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Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. Elmore Pdf
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Seed Money: Monsanto's Past and Our Food Future by Bartow J. Elmore Pdf
An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the farms that feed us. When researchers found trace amounts of the firm’s blockbuster herbicide in breakfast cereal bowls, Monsanto faced public outcry. Award-winning historian Bartow J. Elmore shows how the Roundup story is just one of the troubling threads of Monsanto’s past, many told here and woven together for the first time. A company employee sitting on potentially explosive information who weighs risking everything to tell his story. A town whose residents are urged to avoid their basements because Monsanto’s radioactive waste laces their homes’ foundations. Factory workers who peel off layers of their skin before accepting cash bonuses to continue dirty jobs. An executive wrestling with the ethics of selling a profitable product he knew was toxic. Incorporating global fieldwork, interviews with company employees, and untapped corporate and government records, Elmore traces Monsanto’s astounding evolution from a scrappy chemical startup to a global agribusiness powerhouse. Monsanto used seed money derived from toxic products—including PCBs and Agent Orange—to build an agricultural empire, promising endless bounty through its genetically engineered technology. Skyrocketing sales of Monsanto’s new Roundup Ready system stunned even those in the seed trade, who marveled at the influx of cash and lavish incentives into their sleepy sector. But as new data emerges about the Roundup system, and as Bayer faces a tide of lawsuits over Monsanto products past and present, Elmore’s urgent history shows how our food future is still very much tethered to the company’s chemical past.
Inside Coca-Cola by Neville Isdell,David Beasley Pdf
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.
"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
Author : Frederick Allen Publisher : Open Road Media Page : 587 pages File Size : 48,9 Mb Release : 2015-10-27 Category : Business & Economics ISBN : 9781504019835
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Shopping for Change by Louis Hyman,Joseph Tohill Pdf
Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists.Contributors Kyle Asquith, University of Windsor; Dawson Barrett, Del Mar College; Lawrence Black, University of York; Madeline Brambilla, Northeastern University; Joshua Carreiro, Springfield Technical Community College, Springfield, MA; H. Louise Davis, Miami University; Jeffrey Demsky, San Bernardino Valley College; Tracey Deutsch, University of Minnesota–Twin Cities; Mara Einstein, Queens College, CUNY; Bart Elmore, University of Alabama; Sarah Elvins, University of Manitoba; Daniel Faber, Northeastern University; Julie Guard, University of Manitoba; Louis Hyman, ILR School, Cornell University; Meredith Katz, Virginia Commonwealth University; Randall Kaufman, Miami Dade College–Homestead Campus; Larry Kirsh, IMR Health Economics, Portland, OR; Katrina Lacher, University of Central Oklahoma; Bettina Liverant, University of Calgary; Amy Lubitow, Portland State University; Robert N. Mayer, University of Utah; Michelle McDonald, Stockton University; Wendy Wiedenhoft Murphy, John Carroll University; Mark W. Robbins, Del Mar College; Jessica Stewart, Cornell University;Joseph Tohill, York University and Ryerson University; Allison Ward, Queen's University and McMaster University; Philip Wight, Brandeis University
The wide-ranging implications of the shift to a sharing economy, a new model of organizing economic activity that may supplant traditional corporations.
Supersizing Urban America reveals how the US government has been, and remains, a major contributor to America s obesity epidemic. Government policies, targeted food industry advertising, and other factors helped create and reinforce fast food consumption in America s urban communities. Historian Chin Jou uncovers how predominantly African-American neighborhoods went from having no fast food chains to being deluged. She lays bare the federal policies that helped to subsidize the expansion of the fast food industry in America s cities and explains how fast food companies have deliberately and relentlessly marketed to urban, African-American consumers. These developments are a significant factor in why Americans, especially those in urban, low-income, minority communities, have become disproportionately affected by the obesity epidemic."
I'd Like the World to Buy a Coke by David Greising Pdf
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
Despite creating vast inequalities and propping up reactionary world regimes, capitalism has many passionate defenders—but not because of what it withholds from some and gives to others. Capitalism dominates, Todd McGowan argues, because it mimics the structure of our desire while hiding the trauma that the system inflicts upon it. People from all backgrounds enjoy what capitalism provides, but at the same time are told more and better is yet to come. Capitalism traps us through an incomplete satisfaction that compels us after the new, the better, and the more. Capitalism's parasitic relationship to our desires gives it the illusion of corresponding to our natural impulses, which is how capitalism's defenders characterize it. By understanding this psychic strategy, McGowan hopes to divest us of our addiction to capitalist enrichment and help us rediscover enjoyment as we actually experienced it. By locating it in the present, McGowan frees us from our attachment to a better future and the belief that capitalism is an essential outgrowth of human nature. From this perspective, our economic, social, and political worlds open up to real political change. Eloquent and enlivened by examples from film, television, consumer culture, and everyday life, Capitalism and Desire brings a new, psychoanalytically grounded approach to political and social theory.
The extraordinary and dramatic story of the chocolate pioneers—as told by one of the descendants of the Cadbury dynasty—ending with Kraft’s recent takeover of the empire. With a cast of characters straight from a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties—the Lindts, Frys, Hersheys, Marses and Nestlés—through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would storm every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: the Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant, yet her husband was moved by the Cadburys’ tradition of philanthropy. Each company was a product of its unique time and place, yet all of them shared one thing: they want to make the best chocolate in the world. Chocolate Wars divulges the visions and ideals that inspired these royal chocolate families and, above all, the mouth-watering chocolate concoctions they created that have driven a global transformation of one of our favourite treats. And with the recent purchase of Cadbury’s by mega–food manufacturer Kraft, the story is brought rapidly into the present.
In the vein of his bestseller, Four Arguments for the Elimination of Television, nationally recognized social critic Jerry Mander researches, discusses, and exposes the momentous and unsolvable environmental and social problem of capitalism. Mander argues that capitalism is no longer a viable system: "What may have worked in 1900 is calamitous in 2010." Capitalism, utterly dependent on never–ending economic growth, is an impossible absurdity on a finite planet with limited resources. Climate change, together with global food, water, and resource shortages, are only the start. Mander draws attention to capitalism's obsessive need to dominate and undermine democracy, as well as to diminish social and economic equity. Designed to operate free of "morality," the system promotes "permanent war" as a key economic strategy. Worst of all, the problems of capitalism are intrinsic to the form. Many organizations are already anticipating the breakdown of the system and are working to define new hierarchies of democratic values that respect the carrying capacities of the planet.
Winner of the 2015 PROSE Award for US History A “fascinating, encyclopedic history…of greater New York City through an ecological lens” (Publishers Weekly, starred review)—the sweeping story of one of the most man-made spots on earth. Gotham Unbound recounts the four-century history of how hundreds of square miles of open marshlands became home to six percent of the nation’s population. Ted Steinberg brings a vanished New York back to vivid, rich life. You will see the metropolitan area anew, not just as a dense urban goliath but as an estuary once home to miles of oyster reefs, wolves, whales, and blueberry bogs. That world gave way to an onslaught managed by thousands, from Governor John Montgomerie, who turned water into land, and John Randel, who imposed a grid on Manhattan, to Robert Moses, Charles Urstadt, Donald Trump, and Michael Bloomberg. “Weighty and wonderful…Resting on a sturdy foundation of research and imagination, Steinberg’s volume begins with Henry Hudson’s arrival aboard the Half Moon in 1609 and ends with another transformative event—Hurricane Sandy in 2012” (The Plain Dealer, Cleveland). This book is a powerful account of the relentless development that New Yorkers wrought as they plunged headfirst into the floodplain and transformed untold amounts of salt marsh and shellfish beds into a land jam-packed with people, asphalt, and steel, and the reeds and gulls that thrive among them. With metropolitan areas across the globe on a collision course with rising seas, Gotham Unbound helps explain how one of the most important cities in the world has ended up in such a perilous situation. “Steinberg challenges the conventional arguments that geography is destiny….And he makes the strong case that for all the ecological advantages of urban living, hyperdensity by itself is not necessarily a sound environmental strategy” (The New York Times).