Communicating Social And Environmental Issues Effectively
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Communicating Social and Environmental Issues Effectively by Betsy Reed Pdf
This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Including real-world case studies, practical exercises and clear frameworks, this book helps leaders, managers and marketing professionals plan, risk-proof and execute effective communications strategies.
Communicating Sustainability by United Nations Environment Programme Pdf
"This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.
Communication and Environment: Sustainability and Risks (Penerbit USM) by Hamidah Abd. Hamid,Azman Azwan Azmawati,Jamilah Hj. Ahmad,Nik Norma Nik Hasan Pdf
There is a dearth of literature on environmental communication within the non-western world. The few existing ones are scattered and not easily available.Thus, there is a dire need to document research and literature in the field. The opportunity arose at the 2009 International Conference on Communication and Environment held in Penang, Malaysia. The international conference with the theme “Transformation for a Sustainable Tomorrow”, organised by the School of Communication, Universiti Sains Malaysia (USM), attracted scholars, practitioners and activists from around the world to listen and deliberate on various aspects of communication and environment. The post-conference review resulted in the selection of 24 papers to be compiled into this edited volume. The escalating degradation of environment locally and globally was the main concern that prompted discussions on how sustainability can be advocated. The development process in many countries, economic activities and political decisions on issues such as deforestation for timber logging, rapid urbanisation, pertinently points out that environmental degradation and any communication on environmental change has to be grounded and located within the wider context of social, politics and economics of the society. Communication and environmental communication for that matter have also to be understood within these wider contexts. Many would agree that a constant and consistent flow of information communicated through different channels to different stakeholders at the right time and destinations can help raise awareness and consciousness of environmental problems, protection and preservation. This vital information can enable the public and stakeholders to make informed choices, and take actions whenever possible. A lack of communication and information will inordinately exacerbate the situation of environmental degradation. This book thus highlights how the environment is being treated in the media, communicated to the society and impacted nations. The chapters are grouped into the following sections: Theoretical and conceptual issues; Media content and the environment; Politics, communication and the environment; Corporate social and environmental responsibility; and Citizen participation, human rights and the environment. The editors acknowledge the excellent contributions of all the authors and are indebted to the members of the review panel, the external reviewer, USM Publications Committee and staff of Universiti Sains Malaysia Press for their help in ensuring the quality of this volume. Most importantly, we express our gratitude to USM for providing the financial support for the international conference and making it possible to publish this book. The Editors January 2012 Universiti Sains Malaysia, Penerbit Universiti Sains Malaysia
Communicating the Environment by Manfred Oepen,Winfried Hamacher Pdf
A group of international communication and environmental specialists have put together a reader on environmental communication (EnvCom) that show-cases related concepts, success stories and lessons learned in this field. The book, written in a non-academic language, lobbies for the recognition, support and replication of «best practices» in EnvCom with policy and decision makers of donor and receiver organizations, especially in Third World countries. Readers who may most benefit from the book are middle management planners at NGOs, government agencies, and development organizations who run environmental projects as they will learn how to integrate EnvCom as a management tool into planning and implementation. This will also be relevant to environmental project staff of those organizations who are supposed to put communication and non-formal education into practice.
Communication in Responsible Business by Roger N. Conaway Pdf
Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.
Environmental Communication and Community by Tarla Rai Peterson,Hanna Ljunggren Bergeå,Andrea M. Feldpausch-Parker,Kaisa Raitio Pdf
As society has become increasingly aware of environmental issues, the challenge of structuring public participation opportunities that strengthen democracy, while promoting more sustainable communities has become crucial for many natural resource agencies, industries, interest groups and publics. The processes of negotiating between the often disparate values held by these diverse groups, and formulating and implementing policies that enable people to fulfil goals associated with these values, can strengthen communities as well as tear them apart. This book provides a critical examination of the role communication plays in social transition, through both construction and destruction of community. The authors examine the processes and practices put in play when people who may or may not have previously seen themselves as interconnected, communicate with each other, often in situations where they are competing for the same resources. Drawing upon a diverse selection of case-studies on the American, Asian and European continents, the chapters chart a range of approaches to environmental communication, including symbolic construction, modes of organising and agonistic politics of communication. This volume will be of great interest to researchers, teachers, and practitioners of environmental communication, environmental conflict, community development and natural resource management.
Author : Michael K. Lindell,Ronald W. Perry Publisher : SAGE Page : 276 pages File Size : 44,7 Mb Release : 2004 Category : Language Arts & Disciplines ISBN : 0761906517
Communicating Environmental Risk in Multiethnic Communities by Michael K. Lindell,Ronald W. Perry Pdf
Annotation "This volume is recommended for practitioners in private emergency management and federal, state, and local governments, as well as students studying risk communication, health communication, emergency management, and environmental policy and management."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.
Social Marketing Environmental Issues by Ben Tyson,D. Mercedes Hurd Pdf
The purpose of the book is to provide an applied, practical, yet theoretically grounded reference on social marketing strategies for influencing environmental behaviors. The book explains how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. The book is intended to be used as a professional reference by practitioners in public/private for-profit and nonprofit sector organizations world wide. The book is also intended to be used as a text by students of environmental science, environmental communication, and environmental education. Chapter 1 provides context for selecting when social marketing strategies are best used. Chapter 2 discuses the basic principles of social marketing and factors associated with selection of target audiences, message development, communication channels, and strategic partners. Chapter 3 discusses important behavior change theories that provide a foundation for social marketing. Chapter 4 provides details about the research methods used to support social marketing. Chapter 5 discuses how to manage a social marketing campaign. Chapter 6 provides a case study that fully illustrates the design, implementation and evaluation of a social marketing campaign.
Environmental Communication. Second Edition by Richard R. Jurin,Donny Roush,K. Jeffrey Danter Pdf
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan
Communicating Climate Change by Juita-Elena (Wie) Yusuf,Burton St. John III Pdf
This edited collection focuses on theoretical and applied research-based observations concerning how experts, advocates, and institutions make climate change information accessible to different audiences. Communicating Climate Change concentrates on three key elements of climate change communication – access, relevance, and understandability – to provide an overview of how these aspects allow multiple groups of stakeholders to act on climate-related information to build resilience. Featuring contributions from a wide range of scholars from across different disciplines, this book explores a multitude of different scenarios and communication methods, including social media; public opinion surveys; participatory mapping; and video. Overall, climate change communication is addressed from three different perspectives: communicating with the public; communicating for stakeholder engagement; and organizational, institutional, risk, and disaster communication. With each chapter focusing on implications and applications for practice, this book will be of great interest to students and researchers of climate change and environmental communication, as well as practitioners interested in understanding how to better engage stakeholders through climate change-related communication.
Environmental Communication Pedagogy and Practice by Tema Milstein,Mairi Pileggi,Eric L Morgan Pdf
Given the urgency of environmental problems, how we communicate about our ecological relations is crucial. Environmental Communication Pedagogy and Practice is concerned with ways to help learners effectively navigate and consciously contribute to the communication shaping our environmental present and future. The book brings together international educators working from a variety of perspectives to engage both theory and application. Contributors address how pedagogy can stimulate ecological wakefulness, support diverse and praxis-based ways of learning, and nurture environmental change agents. Additionally, the volume responds to a practical need to increase teaching effectiveness of environmental communication across disciplines by offering a repertoire of useful learning activities and assignments. Altogether, it provides an impetus for reflection upon and enhancement of our own practice as environmental educators, practitioners, and students. Environmental Communication Pedagogy and Practice is an essential resource for those working in environmental communication, environmental and sustainability studies, environmental journalism, environmental planning and management, environmental sciences, media studies and cultural studies, as well as communication subfields such as rhetoric, conflict and mediation, and intercultural. The volume is also a valuable resource for environmental communication professionals working with communities and governmental and non-governmental environmental organisations.
Disruptive Environmental Communication by Christian A. Klöckner,Erica Löfström Pdf
This book proposes a radical change in communication strategies about environmental problems, advocating for more active and emotionally engaging methods that drive people to action. Based on new theoretical developments and research, the book provides a new framework for designing such communication strategies and suggests practical implementations of these ideas for practitioners, policy-makers, and scientists. Among the topics discussed: • The psychology of change and why disruptive communication is necessary • Virtual reality technologies used to communicate complex ideas • Reflections on the value of science fiction and climate fiction in addressing environmental issues • Analyzing the impact of youth climate activism Disruptive Environmental Communication provides an innovative new framework for designing effective communication strategies to address large-scale environmental problems, challenging the assumption that environmental problems can be communicated and handled through non-disruptive methods.
Environmental Communication Among Minority Populations by Bruno Takahashi,Sonny Rosenthal Pdf
There are many current socio-environmental conflicts and problems around the world that affect distinct nationalities, races, or ethnicities. Part of the solution to these issues involves interdisciplinary scholarship to make sense of the communication challenges that are involved. However, current research in this area has lacked clear focus on the ways in which environmental issues are culturally and socially constructed by racial and ethnic minorities. This volume aims to improve our understanding of culturally bounded rationalities across racial and ethnic groups facing environmental challenges, as they relate to the formation of environmental identities, environmental injustice, political activism, public engagement, and media representations, among others. The ideas presented in this book dovetail with the idea that environmental communication scholars and practitioners can effectively intervene to engage ethnic groups that traditionally are not included in decision making or deliberation processes that directly affect their livelihoods. Considering problems such as the siting of industrial facilities, flooding, droughts, climate change, and air and water pollution, this book will be of great interest to students, scholars, and practitioners of environmental communication.
Addressing the Challenges in Communicating Climate Change Across Various Audiences by Walter Leal Filho,Bettina Lackner,Henry McGhie Pdf
This book offers a concrete contribution towards a better understanding of climate change communication. It ultimately helps to catalyse the sort of cross-sectoral action needed to address the phenomenon of climate change and its many consequences. There is a perceived need to foster a better understanding of what climate change is, and to identify approaches, processes, methods and tools which may help to better communicate it. There is also a need for successful examples showing how communication can take place across society and stakeholders. Addressing the challenges in communicating to various audiences and providing a platform for reflections, it showcases lessons learnt from research, field projects and best practices in various settings in various different countries. The acquired knowledge can be adapted and applied to other situations.
