Consuming Mass Fashion In 1930s England

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Consuming Mass Fashion in 1930s England

Cheryl Roberts
Consuming Mass Fashion in 1930s England Book PDF

Author : Cheryl Roberts
Publisher : Springer Nature
Page : 354 pages
File Size : 53,8 Mb
Release : 2022-10-17
Category : Social Science
ISBN : 9783030946135

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Consuming Mass Fashion in 1930s England by Cheryl Roberts Pdf

This book details a significant and largely untold history of the demand for cheap, fashionable clothing for young working-class women. This is an interdisciplinary fashion and business history analysis that investigates the design, manufacture, retailing and consumption of fashion for and by young working-class women in 1930s Britain. It concentrates on new mass developments in the design and manufacture of lightweight day dresses styled for younger women, and on their retailing in the second-hand trade and seconds dealing, street markets, new multiple stores, department stores, independent dress shops and home dressmaking. The book also discusses the specific impact of this new product within the emerging mass manufactured goods mail order catalogue industry in England. These outlets all offered venues of consumption to the young, employed, modern working-class woman, and are analysed in the context of old and new businesses practices. The actuality of the garments worn by these young women is paramount to this research and will be at the forefront of all findings and outcomes.

Everyday Fashion

Bethan Bide,Jade Halbert,Liz Tregenza
Everyday Fashion Book PDF

Author : Bethan Bide,Jade Halbert,Liz Tregenza
Publisher : Bloomsbury Publishing
Page : 492 pages
File Size : 44,6 Mb
Release : 2023-12-28
Category : Design
ISBN : 9781350232471

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Everyday Fashion by Bethan Bide,Jade Halbert,Liz Tregenza Pdf

Ordinary clothes have extraordinary stories. In contrast to academic and curatorial focus on the spectacular and the luxurious, Everyday Fashion makes the case that your grandmother's wardrobe is an archive as interesting and important as any museum store. From the moment we wake and get dressed in the morning until we get undressed again in the evening, fashion is a central medium through which we experience the world and negotiate our place within it. Because of this, the ways that supposedly 'ordinary' and 'everyday' fashion objects have been designed, manufactured, worn, cared for, and remembered matters deeply to our historical understanding. Beginning at 1550 – the start of an era during which the word 'fashion' came to mean stylistic change rather than the act of making – each chapter explores the definition of everyday fashion and how this has changed over time, demonstrating innovative methodologies for researching the everyday. The variety and significance of everyday fashion cultures are further highlighted by a series of illustrated object biographies written by Britain's leading fashion curators, showcasing the rich diversity of everyday fashion in British museum collections. Collectively, this volume scratches below the glossy surface of fashion to expose the mechanics of fashion business, the hidden world of the workroom and the diversity and role of makers; and the experiences of consuming, wearing, and caring for ordinary clothes in the United Kingdom from the 16th century to the present day. In doing so it challenges readers to rethink how fashion systems evolve and to reassess the boundaries between fashion and dress scholarship.

Wholesale Couture

Liz Tregenza
Wholesale Couture Book PDF

Author : Liz Tregenza
Publisher : Bloomsbury Publishing
Page : 257 pages
File Size : 40,9 Mb
Release : 2023-02-23
Category : Business & Economics
ISBN : 9781350245884

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Wholesale Couture by Liz Tregenza Pdf

The first book to consider the subject, Wholesale Couture: London and Beyond, 1930-70 seeks to revise the notion that wholesale couturiers were simply copyists and demonstrate the complexities of their design processes and business strategies. This term has fallen out of usage; however, it was used to describe the pinnacle of the British ready-to-wear fashion industry between the 1930s and 1960s. Companies within this sector have typically been recognised as creators of high-quality copies of French haute couture, using ready-to-wear techniques. Liz Tregenza traces wholesale couture garments from concept to usage, considering design, manufacture, branding, promotion, retail and export. She looks beyond the garments produced and investigates the people behind these firms, consequently demonstrating the significant role that largely Jewish immigrants played in the development and success of this industry. The book also considers the wider social and economic factors that affected manufacturers and consumers; the effect of austerity, rationing and the Utility scheme, and the pressing need for wholesale couturiers to export their products internationally. It demonstrates that 1946 was a critical year for re-building and re-imagining the London fashion industry and that wholesale couturiers were at the centre of these developments. Furthermore, it reveals the impact of changing consumer purchasing power, including the burgeoning youth market, for fashion manufacturers. Offering a new perspective on British fashion history, Wholesale Couture demonstrates that these couturiers were vital in cementing London's status as a ready-to-wear fashion centre.

Fashion and Feeling

Roberto Filippello,Ilya Parkins
Fashion and Feeling Book PDF

Author : Roberto Filippello,Ilya Parkins
Publisher : Springer Nature
Page : 344 pages
File Size : 45,7 Mb
Release : 2023-05-16
Category : Social Science
ISBN : 9783031191008

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Fashion and Feeling by Roberto Filippello,Ilya Parkins Pdf

Fashion and Feeling: The Affective Politics of Dress explores the complex nexus of fashion and the feeling body from a variety of critical perspectives across fashion studies, anthropology, sociology, design practice, and media studies. It asks such questions as: What does fashion look and feel like in an age dominated by amplified anxiety, isolation, depression, and precariousness? How are feelings woven into clothing and mobilized through fashion practices in ways that might sustain living with a sense of ongoing crisis? Does fashion have the potential to help us reimagine new lifeworlds which might be reinvigorating? In other words, how is fashion engaging with the “bad,” the “good,” and the ambivalent feelings associated with our personal and collective histories, with our troubled political present, and with our imagined future? Despite such diverse and scattered contributions, the potentialities of “feeling” for the study of fashion are still largely neglected. This edited volume seeks to tease out possible avenues of investigation of the clothed body and its representations through the lens of feeling.

Co-operative Culture and the Politics of Consumption in England, 1870-1930

Peter Gurney
Co operative Culture and the Politics of Consumption in England 1870 1930 Book PDF

Author : Peter Gurney
Publisher : Manchester University Press
Page : 368 pages
File Size : 45,6 Mb
Release : 1996
Category : Consumer cooperatives
ISBN : 0719049504

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Co-operative Culture and the Politics of Consumption in England, 1870-1930 by Peter Gurney Pdf

This innovative, research-based book presents a positive critique of the co-operative alternative to emerging capitalist forms of mass consumption in the late nineteenth and early twentieth centuries. This alternative was embedded in the culture of the movement and Peter Gurney provides a full analysis of that culture - its strategy and ambition, social and educational forms, internationalism and historical consciousness.

The Soviet Dream World of Retail Trade and Consumption in the 1930s

A. Randall
The Soviet Dream World of Retail Trade and Consumption in the 1930s Book PDF

Author : A. Randall
Publisher : Springer
Page : 251 pages
File Size : 50,7 Mb
Release : 2008-10-01
Category : History
ISBN : 9780230584327

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The Soviet Dream World of Retail Trade and Consumption in the 1930s by A. Randall Pdf

In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime's new approach to retailing and consumption engendered.

The Making of Consumer Culture in Modern Britain

Peter Gurney
The Making of Consumer Culture in Modern Britain Book PDF

Author : Peter Gurney
Publisher : Bloomsbury Publishing
Page : 288 pages
File Size : 47,8 Mb
Release : 2017-05-18
Category : History
ISBN : 9781441120175

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The Making of Consumer Culture in Modern Britain by Peter Gurney Pdf

It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or producer. Consumer choice is widely regarded as the major source of self-definition and identity rather than productive activity. Politicians vie with each other to fashion their appeal to 'citizen-consumers'. When and how did these profound changes occur? Which historical alternatives were pushed to the margins in the process? In what ways did the everyday consumer practices and forms of consumer organising adopted by both middle and working-class men and women shape the outcomes? This study of the making of consumer culture in Britain since 1800 explores these questions, introduces students to major debates and cuts a distinctive path through this vibrant field. It suggests that the consumer culture that emerged during this period was shaped as much by political relationships as it was by economic and social factors.

London Couture and the Making of a Fashion Centre

Michelle Jones
London Couture and the Making of a Fashion Centre Book PDF

Author : Michelle Jones
Publisher : MIT Press
Page : 319 pages
File Size : 53,8 Mb
Release : 2022-04-12
Category : History
ISBN : 9780262046572

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London Couture and the Making of a Fashion Centre by Michelle Jones Pdf

How design collaboration, networks, and narratives contributed to the establishment of a recognized English couture industry in the 1930s and 1940s. In the 1930s and 1940s, English fashion houses, spurred by economic and wartime crises, put London on the map as a major fashion city. In this book, Michelle Jones examines the creation of a London-based couture industry during these years, exploring how designer collaboration and the construction of specific networks and narratives supported and shaped the English fashion economy. Haute couture—the practice of creative made-to-measure womenswear—was widely regarded as inherently French. Jones shows how an English version emerged during a period of economic turbulence, when a group of designers banded together in a collective effort to shift power within the international fashion system. Jones considers the establishment of this form of English design practice, analyzing the commercial, social, and political factors that shaped the professional identity of the London couturiers. She focuses on collaborative activity that supported this form of elite, craft-based fashion production—from the prewar efforts of the Fashion Group of Great Britain to the wartime establishment of the Incorporated Society of London Fashion Designers, modeled loosely after French fashion’s governing body, the Chambre Syndicale de la Couture Parisienne. It was these collective efforts by couturiers that established and sustained London’s place as an internationally recognized center for creative fashion.

The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

Daniel Thomas Cook,J. Michael Ryan
The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies Book PDF

Author : Daniel Thomas Cook,J. Michael Ryan
Publisher : John Wiley & Sons
Page : 630 pages
File Size : 40,5 Mb
Release : 2015-03-02
Category : Social Science
ISBN : 9780470672846

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The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies by Daniel Thomas Cook,J. Michael Ryan Pdf

With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com

Consumption and the World of Goods

John Brewer,Roy Porter
Consumption and the World of Goods Book PDF

Author : John Brewer,Roy Porter
Publisher : Routledge
Page : 651 pages
File Size : 54,9 Mb
Release : 2013-06-17
Category : History
ISBN : 9781136157608

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Consumption and the World of Goods by John Brewer,Roy Porter Pdf

The study of past society in terms of what it consumes rather than what it produces is - relatively speaking - a new development. The focus on consumption changes the whole emphasis and structure of historical enquiry. While human beings usually work within a single trade or industry as producers, as, say, farmers or industrial workers, as consumers they are active in many different markets or networks. And while history written from a production viewpoint has, by chance or design, largely been centred on the work of men, consumption history helps to restore women o the mainstream. The history of consumption demands a wide range of skills. It calls upon the methods and techniques of many other disciplines, including archaeology, sociology, social and economic history, anthropology and art criticism. But it is not simply a melting-pot of techniques and skills, brought to bear on a past epoch. Its objectives amount to a new description of a past culture in its totality, as perceived through its patterns of consumption in goods and services. Consumption and the World of Goods is the first of three volumes to examine history from this perspective, and is a unique collaboration between twenty-six leading subject specialists from Europe and North America. The outcome is a new interpretation of the seventeenth and eighteenth centuries, one that shapes a new historical landscape based on the consumption of goods and services.

Fashion Marketing

Mike Easey
Fashion Marketing Book PDF

Author : Mike Easey
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 44,7 Mb
Release : 2009-03-16
Category : Business & Economics
ISBN : 1444309560

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Fashion Marketing by Mike Easey Pdf

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Ordinary Lifestyles: Popular Media, Consumption And Taste

Bell, David,Hollows, Joanne
Ordinary Lifestyles Popular Media Consumption And Taste Book PDF

Author : Bell, David,Hollows, Joanne
Publisher : McGraw-Hill Education (UK)
Page : 296 pages
File Size : 46,5 Mb
Release : 2005-09-01
Category : Social Science
ISBN : 9780335215508

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Ordinary Lifestyles: Popular Media, Consumption And Taste by Bell, David,Hollows, Joanne Pdf

'Ordinary Lifestyles' contains a collection of new essays that explore how various media texts bring ideas about taste and fashion to consumers, helping audiences to fashion their lifestyles as well as defining what constitutes an appropriate lifestyle for particular social formations.

New Perspectives on the History of Facial Hair

Jennifer Evans,Alun Withey
New Perspectives on the History of Facial Hair Book PDF

Author : Jennifer Evans,Alun Withey
Publisher : Springer
Page : 249 pages
File Size : 54,8 Mb
Release : 2018-03-02
Category : History
ISBN : 9783319734972

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New Perspectives on the History of Facial Hair by Jennifer Evans,Alun Withey Pdf

This volume brings together a range of scholars from diverse disciplinary backgrounds to re-examine the histories of facial hair and its place in discussions of gender, the military, travel and art, amongst others. Chapters in the first section of the collection explore the intricate history of beard wearing and shaving, including facial hair fashions in long historical perspective, and the depiction of beards in portraiture. Section Two explores the shifting meanings of the moustache, both as a manly symbol in the nineteenth century, and also as the focus of the material culture of personal grooming. The final section of the collection charts the often-complex relationship between men, women and facial hair. It explores how women used facial hair to appropriate masculine identity, and how women’s own hair was read as a sign of excessive and illicit sexuality.

Fashion

Christopher Breward
Fashion Book PDF

Author : Christopher Breward
Publisher : Oxford University Press
Page : 273 pages
File Size : 53,5 Mb
Release : 2003-04-24
Category : Art
ISBN : 9780192840301

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Fashion by Christopher Breward Pdf

An exploration of the world of fashion covers history, production, design, innovation, advertising, psychology, geography, and influence.

The Culture of History

Billie Melman
The Culture of History Book PDF

Author : Billie Melman
Publisher : Oxford University Press on Demand
Page : 378 pages
File Size : 44,6 Mb
Release : 2006-06-22
Category : History
ISBN : 9780199296880

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The Culture of History by Billie Melman Pdf

"In this researched book, Billie Melman takes us on a voyage of the 'culture of history' which developed in England after the French Revolution. Exploring the production of English pasts, the multiplicity of their representations, and the myriad ways in which the English looked at history, she reveals how during the nineteenth century the most popular, longest-enduring, and most highly commercialized images of the past represented it as dangerous, disorderly, and violent."--BOOK JACKET.