Marketing Research Asia Pacific Edition

Author : Steve D'Alessandro,Ben Lowe,Hume Winzar,William Zikmund,Barry J. Babin
Publisher : Cengage AU
Page : 632 pages
File Size : 42,9 Mb
Release : 2017-01-01
Category : Marketing research
ISBN : 9780170369824

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Marketing Research: Asia-Pacific Edition by Steve D'Alessandro,Ben Lowe,Hume Winzar,William Zikmund,Barry J. Babin Pdf

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

Author : William G. Zikmund,Steven D'Alessandro,Hume Winzar,Ben Lowe,Barry Babin
Publisher : Unknown
Page : 602 pages
File Size : 46,6 Mb
Release : 2017
Category : Marketing research
ISBN : 0170279774

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Marketing Research by William G. Zikmund,Steven D'Alessandro,Hume Winzar,Ben Lowe,Barry Babin Pdf

Author : Ben (University of Kent Lowe, UK),Steven D'Alessandro,William Zikmund,Hume Winzar,Barry J. Babin,Ben Lowe
Publisher : Unknown
Page : 648 pages
File Size : 45,5 Mb
Release : 2013-09-06
Category : D'Alessandro, Steven
ISBN : 0170236021

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Marketing Research by Ben (University of Kent Lowe, UK),Steven D'Alessandro,William Zikmund,Hume Winzar,Barry J. Babin,Ben Lowe Pdf

Marketing Research 3rd Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies.This text is indispensible for students studying marketing research in any business or marketing course.

Author : Ben Lowe,William Zikmund
Publisher : Nelson Australia
Page : 128 pages
File Size : 55,6 Mb
Release : 2007-08-01
Category : Electronic
ISBN : 0170993078

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Marketing Research: Asia Pacific Edition Infotrac + Essentials of SPSS for Windows Versions 14 And 15 by Ben Lowe,William Zikmund Pdf

Author : Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters,Eugene Chan,Gavin Northey
Publisher : Cengage AU
Page : 593 pages
File Size : 51,8 Mb
Release : 2017-01-01
Category : Consumer behavior
ISBN : 9780170362016

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Consumer Behaviour: Asia-Pacific Edition by Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters,Eugene Chan,Gavin Northey Pdf

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context

Author : SPSS,Ben Lowe,William Zikmund
Publisher : Nelson Australia
Page : 128 pages
File Size : 53,6 Mb
Release : 2007-06-01
Category : Electronic
ISBN : 017099323X

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Marketing Research: Asia Pacific Edition Infotrac + Essentials of SPSS for Windows Versions 14 and 15 + SPSS Local Version for Bundles - Version 15 by SPSS,Ben Lowe,William Zikmund Pdf

Author : Chris Rowley,Justin Paul
Publisher : Routledge
Page : 230 pages
File Size : 43,7 Mb
Release : 2022-03-16
Category : Business & Economics
ISBN : 9781000547931

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Trends in Asia Pacific Business and Management Research by Chris Rowley,Justin Paul Pdf

This book is based on the review of literature on different themes related to business and management in the Asia Pacific context. All seven chapters included in this book explore the past, present and future of business and research. They cover diverse topics in the Asia Pacific context ranging from different ways of thinking to innovation implementation and efficiency, responsible tourism, internal marketing to leadership. This book will be useful for researchers, practitioners and policy makers. The chapters in this book were originally published as a special issue of the Asia Pacific Business Review.

Author : William G. Zikmund
Publisher : Nelson Australia
Page : 570 pages
File Size : 41,6 Mb
Release : 2007
Category : Marketing research
ISBN : 0170127346

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Marketing Research by William G. Zikmund Pdf

Author : William G. Zikmund,Steve Ward,Hume Winzar,Ben Lowe,Steven D'Alessandro,Barry J. Babin
Publisher : Unknown
Page : 608 pages
File Size : 40,8 Mb
Release : 2010-08-16
Category : Marketing research
ISBN : 0170183343

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Marketing Research by William G. Zikmund,Steve Ward,Hume Winzar,Ben Lowe,Steven D'Alessandro,Barry J. Babin Pdf

Marketing Research 2nd Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.

Author : Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters
Publisher : Cengage Learning
Page : 0 pages
File Size : 46,5 Mb
Release : 2012-08-10
Category : Business & Economics
ISBN : 1133435211

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Consumer Behavior by Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters Pdf

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author : David A. Aaker,V. Kumar,George S. Day,Meredith Lawley,David W. Stewart
Publisher : Wiley
Page : 0 pages
File Size : 47,8 Mb
Release : 2007-05-21
Category : Business & Economics
ISBN : 047081070X

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Marketing Research by David A. Aaker,V. Kumar,George S. Day,Meredith Lawley,David W. Stewart Pdf

Marketing Research: The Second Pacific Rim edition reflectscontemporary developments and examples in Marketing Research. Thetext maintains the strengths of the original Aaker, Kumar and Daytext, and is presented in an engaging and accessible style. Avisual map evolves throughout the text, guiding students throughthe entire marketing research process step by step. The text retains a clear focus on marketing research as a toolfor helping organisations achieve their goals, and uses themacro-micro approach of reviewing the entire research processbefore considering each component part in detail. The focus is onunderstanding and conducting market research as the basis formaking sound business decisions.

Author : Terry Wu,Nailin Bu
Publisher : Springer Nature
Page : 350 pages
File Size : 48,5 Mb
Release : 2022-01-01
Category : Business & Economics
ISBN : 9783030876210

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International Business in the New Asia-Pacific by Terry Wu,Nailin Bu Pdf

The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike. This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.— Hussain G. Rammal, University of Technology Sydney, Australia This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. —Hongxin Zhao, Saint Louis University, USA

Author : Manoj K. Malhotra
Publisher : Pearson Higher Ed
Page : 890 pages
File Size : 55,6 Mb
Release : 2019-02-18
Category : Business & Economics
ISBN : 9781292265919

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Marketing Research: An Applied Orientation, Global Edition by Manoj K. Malhotra Pdf

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author : William Zikmund
Publisher : Unknown
Page : 648 pages
File Size : 52,7 Mb
Release : 2013
Category : Electronic
ISBN : 0170270785

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Marketing Research by William Zikmund Pdf

Marketing Research 3rd Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, a.

Author : William G. Zikmund
Publisher : South Western Educational Publishing
Page : 484 pages
File Size : 48,5 Mb
Release : 2003
Category : Marketing research
ISBN : PSU:000057168197

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Essentials of Marketing Research by William G. Zikmund Pdf

In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.