Consumer Behaviour In Asia Schutte H And Ciarlante D

Author : Hellmut Schütte,Deanne Ciarlante
Publisher : NYU Press
Page : 272 pages
File Size : 53,9 Mb
Release : 1998-12-01
Category : Social Science
ISBN : 0814781144

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Consumer Behavior in Asia by Hellmut Schütte,Deanne Ciarlante Pdf

Asia currently accounts for a quarter of the world economy and half of the world's population. Few international companies can afford to ignore a market of such size and importance. Yet despite the centrality of Asia as a market, there exists a remarkable dearth of marketing theory specific to Asia. Cultural differences strongly influence consumer behavior. In the West, an effective brand name will be short, distinctive, memorable, and indicative of the product's functions. In Asia, however, a strong belief in luck and fate means that additional qualities, such as whether the characters which make up a product name are "lucky" ones, has a significant effect on brand attitude. Successful sales and marketing strategies in Asia must be rooted in an understanding of the cultural differences which affect Asian consumers' buying patterns. Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication styles, brand loyalty, perceptions of products offered, and effective advertising methods.

Author : Hellmut Schütte,Deanna Ciarlante
Publisher : Springer
Page : 288 pages
File Size : 52,9 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349148622

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Consumer Behaviour in Asia by Hellmut Schütte,Deanna Ciarlante Pdf

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.

Author : Palgrave Macmillan Limited
Publisher : Unknown
Page : 128 pages
File Size : 47,7 Mb
Release : 1998-09-30
Category : Electronic
ISBN : 0333740777

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Consumer Behaviour in Asia Schutte H and Ciarlante D by Palgrave Macmillan Limited Pdf

Author : Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters,Eugene Chan,Gavin Northey
Publisher : Cengage AU
Page : 593 pages
File Size : 50,7 Mb
Release : 2017-01-01
Category : Consumer behavior
ISBN : 9780170362016

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Consumer Behaviour: Asia-Pacific Edition by Wayne D. Hoyer,Deborah J. MacInnis,Rik Pieters,Eugene Chan,Gavin Northey Pdf

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context

Author : Erdener Kaynak,Tsang-Sing Chan
Publisher : Routledge
Page : 131 pages
File Size : 40,5 Mb
Release : 2014-06-23
Category : Business & Economics
ISBN : 9781317948360

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Consumer Behavior in Asia by Erdener Kaynak,Tsang-Sing Chan Pdf

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

Author : Philippe Lasserre,Felipe Monteiro
Publisher : Bloomsbury Publishing
Page : 689 pages
File Size : 51,8 Mb
Release : 2022-11-03
Category : Business & Economics
ISBN : 9781350932982

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Global Strategic Management by Philippe Lasserre,Felipe Monteiro Pdf

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

Author : You-il Lee,Richard Lee
Publisher : Routledge
Page : 114 pages
File Size : 41,5 Mb
Release : 2019-05-01
Category : Business & Economics
ISBN : 9781351348249

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The Korean Economy by You-il Lee,Richard Lee Pdf

The Korean Economy: From Growth to Maturity takes an in-depth, amalgamated look at the evolution of Korea’s globalization drive from the early 2000s (Kim Dae-jung regime, 1998–2003) to the present period (Park Geun-hye, 2013–2017). The book discusses the role of foreign companies on the sustainability of Korea’s economic growth, the relationship between the chaebol and the MNCs, the evolution of Korea's nation brand, and the role of the state in Korea’s new economic trajectory (globalization) since the 2000s. With data collected from fieldwork, the book provides both empirical and qualitative insights (economic, socio-cultural and political economic analysis) into the Korean political economy and would be a very useful reference to other emerging economies experiencing similar globalization paths.

Author : Saurabh Aggarwal
Publisher : Global India Publications
Page : 288 pages
File Size : 54,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 8190721135

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Brand Management by Saurabh Aggarwal Pdf

Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.

Author : Bernd Schmitt,Leonard Lee
Publisher : Routledge
Page : 179 pages
File Size : 44,9 Mb
Release : 2015-07-03
Category : Business & Economics
ISBN : 9781317514893

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The Psychology of the Asian Consumer by Bernd Schmitt,Leonard Lee Pdf

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.

Author : Floor Brouwer,David E. Ervin
Publisher : CABI
Page : 376 pages
File Size : 51,7 Mb
Release : 2002-01-01
Category : Political Science
ISBN : 0851999654

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Public Concerns, Environmental Standards and Agricultural Trade by Floor Brouwer,David E. Ervin Pdf

This title reviews the issues relating to agricultural trade and competition. Features include chapters on world trade and trade liberalization as well as chapters on the situation in the European Union, USA, Canada, Australia and developing countries.

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 1350 pages
File Size : 45,5 Mb
Release : 2006-03-31
Category : Business & Economics
ISBN : 9781591408000

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Encyclopedia of E-Commerce, E-Government, and Mobile Commerce by Khosrow-Pour, D.B.A., Mehdi Pdf

[Administration (référence électronique)].

Author : Glyn Atwal,Douglas Bryson
Publisher : Springer
Page : 256 pages
File Size : 41,5 Mb
Release : 2017-06-27
Category : Business & Economics
ISBN : 9781137547156

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Luxury Brands in China and India by Glyn Atwal,Douglas Bryson Pdf

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Author : Richard Fletcher,Heather Crawford
Publisher : Pearson Higher Education AU
Page : 747 pages
File Size : 42,6 Mb
Release : 2013-08-28
Category : Business & Economics
ISBN : 9781442561250

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International Marketing: An Asia-Pacific Perspective by Richard Fletcher,Heather Crawford Pdf

International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.

Author : Dawn Burton
Publisher : Routledge
Page : 328 pages
File Size : 40,8 Mb
Release : 2008-11-21
Category : Business & Economics
ISBN : 9781134060177

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Cross-Cultural Marketing by Dawn Burton Pdf

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including: Cross-cultural consumer behaviour Cross-cultural management practice Promotional strategies Product development Distribution Marketing research methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.

Author : Emily Huggard,Jon Cope
Publisher : Routledge
Page : 194 pages
File Size : 49,6 Mb
Release : 2020-02-19
Category : Social Science
ISBN : 9780429875588

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Communicating Fashion Brands by Emily Huggard,Jon Cope Pdf

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.