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Communication in the Era of Attention Scarcity by Waddick Doyle,Claudia Roda Pdf
This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control over personal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.
Malleable, Digital, and Posthuman by Ignas Kalpokas Pdf
This book proposes a posthumanist research methodology for future research in the areas of the economy, the human self, politics, and research ethics, providing a novel explanatory and methodological framework for studying today's world.
This book examines the use and potential impact of deepfakes, a type of synthetic computer-generated media, primarily images and videos, capable of both creating artificial representations of non-existent individuals and showing actual individuals doing things they did not do. As such, deepfakes pose an obvious threat of manipulation and, unsurprisingly, have been the subject of a great deal of alarmism in both the news media and academic articles. Hence, this book sets out to critically evaluate potential threats by analyzing human susceptibility to manipulation and using that as a backdrop for a discussion of actual and likely uses of deepfakes. In contrast to the usual threat narrative, this book will put forward a multi-sided picture of deepfakes, exploring their potential and that of adjacent technologies for creative use in domains ranging from film and advertisement to painting. The challenges posed by deepfakes are further evaluated with regard to present or forthcoming legislation and other regulatory measures. Finally, deepfakes are placed within a broader cultural and philosophical context, focusing primarily on posthumanist thought. Therefore, this book is a must-read for researchers, students, and practitioners of political science and other disciplines, interested in a better understanding of deepfakes.
Attention and its Crisis in Digital Society by Enrico Campo Pdf
In the context of debates surrounding the effects of new technologies on our mental faculties, particularly the attention span, this volume addresses the notion of a deterioration of attention, and the related ideas of cognitive overload, an inability to concentrate, and attention deficit disorder. Through a new conceptualization of attention based not on individualistic or universalistic approaches, but centered instead on the cultural and social variability of cognitive processes and the multiplicity of forces and environments that encourage, stimulate, and inhibit certain cognitive mechanisms, the author rejects the idea of a degradation or crisis of attention and proposes an alternative vision of the problem of attention in contemporary societies. Placing cultural conventions, social norms, and ecological environments at the forefront of our understanding of individual and collective attention, Attention and its Crisis in Digital Society will appeal to scholars of sociology, psychology, and philosophy with interests in social theory, cognitive processes, and the criticisms often levelled at digital society and new technologies.
Regulating the Metaverse by Ignas Kalpokas,Julija Kalpokienė Pdf
The metaverse seems to be on everybody’s lips – and yet, very few people can actually explain what it means or why it is important. This book aims to fill the gap from an interdisciplinary perspective informed by law and media and communications studies. Going beyond the optimism emanating from technology companies and venture capitalists, the authors critically evaluate the antecedents and the building blocks of the metaverse, the design and regulatory challenges that need to be solved, and commercial opportunities that are yet to be fully realised. While the metaverse is poised to open new possibilities and perspectives, it will also be a dangerous place – one ripe with threats ranging from disinformation to intellectual property theft to sexual harassment. Hence, the book offers a useful guide to the legal and political governance issues ahead while also contextualising them within the broader domain of governance and regulation of digital technologies.
Entertaining German Culture by Stephan Ehrig,Benjamin Schaper,Elizabeth Ward Pdf
Audiences for contemporary German film and television are becoming increasingly transnational, and depictions of German cultural history are moving beyond the typical post-war focus on German’s problematic past. Entertaining German Culture explores this radical shift, building on recent research into transnational culture to argue that a new process of internal and external cultural reabsorption is taking place through areas of mutually assimilating cultural exchange such as streaming services, an increasingly international film market, and the import and export of Anglo-American media formats.
Between the Forest and the Road by Stephan Ehrig,Benjamin Schaper,Elizabeth Ward Pdf
Audiences for contemporary German film and television are becoming increasingly transnational, and depictions of German cultural history are moving beyond the typical post-war focus on Germany’s problematic past. Entertaining German Culture explores this radical shift, building on recent research into transnational culture to argue that a new process of internal and external cultural reabsorption is taking place through areas of mutually assimilating cultural exchange such as streaming services, an increasingly international film market, and the import and export of Anglo-American media formats.
Transparency and Critical Theory by Jorge I. Valdovinos Pdf
This book takes an interdisciplinary approach to the critique of contemporary ideology, offering an innovative genealogy of one of its most fundamental discursive manoeuvres: the ideological effacement of mediation. Providing a comprehensive historical revision of media (from the Greeks to the Internet), this book identifies several critical junctures at which the tension between visibility and invisibility has overlapped with conceptions of neutrality—a tension best incarnated in today's use of the word transparency. Then, it traces this term's evolving semantic constellation through a variety of intellectual discourses, exposing it as a key operator in the revaluation of ideals, sensibilities, and modalities of perception that lie at the core of our contemporary attention-based economy.
Peripheral Locations in European TV Crime Series by Kim Toft Hansen,Valentina Re Pdf
This book is a comprehensive study of peripheral locations in contemporary European TV crime series. Ambitiously, it covers the complete geography of Europe, and offers a nuanced image of a changing, dynamic, and unfinished continent. The chapters include analyses of the practical, creative approach to producing crime series in European peripheries and rural areas, evaluating a continent marked by an internal crisis between urban and rural Europe. The study includes readings of crime series such as Shetland, Bitter Daisies, Trom, Pagan Peak, and The Border, but presents such representative cases within broader tendencies on the European TV market, including challenges from streaming services, the influence of Nordic Noir, and changes within the cognitive geography of Europe. The authors position peripheral European crime series in a complex relationship between universal appeal and local recognisability and offer a comprehensive theoretical approach to the aesthetics of peripherality. Grounded in desktop production studies, the book presents an original scholarly approach to analysing European crime series from a continental point of view. Despite local differences, the spatio-generic orientations scrutinized in the book – Nordic Noir, Mediterranean Noir, Country Noir, Eastern Noir, and Brit Noir – show remarkable aesthetic similarities in series from territories otherwise normally unconnected in television production. Consequently, television crime series reveal a common tongue and voice for dialogue on a continent in a deepening crisis.
Digital technology has enabled connectivity on an unimagined scale. Human beings are social animals and economic activity promotes this socialization. Market transactions are based on optimism about the future, faith that the world is good and trust that growth is organic or coming from within the system. Individuals therefore invest in the future by having children, by extending credit and accepting risk, and by building connections with others in the sincere expectation of this connectivity being reciprocated. This book explores the unintended consequences of ubiquitous connectivity. The first effect is captured by the sharing model. Technology offers multiple avenues for sharing experiences and personal information, so active engagement with this increased content uses mental effort. Connection inevitably leads to comparisons with other groups and individuals, so despite the benefits of affirmation and group inclusion, these links corrode social networks, leading to depression and mental apathy. The second effect--the result of the commercialization of sharing--is encapsulated in the attention deficit model. Loss of self-worth, driven by the first effect, encourages further connectivity and sharing as buyers seek more comfort and reassurance via social media, paying with time and personal information. The product is digital content and the payment is with time and data. Correspondingly, social media fulfills this demand with exuberance, both via user-generated content and commercially curated content. We are overwhelmed with even more information, paying with increasingly scarce time and attention. Finally, the third and most consequential effect is diminished risk taking. Attention scarcity, as a consequence of the content tsunami, throttles cognitive effort, impairing judgment and decision-making. So the safe bet may be to do nothing ... take no risks and no gambles. Weaving together the latest research on economics, psychology, and neuroscience, this book fills a void for readers wanting a smart, clear analysis of communications markets and the commercialization of Internet-inspired connectivity.
Resistance in the Era of Nationalisms by Hsin-I Cheng,Hsin-i Sydney Yueh Pdf
The desire of the people of Taiwan and Hong Kong to exercise democratic self-rule, fully embody their local identities, and become global citizens challenges the big-power politics between China and the United States. Occupying a critical stance on the margins, the local perspectives and international relations of these two cosmopolitan and postcolonial societies challenge both narratives centered on China and those focused on the U.S.–China power struggle. Taking a culture-centered approach to the communicative process of “glocalized resistance” in an era of rising nationalisms, the chapters in this volume address topics ranging from the rhetoric of political leaders and the language games of mass protesters on social media to resistant street performance. These chapters showcase the geocultural identity-in-the-making of the Taiwanese and Hong Kong people and offer insights into societies under imminent threat by an aggressive neighbor.
Fallen Monuments and Contested Memorials by Juilee Decker Pdf
Fallen Monuments and Contested Memorials examines how the modification, destruction, or absence of monuments and memorials can be viewed as performative acts that challenge prescribed, embodied narratives in the public realm. Bringing together international, multidisciplinary approaches, the chapters in this volume interrogate the ways in which memorial constructions disclose implicitly and explicitly the proxy battle for public memory and identity, particularly since 2015. Acknowledging the ways in which the past — which is given agency through monuments and memorials — intrudes into daily life, this volume offers perspectives from researchers that answer questions about the roles of monuments and memorials as persistent, yet mutable, works whose meanings are not fixed but are, rather, subject to processes of continual re-interpretation. By using monuments and memorials as lenses through which to view race, memory, and the legacies of war, power, and subjugation, this volume demonstrates how these works, and their visible representations of entitlement, possession, control, and authority, can offer the opportunity to pose and answer questions about whose memory matters and what our symbols say about who we are and what we value. Fallen Monuments and Contested Memorials is essential reading for scholars and students studying cultural heritage, history, art history, and public history. It will be particularly useful to those with an interest in public monuments and memorials; colonial and post-colonial history; memory studies; and nationalism, race, and ethnic studies.
The Politics of Curiosity by Enrico Campo,Yves Citton Pdf
Through a variety of studies in the emerging field of attentional studies, this book examines and seeks alternatives to the current attention economy. Bringing together the work of leading scholars of ‘critical attention studies’ to reflect on issues such as techno-politics, socio-politics, and the politics of distraction, it offers a new and multi-disciplinary conceptualization of attention that emphasizes the connections between attention and curiosity, distraction, decoloniality and care. Above all, The Politics of Curiosity asks us to consider the nature and ambivalence of the curious forms of politics that might be taking shape in the shadow of our current attention economy. The “attention economy” has become a household name: we all know our attention is being harvested, commodified and packaged to be sold to advertisers by capitalist platforms. We all complain about it; some of us dream of disconnection; others call to fight back. By focusing on attentional deficits, and by reducing attention to being focused, however, the common view may miss wider stakes, and more promising opportunities. This collective volume provides a new frame of analysis based on three displacements. First, it relocates attentional issues within a triangulation that explores a continuum between attention, distraction and curiosity. Second, it invites us to investigate into the mental infrastructures that socially condition our perceptions and understandings of the world. Third, it points towards emancipatory politics of curiosity to provide alternatives to the attention economy. Contributions range from pedagogy to media theory, via digital studies, epistemology, sociology, political philosophy, literary history, aesthetics, film and dance studies. They gather some of the leading scholars who shaped the study of attention, questioned the values of distraction and explored the potentials of curiosity over the recent years. They extend across nine countries, four continents and seven languages, to provide a multicultural approach to these debates. Together, they help us understand how our current mental infrastructures have taken shape, under specific regimes of power and authority, in a world dominated by capital, colonialism and patriarchy. But they also sketch what can be done to redeploy them around imperatives of respect and care – from a better awareness of our mental biases, online behaviors and bodily movements, to our collective capacity to restructure classroom interactions, to launch alternative digital platforms, to build democratic movements. The first platform for discussion of the politics of attention and curiosity – and an essential point of reference for future debate – this book will appeal to scholars of sociology, politics and psychology.
Social Brand Management in a Post Covid-19 Era by Patrícia Dias,Alexandre Duarte Pdf
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. Drawing on empirical data about how consumers are connecting with brands in a Covid-19 recovery period, this book suggests becoming a social brand as a strategy for coping with changes in consumer behaviour. A social brand has two main dimensions: it is sociable (active on social media, humanized, and empathic) and it is socially committed (transparent and sustainable). In this concise book, the authors examine case studies of brands that coped successfully with Covid-19 and positioned themselves strongly in this post-pandemic retake period to suggest good practices. It offers an informed discussion on how brands can adapt to changes in consumer behaviour and build stronger connections with consumers. Social Brand Management in a Post Covid-19 Era provides an accessible yet comprehensive overview of brand management in a post-pandemic environment that will be of interest to marketing and communication academics, researchers, and students.
