Competitor Targeting

Author : Ian Gordon
Publisher : Etobicoke, Ont. : John Wiley & Sons
Page : 418 pages
File Size : 46,6 Mb
Release : 2002
Category : Business & Economics
ISBN : UCLA:L0082465691

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Competitor Targeting by Ian Gordon Pdf

Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.

Author : Forte Consultancy Group
Publisher : Forte Consultancy
Page : 128 pages
File Size : 50,9 Mb
Release : 2024-06-01
Category : Electronic
ISBN : 8210379456XXX

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Leveraging Internal Data to Target Competitor Customers by Forte Consultancy Group Pdf

Many companies already own the right data for targeted acquisition from their competitors, yet most aren’t aware of it. Is your company one of them? What you think you don’t know but actually likely do regarding your competitors’ customers represents a huge untapped potential that could create substantial impact to your company’s bottom-line.

Author : Dawn Iacobucci
Publisher : John Wiley & Sons
Page : 448 pages
File Size : 47,7 Mb
Release : 2001-06-18
Category : Business & Economics
ISBN : 9780471054047

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Kellogg on Marketing by Dawn Iacobucci Pdf

Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation

Author : Anonim
Publisher : Unknown
Page : 472 pages
File Size : 54,8 Mb
Release : 1908
Category : Electronic
ISBN : PRNC:32101058628072

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Annual Report of Small Arms Target Practice by Anonim Pdf

Author : Arthur H. Rosenbloom
Publisher : John Wiley & Sons
Page : 371 pages
File Size : 40,6 Mb
Release : 2010-05-27
Category : Business & Economics
ISBN : 9780470884744

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Due Diligence for Global Deal Making by Arthur H. Rosenbloom Pdf

Companies of all sizes have been initiating international transactions--mergers and acquisitions, joint ventures, strategic alliances, and private placements--in record numbers. Targeted due diligence is crucial to effectively research, value, and complete these complex deals. With an evolving climate of uncertainty and new, unpredictable threats to business, it is more essential than ever before. Due Diligence for Global Deal Making is an invaluable guidebook for companies trying to capitalize on the opportunities in both developed and emerging cross-border markets. All too often global transactions fail to meet the parties' expectations, and the leading culprit is inadequate due diligence. Especially when the target partner lacks a financial performance track record and significant assets, expanding businesses must answer difficult questions, such as: Why (if at all) do this deal? What are the rules going in, and what happens if things go wrong? Where are the tax, legal, financial, and operational traps, and what are the opportunities? This book provides what’s needed to avoid devastating mistakes and to master the steps that ensure success: Expert analysis, insights, and strategies from experienced practitioners and leading authorities in cross-border matters In-depth coverage of critical topics decision makers need to understand in order to succeed in cross-border transactions--from corporate planning to operational, financial, legal, tax, accounting, and people/organizational considerations Best practices of corporate investors and professional advisers in conducting critical due diligence Noted experts discuss critical topics corporate executives--and all those involved with their company's legal, operational, accounting, and tax matters--need to know to successfully complete complex global transactions today.

Author : Aric Rindfleisch,Alan J. Malter
Publisher : Emerald Group Publishing
Page : 248 pages
File Size : 52,6 Mb
Release : 2019-09-19
Category : Business & Economics
ISBN : 9781787563391

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Marketing in a Digital World by Aric Rindfleisch,Alan J. Malter Pdf

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Author : Alleyn T. Plowright
Publisher : John Wiley & Sons
Page : 396 pages
File Size : 44,9 Mb
Release : 2020-02-18
Category : Medical
ISBN : 9783527345298

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Target Discovery and Validation by Alleyn T. Plowright Pdf

The modern drug developers? guide for making informed choices among the diverse target identification methods Target Discovery and Validation: Methods and Strategies for Drug Discovery offers a hands-on review of the modern technologies for drug target identification and validation. With contributions from noted industry and academic experts, the book addresses the most recent chemical, biological, and computational methods. Additionally, the book highlights techologies that are applicable to ?difficult? targets and drugs directed at multiple targets, including chemoproteomics, activity-based protein profiling, pathway mapping, genome-wide association studies, and array-based profiling. Throughout, the authors highlight a range of diverse approaches, and target validation studies reveal how these methods can support academic and drug discovery scientists in their target discovery and validation research. This resource: -Offers a guide to identifying and validating targets, a key enabling technology without which no new drug development is possible -Presents the information needed for choosing the appropriate assay method from the ever-growing range of available options -Provides practical examples from recent drug development projects, e. g. in kinase inhibitor profiling Written for medicinal chemists, pharmaceutical professionals, biochemists, biotechnology professionals, and pharmaceutical chemists, Target Discovery and Validation explores the current methods for the identification and validation of drug targets in one comrpehensive volume. It also includes numerous practical examples.

Author : Geoffrey Campbell-Platt
Publisher : John Wiley & Sons
Page : 581 pages
File Size : 50,8 Mb
Release : 2017-11-29
Category : Technology & Engineering
ISBN : 9780470673423

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Food Science and Technology by Geoffrey Campbell-Platt Pdf

Food Science and Technology, Second Edition is a comprehensive text and reference book designed to cover all the essential elements of food science and technology, including all core aspects of major food science and technology degree programs being taught worldwide. The book is supported by the International Union of Food Science and Technology and comprises 21 chapters, carefully written in a user-friendly style by 30 eminent industry experts, teachers, and researchers from across the world. All authors are recognized experts in their respective fields, and together represent some of the world’s leading universities and international food science and technology organizations. All chapters in this second edition have been fully revised and updated to include all-new examples and pedagogical features (including discussion questions, seminar tasks, web links, and glossary terms). The book is designed with more color to help enhance the content on each page and includes more photos and illustrations to bring the topics to life. Coverage of all the core modules of food science and technology degree programs internationally Crucial information for professionals in the food industry worldwide Chapters written by subject experts, all of whom are internationally respected in their fields A must-have textbook for libraries in universities, food science and technology research institutes, and food companies globally Additional interactive resources on the book's companion website, including multiple choice questions, web links, further reading, and exercises Food Science and Technology, 2nd Edition is an indispensable guide for food science and technology degree programs at the undergraduate and postgraduate level and for university libraries and food research facilities.

Author : Richard Fletcher,Heather Crawford
Publisher : Pearson Higher Education AU
Page : 747 pages
File Size : 52,9 Mb
Release : 2013-08-28
Category : Business & Economics
ISBN : 9781442561250

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International Marketing: An Asia-Pacific Perspective by Richard Fletcher,Heather Crawford Pdf

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

Author : Alexander Chernev
Publisher : Cerebellum Press
Page : 50 pages
File Size : 52,9 Mb
Release : 2024-06-01
Category : Business & Economics
ISBN : 8210379456XXX

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Identifying Target Customers by Alexander Chernev Pdf

The cornerstone of developing a viable marketing strategy is deciding which customers to target and how to reach these customers in an effective and cost-efficient manner. Failure to identify the right target customers is one of the most common and at the same time most dangerous marketing mistakes. Indeed, it is virtually impossible to develop a meaningful value proposition without clearly identifying customers whose needs the company aims to fulfill with its offering. The concept of targeting and the process of identifying the right target customers are the focus of this note. The discussion of the key targeting concepts is complemented by an in-depth overview of three targeting concepts: occasion-based versus user-based targeting, data-driven targeting, and the long tail phenomenon. This note is an excerpt (Chapter 6) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).

Author : Anonim
Publisher : John Wiley & Sons
Page : 1775 pages
File Size : 44,9 Mb
Release : 2011-02-07
Category : Business & Economics
ISBN : 9781405161787

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Wiley International Encyclopedia of Marketing, 6 Volume Set by Anonim Pdf

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Author : Mike McPherson,Simon Møller
Publisher : Taylor & Francis
Page : 292 pages
File Size : 43,9 Mb
Release : 2006-02-02
Category : Science
ISBN : 9781134254569

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PCR by Mike McPherson,Simon Møller Pdf

A thoroughly updated version of the successful first edition with a new chapter on Real-Time PCR, more prokaryotic applications, and more detail in the complex mutagenesis sections. Information on PCR applications in genomics and proteomics have been expanded and integrated throughout the text. There is also advice on available products a

Author : United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance and Monetary Policy
Publisher : Unknown
Page : 120 pages
File Size : 48,7 Mb
Release : 1981
Category : Competition, International
ISBN : PURD:32754066708797

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Competitive Export Financing Act of 1981 by United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on International Finance and Monetary Policy Pdf

Author : MaryEllen Tribby
Publisher : John Wiley & Sons
Page : 289 pages
File Size : 49,5 Mb
Release : 2013-09-10
Category : Business & Economics
ISBN : 9781118584453

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Reinventing the Entrepreneur by MaryEllen Tribby Pdf

Introducing a million-dollar business model that you can do from home, on the road, or in your spare time Mary Ellen Tribby, founder of Working Moms Only, has created and perfected a business model that is 500% more profitable than blogging, that you can do from home, from an office, or from anywhere in the world, that's easy to learn, and extremely profitable. With it, Mary Ellen has made millions through her various own businesses and her clients, and now you can too. It's called The Inbox Magazine (The iMag for short) and regardless of the size of your staff—from one to one hundred—or whether you spend ten or forty hours a week working at it, this revolutionary approach to running a business is your ticket to success and financial independence. Makes Mary Ellen Tribby's extraordinarily successful business strategies available to the public in a book for the first time If you're already in business, it arms you with proven techniques for boosting your bottom line by an order of magnitude—in no time If you're a novice entrepreneur, it delivers powerful tools for getting your business off the ground and running full throttle—right away The perfect tool for the time, the Inbox Magazine is what you need to create a huge impact with the minimum investment of time, energy, and money

Author : Rebecca Cox
Publisher : Rebecca Cox
Page : 132 pages
File Size : 41,8 Mb
Release : 2023-07-06
Category : Business & Economics
ISBN : 8210379456XXX

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Mastering Search Engine Marketing by Rebecca Cox Pdf

The online marketplace is fiercely competitive, search engine marketing (SEM) has become an indispensable tool for businesses seeking to enhance their online visibility and drive targeted traffic to their websites. From small startups to multinational corporations, understanding and harnessing the power of search engines is vital for success. "Mastering Search Engine Marketing” is a comprehensive guide that explores the fundamental concepts, tactics involved in SEM, equipping readers with the knowledge and skills to excel in this dynamic field.