China S Super Consumers By Savio Chan And Michael Zakkour Summary

Author : Michael Zakkour,Savio Chan
Publisher : Unknown
Page : 240 pages
File Size : 52,7 Mb
Release : 2014
Category : Industrial management
ISBN : OCLC:1112551344

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China's Super Consumers by Michael Zakkour,Savio Chan Pdf

Chinese Consumers are Changing The World - Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Author : QuickRead,Alyssa Burnette
Publisher : QuickRead.com
Page : 128 pages
File Size : 48,6 Mb
Release : 2024-06-17
Category : Study Aids
ISBN : 8210379456XXX

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China’s Super Consumers by Savio Chan and Michael Zakkour (Summary) by QuickRead,Alyssa Burnette Pdf

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. What the experts know about selling to one billion customers. Have you ever wondered why so many American products are actually made in China? Or why the US works so closely with the Chinese economy? Perhaps you’re a new business owner who’s wondering what it would take to make connections with China and expand your product’s reach. If that describes you, then look no further: this is your comprehensive guide for tapping into the goldmine that is the Chinese market.

Author : Savio Chan,Michael Zakkour
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 47,5 Mb
Release : 2014-09-22
Category : Business & Economics
ISBN : 9781118834749

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China's Super Consumers by Savio Chan,Michael Zakkour Pdf

Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Author : JoAnn Chirico
Publisher : SAGE Publications
Page : 849 pages
File Size : 54,7 Mb
Release : 2018-10-23
Category : Social Science
ISBN : 9781506347790

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Global Problems, Global Solutions by JoAnn Chirico Pdf

Global Problems, Global Solutions: Prospects for a Better World approaches social problems from a global perspective with an emphasis on using one’s sociological imagination. Perfect for instructors who involve students in research, this text connects problems borne by individuals to regional, global and historical forces, and stresses the importance of evidence in forming opinions and policies addressing social issues. The book introduces readers to the complexities of the major problems that confront us today such as violent conflict, poverty, climate change, human trafficking and other issues that we encounter in our lives. It book concludes with a chapter on politics and government, underscoring the need for good governance at all levels–and cooperation among many layers of government–to build a better world.

Author : Tsang-sing Chan
Publisher : Psychology Press
Page : 140 pages
File Size : 43,5 Mb
Release : 1999
Category : Business & Economics
ISBN : 078900691X

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Consumer Behavior in Asia by Tsang-sing Chan Pdf

Consumer Behavior in Asia: Issues and Marketing Practice will help you understand Asia's consumer market by providing a consumer segmentation of China's 1.25 billion population as it explores Asia's cultural values, consumer perceptions, and attitudes. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market and enabling you to accurately assess market demands and enact effective marketing strategies. Consumer Behavior in Asia provides you with a complete overview of China's economy and highlights the attractiveness of the growing market.

Author : Savio Chan,Michael Zakkour
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 54,8 Mb
Release : 2014-09-03
Category : Business & Economics
ISBN : 9781118905906

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China's Super Consumers by Savio Chan,Michael Zakkour Pdf

Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Author : Jonathan Garner
Publisher : Unknown
Page : 128 pages
File Size : 42,5 Mb
Release : 2005
Category : Consumers
ISBN : OCLC:502946492

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The Rise of the Chinese Consumer by Jonathan Garner Pdf

Author : LiAnne Yu
Publisher : Unknown
Page : 128 pages
File Size : 48,6 Mb
Release : 2014
Category : Consumer behavior
ISBN : OCLC:1012105513

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Consumption in China by LiAnne Yu Pdf

Author : Xiaowei Wang
Publisher : FSG Originals
Page : 256 pages
File Size : 53,8 Mb
Release : 2020-10-13
Category : Social Science
ISBN : 9780374721251

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Blockchain Chicken Farm by Xiaowei Wang Pdf

A New York Times Book Review Editors' Choice "A brilliant and empathetic guide to the far corners of global capitalism." --Jenny Odell, author of How to Do Nothing From FSGO x Logic: stories about rural China, food, and tech that reveal new truths about the globalized world In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. From pork farmers using AI to produce the perfect pig, to disruptive luxury counterfeits and the political intersections of e-commerce villages, Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion. Accompanied by humorous “Sinofuturist” recipes that frame meals as they transform under new technology, Blockchain Chicken Farm is an original and probing look into innovation, connectivity, and collaboration in the digitized rural world. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Author : Michelle Malkin
Publisher : Simon and Schuster
Page : 336 pages
File Size : 54,7 Mb
Release : 2015-05-19
Category : Biography & Autobiography
ISBN : 9781476784946

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Who Built That by Michelle Malkin Pdf

The firebrand conservative columnist and best-selling author of In Defense of Internment shares lesser-known stories about inventors who have shaped American technological progress through the innovation of everyday objects, from bottle caps to bridge cables.

Author : Neel Doshi,Lindsay McGregor
Publisher : HarperCollins
Page : 276 pages
File Size : 51,7 Mb
Release : 2015-10-06
Category : Business & Economics
ISBN : 9780062373991

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Primed to Perform by Neel Doshi,Lindsay McGregor Pdf

The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures. Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time. What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees. Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach. High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how.

Author : Dev Patnaik
Publisher : FT Press
Page : 276 pages
File Size : 42,7 Mb
Release : 2009-01-09
Category : Business & Economics
ISBN : 9780137153909

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Wired to Care by Dev Patnaik Pdf

In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy, the ability to reach outside of ourselves and connect with other people. When people inside a company develop a shared sense of what’s going on in the world, they see new opportunities faster than their competitors. They have the courage to take a risk on something new. And they have the gut-level certitude to stick with an idea that doesn’t take off right away. People are "Wired to Care," and many of the world’s best organizations are, too. In pursuit of this idea, Patnaik takes readers inside big companies like IBM, Target, and Intel to see widespread empathy in action. But he also goes to farmers' markets and a conference on world religions. He dives deep into the catacombs of the human brain to find the biological sources of empathy. And he spends time on both sides of the political aisle, with James Carville, the Ragin’ Cajun, and John McCain, a national hero, to show how empathy can give you the acuity to cut through a morass of contradictory information. Wired to Care is a compelling tale of the power that people have to see the world through each other’s eyes, told with passion for the possibilities that lie ahead if leaders learn to stop worrying about their own problems and start caring about the world around them. As Patnaik notes, in addition to its considerable economic benefits, increasing empathy for the people you serve can have a personal impact, as well: It just might help you to have a better day at work.

Author : QuickRead,Lea Schullery
Publisher : QuickRead.com
Page : 128 pages
File Size : 51,7 Mb
Release : 2024-06-17
Category : Study Aids
ISBN : 8210379456XXX

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Buyology by Martin Lindstrom (Summary) by QuickRead,Lea Schullery Pdf

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Discover the truth and lies about why we buy. Think about your last shopping trip. Did you go to the grocery store? The mall? Perhaps you purchased a few things online. Think about the items you purchased; more importantly, think about why you purchased them. Can you even remember? What was the rationale behind your purchase? If you’re like most people, you can likely admit that your purchase was a gut-level decision you probably can’t explain. So what motivated you to buy it? Throughout Buyology, you’ll learn the science behind why we make purchases and even why we prefer some brands over others, like Pepsi vs. Coke or Apple vs. Samsung. You’ll find that science reveals that our brains are incredibly complex and companies have long tried to understand our buying habits to sell us their products. However, many companies have gotten it all wrong. In fact, neuromarketing has revealed some surprising facts about advertising. For instance, sex doesn’t actually sell and antismoking ads make smokers want to smoke even more. So if you’re looking to produce a marketing strategy that sells or if you simply want to control your impulse purchases, keep reading to find out how neuromarketing has changed the way marketing will be done forever.

Author : Nick Mehta,Allison Pickens
Publisher : John Wiley & Sons
Page : 392 pages
File Size : 48,6 Mb
Release : 2020-05-19
Category : Business & Economics
ISBN : 9781119572763

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The Customer Success Economy by Nick Mehta,Allison Pickens Pdf

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.

Author : Margaret H. Greenberg,Senia Maymin
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 53,5 Mb
Release : 2013-08-02
Category : Business & Economics
ISBN : 9780071817448

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Profit from the Positive: Proven Leadership Strategies to Boost Productivity and Transform Your Business, with a foreword by Tom Rath DIGITAL AUDIO by Margaret H. Greenberg,Senia Maymin Pdf

You're constantly challenged to grow your business, increase productivity, and improve quality—all while reducing or keeping budgets flat. So what's a manager to do? You've streamlined processes. You've restructured. You’ve sought customer and employee feedback. You've tried everything. Now, try something that works. Profit from the Positive is a practical, groundbreaking guide for business leaders, managers, executive coaches, and human resource professionals. Whether you lead three employees or 3,000, this book shows you how to increase productivity, collaboration, and profitability using the simple yet powerful tools from the new field of Positive Psychology. Featuring case studies of some of the most forward-thinking and successful companies today—Google, Zappos, and Amazon, to name a few—Profit from the Positive provides over two dozen evidence-based tools you can apply immediately. Learn how to: Set habits, not just goals Recognize the Achoo! effect Stop asking the wrong questions Hire for what's not on the resume Turn strengths into a team sport Preview, don't just review, performance The best part? These strategies don't cost a dime to implement! Trained by Dr. Martin Seligman, who is known as the father of Positive Psychology, Margaret Greenberg and Senia Maymin translate the scientific research and make it accessible to the business world.