India Reloaded Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of India Reloaded book. This book definitely worth reading, it is an incredibly well-written.
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
Shows how the transimperial knowledge networks of 'Greater India' energized the interwar nationalist, internationalist and anti-colonial imagination in British India.
Luxury Brands in China and India by Glyn Atwal,Douglas Bryson Pdf
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.
Food Culture Studies in India by Simi Malhotra,Kanika Sharma,Sakshi Dogra Pdf
This book discusses food in the context of the cultural matrix of India. Addressing topical issues in food and food culture, it explores questions concerning the consumption, representation and mediation of food. The book is divided into four sections, focusing on food fads; food representation; the symbolic valence of food; modes and manners of resistance articulated through food. Investigating consumption practices in both public and ethnic culture, each chapter introduces a fresh approach to food across diverse literary and cultural genres. The book offers a highly readable guide for researchers and practitioners in the field of literary and cultural studies, as well as the sociological fields of food studies, body studies and fat studies.
WOMEN SECURITY & GOVERNANCE by DR. AMRITA BANERJEE Pdf
This book contains twenty-four Best Paper Award-winning articles presented in the IIHSG International Conference 2022 on Human Security and Governance organised by Interdisciplinary Institute of Human Security & Governance, Delhi, India in collaboration with Amity Institute of Liberal Arts, Amity University Mumbai; Centre for Conflict Studies, Middlebury Institute of International Studies, Monterey, CA, USA, Security Women, United Kingdom; Department of International Relations; Central University of Jharkhand, India; Department of Defence & Strategic Studies, Himachal Pradesh University, Shimla, India and Department of International Relations, University of Chittagong, Bangladesh. Total 537 human security experts presented paper in this virtual event from every corner of the globe like Italy, Poland, Nigeria, Philippines, Malaysia, Saudi Arabia, Nepal, Pakistan, UK, USA, Bangladesh, Canada and so on. Best articles written by them is added in this volume. In this Conference, there are some articles, which can be brought under the theme of Women Security and Governance. So, we clubbed that in this edited volume. This book, Women Security & Governance tries to address various contemporary security issues in global arena through gendered lenses – like Gender-Water Security Linkages, Property Rights for Hindu Women, Cyber Crimes against Women in India, the Plight of Women During the Conflicts, Gender Security in Domestic Sphere, the Plight of Girl Child Soldiers, Challenges of Human Security in Mongolia, Drone Warfare and Human Security, Rethinking the War on Terror & Global Anti-Terror Initiatives, State-led Anarchy and Human Security in South Asia, Gandhian Ideas on Terrorism as a Threat to Human Security, Human Security and Contributions of Indian Space Programme, Human Security and Sustainable Governance, Engendered Environmental Peacebuilding in Tibet, Northeast India and Bangladesh, Gender Security and Law, and Minority Protection from a Human Security Perspective. I hope that this collection of essays can become a benchmark for the future as well as spur new research agendas and projects that will put the region into a much-needed conversation on the recent trends of women security and the modalities of tackling it by different types of governance.
Styling South Asian Youth Cultures by Lipi Begum,Rohit K. Dasgupta,Reina Lewis Pdf
For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka have all, in related and distinctive ways, been producing confident young fashion consumers, who are proving to be an important market for fashion.This book explores South Asian youth cultures and fashion across the countries of this region and their diasporas from a transnational perspective. Through visual and textual analysis of film, photography and digital cultures, as well as ethnographic fieldwork, the expert contributors look at how gender, sexuality, class, the media and faith intersect with and style youth cultures. By establishing the heterogeneous nature of South Asia and its youth cultures, they also dismantle grand western narratives that tend to understand the region's diverse cultural modernity through the lens of homogeneity.
What happens when prominent brands: Send faulty products into the market? Defy governmental regulations? Back the wrong marketing message? Have management spats in public? Or simply fail to anticipate a major trend? Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises ? some unexpected and some self-inflicted, but each a defining factor in shaping a company?s future. In a first-of-its-kind narrative, Rebuild brings together the stories behind some of India?s biggest businesses that dealt with potential disaster and emerged on the other side ? either victorious or wiser. Digging deep into the crisis management strategies adopted by companies such as Coca-Cola, Unilever, Kingfisher, Tata Sons, Indian Premier League, Facebook, Uber, Nokia, Nestlé Maggi Noodles and several more, it analyses the steps that different organizations have taken to minimize damage to their brand, and describes how (if at all) they recovered. Featuring interviews with top management executives as well as expert brand-watchers, Rebuild closely examines the circumstances that cause brands to falter ? faulty products, leadership changes, disastrous sales cycles and competition activity, among others ? and provides invaluable insights that may serve as cautionary tales for organizations, both small and large.
China’s Achilles’ Heel by Srikanth Thaliyakkattil Pdf
This book analyses Chinese discourse on Indian attitudes towards the Belt & Road Initiative (BRI), and argues that the Indian discourse is becoming one of the biggest hurdles to China creating its own narrative about China’s rise in Asia and beyond. In doing so, it spans across the themes of the power struggle between China and US, China and India, the Chinese perception of India, China-South Asia relations, the China-US- India strategic triangle and the success and failures of BRI. The first part of the book focuses on the Chinese thinking behind the launch of the BRI and addresses questions related to the purpose of this initiative and ways in which it will facilitate China’s rise as a superpower. Subsequently the book addresses how effective or ineffective India’s challenge is and how it is negatively affecting China’s BRI.
The Oxford Handbook of Luxury Business by Pierre-Yves Donzé,Véronique Pouillard,Joanne Roberts Pdf
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Written by an insider, this book takes a critical look at the myths and contradictions surrounding India as a consumer market, to examine the new opportunities that it offers.
Connecting the Indian Ocean World by Radhika Seshan,Ryuto Shimada Pdf
The Indian Ocean world has a rich history of socio-economic and cultural exchanges across time and space. This book and its companion, Merchants and Ports in the Indian Ocean World, explore these connections around the wider Indian Ocean world. The book examines the many overlapping linkages that existed from the early modern period and into the colonial era. It offers a clear understanding of the economic networks that extended across the Indian Ocean and the Atlantic during the 19th century. With a critical historical lens, the volume discusses themes like the opium trade in the Malay-Indonesian Archipelago – the biggest opium trade market at the time; the Safavid mission to Siam; and the economic relationship between Pondicherry and West Africa, via France. Rich in archival material, this book will be of interest for scholars and researchers of Indian Ocean history, maritime history, Indian history, economic and commercial history, South Asian history, and social history, anthropology, and trade relations in general.
Representations of Children and Success in Asia by Shih-Wen Sue Chen,Sin Wen Lau Pdf
This edited volume explores how success is conceptualized and represented in texts for young people in Asia. The essays in this collection examine how success for children relates to education, family, gender, race, class, community, and the nation. It answers the following questions: How is success for children represented in literature, cinema, and popular media? In what ways are these images grounded in the historical, political, and cultural contexts in which they are produced and consumed? How does childhood agency influence ideas about success in Asia? Highlighting the similarities and differences in how success is defined for children and young adults in Japan, South Korea, People’s Republic of China, Singapore, Taiwan, Indonesia, Vietnam, and India, this volume argues that success is an important keyword in the literary and cultural study of childhood in Asia.
Indian Life and Health Insurance Industry by Novi Dewan Pdf
Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.
