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Communications Guide for Startups by Lydia Prexl Pdf
Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Communication Guide For Startups by Beaulah Kosmatka Pdf
When you have a great idea and turn this into a business venture, it can be the most exciting and daunting experience to make it successful. Startups can primarily find it challenging, as limited resources mean, as the owner, you have to take more of the responsibility while completing everyday tasks. One of the main areas to focus on in any small business is communication. Without effective interaction and positive relationships, you can soon start to find running your new business a struggle. This book is the essential communications handbook for startups. In clear, easy-to-understand language, authors deliver a step-by-step approach that will help your venture use communication to thrive from Day One while sidestepping catastrophe along the way. Buy this book now.
Strategic Communication for Startups and Entrepreneurs in China by Linjuan Rita Men,Yi Grace Ji,Zifei Fay Chen Pdf
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
Communication Is The Key by Hosea Mardirossian Pdf
When you have a great idea and turn this into a business venture, it can be the most exciting and daunting experience to make it successful. Startups can primarily find it challenging, as limited resources mean, as the owner, you have to take more of the responsibility while completing everyday tasks. One of the main areas to focus on in any small business is communication. Without effective interaction and positive relationships, you can soon start to find running your new business a struggle. This book is the essential communications handbook for startups. In clear, easy-to-understand language, authors deliver a step-by-step approach that will help your venture use communication to thrive from Day One while sidestepping catastrophe along the way. Buy this book now.
Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: Set up your own PR firm Choose your market niche Win over, sign, and keep clients Build strong, well-planned campaigns using the latest tools of the trade Develop prosperous relationships and partnerships Boost profits by expanding your business And more Go from public relations pro to CEO! Start your own public relations firm today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
No Dead Monkeys by Jeremy Kirk,Jonathan Englert Pdf
No Dead Monkeys is the essential communications handbook for startups. In clear, easy to understand language, authors Jeremy Kirk and Jonathan Englert deliver a step-by-step approach that will help your venture use communication to thrive from day one while sidestepping catastrophe along the way. Learn more at www.nodeadmonkeys.com
"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.
Author : Oliver Aust Publisher : Oliver Aust Page : 156 pages File Size : 55,6 Mb Release : 2019-11-26 Category : Business & Economics ISBN : 9783982108810
Mastering Communications - How CEOs and Executives Can Build a Great Reputation in the Digital Age by Oliver Aust Pdf
What is the winning formula for creating a successful brand and become effective leaders? How can I build a great reputation and stand out in the new digital era? These are only some of the challenges that CEOs and executives are confronted with on a daily basis when it comes to their approach to communications. In his latest book, Mastering Communications, Oliver Aust helps readers navigate the difficult world of communications. Mastering Communications combines theoretical knowledge and practical expertise to guide you step by step, through every skill that every CEO must master to become a top communicator. From designing an effective strategy to managing a reputational crisis, Mastering Communications provides CEOs and senior executives with the necessary tools to communicate with grace and skill in any situation.
Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.
Successful strategic management of small business isn't always as easy as it looks, given the dynamic changes, turbulent business environments, and in many cases severely restricted room for maneuver that prevail nowadays in Western economies. Which is why strategic and sustainable business governance and operational management are taking on growing importance, especially in sectors consisting mainly of small businesses. Although much has been written on these subjects, a book that resolutely focuses on the nuts and bolts of strategically focused sustainability management is needed, especially for smaller entities. More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the "why and how" of strategy and sustainability in the small business sector.
If there's a software startup company in your developer heart, this is the book that will make it happen. The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers. Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.
Startup Guide to Guerrilla Marketing by Jay Levinson,Jeannie Levinson Pdf
More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
Startup Boards by Brad Feld,Mahendra Ramsinghani Pdf
An essential guide to understanding the dynamics of a startup's board of directors Let's face it, as founders and entrepreneurs, you have a lot on your plate—getting to your minimum viable product, developing customer interaction, hiring team members, and managing the accounts/books. Sooner or later, you have a board of directors, three to five (or even seven) Type A personalities who seek your attention and at times will tell you what to do. While you might be hesitant to form a board, establishing an objective outside group is essential for startups, especially to keep you on track, call you out when you flail, and in some cases, save you from yourself. In Startup Boards, Brad Feld—a Boulder, Colorado-based entrepreneur turned-venture capitalist—shares his experience in this area by talking about the importance of having the right board members on your team and how to manage them well. Along the way, he shares valuable insights on various aspects of the board, including how they can support you, help you understand your startup's milestones and get to them faster, and hold you accountable. Details the process of choosing board members, including interviewing many people, checking references, and remembering that there should be no fear in rejecting a wrong fit Explores the importance of running great meetings, mixing social time with business time, and much more Recommends being a board member yourself at some other organization so you see the other side of the equation Engaging and informative, Startup Boards is a practical guide to one of the most important pieces of the startup puzzle.
Getting to Wow! Silicon Valley Pitch Secrets for Entrepreneurs by Angelika Blendstrup,Bill Reichert Pdf
"Getting to Wow!" is the entrepreneur's practical guide to crafting a clear, compelling, credible pitch. Written by two Silicon Valley experts with many years of experience as entrepreneurs and investors, the big idea behind the book is that every time entrepreneurs talk or write about their startups they are pitching. Pitching is not limited to the formal slide deck presentation that most entrepreneurs concentrate on. The authors also point out that much of the advice entrepreneurs get about pitching is just plain wrong. (For example, contrary to the common wisdom, a pitch is not a presentation.) Throughout the book, they correct the "common wisdom" and offer the clear, unvarnished truth. The book's foreword, "Life's a Pitch!" is by Guy Kawasaki, former Apple Evangelist, co-founder of Garage Technology Ventures, and now Chief Evangelist at Canva. Guy makes the point that all of us are pitching, one way or another, every day. While the primary focus of the book is on developing your investor pitch, many of the principles of "Getting to Wow" apply to your sales pitch and to all of your marketing communications. Please note: The paperback version of the book is printed in black and white. If you want the full color experience, with the ability to zoom in on the nearly 100 slide examples that are provided, you might want to also download the ebook (Kindle version), which you can read using the Kindle app on your computer, your tablet, your phone, or your Kindle Fire. The book starts with an overview of "The Mind of the Investor," covers techniques for distilling your story into a very short, compelling "Wow statement," discusses the crafting of your slide deck in detail, offers advice on "Pitching with Impact," and ends with a detailed discussion of "The Inquisition," the question and answer part of your investor meeting. Finally, the appendix provides a treasure chest full of additional resources for entrepreneurs eager to accelerate their success. The book covers all the dimensions of pitching and is useful for everyone who is trying to promote their company.
Building Trust in Startup Communication by Marius Born Pdf
This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims. This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception. Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.