Comparative Analysis Of Lynas Corporation Lyc Ax And Greenland Minerals Ggg Ax Using The Most Recent Financial Reports And Market Disclosures Of Both Firms

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Comparative analysis of Lynas Corporation (LYC.AX) and Greenland Minerals (GGG.AX) using the most recent financial reports and market disclosures of both firms

Author : Silva Tony
Publisher : GRIN Verlag
Page : 21 pages
File Size : 40,9 Mb
Release : 2014-04-22
Category : Business & Economics
ISBN : 9783656641438

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Comparative analysis of Lynas Corporation (LYC.AX) and Greenland Minerals (GGG.AX) using the most recent financial reports and market disclosures of both firms by Silva Tony Pdf

Seminar paper from the year 2013 in the subject Business economics - Investment and Finance, grade: A, The University of Chicago, language: English, abstract: Lynas Corporation Limited and Greenland Minerals and Energy Limited are two competing Australian-based mining companies which specialize in the extraction and processing of rare earth minerals, a group of around 15 metallic elements which are gaining in prevalence in the global market due to their application as a factor of production in high-grade technology. The rise in demand coupled with an export quota on rare earths imposed by China, who produces the largest output of rare earth minerals in the world, makes the industry quite attractive to potential companies who wish to profit from the supply shortage. At this point in time, Lynas and Greenland are still quite new to the industry and still in the process of collecting all their capital requirements (which requires costly mine drilling, construction work and machinery), which means that their income statements have been recording losses for the last few years. However, a thorough analysis of both companies demonstrates that they have high prospects for the future in this high-risk industry.

Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus

Author : Alula T. Gebrekidan
Publisher : GRIN Verlag
Page : 103 pages
File Size : 40,7 Mb
Release : 2017-10-09
Category : Business & Economics
ISBN : 9783668542983

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Critical Analysis of Ethical Issues in Broadcast Media Advertisements. Ethiopian Broadcasting Corporation (EBC) in Focus by Alula T. Gebrekidan Pdf

Master's Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Addis Ababa University, language: English, abstract: This research project has explored and critically examined the practice of advertisement and its ethical considerations in Ethiopia particularly the practice in Ethiopian Broadcasting Corporation. A qualitative inquiry approach was employed for answering the investigation queries and to attain objectives of the study. The sample advertisement clips of this study were rhetorically analyzed. Moreover, four focus group discussions and twelve individual in-depth interviews have been used to further tighten the data obtained from the qualitative content analysis segment of the study and to explore the audiences’ perception towards advertisements. 30 commercials broadcasted in three years period were purposefully selected. The selected commercials were analyzed and interpreted thematically to find out their apparent content. Furthermore, relevant literatures were also reviewed. The professional practice and the cooperative leadership among stakeholders in the sector were seen critically. The cultural and ethical aspects of the advertisements got analyzed in this study. The extensive literature review on media and advertisement, with universal ethics theory, facilitated the structuring of the research questions, which addressed the ethical issues in the advertising sector. The moral standard ruling the advertising industry; the ethical guidelines and the proclamation of advertisement with the universal principles of truth, human dignity and social responsibility are clearly stated in this study. In this qualitative inquiry, data were gathered through in depth interviews and focus group discussions. In addition to this, qualitative content analysis was employed. This was done by viewing and reviewing advertisement clips through the eyes of rhetorical criticism. The interview process lasted two months. The analysis of this study has been grouped in to two. These are; the findings of critical analysis by the researcher (done through viewing the advertisement clips) and findings from the focus group discussions and in depth interviews. Findings implied that most of the advertisements analyzed in this study might not favor the social values and norms. Most of the advertisement clips analyzed under this study seem limiting the role and the capacity of women and children. In some advertisements, women are represented as sex objects. [...]

Leadership style analysis within two corporate icons: Continental Airlines and Fletcher Jones

Author : Renee Stah
Publisher : GRIN Verlag
Page : 27 pages
File Size : 40,6 Mb
Release : 2014-06-17
Category : Business & Economics
ISBN : 9783656673484

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Leadership style analysis within two corporate icons: Continental Airlines and Fletcher Jones by Renee Stah Pdf

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A Distinction, RMIT University, course: Leading People and Organisations, language: English, abstract: The strengths and weaknesses of two corporate icons, Continental Airlines and Fletcher Jones and Staff will be analysed in this case study using various theories and frameworks to compare the two companies, with particular attention to contrasting the different leaders in each and where their approaches and leadership styles proved service or disservice to the success of their organisations. The key frameworks covered are: Drucker’s (1994) Theory of Business, Quinn et al’s (2011) Competing Values Framework, Nohria et al’s (2003) 4 + 2 Formula for Business Success and Kouzes and Posner’s (2002) The Five Practices of Exemplary Leadership. In order to differentiate Fletcher Jones the man in this case study, the company will be referred to as it was originally named, Fletcher Jones and Staff. Quoted in relevant areas of the case study is Anthony Robbins, who is considered a world authority on the psychology of leadership and organisational turnaround.

Right Away & All at Once

Author : Greg Brenneman
Publisher : Rosetta Books
Page : 312 pages
File Size : 45,8 Mb
Release : 2016-02-09
Category : Business & Economics
ISBN : 9780795346538

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Right Away & All at Once by Greg Brenneman Pdf

An expert in business turnaround shares his inspiring approach to problem-solving: “A fascinating read” (Mitt Romney). Visionary leader Greg Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. Here, Brenneman takes what he’s learned from turning around or tuning up many businesses—including Continental Airlines and Burger King—and distills it into a simple, clear, five-step roadmap that anyone can follow. He teaches you how to: *prepare a succinct Go Forward plan *build a fortress balance sheet *grow your sales and profits *choose all-star servant leaders *empower your team For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But he also came to realize that he could apply these same principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life—faith, family, friendship, fitness, and finance—into consideration. Brenneman’s inspiring examples, from both his business and his life, demonstrate the astounding effects these steps can have when you apply them—right away and all at once.

Analysis of Nokia‘s Corporate, Business, and Marketing Strategies: Examination of Nokia’s strategy execution in three steps

Author : Arend Grünewälder
Publisher : diplom.de
Page : 18 pages
File Size : 55,9 Mb
Release : 2014-03-01
Category : Business & Economics
ISBN : 9783954897445

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Analysis of Nokia‘s Corporate, Business, and Marketing Strategies: Examination of Nokia’s strategy execution in three steps by Arend Grünewälder Pdf

Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying.

SWOT Analysis of Samsung's Marketing Plan

Author : Francis Marete
Publisher : GRIN Verlag
Page : 7 pages
File Size : 54,6 Mb
Release : 2014-08-13
Category : Business & Economics
ISBN : 9783656718864

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SWOT Analysis of Samsung's Marketing Plan by Francis Marete Pdf

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B, , language: English, abstract: Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets. History: Company started its business as a Samsung Electronics Industry Co Ltd in 1969 and introduced some electronic products such as Black-and-white TVs, washing machine and refrigerator from 1960 to 1975. The worldwide establishment and expansion of the business and operations of the company started in 90 as entered in the Asia, Europe and American region countries. At the present time, the company is manufacturing world class and high quality smart phones, video cameras, TVs, LCD or LED and keeping its eyes on the current market requirement. Moreover, the company is now manufacturing world class and latest hardware and software, smart phones and 3G dives to compete its biggest competitors such as Nokia, Apple, and BlackBerry, Micromax etc. The company is looking for fulfils the current market requirement and demand of the customers (Chang, 2011). Its innovative, high quality and world

What Really Works

Author : William Joyce,Nitin Nohria,Bruce Roberson
Publisher : Harper Collins
Page : 322 pages
File Size : 40,7 Mb
Release : 2011-07-26
Category : Business & Economics
ISBN : 9780062036742

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What Really Works by William Joyce,Nitin Nohria,Bruce Roberson Pdf

Based on a groundbreaking study, analysing data on 200 management practices gathered over a 10 year period. Reveals the effectiveness of the 4+2 practices (4 primary and 2 of 4 possible secondary) practices that really matter –– the ones that, if followed rigorously, ensure sustained business success. With a new introduction by the authors. With hundreds of well–known management practices and prescriptions promoted by consultants and available to business, which are really effective and contribute to the growth and continued success of a company? Which do little or nothing? Based on the "Evergreen Project," a massive, 5 year study involving the business school faculties of ten universities, the authors set out to find the management practices that truly promote long–term growth and success. Their findings will revolutionize the art and practice of business management.The book shows that there are essentially six management practices that all successful companies must master simultaneously. They range from focusing on a strategy of growth to maintaining the depth and quality of human talent in the organization.

Advertising and promotion. Marketing communications in advertising and promotion in business

Author : Musfirah Mohamad
Publisher : GRIN Verlag
Page : 16 pages
File Size : 43,6 Mb
Release : 2015-12-29
Category : Business & Economics
ISBN : 9783668117365

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Advertising and promotion. Marketing communications in advertising and promotion in business by Musfirah Mohamad Pdf

Document from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Merit, , course: Higher National Diploma in Business (Marketing), language: English, abstract: This report is assigned to do marketing communications in advertising and promotion in business. In this assessment I have to explain the communication process that applies to advertising and promotion. In this communication process includes the sender or source, message encoding, media channel, decoding, receiver, response or feedback and noise. In addition, I will explain precisely regarding the organization of the advertising and promotions industry. In advertising and promotion industry consist advertiser, advertising and promotion agencies, external facilitators, media organizations and target audiences. All these elements are the mediums for any organization or business to implement the advertisement in order to advertise and promote their products or services. Without the help of those elements, the advertising could not happen. Moreover, when advertisers make advertisements, they should aware with the rules and regulations in advertising. Here, I have to assess on how promotion in Aroma Cake House is regulated. According to Malaysia Code of Advertising Practice, Guidelines to Avoid False and Misleading Advertising and Broadcasting Ethics Code I will mention the important part that this company should aware in advertising. Lastly, there are several current trends in advertising industry occur in Aroma Cake House. I will explain regarding media clutter, new media, sales promotion and impact of ICT towards this company. In other to enhance the business performance through advertising, I would like to suggest to Aroma Cake House by using pay-per-click advertisement on Google Search Engine. Google will advertise this company so that when user type ‘Aroma Cake’, Aroma Cake House will be on top of the homepage. Other than that, I suggest to Aroma Cake House to make discount coupon for UiTM students since they always sell the goods in UiTM on every Tuesday. The discount coupon will be given for those purchases more than RM 20. This activity can increase the sales of Aroma Cake House.

A SWOT Analysis for the “flag-carriers”

Author : Martin Fett
Publisher : GRIN Verlag
Page : 13 pages
File Size : 41,5 Mb
Release : 2011-06-06
Category : Business & Economics
ISBN : 9783640931910

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A SWOT Analysis for the “flag-carriers” by Martin Fett Pdf

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Lugano, course: Corporate Strategy, language: English, abstract: Due to exogenous shocks like the 1973 oil crisis or the 2001 terrorist attacks as well as the 2003 Iraq war the worldwide Air Transport Industry faces its most severe crisis in its history. Many companies since then downsized their workforce and even European flag carriers like Swissair and the Belgian Sabena did not succeed to re-invent themselves, went bankrupt and so out of business. The business and social world is getting more and more mobile, individual and flexible – and so the people’s lives are determined by a high desire for mobility and travelling.

Adjectives in Advertising - an Analysis

Author : Patrick Schmitz,Sebastian Meß
Publisher : GRIN Verlag
Page : 25 pages
File Size : 53,9 Mb
Release : 2012-03
Category : Biography & Autobiography
ISBN : 9783656151685

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Adjectives in Advertising - an Analysis by Patrick Schmitz,Sebastian Meß Pdf

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, RWTH Aachen University, language: English, abstract: This term-paper is - among other things - meant to present the role adjectives play in the whole process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?

Ryanair. SWOT Analysis of the Leading Low Fare Airline

Author : Irina Düsseldorf
Publisher : GRIN Verlag
Page : 23 pages
File Size : 41,5 Mb
Release : 2016-12-29
Category : Business & Economics
ISBN : 9783668370234

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Ryanair. SWOT Analysis of the Leading Low Fare Airline by Irina Düsseldorf Pdf

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,7, , course: Strategic Management, language: English, abstract: Ryanair is Europe’s leading low cost airline and offers the lowest fares on the airline market. But the question is how the small Irish company can count 103,000,000 international passengers in the fiscal year 2015, only 30 years after having been established. Why does Ryanair have a high recognition value for its brand, despite doing the advertising in-house and distributing only by using online channels? What is more, Ryanair does not offer customer loyalty programs, they do not have free drinks or food on-board; they even do not need external cleansing power for their fleet. And why no other low cost airline, like Easyjet or Lufthansa’s subsidiary Germanwings, overtook Ryanair’s competitive advantage to set the prices on the market? Actually they tried, but it still not working. What is so unique about the Irish Airline and how successful they compete with the airlines until today, will be demonstrated further in this assignment using the SWOT analysis.

Sanctity of Life and Human Dignity

Author : K. Bayertz
Publisher : Springer Science & Business Media
Page : 329 pages
File Size : 52,5 Mb
Release : 2012-12-06
Category : Science
ISBN : 9789400915909

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Sanctity of Life and Human Dignity by K. Bayertz Pdf

`Sanctity of life' and `human dignity' are two bioethical concepts that play an important role in bioethical discussions. Despite their separate history and content, they have similar functions in these discussions. In many cases they are used to bring a difficult or controversial debate to an end. They serve as unquestionable cornerstones of morality, as rocks able to weather the storms of moral pluralism. This book provides the reader with analyses of these two concepts from different philosophical, professional and cultural points of view. Sanctity of Life and Human Dignity presents a comparative analysis of both concepts.

Marketing Communication Plan for a Gym. The Example Aspria Holding BV

Author : Anonym
Publisher : Unknown
Page : 30 pages
File Size : 45,6 Mb
Release : 2020-02-22
Category : Electronic
ISBN : 3346125238

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Marketing Communication Plan for a Gym. The Example Aspria Holding BV by Anonym Pdf

Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Lincoln, language: English, abstract: Health and fitness are becoming increasingly important in contemporary society. The German population is being encouraged to improve their own health through communication media, health insurance and politics. This results in a rising trend to take part in more sport within the population. According to a survey by Forsa, every third German (33 %) is an active member of a sports club and every fourth German (24 %) regularly trains in a gym. The fitness industry benefits from this trend and the sector has great potential for growth. Since there is still a great potential for growth within the sector, Aspria should focus on the market penetration strategy, according to Ansoff. This strategy involves the consolidation of their existing product (the gym) within the existing market to gain a higher market share within the fitness sector. Therefore, the operational marketing objective for the following campaign is to increase the number of memberships. Using the SMART-Model, the objective can be stated as follows: Increase the number of memberships by 10% by the end of the year 2019. Within the following paper a comprehensive marketing plan will be developed in order to reach the objective.