Comparing And Contrasting Marketing Assumptions And Advertising Strategies In Japan And The United States

Author : Joseph P. Helgert
Publisher : Unknown
Page : 176 pages
File Size : 50,5 Mb
Release : 2005
Category : Business & Economics
ISBN : STANFORD:36105114533776

Get Book

Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States by Joseph P. Helgert Pdf

This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.

Author : Brian Moeran,Lise Skov
Publisher : Routledge
Page : 314 pages
File Size : 45,5 Mb
Release : 2013-12-16
Category : Social Science
ISBN : 9781136782800

Get Book

Women, Media and Consumption in Japan by Brian Moeran,Lise Skov Pdf

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

Author : David McKay
Publisher : John Wiley & Sons
Page : 555 pages
File Size : 45,8 Mb
Release : 2013-02-06
Category : Political Science
ISBN : 9781118261903

Get Book

American Politics and Society by David McKay Pdf

Now in its eighth edition, this popular introduction tackles the most recent trends in American politics and society through explanation, analyses, and interpretations of government processes – adding valuable context for students by considering these procedures and developments from an international perspective. Fully updated to take account of the many recent developments in American politics and society – exploring one of the most turbulent political arenas witnessed in decades Features new chapters on environmental politics and the Obama presidency Shifts its focus from the gap between public expectations and government performance to the increasingly divisive ideological climate of America’s political system Benefits from a student-friendly style and design with numerous illustrations and a range of helpful pedagogical features, including chronologies, biographies, and definition boxes highlighting key concepts and controversial issues Offers thought-provoking insights into the social background to contemporary politics in America, while fully embracing the latest developments and considering these from a non-U.S. perspective

Author : Thomas R Howell,William A Noellert,Janet H Maclaughlin,Alan Wm Wolff
Publisher : Routledge
Page : 278 pages
File Size : 49,6 Mb
Release : 2019-07-11
Category : Political Science
ISBN : 9781000231465

Get Book

The Microelectronics Race by Thomas R Howell,William A Noellert,Janet H Maclaughlin,Alan Wm Wolff Pdf

This book is dedicated to those individuals in the U.S. Government who have begun to recognize the full implications of the challenge which this country confronts in microelectronics race, and who are beginning to take steps to deal with that challenge.

Author : United States. Department of Defense
Publisher : Unknown
Page : 260 pages
File Size : 47,7 Mb
Release : 1990
Category : United States
ISBN : STANFORD:36105070258475

Get Book

Report of Secretary of Defense ... to the Congress on the FY ... Budget, FY ... Authorization Request, and FY ... Defense Programs by United States. Department of Defense Pdf

Author : United States. Dept. of Defense
Publisher : Unknown
Page : 384 pages
File Size : 47,9 Mb
Release : 1990
Category : United States
ISBN : UIUC:30112101879242

Get Book

Report of Secretary of Defense ... to the Congress on the FY ... Budget, FY ... Authorization Request, and FY ... Defense Programs by United States. Dept. of Defense Pdf

Author : Kazufumi Manabe,David McConnell,Marc Löhr
Publisher : Unknown
Page : 6 pages
File Size : 44,6 Mb
Release : 1992
Category : Advertising
ISBN : OCLC:651080185

Get Book

An Analysis of Japanese Advertisements in the U.S. and Germany by Kazufumi Manabe,David McConnell,Marc Löhr Pdf

Author : Sak Onkvisit,John Shaw
Publisher : Routledge
Page : 737 pages
File Size : 45,6 Mb
Release : 2009-05-07
Category : Business & Economics
ISBN : 9781135275471

Get Book

International Marketing by Sak Onkvisit,John Shaw Pdf

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.

Author : Jean-Pierre Jeannet,Hubert D. Hennessey
Publisher : Unknown
Page : 936 pages
File Size : 51,6 Mb
Release : 1992
Category : Business & Economics
ISBN : PSU:000022180421

Get Book

Global Marketing Strategies by Jean-Pierre Jeannet,Hubert D. Hennessey Pdf

Author : Brian Moeran
Publisher : University of Hawaii Press
Page : 354 pages
File Size : 55,8 Mb
Release : 1996-07-01
Category : Business & Economics
ISBN : 0824818733

Get Book

A Japanese Advertising Agency by Brian Moeran Pdf

This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist both between different division (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media on the other.

Author : United States. Congress. Office of Technology Assessment
Publisher : Unknown
Page : 200 pages
File Size : 44,7 Mb
Release : 1989
Category : Technology & Engineering
ISBN : UCR:31210024830448

Get Book

Holding the Edge by United States. Congress. Office of Technology Assessment Pdf

Author : C. Randall Henning
Publisher : Peterson Institute
Page : 434 pages
File Size : 44,5 Mb
Release : 1994
Category : Business & Economics
ISBN : 0881321273

Get Book

Currencies and Politics in the United States, Germany, and Japan by C. Randall Henning Pdf

Currencies and Politics is the first comprehensive, in-depth comparison of the institutions and processes that formulate domestic and external monetary policy in the U.S., Germany, and Japan. It outlines the differences in policymaking among the three countries and the policy patterns they produced over the postwar period.

Author : Anonim
Publisher : Unknown
Page : 442 pages
File Size : 49,6 Mb
Release : 1972
Category : Business
ISBN : UCLA:L0050844190

Get Book

Business International by Anonim Pdf

Author : Johny K. Johansson,Ikujirō Nonaka
Publisher : Unknown
Page : 232 pages
File Size : 42,5 Mb
Release : 1996
Category : Export marketing
ISBN : STANFORD:36105018335781

Get Book

Relentless by Johny K. Johansson,Ikujirō Nonaka Pdf

The authors make the analogy with Zen practice, rather than rational analysis.

Author : George Fields,Hotaka Katahira,Yoram Wind
Publisher : Jossey-Bass
Page : 360 pages
File Size : 45,5 Mb
Release : 2000
Category : Business & Economics
ISBN : STANFORD:36105028522840

Get Book

Leveraging Japan by George Fields,Hotaka Katahira,Yoram Wind Pdf

Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.