Consumer Behaviour Asia Pacific Edition

Author : Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters,Eugene Chan,Gavin Northey
Publisher : Cengage AU
Page : 593 pages
File Size : 46,8 Mb
Release : 2017-01-01
Category : Consumer behavior
ISBN : 9780170362016

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Consumer Behaviour: Asia-Pacific Edition by Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters,Eugene Chan,Gavin Northey Pdf

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context

Author : Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters,Eugene Chan,Gavin Northey
Publisher : Cengage AU
Page : 51 pages
File Size : 45,5 Mb
Release : 2020-09-24
Category : Business & Economics
ISBN : 9780170439978

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Consumer Behaviour by Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters,Eugene Chan,Gavin Northey Pdf

Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how evolving digital technologies and widespread use of social media are changing the way marketers understand consumers. * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about social media, research, cultural and international factors, and consumer psychology in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Author : Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters
Publisher : Cengage Learning
Page : 0 pages
File Size : 43,8 Mb
Release : 2012-08-10
Category : Business & Economics
ISBN : 1133435211

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Consumer Behavior by Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters Pdf

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : Roger D. Blackwell
Publisher : Nelson Australia
Page : 536 pages
File Size : 40,9 Mb
Release : 2006
Category : Consumer behavior
ISBN : 0170129772

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Consumer Behaviour by Roger D. Blackwell Pdf

This is the first Asia Pacific adaptation of a US textbook that is well-recognised for its logical structure and good level of detail. This adaptation maintains the strong foundations of the US text while providing a range of local and international examples to engage students from diverse backgrounds. This Asia Pacific adaptation is designed to appeal to students from across the region. This visually-appealing and easy to read text takes a practical approach to help students apply consumer behaviour principles to their business and marketing studies. This text has many more case studies than the original US book, with case studies in every chapter and longer cases at the end of each part. This text will suit undergraduate students in second or third year, studying Consumer Behaviour, which is often a very popular elective. Courses have a high proportion of international students from Asian backgrounds (ESL), so this text is very much Asia Pacific rather than Australian.

Author : Steve D'Alessandro,Ben Lowe,Hume Winzar,William Zikmund,Barry J. Babin
Publisher : Cengage AU
Page : 632 pages
File Size : 51,8 Mb
Release : 2017-01-01
Category : Marketing research
ISBN : 9780170369824

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Marketing Research: Asia-Pacific Edition by Steve D'Alessandro,Ben Lowe,Hume Winzar,William Zikmund,Barry J. Babin Pdf

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

Author : Doug Newsom,Roger Blackwell
Publisher : Unknown
Page : 128 pages
File Size : 42,5 Mb
Release : 2006-11-01
Category : Electronic
ISBN : 0170991032

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Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing by Doug Newsom,Roger Blackwell Pdf

Author : Hellmut Schütte,Deanna Ciarlante
Publisher : Springer
Page : 288 pages
File Size : 50,6 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349148622

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Consumer Behaviour in Asia by Hellmut Schütte,Deanna Ciarlante Pdf

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.

Author : Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters
Publisher : Unknown
Page : 525 pages
File Size : 46,6 Mb
Release : 2018
Category : Consumer behavior
ISBN : 9814834238

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Consumer Behavior by Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters Pdf

Author : Joseph Cote,Siew Meng Leong
Publisher : Assn for Consumer Research
Page : 323 pages
File Size : 49,6 Mb
Release : 1994-01-01
Category : Consumer behavior
ISBN : 0915552337

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Asia Pacific Advances in Consumer Research by Joseph Cote,Siew Meng Leong Pdf

Author : Russell W. Belk,Ronald Groves
Publisher : Assn for Consumer Research
Page : 135 pages
File Size : 44,9 Mb
Release : 1997-06-01
Category : Business & Economics
ISBN : 0915552388

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Asia Pacific Advances in Consumer Research by Russell W. Belk,Ronald Groves Pdf

Author : Bernd Schmitt,Leonard Lee
Publisher : Routledge
Page : 176 pages
File Size : 47,8 Mb
Release : 2015-07-03
Category : Business & Economics
ISBN : 9781317514909

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The Psychology of the Asian Consumer by Bernd Schmitt,Leonard Lee Pdf

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.

Author : Henry Assael,Nigel Pope,Linda Brennan,Kevin Voges
Publisher : Unknown
Page : 584 pages
File Size : 49,6 Mb
Release : 2007
Category : Consumer behavior
ISBN : 047081117X

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Consumer Behaviour by Henry Assael,Nigel Pope,Linda Brennan,Kevin Voges Pdf

Today\'s fast-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions for marketers: What factors influence consumer decisions? How do consumers acquire product information? How do organisations develop consumer brand loyalty for their products? How does consumer behaviour affect marketing strategy? What rights do consumers have? The answers to these questions, and many more, are contained in this textbook! With a balance of real-world examples drawn from both small to medium sized enterprises and multinational corporations operating in the region, Consumer Behaviour, First Asia-Pacific Edition provides a strong link between the conceptual foundations of consumer behaviour and strategic marketing applications.

Author : Thomas Taylor
Publisher : Unknown
Page : 0 pages
File Size : 54,5 Mb
Release : 2005
Category : Consumer behavior
ISBN : 0915552523

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Asia Pacific Advances in Consumer Research by Thomas Taylor Pdf

Author : Marlyne Sahakian,Czarina Saloma,Suren Erkman
Publisher : Routledge
Page : 351 pages
File Size : 50,5 Mb
Release : 2016-10-04
Category : Social Science
ISBN : 9781317310501

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Food Consumption in the City by Marlyne Sahakian,Czarina Saloma,Suren Erkman Pdf

Food consumption patterns and practices are rapidly changing in Asia and the Pacific, and nowhere are these changes more striking than in urban areas. This book brings together scholars from anthropology, sociology, environmental studies, tourism, architecture and development studies to provide a comprehensive examination of food consumption trends in the cities of Asia and the Pacific, including household food consumption, eating out and food waste. The chapters cover different scales of analysis, from household research to national data, and combine different methodologies and approaches, from quantifiable data that show how much people consume to qualitative findings that reveal how and why consumption takes place in urban settings. Detailed case studies are included from China, India, Japan, Malaysia, Philippines, South Korea and Vietnam, as well as Hawai'i and Australia. The book makes a timely contribution to current debates on the challenges and opportunities for socially just and environmentally sound food consumption in urbanizing Asia and the Pacific. Chapter 3 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 https://s3-us-west-2.amazonaws.com/tandfbis/rt-files/docs/Open+Access+Chapters/9781138120617_oachapter3.pdf

Author : Anthony Pecotich,C. J. Schultz (II.)
Publisher : Unknown
Page : 780 pages
File Size : 48,9 Mb
Release : 1998
Category : Asia, Southeastern
ISBN : UCSD:31822026170084

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Marketing and Consumer Behavior in East and South-east Asia by Anthony Pecotich,C. J. Schultz (II.) Pdf

This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.