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Author : United States. Department of the Army
Publisher : Unknown
Page : 72 pages
File Size : 54,7 Mb
Release : 1957
Category : Public relations
ISBN : MINN:31951D00622975W
Author : Scott M. Cutlip
Publisher : Madison, University of Wisconsin Press
Page : 320 pages
File Size : 45,7 Mb
Release : 1965
Category : Business & Economics
ISBN : MINN:31951001323711O
Author : Bob Franklin,Mike Hogan,Quentin Langley,Nick Mosdell,Elliot Pill
Publisher : SAGE
Page : 274 pages
File Size : 47,9 Mb
Release : 2009-03-05
Category : Business & Economics
ISBN : 9781446200056
"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
Author : Roger Yarrington
Publisher : Longman Publishing Group
Page : 264 pages
File Size : 46,8 Mb
Release : 1983
Category : Business & Economics
ISBN : UOM:39015016129986
Author : Robert L. Bishop
Publisher : Unknown
Page : 164 pages
File Size : 42,8 Mb
Release : 1977
Category : Advertising
ISBN : STANFORD:36105127837651
Author : Michael Bland,Alison Theaker,David W. Wragg
Publisher : Kogan Page Publishers
Page : 164 pages
File Size : 43,7 Mb
Release : 2005
Category : Business & Economics
ISBN : 0749443804
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Author : Robert L. Heath,Gabriel M. Vasquez
Publisher : SAGE
Page : 824 pages
File Size : 47,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 076191286X
The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. The Handbook is divided into five sections. Section one defines the field, seeking to explain the role public relations play in society. Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book's contributors comprise an academic "who's who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.
Author : Finn Frandsen,Winni Johansen,Ralph Tench,Stefania Romenti
Publisher : Emerald Group Publishing
Page : 216 pages
File Size : 47,9 Mb
Release : 2019-10-03
Category : Business & Economics
ISBN : 9781838675097
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Author : Robert L. Heath,W. Timothy Coombs
Publisher : SAGE
Page : 561 pages
File Size : 47,8 Mb
Release : 2006
Category : Language Arts & Disciplines
ISBN : 9781412926355
'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.
Author : Robert L. Heath
Publisher : SAGE Publications
Page : 1129 pages
File Size : 43,5 Mb
Release : 2004-10-12
Category : Language Arts & Disciplines
ISBN : 9781452265452
The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.
Author : W. Timothy Coombs,Sherry J. Holladay
Publisher : John Wiley & Sons
Page : 154 pages
File Size : 47,7 Mb
Release : 2013-07-08
Category : Business & Economics
ISBN : 9781118554043
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
Author : Alison Theaker
Publisher : Routledge
Page : 377 pages
File Size : 46,8 Mb
Release : 2004-08-02
Category : Business & Economics
ISBN : 9781134369225
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author : Edward L. Bernays
Publisher : University of Oklahoma Press
Page : 441 pages
File Size : 44,8 Mb
Release : 2013-07-29
Category : Business & Economics
ISBN : 9780806189826
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author : Harold P. LEVY
Publisher : Unknown
Page : 208 pages
File Size : 40,5 Mb
Release : 1956
Category : Electronic
ISBN : OCLC:1063167757
Author : Shirley Harrison
Publisher : Burns & Oates
Page : 189 pages
File Size : 51,6 Mb
Release : 1995-01-01
Category : Public relations
ISBN : 0415103207
This is the ideal textbook for students of PR as it offers a link from theory to practice. Shirley Harrison describes the key frameworks and developments in PR and shows exactly how they work in the real world.
