pdf

Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers.In this one hour "speed read", the authors argue:1) China is now the world's most complicated consumer market. The complexity of Chinese consumers is increasing exponentially with wealth.2) The importance of China's rising consumers is matched only by the brutality of the fight for them. The competition is brutal and there are far more corpses than winners. 3) The State still ultimately creates most of the winners.The authors explain all this through five short stories. They detail the successes and failures of Carlsberg, KFC, Christie's, the NBA and others in hyper-competition consumer China. Ultimately, this book is about how Chinese consumers are finally becoming wealthy and how Western companies are finally learning to live with communism. A few take-aways from the book:- Young Chinese are the big-spending, emotional Chinese consumers the entire world has been waiting for.- State-Owned Enterprises can compete and win in purely commercial industries.- Food scandals are good in the long-term for KFC and McDonalds.- Elderly Chinese are not the attractive demographic everyone thinks they are.- The NBA China doesn't need another Yao Ming. - You can win big if you get to Chinese consumers AND the government. State capitalism can be exceptionally profitable.- Western China, the country's big backyard, is the last great battleground for multinationals. And Carlsberg beer is the first clear winner.- Almost any Chinese consumer can act affluent some of the time. Something that is particularly confusing for Christie's and Sotheby's.- One consumer demographic everyone should care about is China's working moms.

China's New Consumers

Elisabeth Croll
China s New Consumers Book PDF

Author : Elisabeth Croll
Publisher : Routledge
Page : 384 pages
File Size : 41,6 Mb
Release : 2006-09-26
Category : Business & Economics
ISBN : 9781134220533

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China's New Consumers by Elisabeth Croll Pdf

Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that consumption is about so much more than shopping and spending, this book focuses on the perceptions, priorities and concerns of China's new consumers which are an essential part of any contemporary narrative about China's domestic market. Documenting the social consequences of several decades of rapid economic growth and the new interest in 'all-round' social development, China's New Consumers will be of value to students, entrepreneurs and a wide variety of readers who are interested in social trends and concerns in China today.

Chinese consumers ́s behaviours. The Chinese market, retail strategies and consumer groups

Lisa Bouam
Chinese consumers s behaviours The Chinese market retail strategies and consumer groups Book PDF

Author : Lisa Bouam
Publisher : GRIN Verlag
Page : 18 pages
File Size : 52,6 Mb
Release : 2014-06-24
Category : Business & Economics
ISBN : 9783656677956

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Chinese consumers ́s behaviours. The Chinese market, retail strategies and consumer groups by Lisa Bouam Pdf

Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant’s ́purchasing power, China ́s growth has led to the apparition of a significant middle class which is getting richer and buys more than its elders. China represents a huge potential for multinationals companies that have been trying to break into this market. Thus, understanding Chinese consumer ́s behaviours has become essential to the establishment of a successful marketing strategy. However, China as a country is also very diverse. A simple look at the administrative organization of the mainland part divided into five levels (municipalities, provincial capitals, prefectures, counties and county cities) reveals a significant segmentation which is even broader as soon as you leave the cost to go through the lands. What retail markets and channels should companies choose in order to target those markets? Besides, as China had to face significant economic and political changes over the past few years, Chinese consumers ́ shopping habits have been evolving dramatically. As a result, categorizing Chinese consumers can be very challenging since several factors such as age, localisation (rural/town) or revenue influence greatly Chinese’s consumers habits. In this essay, we will choose to distinguish Chinese consumers revenue wise: affluent, mainstream/aspirants, value, poor according to the categories that have been mentioned in McKinsey Study “Meet the Chinese consumer of 2020”. What will China consumers buy next? First, we will analyze the global trends of an evolving Chinese market. Secondly, we will explain why companies‘retail strategies should adapt to regional differences within the country (City/Rural towns, Cost/Inside, Different provinces).Thirdly, we will try to understand better Chinese consumer’s mindset by categorizing relevant consumers groups. Also, we will focus on Chinese consumer ́s specificities compared to their westernized counterparts in terms of brand loyalty and perception.

The Rise of the Chinese Consumer

Jonathan Garner
The Rise of the Chinese Consumer Book PDF

Author : Jonathan Garner
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 40,5 Mb
Release : 2005-11-04
Category : Business & Economics
ISBN : STANFORD:36105114222743

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The Rise of the Chinese Consumer by Jonathan Garner Pdf

This text on Chinese consumers discusses a number of topics including the Chinese economy, growth potential for key product categories, China consumer survey, drivers and constraints to China's long-term economic growth and general lifestyle and income leverage.