Consumer India

Author : Dheeraj Sinha
Publisher : John Wiley & Sons
Page : 209 pages
File Size : 43,8 Mb
Release : 2011-02-14
Category : Business & Economics
ISBN : 9780470826324

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Consumer India by Dheeraj Sinha Pdf

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a "Nation of Nations." So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive - Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or." Against the cliché "change is the only constant," he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym

Author : Rama Bijapurkar
Publisher : John Wiley & Sons
Page : 249 pages
File Size : 52,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780470821992

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Winning in the Indian Market by Rama Bijapurkar Pdf

This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.

Author : Ramanuj Majumdar
Publisher : PHI Learning Pvt. Ltd.
Page : 364 pages
File Size : 46,5 Mb
Release : 2010
Category : Business & Economics
ISBN : 8120339630

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Consumer Behaviour by Ramanuj Majumdar Pdf

For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.

Author : Sanjay Kaptan
Publisher : Sarup & Sons
Page : 124 pages
File Size : 49,5 Mb
Release : 2003
Category : CONSUMER MOVEMENT-INDIA.
ISBN : 8176253987

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Consumer Movement in India by Sanjay Kaptan Pdf

Author : Mohammed Kamalun Nabi,Mohammed Irshadun Nabi,Kishore C. Raut
Publisher : Unknown
Page : 0 pages
File Size : 44,8 Mb
Release : 2015
Category : Consumer protection
ISBN : 8177084003

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Consumer Rights and Protection in India by Mohammed Kamalun Nabi,Mohammed Irshadun Nabi,Kishore C. Raut Pdf

Consumer protection policies create an environment whereby the clients and customers receive satisfaction from the delivery of goods and services. One of the disquieting features of India's democracy is that an average Indian consumer continues to be in a pitiable condition due to poverty, illiteracy, ignorance, and general apathy. Adulterated food, spurious medicines, and sub-standard domestic appliances are pushed over the counter with ease. Unethical advertisements appear in print and electronic media. When it became imperative to protect the consumers from sub-standard goods and deficient services, and also provide relief by way of compensation, India's Consumer Protection Act was enacted in 1986. The objective of this Act is to offer better protection to the country's consumers against the fraudulent practices of suppliers. The Act provides for effective safeguards for consumers against various types of exploitation and unfair dealings, relying on mainly compensatory rather than punitive or preventive approach. This book examines the rights of consumers and the protective measures adopted in India and other countries. It specifically deals with the statutory measures for redressal of consumer grievances provided under the Consumer Protection Act, 1986. [Subject: India Studies, Economics, Business]

Author : Tanusree Dutta,Manas Kumar Mandal
Publisher : Routledge
Page : 115 pages
File Size : 46,5 Mb
Release : 2018-06-27
Category : Business & Economics
ISBN : 9781351269346

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Neuromarketing in India by Tanusree Dutta,Manas Kumar Mandal Pdf

How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of the brain. Both conscious and unconscious processing of stimulus in the brain is responsible for generating behaviour. So if we could develop a deeper understanding of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use of neuroscientific techniques, like functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Evoked Response Potential (ERP), and sensors to measure changes in one's physiological state, to understand the mind of the consumer has just begun, and professionals in the field see a huge opportunity for neuromarketing in India. In the domain of neuromarketing, one important question relates to the distinction between Indian and other global consumers of commercial products. Are we different from consumers across the globe? The answer is probably ‘yes’. This is documented by the fact that we find a distinct change in the marketing strategy of companies; the methods to influence Indian consumers are different from those adopted in other countries. This gives rise to the question: what makes us different? The next logical question that arises, assuming that we are different or similar, is can we quantify it? Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing. The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market.

Author : Dr. A Sarangapani
Publisher : Laxmi Publications, Ltd.
Page : 132 pages
File Size : 40,7 Mb
Release : 2009
Category : Electronic
ISBN : 8131807304

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A Textbook on Rural Consumer Behaviour in India - A Study of FMCGs by Dr. A Sarangapani Pdf

Author : Douglas Bullis
Publisher : Bloomsbury Publishing USA
Page : 310 pages
File Size : 55,6 Mb
Release : 1997-12-09
Category : Business & Economics
ISBN : 9780313008092

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Selling to India's Consumer Market by Douglas Bullis Pdf

Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them—and not always is this mere capital. Bullis describes the rise of India's middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The result is an essential resource for corporate management in marketing, sales, strategic planning and investment, and important collateral reading for students and teachers of international business. Bullis argues that India has long been misunderstood by the West. Now, as the business climate goes global, India looms as the largest country in the world to embrace the market economy. As India emerges as a mass consumer market and a major low-cost manufacturing center, not only the Indian economy, but the world economy is likely to be changed. If overseas businesspeople are to enter India and compete successfully, they need a clear, broad, up-to-the-minute and useful view of the country, its markets, its resources, and its people. In this book, Bullis provides just that.

Author : Rama Bijapurkar
Publisher : Penguin Books India
Page : 294 pages
File Size : 47,5 Mb
Release : 2009
Category : Consumers
ISBN : 9780143065975

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We are Like that Only by Rama Bijapurkar Pdf

Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company's fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is 'like that only', why it will not change in a hurry, and what it takes to develop a winning 'made for India' business strategy. 'Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.'-From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid

Author : Dr. N. Ratna Kishor
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 47,9 Mb
Release : 2024-06-30
Category : Antiques & Collectibles
ISBN : 9789383241149

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Rural Market Potentiality in India towards Consumer Durable Goods by Dr. N. Ratna Kishor Pdf

Author : D. Sinha
Publisher : Springer
Page : 184 pages
File Size : 46,7 Mb
Release : 2016-03-21
Category : Business & Economics
ISBN : 9781137367105

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India Reloaded by D. Sinha Pdf

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

Author : Maurice Schiff
Publisher : World Bank Publications
Page : 37 pages
File Size : 48,6 Mb
Release : 1993
Category : Food prices
ISBN : 8210379456XXX

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The Impact of Two-Tier Producer and Consumer Food Pricing in India by Maurice Schiff Pdf

Author : Rama Bijapurkar
Publisher : Penguin UK
Page : 368 pages
File Size : 49,5 Mb
Release : 2014-11-01
Category : Literary Collections
ISBN : 9789351184034

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A Never-Before World by Rama Bijapurkar Pdf

What does Consumer India look like in the third decade after liberalization, as India’s GDP approaches its third trillion? In her new book, Rama Bijapurkar, author of the best-selling We Are Like That Only, analyses the complex contours of India’s consumer economy – demand structure, supply environment, income demographics, social and cultural changes and much more – and pinpoints the existing opportunities, the unserved needs, the incorrect assumptions, the minefields of the future and the strategy imperatives needed to ride this next big wave of opportunity. For businesses and investors betting on India’s future, for policymakers and regulators shaping the new India and for all those curious about India’s progress, this is an immensely insightful and utterly realistic assessment of one of the biggest growth markets in the world.

Author : Dheeraj Sinha
Publisher : Unknown
Page : 205 pages
File Size : 47,7 Mb
Release : 2015
Category : Consumers
ISBN : 9385152335

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India Reloaded by Dheeraj Sinha Pdf

Author : B.Vaidyanathan
Publisher : Notion Press
Page : 114 pages
File Size : 48,9 Mb
Release : 2017-08-30
Category : Law
ISBN : 9781947498297

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An Aware Consumer by B.Vaidyanathan Pdf

Mr. B.Vaidyanathan, a Chemical Engineer by profession, and Chief Mentor, Consumer Protection Council, Rourkela, has been associated with the Indian consumer movement, for well over 30 years and has many achievements to his credit, apart from organising a voluntary consumer organisation in the tribal belt of Odisha. His single handed initiative through the National Consumer Disputes Redressal Commission (NCDRC), against the short-filling of cooking gas refills, resulted in the upgradation of 184 LPG bottling plants of the three Public Sector Oil Companies, M/s IOCL, BPCL and HPCL. Towards this upgradation, the Ministry of Petroleum & Natural Gas, Govt. of India, had to spend over Rs. 300 crores. The mute point is that this upgradation has brought relief to crores of unsuspecting housewives from Kashmir to Kanyakumari. Though the Supreme Court failed to deliver justice, in terms of compensation and punitive damages payable to a voluntary consumer organisation and to the Consumer Welfare Fund, as prescribed in the Consumer Protection Act, his determined zeal to pursue the matter till the filing of the Curative Petition and thereafter, should be an inspiration for all those young people, who have the nerves and the commitment to pursue social goals. Mr. Vaidyanathan has shared his varied experiences in this book, which is a must read not only for the interesting cases narrated therein, but a motivational story, led by an example of ‘Never Say Die’. This narrative has been made all the more interesting by sharing informative experiences relating to important consultative bodies and how the activists need to work to ensure delivery and what the government needs to do to protect the consumers better.