A Japanese Advertising Agency

Author : Brian Moeran
Publisher : Routledge
Page : 336 pages
File Size : 49,7 Mb
Release : 2013-09-13
Category : Social Science
ISBN : 9781136795336

Get Book

A Japanese Advertising Agency by Brian Moeran Pdf

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Author : Brian Moeran
Publisher : Routledge
Page : 335 pages
File Size : 47,7 Mb
Release : 2013-09-13
Category : Social Science
ISBN : 9781136795404

Get Book

A Japanese Advertising Agency by Brian Moeran Pdf

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Author : Kotaro Sugiyama,Tim Andree
Publisher : McGraw Hill Professional
Page : 240 pages
File Size : 53,6 Mb
Release : 2010-12-10
Category : Business & Economics
ISBN : 9780071752787

Get Book

The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency by Kotaro Sugiyama,Tim Andree Pdf

The breakthrough marketing strategy from the world's most innovative advertising agency One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set. This game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

Author : Sean Mooney
Publisher : Praeger
Page : 240 pages
File Size : 55,5 Mb
Release : 2000
Category : Advertising
ISBN : STANFORD:36105028579683

Get Book

5,110 Days in Tokyo and Everything's Hunky-dory by Sean Mooney Pdf

Annotation Describes the ins and outs of advertising in Japan and gives a detailed, readable, and fascinating report for Westerners and others who need a fast, hands-on explanation of how to reach the Japanese consumer.

Author : Robert J. Ballon
Publisher : Tokyo : Sophia University ; New York : Kodansha International, 1973, 1974 printing.
Page : 224 pages
File Size : 54,6 Mb
Release : 1973
Category : Business & Economics
ISBN : STANFORD:36105037292609

Get Book

Marketing in Japan by Robert J. Ballon Pdf

Author : Michael Y. Yoshino
Publisher : Unknown
Page : 128 pages
File Size : 55,7 Mb
Release : 1979
Category : Electronic
ISBN : OCLC:966769406

Get Book

The Japanese marketing system by Michael Y. Yoshino Pdf

Author : Florian Kohlbacher,Michael Prieler
Publisher : Springer
Page : 155 pages
File Size : 49,6 Mb
Release : 2016-04-08
Category : Business & Economics
ISBN : 9781137586605

Get Book

Advertising in the Aging Society by Florian Kohlbacher,Michael Prieler Pdf

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

Author : Nihon Bōeki Shinkōkai
Publisher : Unknown
Page : 36 pages
File Size : 46,8 Mb
Release : 1981
Category : Advertising
ISBN : IND:30000138715648

Get Book

Sales Promotion in the Japanese Market by Nihon Bōeki Shinkōkai Pdf

Author : Joseph P. Helgert
Publisher : Unknown
Page : 176 pages
File Size : 40,7 Mb
Release : 2005
Category : Advertising
ISBN : UCSD:31822035429190

Get Book

Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States by Joseph P. Helgert Pdf

This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.

Author : George Fields,Hotaka Katahira,Yoram Wind
Publisher : Jossey-Bass
Page : 360 pages
File Size : 51,6 Mb
Release : 2000
Category : Business & Economics
ISBN : STANFORD:36105028522840

Get Book

Leveraging Japan by George Fields,Hotaka Katahira,Yoram Wind Pdf

Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.

Author : Johny K. Johansson,Ikujirō Nonaka
Publisher : Unknown
Page : 232 pages
File Size : 50,7 Mb
Release : 1996
Category : Export marketing
ISBN : STANFORD:36105018335781

Get Book

Relentless by Johny K. Johansson,Ikujirō Nonaka Pdf

The authors make the analogy with Zen practice, rather than rational analysis.

Author : Brian Moeran
Publisher : Unknown
Page : 53 pages
File Size : 44,8 Mb
Release : 1991
Category : Advertising
ISBN : 8787062070

Get Book

Media and Advertising in Japan by Brian Moeran Pdf

Author : Paul Herbig
Publisher : Praeger
Page : 320 pages
File Size : 40,9 Mb
Release : 1995
Category : Business & Economics
ISBN : UCSD:31822021395132

Get Book

Marketing Japanese Style by Paul Herbig Pdf

The Japanese are not the world's greatest marketers. Japanese companies approach and perform marketing within Japan differently than Western firms do within their domestic markets. In fact, marketing to the average Japanese firm is not a priority item. To succeed in Japan, they concentrate instead on production quality and low prices. This fascinating look at the cultural differences, reflected in their marketing practices, reveals the advantages and disadvantages of Japanese marketing practices. The author argues that as the advantages of a protected market and superior production and technology disappear, the Japanese must develop a new marketing process. Examples of both Japanese and foreign firms operating in Japan highlight each section. Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing—product, promotion, place, and price—are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.

Author : Anonim
Publisher : Unknown
Page : 994 pages
File Size : 53,6 Mb
Release : 1913
Category : Kōbe-shi (Japan)
ISBN : STANFORD:36105118907794

Get Book

The Japan Chronicle by Anonim Pdf

Author : Ory Bartal
Publisher : Dartmouth College Press
Page : 302 pages
File Size : 51,7 Mb
Release : 2015-01-06
Category : Art
ISBN : 9781611686555

Get Book

Postmodern Advertising in Japan by Ory Bartal Pdf

In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the "postmodern" genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1980s and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its mŽlange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and present, domestic and foreign. Although this advertising culture partakes of global trends, Bartal draws attention to the varied local artistic sensibilities, structures of thought, and underlying practices, challenging the often-simplistic characterization of "Japaneseness" as being rooted in a Zen tradition of aesthetic indirectness and ambiguity. Combining multilingual scholarship with a wealth of information gleaned through years of personal interviews with the principals involved, this is a truly original contribution to the discussion of Japanese art and advertising as well as an insightful reading of more general issues in the study of visual culture and media.