Communicating National Image Through Development And Diplomacy

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Communicating National Image through Development and Diplomacy

James Pamment,Karin Gwinn Wilkins
Communicating National Image through Development and Diplomacy Book PDF

Author : James Pamment,Karin Gwinn Wilkins
Publisher : Springer
Page : 277 pages
File Size : 49,7 Mb
Release : 2018-05-07
Category : Social Science
ISBN : 9783319767598

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Communicating National Image through Development and Diplomacy by James Pamment,Karin Gwinn Wilkins Pdf

This edited collection draws upon interdisciplinary research to explore new dimensions in the politics of image and aid. While development communication and public diplomacy are established research fields, there is little scholarship that seeks to understand how the two areas relate to one another. However, international development doctrine in the US, UK and elsewhere increasingly suggests that they are integrated–or at the very least should be–at the level of national strategy. This timely volume considers a variety of cases in diverse regions, drawing upon a combination of theoretical and conceptual lenses that combine a focus on both aid and image. The result is a text that seeks to establish a new body of knowledge on how contemporary debates into public diplomacy, soft power and the national image are fundamentally changing not just the communication of aid, but its wider strategies, modalities and practices.

Branding Canada

Evan H. Potter
Branding Canada Book PDF

Author : Evan H. Potter
Publisher : McGill-Queen's Press - MQUP
Page : 386 pages
File Size : 40,7 Mb
Release : 2009
Category : Canada
ISBN : UOM:39015080835708

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Branding Canada by Evan H. Potter Pdf

The communications revolution and increased democratisation and globalisation have made every country more aware of its image and reputation - its "national brand." Whether a country needs to build international coalitions against terrorism, encourage cooperation to protect the environment, or attract investment and skilled labour, influencing foreign public opinion is now as crucial to national success as negotiating with foreign governments. Evan Potter analyses how the federal government has used the instruments of public diplomacy - cultural programs, international education, international broadcasting, trade, and investment promotion - to exercise Canada's soft power internationally. He argues that protecting and nurturing a distinct national identity are essential to Canada's sovereignty and prosperity, and suggests ways to achieve this through the strategic exercise of public diplomacy, at home and abroad. In offering the first comprehensive overview of the origins, development, and implementation of the country's public diplomacy,Branding Canadaoffers policy advice on Canada's approach and advances the thinking on public diplomacy in general.

Routledge Handbook of Public Diplomacy

Nancy Snow,Philip M. Taylor
Routledge Handbook of Public Diplomacy Book PDF

Author : Nancy Snow,Philip M. Taylor
Publisher : Routledge
Page : 403 pages
File Size : 45,8 Mb
Release : 2008-11
Category : Language Arts & Disciplines
ISBN : 9781135926892

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Routledge Handbook of Public Diplomacy by Nancy Snow,Philip M. Taylor Pdf

The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.

U.S. Public Diplomacy Towards China

Di Wu
U S Public Diplomacy Towards China Book PDF

Author : Di Wu
Publisher : Springer Nature
Page : 224 pages
File Size : 54,9 Mb
Release : 2022-06-29
Category : Political Science
ISBN : 9783030956448

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U.S. Public Diplomacy Towards China by Di Wu Pdf

This book aims to understand public diplomacy by examining its practice. In particular, it focuses on the implementation of educational and exchange programs by the US Departments of State and Defense toward China. Implementation is the focal point of this study and is utilized both as a practical process and a methodology. It refers to the process of translating a public diplomacy policy goal—the specific order given to a governmental institution in order to achieve a general foreign policy objective—into public diplomacy practices and impact. In addition, it refers to a research method that centers implementation and accepts the prerequisite of discretion from studies of policy implementation. This book maps out where and by whom implementation discretion is exercised in public diplomacy. It argues that public diplomacy is in the eye of the beholder, and that its meanings can vary significantly according to different actors.

Chinese Television and Soft Power in Africa

Angela Lewis
Chinese Television and Soft Power in Africa Book PDF

Author : Angela Lewis
Publisher : Taylor & Francis
Page : 113 pages
File Size : 50,7 Mb
Release : 2023-08-18
Category : Social Science
ISBN : 9781000930214

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Chinese Television and Soft Power in Africa by Angela Lewis Pdf

This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.

A Research Agenda for Public Diplomacy

Eytan Gilboa
A Research Agenda for Public Diplomacy Book PDF

Author : Eytan Gilboa
Publisher : Edward Elgar Publishing
Page : 337 pages
File Size : 42,5 Mb
Release : 2023-06-01
Category : Political Science
ISBN : 9781802207323

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A Research Agenda for Public Diplomacy by Eytan Gilboa Pdf

Public diplomacy has become one of the central instruments of foreign policy and national security; this crucial Research Agenda provides a new outline for its investigation. Aiding the comprehension of the broad boundaries of the field, it proposes a clear starting point for contemporary research into important areas of public diplomacy.

Countering Online Propaganda and Extremism

Corneliu Bjola,James Pamment
Countering Online Propaganda and Extremism Book PDF

Author : Corneliu Bjola,James Pamment
Publisher : Routledge
Page : 214 pages
File Size : 40,6 Mb
Release : 2018-12-07
Category : Political Science
ISBN : 9781351264068

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Countering Online Propaganda and Extremism by Corneliu Bjola,James Pamment Pdf

Exploring the ‘dark side’ of digital diplomacy, this volume highlights some of the major problems facing democratic institutions in the West and provides concrete examples of best practice in reversing the tide of digital propaganda. Digital diplomacy is now part of the regular conduct of International Relations, but Information Warfare is characterised by the exploitation or weaponisation of media systems to undermine confidence in institutions: the resilience of open, democratic discourse is tested by techniques such as propaganda, disinformation, fake news, trolling and conspiracy theories. This book introduces a thematic framework by which to better understand the nature and scope of the threats that the weaponization of digital technologies increasingly pose to Western societies. The editors instigate interdisciplinary discussion and collaboration between scholars and practitioners on the purpose, methods and impact of strategic communication in the Digital Age and its diplomatic implications. What opportunities and challenges does strategic communication face in the digital context? What diplomatic implications need to be considered when governments employ strategies for countering disinformation and propaganda? Exploring such issues, the contributors demonstrate that responses to the weaponisation of digital technologies must be tailored to the political context that make it possible for digital propaganda to reach and influence vulnerable publics and audiences. This book will be of much interest to students of diplomacy studies, counter-radicalisation, media and communication studies, and International Relations in general.

Nation Branding

Keith Dinnie
Nation Branding Book PDF

Author : Keith Dinnie
Publisher : Routledge
Page : 305 pages
File Size : 48,7 Mb
Release : 2022-04-11
Category : Business & Economics
ISBN : 9781000564495

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Nation Branding by Keith Dinnie Pdf

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.

The Routledge Companion to Advertising and Promotional Culture

Emily West,Matthew P. McAllister
The Routledge Companion to Advertising and Promotional Culture Book PDF

Author : Emily West,Matthew P. McAllister
Publisher : Taylor & Francis
Page : 554 pages
File Size : 53,6 Mb
Release : 2023-04-04
Category : Business & Economics
ISBN : 9781000859287

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The Routledge Companion to Advertising and Promotional Culture by Emily West,Matthew P. McAllister Pdf

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

Mapping Chinese Investment in South Asia

Rahul Nath Choudhury
Mapping Chinese Investment in South Asia Book PDF

Author : Rahul Nath Choudhury
Publisher : Springer Nature
Page : 216 pages
File Size : 41,9 Mb
Release : 2023-04-25
Category : Political Science
ISBN : 9789819913855

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Mapping Chinese Investment in South Asia by Rahul Nath Choudhury Pdf

This book attempts to capture the tremendous growth in Chinese investment in the South Asian region in the recent past. It makes country-wise analysis of the factors that led to the growth of Chinese investment in the region and explores the nature and role of such investment in expanding trade in the region. It also discusses in detail the Chinese infrastructure investment through Belt and Road Initiative (BRI). Interestingly, despite being the major investor in several countries, Chinese investment has been seen with some level of doubt. Apprehension about Chinese investment has forced countries to suspend China-funded projects or amend their investment policies. This book tries to address these crucial issues while exploring and analyzing the causes and effects of the same.

Turkey in Africa

Elem Eyrice Tepeciklioğlu,Ali Onur Tepeciklioğlu
Turkey in Africa Book PDF

Author : Elem Eyrice Tepeciklioğlu,Ali Onur Tepeciklioğlu
Publisher : Routledge
Page : 298 pages
File Size : 45,5 Mb
Release : 2021-07-12
Category : Political Science
ISBN : 9781000391725

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Turkey in Africa by Elem Eyrice Tepeciklioğlu,Ali Onur Tepeciklioğlu Pdf

This book offers a comprehensive and multi-disciplinary analysis of Turkey-Africa relations. Bringing together renowned authors to discuss various dimensions of Turkey’s African engagement while casting a critical analysis on the sustainability of Turkey-Africa relations, this book draws upon the rising power literature to examine how Turkish foreign policy has been conceptualized and situated theoretically. Moving from an examination of the multilateral dimension of Turkey’s Africa policy with a focus on soft power instruments of public diplomacy, humanitarian/development assistance, religious activities and airline diplomacy, it then illuminates the economic and military dimensions of Turkey’s policy including trade relations, business practices, security cooperation and peacekeeping discourse. Overall, it shows how Turkey’s African opening can be integrated into its wider interest in gaining global power status and its desire to become a strong regional power. This book will be of key interest to scholars and students of Turkish foreign policy/politics, African politics, and more broadly to international relations.

Europeanization and Statebuilding as Everyday Practices

Vjosa Musliu
Europeanization and Statebuilding as Everyday Practices Book PDF

Author : Vjosa Musliu
Publisher : Routledge
Page : 156 pages
File Size : 50,5 Mb
Release : 2021-05-17
Category : History
ISBN : 9781000393651

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Europeanization and Statebuilding as Everyday Practices by Vjosa Musliu Pdf

This book provides a critical understanding of Europeanization and statebuilding in the Western Balkans, using the notion of everyday practices. This volume argues that it is everyday and mundane events that provide the entry points to showcase a broader set of practices of Europeanization in countries outside the EU. It does this by tracing notions of Europeanization in the everyday statebuilding of Kosovo, Europe Day celebrations in Bosnia and Herzegovina, urban politics in Tirana, and space and place making in Skopje. In doing so, the book shows that everyday events tell us that as much as it is about changing structures, institutions, and economic models, Europeanization is also about changing behaviours and ideas in populations at large. At the same time, the work shows that countries outside the EU use everyday events to perform their belonging to Europe. This book will be of much interest to students of European Studies, Balkan politics, statebuilding, and International Relations generally.

Branding Authoritarian Nations

Petra Alderman
Branding Authoritarian Nations Book PDF

Author : Petra Alderman
Publisher : Taylor & Francis
Page : 198 pages
File Size : 51,7 Mb
Release : 2023-07-28
Category : Social Science
ISBN : 9781000898002

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Branding Authoritarian Nations by Petra Alderman Pdf

Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. The book argues that nation branding is a political act that is integral to state legitimation processes, particularly in the context of authoritarian regimes. It applies its alternative reading of nation branding to eight different sectors: tourism, economy, foreign direct investment, foreign policy, education, culture, public relations, and the private sector. The author explains that nation branding produces specific kinds of applied national myths, referred to as ‘strategic national myths.’ She shows that nation branding is an inherently inward-looking strategy aimed at shaping the social attitudes and behaviours of the nation’s citizens in line with the government’s domestic agenda and legitimation needs. Providing the first comprehensive analysis of nation branding in Thailand and the first book-length account of the country’s political developments since the 2014–2019 military rule, the book is primarily aimed at academics in the disciplines of politics, international relations, communication, and area studies as well as business, cultural, and intercultural studies.

Feminist Encounters in Statebuilding

Vjosa Musliu,Itziar Mujika Chao
Feminist Encounters in Statebuilding Book PDF

Author : Vjosa Musliu,Itziar Mujika Chao
Publisher : Taylor & Francis
Page : 176 pages
File Size : 52,8 Mb
Release : 2024-04-10
Category : Political Science
ISBN : 9781040015285

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Feminist Encounters in Statebuilding by Vjosa Musliu,Itziar Mujika Chao Pdf

This volume provides one of the first comprehensive feminist readings of international statebuilding, with a specific focus on the case of Kosovo. Rather than simply showing how the state in Kosovo is being built by and through women and feminist encounters, this volume is interested to problematise women and feminist subjectivities vis-à-vis the state and statebuilding. The book challenges three main arguments related to the processes and subjects of statebuilding in Kosovo. First, the academic literature on Kosovo has a tendency to take the international intervention of 1999 as the originary point of statebuilding processes in Kosovo. Second, and relatedly, given Kosovo's unprecedented exposure to Western intervention and statebuilding, the majority of works start from the presumption that liberal interventionism in Kosovo (and elsewhere) is normatively more progressive than the previous system, and that the liberal interventionism and statebuilding are naturally gender progressive and gender-equal. The third argument has to do with the existing legal architecture on gender and women’s rights in contemporary Kosovo. The aim of the volume is to, on the one hand, problematise the evidence against the backdrop of everyday manifestations and/or performances of statebuilding and on the other hand interrogate the co-constitutive gender aspect. In terms of methodology, the volume brings together contributions that rely on traditional and multi-sited ethnography, and narrative research rooted in projects and initiatives in Kosovo. This allows the contributors to unearth new and silenced actors, entry points, subjects and subjectivities in processes of and related to statebuilding in Kosovo; feminist frictions and challenges to statebuilding in Kosovo; as well as encounters of heteronormative statebuilding. This book will be of much interest to students of statebuilding, Balkan politics, feminisms, and international relations, in general.

National Image

Xiangfei Meng
National Image Book PDF

Author : Xiangfei Meng
Publisher : Springer Nature
Page : 239 pages
File Size : 46,6 Mb
Release : 2020-03-12
Category : Political Science
ISBN : 9789811531477

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National Image by Xiangfei Meng Pdf

This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.