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Author : Dr. N. Ratna Kishor
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 40,6 Mb
Release : 2024-06-02
Category : Antiques & Collectibles
ISBN : 9789383241088
Author : Dr. N. Ratna Kishor
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 40,9 Mb
Release : 2024-06-02
Category : Antiques & Collectibles
ISBN : 9789383241149
Author : J. F. Pickering,Baron C. Isherwood,R. C. Davies
Publisher : Unknown
Page : 278 pages
File Size : 47,8 Mb
Release : 1977
Category : Business & Economics
ISBN : UCAL:B3276907
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 628 pages
File Size : 54,9 Mb
Release : 2009-09
Category : Brand name products
ISBN : 8131722368
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Author : Michel Kostecki
Publisher : Springer Science & Business Media
Page : 156 pages
File Size : 42,5 Mb
Release : 2013-03-14
Category : Business & Economics
ISBN : 9781475728194
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumption is encouraged by marketing techniques and approaches that favor lesser durability and sub-optimal use. There are signs that those things will have to change. Firstly, client orientation - a condition sine qua non of marketing success in the saturated markets of rich countries - is gaining popularity. Consumers are better informed and more influential and "intelligent consumption" is on the rise. Buyers are becoming more and more hostile towards marketing manipulation, inducing them to consume faster, more and at higher prices. The public increas ingly resists messages in advertisements (preventive resistance) which are pre dominantly persuasive (rather than educational or informative) and conceived to stimulate demand for the "new", the superficial and the fashionable.
Author : Dr. M.B.M. Ismail,Dr. K.R. Sowmya,Dr. D. Ayub Khan Dawood,Dr.K.Soundarapandiyan
Publisher : Alborear (OPC) Pvt. Ltd.
Page : 162 pages
File Size : 48,6 Mb
Release : 2023-05-13
Category : Antiques & Collectibles
ISBN : 9788194666042
It is our pleasure to present the proceedings of the International Conference that was held on 1 st and 2nd March 2023 at Department of Commerce, B.S. Abdur Rahman Crescent Institute of Science and Technology, Vandalur, Chennai. This conference provided a platform for researchers, academics, professionals, and industrialist from various fields to come together and share their research findings, innovative ideas, and experiences. The theme of the conference was "Management, Accounting, Banking, Economics and Business Research for Sustainable Development”, which attracted a diverse range of research papers, presentations and active participations. The conference was a great success, and we received an overwhelming response from participants across the globe. The conference proceedings contain papers that have been thoroughly reviewed by a panel of experts in their respective fields. These papers have undergone a rigorous peer-review process to ensure their quality and relevance to the conference theme. The proceedings cover a wide range of topics, including but not limited to the field of commerce. The papers presented in these proceedings reflect the latest developments and advancements in the field. They provide valuable insights and offer practical solutions to real-world problems. The proceedings also serve as an excellent reference for researchers, scholars, and practitioners who are interested in pursuing further research in the field.
Author : Tran Van Hoa
Publisher : Routledge
Page : 169 pages
File Size : 51,8 Mb
Release : 2016-12-05
Category : Business & Economics
ISBN : 9781351960670
This book considers recent advances in household economics, consumer behaviour and economic policy and examines their interrelationship and impact on growth, development, trade and welfare policy in world economies in the 21st century. Researched and written by authorities in these emerging areas from North America, the European Union and Australia/Oceania, the book has the timely advantage of bringing together in one place the development of diverse concepts and important applications in these areas. It is a must-have for academics, and will be used on advanced courses on household economics and production, demand analysis, economic policy, social security and welfare economics. It will also be of interest to trade and welfare policy-makers world-wide.
Author : P.LALITHA PRAVEENA
Publisher : Archers & Elevators Publishing House
Page : 154 pages
File Size : 51,7 Mb
Release : 2024-06-02
Category : Antiques & Collectibles
ISBN : 9789390996650
Author : Ipsita C. Patranabis
Publisher : Allied Publishers
Page : 224 pages
File Size : 51,8 Mb
Release : 2014-06-10
Category : Finance
ISBN : 9788184249415
The national-level conference of GBS attracted research articles from academicians, practitioners and student from the diverse domains of management, viz..Marketing, Finance and HR. This book is a collection of the fifteen short-listed research papers presented at the Conference.
Author : Hari Dwi Utami
Publisher : Universitas Brawijaya Press
Page : 174 pages
File Size : 44,7 Mb
Release : 2016-09-01
Category : Business & Economics
ISBN : 9786024320034
The book has offered the consumer behaviour theory with implementation on two local foods of Malang meatballs and Kediri Tofu. It has a good attempt in implementing the theory of consumer behaviour and clarifying the conceptual to be of wider concern to the reader. The book offer the insight consumers perspective approaches to understand what’s their behaviour performed towards local foods among the competitive food industries. This book presented a comprehensive explanation about consumer’s acceptance towards Malang meatballs and Kediri tofu among the huge presence of branded fast foods.
Author : Dr. G. Vani
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 41,5 Mb
Release : 2024-06-02
Category : Antiques & Collectibles
ISBN : 9789383241125
Author : Tim Cooper
Publisher : CRC Press
Page : 460 pages
File Size : 54,5 Mb
Release : 2016-05-06
Category : Business & Economics
ISBN : 9781317103547
The present economic system requires us to consume and throw away more and more goods. Yet often it's our desire, and the best interests of the environment, for these goods to last. The contributors to this book, who comprise many of the most significant international thinkers in the field, explore how longer lasting products could offer enhanced value while reducing environmental impacts. If we created fewer but better quality products, looked after them carefully and invested more in repair, renovation and upgrading, would this direct our economy onto a more sustainable course? The solution sounds simple, yet it requires a seismic shift in how we think, whether as producers or consumers, and our voracious appetite for novelty. The complex range of issues associated with product life-spans demands a multidisciplinary approach. The book covers historical context, design, engineering, marketing, law, government policy, consumer behaviour and systems of provision. It addresses the whole range of consumer durables - vehicles, kitchen appliances, audio-visual equipment and other domestic products, furniture and floor coverings, hardware, garden tools, clothing, household textiles, recreational goods and DIY goods - as well as the re-use of packaging. Longer Lasting Products provides policy makers, those involved in product design, manufacturing and marketing, and all of us as consumers, with clear and compelling guidance as to how we can move away from a throwaway culture towards an economy sustained by more durable goods.
Author : Isabelle Szmigin,Maria Piacentini
Publisher : Oxford University Press, USA
Page : 471 pages
File Size : 44,9 Mb
Release : 2014-11-06
Category : Consumer behavior
ISBN : 9780199646449
Presenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory, which are enhancing ourunderstanding of this fascinating subject.The latest behavioural, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out.Theory is firmly set in context for students through extensive use of international examples and extended cases on topics such as repertoire shopping in China, lifestyles of Indian consumers, and learning about brands through Havaianas in Brazil.Each chapter includes Consumer Insights covering topics such as social media marketing in the Netherlands, repositioning Lucozade in the UK, and finding the right celebrity endorser. These features bring together the themes discussed and encourage students to engage with the material on a morepractical level.Central to the book is the recognition of how businesses and government are likely to use knowledge of these theories and techniques in marketing strategies and business decision making. Each chapter includes a Practitioner Insight from a professional working in marketing, advertising, government ora charity, including Dubit, Thinkbox and Age UK to provide real world views on the topics being discussed and the possible future direction of these areas.The authors acknowledge consumer behaviour as a research discipline. To reflect this, Research Insights features throughout each chapter include links to seminal papers to present students with the opportunity to take their learning further.The accompanying Online Resource Centre provides superior ready-to-use support for both students and lecturers:For students:* Author blog, responding to changes within the subject and supporting the currency of the textbook;* Web links illustrating consumer behaviour in practice including examples from print, video and web;* Multiple choice questions with instant feedback;* Links to seminal articles as highlighted in the Research Insights feature;* Web exercises to encourage students to test their knowledge and apply their learning;* Flashcard glossary to test understanding of key terms.For lecturers:* Comprehensive customizable PowerPoint slides;* Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches)* An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions).
Author : A. Vinayagamoorthy
Publisher : Serials Publications
Page : 242 pages
File Size : 49,7 Mb
Release : 2005
Category : Consumer behavior
ISBN : 8186771360
Study with reference to the consumers of selected durable goods in Vellore District, Tamil Nadu, India.
Author : Dr Reshma Nikhat
Publisher : Zenon Academic Publishing
Page : 150 pages
File Size : 41,5 Mb
Release : 2017-12-01
Category : Business & Economics
ISBN : 9789385886126
A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. Mahatma Gandhi Your most unhappy customers are your greatest source of learning. And they give us feedback on the areas we have to improve and shows our weaknesses. According to Henry Ford It is the customer who pays the wages. And the more you engage with customers the clearer things become and the easier it is to determine what you should be doing. John Russell, President, Harley Davidson Retail is a customer business. You’re trying to take care of the customer—solve something for the customer. And A company’s survival depends not what they produce but how they sell and supply it to the final customers with ease ,Emerging strategies has to be adopted as it is a period of globalization ,by building the relationship and working as a unified team to know about the behavioral pattern of consumers in the decision making, the current scenario ,the service expectations of the customers and the marketing strategies to be adopted accordingly. Keeping this in mind this book is published which would become a guide to indispensable organized retail outlets. This book is the outcome of the efforts of few years of observation and study of the author detailing the various areas. The Author has made a sincere effort to cover the various parameters and make this book meaningful, understandable, easy and complete but even all areas might not have been covered and also the findings might be limited to few areas which cannot be generalized. Improvements and suggestions will be gratefully acknowledged.