Author : Anonim
Publisher : Unknown
Page : 200 pages
File Size : 41,7 Mb
Release : 2021
Category : Electronic
ISBN : 8194828767
Advertising Management
Anonim
Advertising Management
Advertising Management Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Advertising Management book. This book definitely worth reading, it is an incredibly well-written.
Cases in Advertising Management
Kelley
Author : Kelley
Publisher : M.E. Sharpe
Page : 146 pages
File Size : 53,7 Mb
Release : 2015-05-18
Category : Business & Economics
ISBN : 9780765628763
Cases in Advertising Management by Kelley Pdf
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Advertising Management
C. L. Tyagi,Arun Kumar
Author : C. L. Tyagi,Arun Kumar
Publisher : Atlantic Publishers & Dist
Page : 452 pages
File Size : 51,6 Mb
Release : 2004
Category : Advertising
ISBN : 8126902574
Advertising Management by C. L. Tyagi,Arun Kumar Pdf
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Advertising Management
Batra
Author : Batra
Publisher : Pearson Education India
Page : 772 pages
File Size : 51,7 Mb
Release : 2009
Category : Advertising
ISBN : 8177588508
Advertising Management by Batra Pdf
Advertising Management
Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe
Author : Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe
Publisher : Routledge
Page : 318 pages
File Size : 47,9 Mb
Release : 2014-12-18
Category : Antiques & Collectibles
ISBN : 9781317477648
Advertising Management by Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe Pdf
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Advertising Management in a Digital Environment
Larry D. Kelley,Kim Bartel Sheehan
Author : Larry D. Kelley,Kim Bartel Sheehan
Publisher : Routledge
Page : 243 pages
File Size : 44,5 Mb
Release : 2021-07-21
Category : Business & Economics
ISBN : 9781000414103
Advertising Management in a Digital Environment by Larry D. Kelley,Kim Bartel Sheehan Pdf
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Strategic Advertising Management
Larry Percy,Richard H. Elliott
Author : Larry Percy,Richard H. Elliott
Publisher : Unknown
Page : 0 pages
File Size : 50,7 Mb
Release : 2021
Category : Advertising
ISBN : 0191968919
Strategic Advertising Management by Larry Percy,Richard H. Elliott Pdf
Advertising Management
Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe
Author : Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe
Publisher : Routledge
Page : 288 pages
File Size : 55,9 Mb
Release : 2014-12-18
Category : Antiques & Collectibles
ISBN : 9781317477655
Advertising Management by Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe Pdf
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Consumer Behaviour and Advertising Management
Matin A. Khan
Author : Matin A. Khan
Publisher : New Age International
Page : 12 pages
File Size : 42,8 Mb
Release : 2007-12
Category : Advertising
ISBN : 9788122419474
Consumer Behaviour and Advertising Management by Matin A. Khan Pdf
About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.
Advertising Management
Jaishri Jethwaney,Shruti Jain
Author : Jaishri Jethwaney,Shruti Jain
Publisher : OUP India
Page : 684 pages
File Size : 42,5 Mb
Release : 2012-11-22
Category : Business & Economics
ISBN : 0198074123
Advertising Management by Jaishri Jethwaney,Shruti Jain Pdf
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.
Advertising Management
Poonia,Virender S
Author : Poonia,Virender S
Publisher : Gyan Publishing House
Page : 362 pages
File Size : 49,5 Mb
Release : 2010-09
Category : Advertising
ISBN : 9380222297
Advertising Management by Poonia,Virender S Pdf
ADVERTISING MANAGEMENT (Minor)
Dr. Shailesh Tandon
Author : Dr. Shailesh Tandon
Publisher : Thakur Publication Private Limited
Page : 168 pages
File Size : 49,7 Mb
Release : 2024-01-01
Category : Education
ISBN : 9789357555104
ADVERTISING MANAGEMENT (Minor) by Dr. Shailesh Tandon Pdf
Buy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.
Strategic Advertising Management
Richard Rosenbaum-Elliott
Author : Richard Rosenbaum-Elliott
Publisher : Unknown
Page : 498 pages
File Size : 48,5 Mb
Release : 2020-12-25
Category : Electronic
ISBN : 9780198835615
Strategic Advertising Management by Richard Rosenbaum-Elliott Pdf
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Consumer Behaviour and Advertising Management
Conner Acevedo
Author : Conner Acevedo
Publisher : Scientific e-Resources
Page : 340 pages
File Size : 53,6 Mb
Release : 2018-01-11
Category : Electronic
ISBN : 9781839473104
Consumer Behaviour and Advertising Management by Conner Acevedo Pdf
This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.
Strategic Advertising Management
Larry Percy,Richard H. Elliott
Author : Larry Percy,Richard H. Elliott
Publisher : Oxford University Press
Page : 455 pages
File Size : 53,7 Mb
Release : 2016
Category : Advertising
ISBN : 9780198703655
Strategic Advertising Management by Larry Percy,Richard H. Elliott Pdf
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.