Author : Kent E. Dove,Jeffrey A. Lindauer,Carolyn P. Madvig
Publisher : Jossey-Bass
Page : 520 pages
File Size : 53,7 Mb
Release : 2001-07-16
Category : Business & Economics
ISBN : UOM:39015050795544
Conducting a Successful Annual Giving Program by Kent E. Dove,Jeffrey A. Lindauer,Carolyn P. Madvig Pdf
"Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan"--Publisher website (April 2007).