Contemporary Case Studies On Fashion Production Marketing And Operations

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Contemporary Case Studies on Fashion Production, Marketing and Operations

Pui-Sze Chow,Chun-Hung Chiu,Amy C. Y. Yip,Ailie K. Y. Tang
Contemporary Case Studies on Fashion Production Marketing and Operations Book PDF

Author : Pui-Sze Chow,Chun-Hung Chiu,Amy C. Y. Yip,Ailie K. Y. Tang
Publisher : Springer
Page : 245 pages
File Size : 52,9 Mb
Release : 2017-12-04
Category : Business & Economics
ISBN : 9789811070075

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Contemporary Case Studies on Fashion Production, Marketing and Operations by Pui-Sze Chow,Chun-Hung Chiu,Amy C. Y. Yip,Ailie K. Y. Tang Pdf

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

Advances in Design, Music and Arts

Daniel Raposo,João Neves,José Silva,Luísa Correia Castilho,Rui Dias
Advances in Design Music and Arts Book PDF

Author : Daniel Raposo,João Neves,José Silva,Luísa Correia Castilho,Rui Dias
Publisher : Springer Nature
Page : 698 pages
File Size : 52,6 Mb
Release : 2020-09-11
Category : Architecture
ISBN : 9783030557003

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Advances in Design, Music and Arts by Daniel Raposo,João Neves,José Silva,Luísa Correia Castilho,Rui Dias Pdf

This book presents the outcomes of recent endeavors that will contribute to significant advances in the areas of communication design, fashion design, interior design and product design, music and musicology, as well as overlapping areas. Gathering the proceedings of the 7th EIMAD conference, held on May 14–15, 2020, and organized by the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal, it proposes new theoretical perspectives and practical research directions in design and music, while also discussing teaching practices and some areas of intersection. It addresses strategies for communication and culture in a global, digital world, that take into account key individual and societal needs.

Internationalization of Luxury Fashion Firms

Andrea Runfola,Matilde Milanesi,Simone Guercini
Internationalization of Luxury Fashion Firms Book PDF

Author : Andrea Runfola,Matilde Milanesi,Simone Guercini
Publisher : Springer Nature
Page : 208 pages
File Size : 55,8 Mb
Release : 2021-12-08
Category : Business & Economics
ISBN : 9783030887551

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Internationalization of Luxury Fashion Firms by Andrea Runfola,Matilde Milanesi,Simone Guercini Pdf

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.

Handbook of Research on Global Fashion Management and Merchandising

Vecchi, Alessandra
Handbook of Research on Global Fashion Management and Merchandising Book PDF

Author : Vecchi, Alessandra
Publisher : IGI Global
Page : 862 pages
File Size : 49,9 Mb
Release : 2016-05-03
Category : Business & Economics
ISBN : 9781522501114

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Handbook of Research on Global Fashion Management and Merchandising by Vecchi, Alessandra Pdf

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Diverse Methods in Customer Relationship Marketing and Management

Lee, In
Diverse Methods in Customer Relationship Marketing and Management Book PDF

Author : Lee, In
Publisher : IGI Global
Page : 333 pages
File Size : 48,5 Mb
Release : 2018-05-25
Category : Business & Economics
ISBN : 9781522556206

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Diverse Methods in Customer Relationship Marketing and Management by Lee, In Pdf

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Green Fashion and Sustainability

Dr. Sumita Sikka
Green Fashion and Sustainability Book PDF

Author : Dr. Sumita Sikka
Publisher : Abhishek Publications
Page : 268 pages
File Size : 42,7 Mb
Release : 2024-01-09
Category : Design
ISBN : 9789356526167

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Green Fashion and Sustainability by Dr. Sumita Sikka Pdf

The rising heaps of garbage in urban and rural settlements is a point of concern all across the globe. Thus, there is an incessant need to shift the focus to an intricate web of green fashion and sustainability. With its focus on cutting-edge technologies and environmentally conscious practices, the book positions itself at the forefront of the evolving landscape of sustainable fashion enterprises. The 15 enlightening chapters contributed by diverse academicians unveil the multifaceted challenges and opportunities inherent in the pursuit of environmentally responsible fashion. Innovative approaches, such as zero-waste design techniques, upcycling, and the rising prominence of thrift stores in India, are explored. The collective narrative underscores the urgency of the green fashion movement and the industry's moral obligation to embrace sustainable practices. The book opposes the "use and throw" approach of consumerism, especially concerning clothing and packaging, and it advocates a careful reevaluation of consumer behavior to bring in ecologically friendly and sustainable techniques. The authors scrutinize the significance of eco-friendly dyes and advocate for a shift towards ethical and sustainable fashion brands and practices in India while reviewing global policy initiatives and fabric production methods promoting sustainability. The book is aimed to serve as a compelling resource for academicians, professionals, and enthusiasts alike. It not only provides valuable insights into the challenges and opportunities within sustainable fashion but also acts as a catalyst for innovative thinking among emerging fashion professionals

Vintage Luxury Fashion

Daniella Ryding,Claudia E. Henninger,Marta Blazquez Cano
Vintage Luxury Fashion Book PDF

Author : Daniella Ryding,Claudia E. Henninger,Marta Blazquez Cano
Publisher : Springer
Page : 222 pages
File Size : 43,9 Mb
Release : 2018-03-27
Category : Business & Economics
ISBN : 9783319719856

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Vintage Luxury Fashion by Daniella Ryding,Claudia E. Henninger,Marta Blazquez Cano Pdf

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.

In Fashion: Culture, Commerce, Craft, and Identity

Anonim
In Fashion Culture Commerce Craft and Identity Book PDF

Author : Anonim
Publisher : BRILL
Page : 391 pages
File Size : 52,9 Mb
Release : 2022-01-10
Category : Social Science
ISBN : 9789004446595

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In Fashion: Culture, Commerce, Craft, and Identity by Anonim Pdf

For the international cast of contributors to this volume being “in fashion” is about self-presentation; defining how fashion is presented in the visual, written, and performing arts; and about design, craft manufacturing, packaging, marketing, and archives.

Pioneering New Perspectives in the Fashion Industry

Elaine L Ritch,Catherine Canning,Julie McColl
Pioneering New Perspectives in the Fashion Industry Book PDF

Author : Elaine L Ritch,Catherine Canning,Julie McColl
Publisher : Emerald Group Publishing
Page : 329 pages
File Size : 52,8 Mb
Release : 2023-05-18
Category : Business & Economics
ISBN : 9781803823454

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Pioneering New Perspectives in the Fashion Industry by Elaine L Ritch,Catherine Canning,Julie McColl Pdf

Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.

Fashion in Altermodern China

Feng Jie
Fashion in Altermodern China Book PDF

Author : Feng Jie
Publisher : Bloomsbury Publishing
Page : 177 pages
File Size : 55,9 Mb
Release : 2022-03-24
Category : Business & Economics
ISBN : 9781350200098

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Fashion in Altermodern China by Feng Jie Pdf

Fashion in Altermodern China examines key features of women's fashion within the cultural and political context of contemporary China. While global brands and styles heavily influence Chinese consumer trends, the Chinese fashion 'system' is formed of its own internal logics and emergent trends, too. Adopting the theoretical term 'altermodern', Feng Jie encourages us to view China in terms of its rapid modernization which presents its own rhythms and meanings, and argues persuasively that Chinese fashion can't be wholly understood in terms of a Western discourse of modernity, postmodernity and the global. Expanding our understanding of the fashion 'system', Fashion in Altermodern China takes on board new trends in global trade, new technologies, and the hybridity of designs and consumption of fashion. Through critical readings of Barthes, on the 'neutral', and Jullien, on 'blandness', both directly influenced by Asian philosophies, the author offers a new perspective on Chinese fashion, arguing that, while global-local contexts lead to identifiably postmodern and hybrid aesthetics, for women in contemporary China the flux and mix of available fashions is experienced in a more open neutral manner than scholars have previously described. Crucially, then, rather than position trends in China only in terms of 'hybridity' (which betrays a Western bias and a binary logic of host-recipient), there are more fluid ways in which we need to understand how women engage in fashion in China today.

The Garment Economy

Michelle Brandstrup,Léo-Paul Dana,Daniella Ryding,Gianpaolo Vignali,Myriam Caratù
The Garment Economy Book PDF

Author : Michelle Brandstrup,Léo-Paul Dana,Daniella Ryding,Gianpaolo Vignali,Myriam Caratù
Publisher : Springer Nature
Page : 625 pages
File Size : 54,5 Mb
Release : 2023-07-29
Category : Business & Economics
ISBN : 9783031333026

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The Garment Economy by Michelle Brandstrup,Léo-Paul Dana,Daniella Ryding,Gianpaolo Vignali,Myriam Caratù Pdf

This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.

Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability

Goi, Chai Lee
Innovative Economic Social and Environmental Practices for Progressing Future Sustainability Book PDF

Author : Goi, Chai Lee
Publisher : IGI Global
Page : 389 pages
File Size : 55,7 Mb
Release : 2022-05-13
Category : Business & Economics
ISBN : 9781799895923

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Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability by Goi, Chai Lee Pdf

The Sustainable Development Goals are a collection of 17 interlinked global goals designed to be a blueprint to achieve a better and more sustainable future for all. Sustainable development is a long-term solution to how we plan our indefinite progress in the future, and the concept covers a broad scope of environmental, social, and economic developments. Sustainable development is the ideal vision of the future and requires further study and consideration. Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability explores the current practices in economic, social, and environmental sustainable development. Covering topics such as digital economies, community development, and equality, this reference work is ideal for academicians, researchers, practitioners, policymakers, government officials, decision makers, instructors, and students.

Competitiveness Of Nations 2, The: Government Policies And Business Strategies For Environmental, Social, And Governance (Esg)

Dong-sung Cho,Hwy-chang Moon
Competitiveness Of Nations 2 The Government Policies And Business Strategies For Environmental Social And Governance Esg Book PDF

Author : Dong-sung Cho,Hwy-chang Moon
Publisher : World Scientific
Page : 398 pages
File Size : 47,7 Mb
Release : 2023-05-25
Category : Business & Economics
ISBN : 9789811268106

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Competitiveness Of Nations 2, The: Government Policies And Business Strategies For Environmental, Social, And Governance (Esg) by Dong-sung Cho,Hwy-chang Moon Pdf

As countries around the world seek to enhance their economies while facing the challenges of climate change and income inequality, national competitiveness is an important marker of the related strengths and weaknesses that policymakers will need to address. Among the existing reports on national competitiveness and rankings, such as IMD World Competitiveness Yearbook and WEF Global Competitiveness Report, there are sizable discrepancies in the ranking order for the same countries. As a result, confusion arises as such an outcome creates difficulties for government officials when translating these findings into real-world policies.The reality is that these discrepancies are due to the differences in logic and analytical models used by IMD and WEF. Therefore, in recognizing such problems and limitations, The Competitiveness of Nations 2 presents the IPS model as a new approach. Building on from Michael Porter's diamond model, it demonstrates a robust set of methodologies as well as offers several key policy implications for economies around the world that wish to enhance their competitiveness.The analytical tools used in this book can be further utilized for other units of analysis such as industries and individual firms. As this book provides a series of sophisticated methodologies and specific guidelines for enhancing national competitiveness, both academics and practitioners can derive useful implications.This annual book series was launched in 2021 and has included timely topics and in-depth discussion on national competitiveness. The first edition dealt with the COVID-19 global pandemic and the US-China trade war as its key focus. For this second edition, the Environmental, Social, and Governance (ESG) issue has been selected given its growing impact on strategic decision-making at both firm and country levels for sustainable competitiveness. This edition explores the development of ESG in various regions including Asia (Japan, Korea, India), Europe (Russia), Latin America (Peru), and Africa (Sub-Saharan Africa). It addresses how firms can contribute to ESG, and what governments should do to incentivize or regulate firms' engagement in its practices.

Managing Customer Experiences in an Omnichannel World

Taşkın Dirsehan
Managing Customer Experiences in an Omnichannel World Book PDF

Author : Taşkın Dirsehan
Publisher : Emerald Group Publishing
Page : 420 pages
File Size : 45,6 Mb
Release : 2020-11-26
Category : Business & Economics
ISBN : 9781800433885

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Managing Customer Experiences in an Omnichannel World by Taşkın Dirsehan Pdf

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

The Business of Fashion

Leslie Davis Burns,Kathy K. Mullet
The Business of Fashion Book PDF

Author : Leslie Davis Burns,Kathy K. Mullet
Publisher : Bloomsbury Publishing USA
Page : 289 pages
File Size : 55,5 Mb
Release : 2020-02-06
Category : Business & Economics
ISBN : 9781501349133

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The Business of Fashion by Leslie Davis Burns,Kathy K. Mullet Pdf

“No other book compares...This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary