Consumer Behaviour And Advertising Management

Author : Matin A. Khan
Publisher : New Age International
Page : 12 pages
File Size : 45,8 Mb
Release : 2007-12
Category : Advertising
ISBN : 9788122419474

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Consumer Behaviour and Advertising Management by Matin A. Khan Pdf

About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.

Author : Conner Acevedo
Publisher : Scientific e-Resources
Page : 340 pages
File Size : 42,6 Mb
Release : 2018-01-11
Category : Electronic
ISBN : 9781839473104

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Consumer Behaviour and Advertising Management by Conner Acevedo Pdf

This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.

Author : Datta D
Publisher : Unknown
Page : 128 pages
File Size : 43,6 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 8182811635

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Consumer Behaviour & Advertising Management by Datta D Pdf

Author : Edward P. Krugman
Publisher : Routledge
Page : 353 pages
File Size : 48,6 Mb
Release : 2013-05-13
Category : Business & Economics
ISBN : 9781136677960

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Consumer Behavior and Advertising Involvement by Edward P. Krugman Pdf

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

Author : Geoffrey Paul Lantos
Publisher : Routledge
Page : 648 pages
File Size : 54,8 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317473848

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Consumer Behavior in Action by Geoffrey Paul Lantos Pdf

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Author : C. L. Tyagi,Arun Kumar
Publisher : Atlantic Publishers & Dist
Page : 452 pages
File Size : 44,6 Mb
Release : 2004
Category : Advertising
ISBN : 8126902574

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Advertising Management by C. L. Tyagi,Arun Kumar Pdf

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Author : Angeline Close
Publisher : Routledge
Page : 402 pages
File Size : 47,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781848729698

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Online Consumer Behavior by Angeline Close Pdf

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Dr. Mahendra Kumar Padhy
Publisher : Laxmi Publications
Page : 275 pages
File Size : 52,8 Mb
Release : 2011-06
Category : Electronic
ISBN : 9789380856896

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Advertising Management : Theory & Practice by Dr. Mahendra Kumar Padhy Pdf

Author : David Soberman,Dilip Soman
Publisher : University of Toronto Press
Page : 345 pages
File Size : 45,5 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 9781442644038

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Flux by David Soberman,Dilip Soman Pdf

The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, 'business as usual' is not an option for marketing managers who want their firms to stay in the game. To help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making. Each chapter is written by a leading expert in a specific 'new' marketing subject area, from managing brands to dealing with new media, and addresses substantive challenges in that area while providing steps for taking action. The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

Author : Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman
Publisher : Taylor & Francis
Page : 206 pages
File Size : 40,6 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000898262

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Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman Pdf

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Author : M. Khan
Publisher : New Age International
Page : 11 pages
File Size : 46,8 Mb
Release : 2007
Category : Consumer behavior
ISBN : 9788122415315

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Consumer Behaviour by M. Khan Pdf

The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.

Author : Stefan Hoffmann,Payam Akbar
Publisher : Springer Nature
Page : 192 pages
File Size : 49,8 Mb
Release : 2023-01-03
Category : Business & Economics
ISBN : 9783658394769

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Consumer Behavior by Stefan Hoffmann,Payam Akbar Pdf

Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.

Author : François Colbert,Alain d’Astous
Publisher : Routledge
Page : 159 pages
File Size : 54,9 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9780429553707

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Consumer Behaviour and the Arts by François Colbert,Alain d’Astous Pdf

Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

Author : Geoffrey Lancaster,Lester Massingham
Publisher : Routledge
Page : 784 pages
File Size : 52,7 Mb
Release : 2017-08-24
Category : Business & Economics
ISBN : 9781351709071

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Essentials of Marketing Management by Geoffrey Lancaster,Lester Massingham Pdf

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.

Author : John F. Sherry
Publisher : SAGE
Page : 501 pages
File Size : 53,5 Mb
Release : 1995-05-02
Category : Business & Economics
ISBN : 9780803957534

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Contemporary Marketing and Consumer Behavior by John F. Sherry Pdf

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.