Conscious Marketing

Author : Carolyn Tate
Publisher : John Wiley & Sons
Page : 223 pages
File Size : 41,8 Mb
Release : 2015-07-07
Category : Business & Economics
ISBN : 9780730309642

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Conscious Marketing by Carolyn Tate Pdf

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

Author : Jim Joseph
Publisher : Mascot Books
Page : 216 pages
File Size : 42,9 Mb
Release : 2020-05-05
Category : Business & Economics
ISBN : 1684018714

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The Conscious Marketer:: Inspiring a Deeper and More Conscious Brand Experience by Jim Joseph Pdf

The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where the Conscious Marketer comes in. It's one thing to be conscious, but it's something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations. The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.

Author : John Mackey,Rajendra Sisodia
Publisher : Harvard Business Review Press
Page : 368 pages
File Size : 40,5 Mb
Release : 2014-01-07
Category : Business & Economics
ISBN : 9781625271754

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Conscious Capitalism, With a New Preface by the Authors by John Mackey,Rajendra Sisodia Pdf

The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.

Author : David Funk,Anne Marie Levis
Publisher : Business Expert Press
Page : 132 pages
File Size : 45,6 Mb
Release : 2009-09-01
Category : Business & Economics
ISBN : 1606490591

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Conscious Branding by David Funk,Anne Marie Levis Pdf

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding describes a simple, easy to understand and tested in real life system.

Author : Tarnanidis, Theodore K.,Sklavounos, Nikolaos
Publisher : IGI Global
Page : 535 pages
File Size : 55,9 Mb
Release : 2024-05-17
Category : Business & Economics
ISBN : 9798369327555

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New Trends in Marketing and Consumer Science by Tarnanidis, Theodore K.,Sklavounos, Nikolaos Pdf

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Author : Tim Moore
Publisher : Unknown
Page : 184 pages
File Size : 50,9 Mb
Release : 2019-06-13
Category : Business & Economics
ISBN : 0578472171

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Sold On Purpose by Tim Moore Pdf

Sold On Purpose is a comprehensive guide on how brands can use their unique purpose story to communicate what they believe in and market their higher purpose in the world. You will learn how to craft stories that really matter and create a meaningful unique brand narrative that tells not just what you do, but why you do it.

Author : MS Paulette Rao MCC
Publisher : True North Resources LLC
Page : 128 pages
File Size : 45,5 Mb
Release : 2012-04-04
Category : Electronic
ISBN : 0984041117

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Conscious Marketing by MS Paulette Rao MCC Pdf

Coaches often struggle with marketing themselves in an industry that can be hard to explain and is relatively new. Stopped by fear and perceived limitations, coaches are left with the question, "Where do I go from here?" Conscious Marketing: Marketing From the Inside Out provides an indispensable guide to answering this question and more. Why? The Conscious Marketing(TM) system is different. In addition to teaching you the fundamental principles needed to market your coaching practice, the Conscious Marketing system will help you dive deeper to uncover the mindsets you use to promote your practice. With its being-doing approach, Conscious Marketing packs a powerful punch: first, reconnect to who you are so you can align your thinking with your core; then, enjoy speaking and marketing from that authentic place. By the time you complete this workbook and guide, you will have: - redesigned your thinking to attract your ideal clients - constructed a core message that showcases your talents and value - locked and loaded your calendar with action items to support your strategies - engaged a powerful support network to keep you moving forward. Conscious Marketing provides a series of succinct modules and hands-on exercises to spark new thinking and supercharge your motivation to promote your coaching business. It's possible to love marketing your practice and sharing the news about what you can do for clients. Really. The secret? Get conscious.

Author : Kelly Small
Publisher : House of Anansi
Page : 219 pages
File Size : 42,9 Mb
Release : 2020-08-04
Category : Self-Help
ISBN : 9781487008031

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The Conscious Creative by Kelly Small Pdf

An actionable guide to mindfulness and practical ethics for any creative professional who wants to make a living without selling their soul. It can be difficult to live according to our values in a complicated world. At a time when capitalism seems most unforgiving but the need for paying work remains high, it is important to learn how we can be more mindful and intentional about our impact — personal, social, economic, and environmental. As designer and creative director Kelly Small had to do to navigate a crisis of ethics and burnout in their career in advertising, we can admit our complicity in problematic systems and take on the responsibility of letting our own conscience guide our decisions. Start with one or many of these 100+ rigorously researched, ultra-practical action steps: Co-create and collaborate Get obsessed with accessibility Demand diverse teams Commit to self-care Make ethics a competitive edge Be mindful of privilege Create for empowerment, not exploitation With a humorous and irreverent tone, Small reveals how when we release unnecessary judgement and become action-oriented, we can clarify the complicated business of achieving an ethical practice in the creative industries. Discover the power of incremental, positive changes in our daily work-lives and the fulfillment of purposeful work.

Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Civil and Constitutional Rights
Publisher : Unknown
Page : 400 pages
File Size : 52,8 Mb
Release : 1989
Category : Discrimination in housing
ISBN : LOC:00183877215

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Fair Housing by United States. Congress. House. Committee on the Judiciary. Subcommittee on Civil and Constitutional Rights Pdf

Author : Geoffrey Lancaster,Paul Reynolds
Publisher : Routledge
Page : 444 pages
File Size : 40,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 9780750643818

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Marketing by Geoffrey Lancaster,Paul Reynolds Pdf

Theory and information are presented at just the right depth to allow rapid and high quality learning for all business and marketing students.

Author : Paul Reynolds,Geoff Lancaste
Publisher : Routledge
Page : 448 pages
File Size : 43,8 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781136380723

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Marketing by Paul Reynolds,Geoff Lancaste Pdf

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.

Author : Anastasia Karklina Gabriel
Publisher : Kogan Page Publishers
Page : 281 pages
File Size : 49,7 Mb
Release : 2024-03-03
Category : Business & Economics
ISBN : 9781398614048

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Cultural Intelligence for Marketers by Anastasia Karklina Gabriel Pdf

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.

Author : Irani, Hamid Reza,Nozari, Hamed
Publisher : IGI Global
Page : 335 pages
File Size : 42,8 Mb
Release : 2024-01-22
Category : Business & Economics
ISBN : 9798369313404

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Smart and Sustainable Interactive Marketing by Irani, Hamid Reza,Nozari, Hamed Pdf

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Author : Fouad Sabry
Publisher : One Billion Knowledgeable
Page : 292 pages
File Size : 42,5 Mb
Release : 2024-02-03
Category : Business & Economics
ISBN : PKEY:6610000521012

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Ethical Consumerism by Fouad Sabry Pdf

What is Ethical Consumerism Based on the idea of dollar voting, ethical consumerism is a form of consumer activism that is becoming increasingly popular. Individuals put it into reality by purchasing things that are created in an ethical manner, which helps to support local craftspeople or small-scale manufacturers, as well as safeguard animals and the environment. Additionally, they refrain from purchasing products that use children as laborers, conduct tests on animals, or do damage to the environment. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Ethical consumerism Chapter 2: Fair trade Chapter 3: Consumerism Chapter 4: Corporate social responsibility Chapter 5: Eco-capitalism Chapter 6: Anti-consumerism Chapter 7: Ethical banking Chapter 8: Ethical living Chapter 9: Sustainability advertising Chapter 10: Green marketing Chapter 11: Value-action gap Chapter 12: Socially responsible marketing Chapter 13: Sustainable consumption Chapter 14: International Resources for Fairer Trade Chapter 15: Sustainable products Chapter 16: Choice editing Chapter 17: Sustainable consumer behaviour Chapter 18: Environmental certification Chapter 19: Alternative purchase network Chapter 20: Green consumption Chapter 21: Critical consumerism (II) Answering the public top questions about ethical consumerism. (III) Real world examples for the usage of ethical consumerism in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Ethical Consumerism.

Author : Deutsche Gesellschaft für Sonnenenergie
Publisher : Earthscan
Page : 322 pages
File Size : 43,7 Mb
Release : 2005
Category : Technology & Engineering
ISBN : 1844071251

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Planning and Installing Solar Thermal Systems by Deutsche Gesellschaft für Sonnenenergie Pdf

Solar thermal systems available today offer efficiency and reliability. This book offers clear guidance on planning and installing a solar thermal system, crucial to the successful uptake of this technology. Every subject necessary for successful project implementation is included.