Communications Writing And Design

Author : John DiMarco
Publisher : John Wiley & Sons
Page : 60 pages
File Size : 51,8 Mb
Release : 2017-04-17
Category : Design
ISBN : 9781119118909

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Communications Writing and Design by John DiMarco Pdf

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Author : Steven Heller
Publisher : Rockport Publishers
Page : 176 pages
File Size : 53,8 Mb
Release : 2013-01-18
Category : Design
ISBN : 9781610586498

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Writing and Research for Graphic Designers by Steven Heller Pdf

For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design—and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences: - Designers to Designers - Designers to Clients - Designers to the Design-literate - Designers to the Design-agnostic Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you’ll learn how to turn information into a valuable asset— one of the key talents of the design researcher.

Author : John DiMarco
Publisher : John Wiley & Sons
Page : 216 pages
File Size : 42,9 Mb
Release : 2017-03-14
Category : Design
ISBN : 9781119118916

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Communications Writing and Design by John DiMarco Pdf

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Author : William Thompson,Nicholas Browning
Publisher : Unknown
Page : 444 pages
File Size : 51,9 Mb
Release : 2021-08-03
Category : Electronic
ISBN : 1793511888

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Writing for Public Relations and Strategic Communication by William Thompson,Nicholas Browning Pdf

Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods

Author : Emil B. Towner,Heidi L. Everett
Publisher : Business Expert Press
Page : 169 pages
File Size : 52,8 Mb
Release : 2023-03-07
Category : Business & Economics
ISBN : 9781637424353

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Technical Marketing Communication by Emil B. Towner,Heidi L. Everett Pdf

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately. After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.

Author : Jason Tham
Publisher : Routledge
Page : 149 pages
File Size : 41,9 Mb
Release : 2021-05-18
Category : Technology & Engineering
ISBN : 9781000392302

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Design Thinking in Technical Communication by Jason Tham Pdf

This book explicates the relationships between design thinking, critical making, and socially responsive technical communication. It leverages the recent technology-powered DIY culture called "the Maker Movement" to identify how citizen innovation can inform cutting-edge social innovation that advocates for equitable change and progress on today’s "wicked" problems. After offering a succinct account of the origin and recent history of design thinking, along with its connections to the design paradigm in writing studies, the book analyzes maker culture and its influences on innovation and education through an ethnographic study of three academic makerspaces. It offers opportunities to cultivate a sense of critical changemaking in technical communication students and practitioners, showcasing examples of socially responsive innovation and expert interviews that urge a disciplinary attention to social justice advocacy and an embrace of the design-thinking principle of radical collaboration. The value of design thinking methodologies for teaching and practicing socially responsible technical communication are demonstrated as the author argues for a future in the field that sees its constituents as leaders in radical innovation to solve wicked social problems. This book is essential reading for instructors, students, and practitioners of technical communication, and can be used as a supplemental text for graduate and undergraduate courses in usability and user-centered design and research.

Author : Mark Shaw
Publisher : Laurence King Publishing
Page : 413 pages
File Size : 47,8 Mb
Release : 2012-10-18
Category : Language Arts & Disciplines
ISBN : 9781780674001

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Copywriting Second Edition by Mark Shaw Pdf

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Author : Jon Balzotti
Publisher : Routledge
Page : 351 pages
File Size : 50,6 Mb
Release : 2021-09-02
Category : Language Arts & Disciplines
ISBN : 9781000450286

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Technical Communication by Jon Balzotti Pdf

-Comprehensive textbook for introductory classes in technical and professional communication -Distinguished by its design-centric approach to topics ranging from document development, problem solving, writing for the web, and writing in collaborative teams -Accompanied by an innovative website providing immersive, interactive simulations in which students take on the role of technical communicators to respond to real-world professional challenges -Online resources for instructors also include video downloads, sample assignments, and other resources

Author : Amy Huber
Publisher : Taylor & Francis
Page : 367 pages
File Size : 43,6 Mb
Release : 2017-11-22
Category : Design
ISBN : 9781351849210

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Telling the Design Story by Amy Huber Pdf

When presenting projects in competitive design environments, how you say something is as important as what you’re actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it. Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike.

Author : Susan Hilligoss,Tharon Howard
Publisher : Unknown
Page : 196 pages
File Size : 55,8 Mb
Release : 2001-08
Category : Art
ISBN : 0321099818

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Visual Communication by Susan Hilligoss,Tharon Howard Pdf

Author : Cornell Drentea
Publisher : Artech House
Page : 487 pages
File Size : 44,5 Mb
Release : 2010
Category : Antiques & Collectibles
ISBN : 9781596933101

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Modern Communications Receiver Design and Technology by Cornell Drentea Pdf

This comprehensive sourcebook thoroughly explores the state-of-the-art in communications receivers, providing detailed practical guidance for constructing an actual high dynamic range receiver from system design to packaging. You also find clear explanations of the technical underpinnings that you need to understand for your work in the field . This cutting-edge reference presents the latest information on modern superheterodyne receivers, dynamic range, mixers, oscillators, complex coherent synthesizers, automatic gain control, DSP and software radios.You find in-depth discussions on system design, including coverage of all pertinent data and tools. Moreover, the book offers you a solid understanding of packaging and mechanical considerations, as well as a look at tomorrowOCOs receiver technology, including new Bragg-cell applications for ultra-wideband electronic warfare receivers. This one-stop resource is packed with over 300 illustrations that support critical topics throughout."

Author : Rob Carter,Ben Day,Philip B. Meggs
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 41,6 Mb
Release : 2012-01-04
Category : Design
ISBN : 9781118129661

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Typographic Design by Rob Carter,Ben Day,Philip B. Meggs Pdf

For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images

Author : Ellen Lupton,J. Abbott Miller
Publisher : Princeton Architectural Press
Page : 232 pages
File Size : 41,5 Mb
Release : 1996
Category : Art
ISBN : UOM:39015037802744

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Design, Writing, Research by Ellen Lupton,J. Abbott Miller Pdf

This anthology turns a critical eye on advertising, newspapers, commercial photography.

Author : Joanna Schreiber,Lisa Melonçon
Publisher : Wac Clearinghouse
Page : 0 pages
File Size : 51,8 Mb
Release : 2021
Category : Communication of technical information
ISBN : 1646422694

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Assembling Critical Components by Joanna Schreiber,Lisa Melonçon Pdf

Assembling Critical Components presents TPC as a collective identity and provides a framework for situating critical components of the field.

Author : Jan V. White,Alex W. White
Publisher : Simon and Schuster
Page : 469 pages
File Size : 46,6 Mb
Release : 2020-11-03
Category : Design
ISBN : 9781621537618

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Editing by Design by Jan V. White,Alex W. White Pdf

An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today’s online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about “editing” and “design” as a word person and a design person Teamwork and collaboration for story clarity Originality and inducement for the reader Columns and grids for organization and consistency Covers and content listings as tools for deeper reader involvement How to use type hierarchy to catch and lure readers Representational and non-representational imagery Using color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.