Diverse Methods In Customer Relationship Marketing And Management

Diverse Methods In Customer Relationship Marketing And Management Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Diverse Methods In Customer Relationship Marketing And Management book. This book definitely worth reading, it is an incredibly well-written.

Diverse Methods in Customer Relationship Marketing and Management

Lee, In
Diverse Methods in Customer Relationship Marketing and Management Book PDF

Author : Lee, In
Publisher : IGI Global
Page : 333 pages
File Size : 55,7 Mb
Release : 2018-05-25
Category : Business & Economics
ISBN : 9781522556206

Get Book

Diverse Methods in Customer Relationship Marketing and Management by Lee, In Pdf

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

CUSTOMER RELATIONSHIP MANAGEMENT

KAUSHIK MUKERJEE
CUSTOMER RELATIONSHIP MANAGEMENT Book PDF

Author : KAUSHIK MUKERJEE
Publisher : PHI Learning Pvt. Ltd.
Page : 189 pages
File Size : 50,5 Mb
Release : 2007-07-25
Category : Business & Economics
ISBN : 9788120332850

Get Book

CUSTOMER RELATIONSHIP MANAGEMENT by KAUSHIK MUKERJEE Pdf

"This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian cases, are extremely interesting and will be fun for students to learn and for instructors to teach." JAGDISH N. SHETH, Professor of Marketing,Emory University This straightforward and easy-to-read text provides students of manage-ment and business studies with a thorough understanding of fundamental abilities and strategies that lead to the successful implementation of practice of CRM (Customer Relationship Management), regarded as the wonder solution to all the problems encountered by marketers. To cope with the increasing intensity of competition, necessitating a drive towards enhancement of customer satisfaction, the book emphasizes the need for integration and coordination along the value chain to effectively and efficiently manage customers. The book focuses on best practices in CRM and illustrates along the way through several interesting case studies how CRM has been used in various industries to build relationships with customers. The book also provides a solid grounding in tools, techniques and technologies used in CRM and explains in detail the power of eCRM to help companies make their vision of CRM a reality. The text is intended for students of MBA, PGDM (Postgraduate Diploma in Management), and PGPBA (Postgraduate Programme in Business Administration). Besides, this book is a useful reference for managerial and marketing professionals. KEY FEATURES  Provides insight into contemporary developments in CRM  Cites Indian as well as global examples  Offers case studies on Indian and global companies to highlight the use of CRM

Relationship Marketing and Customer Relationship Management

Adele Berndt,Madéle Tait
Relationship Marketing and Customer Relationship Management Book PDF

Author : Adele Berndt,Madéle Tait
Publisher : Unknown
Page : 0 pages
File Size : 46,5 Mb
Release : 2012
Category : Consumer satisfaction
ISBN : 0702186872

Get Book

Relationship Marketing and Customer Relationship Management by Adele Berndt,Madéle Tait Pdf

Written with undergraduate and postgraduate students in mind, this second edition provides new perspectives on the meaning of marketing. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for planning and implementing CRM strategy. It argues that companies should move away from marketing to anonymous masses and toward developing and managing relationships with identifiable customers and stakeholders.

Customer Relationship Management

Rajendra Kumar Sugandhi
Customer Relationship Management Book PDF

Author : Rajendra Kumar Sugandhi
Publisher : New Age International
Page : 308 pages
File Size : 43,9 Mb
Release : 2003
Category : Customer relations
ISBN : 8122414435

Get Book

Customer Relationship Management by Rajendra Kumar Sugandhi Pdf

Customer Relationship Management (Crm) Has Become A Vital Tool In Retaining Customers And Consolidating An Organisation S Market Share. This Book Presents A Clear And Succinct Exposition Of The Concepts And Strategies Involved In Crm. The Exposition Is Suitably Illustrated With A Variety Of Case Studies From Both Consumer And Core Sectors. The Book Focuses On The Key Components Of Crm -Consumer Behaviour -Customer Satisfaction And Loyalty -Responsive Response -Service And Complaints Management And Discusses Them In Considerable Detail. Measurement Techniques And Various Methods Of Analysing Customer Responses Are Also Suitably Discussed. The Training And Re-Orientation Of Human Resources For Effective Crm Are Highlighted. With Its Incisive Exposition And Vivid Cases, This Book Would Be Extremely Useful For Business And Marketing Management Executives And Students.

CUSTOMER RELATIONSHIP MANAGEMENT

ALOK KUMAR RAI
CUSTOMER RELATIONSHIP MANAGEMENT Book PDF

Author : ALOK KUMAR RAI
Publisher : PHI Learning Pvt. Ltd.
Page : 529 pages
File Size : 53,9 Mb
Release : 2012-12-05
Category : Business & Economics
ISBN : 9788120346956

Get Book

CUSTOMER RELATIONSHIP MANAGEMENT by ALOK KUMAR RAI Pdf

This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management (CRM), and focuses on current CRM practices of various service industries. This edition is organised into five parts containing 19 chapters. Part I focuses on making the readers aware of the conceptual and literary developments, and also on the strategic implementation of the concepts. Part II discusses the research aspects of CRM. Part III deals with the applications of information technologies in CRM. Part IV provides the various newer and emerging concepts in CRM. Finally, Part V analyses the CRM applications in various sectors, industries and companies. Primarily intended as a textbook for the students of Management, the book would prove to be an invaluable asset for professionals in service industries. New to This Edition Includes five new chapters, namely Research Techniques and Methods in Customer Relationship Management; Customer Satisfaction; Customer Loyalty; Service Quality; and Service Recovery Management, along with several additions of new text and revisions of the existing text. Provides latest advancements in CRM to keep the students abreast of these developments. Gives as many as 16 Case Studies with critical analysis of different industries to help the readers understand the subject. Covers a number of illustrations to elucidate the concepts discussed. Gives Project Assignment in each chapter.

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

Meier, Andreas
Fuzzy Methods for Customer Relationship Management and Marketing Applications and Classifications Book PDF

Author : Meier, Andreas
Publisher : IGI Global
Page : 388 pages
File Size : 45,7 Mb
Release : 2012-01-31
Category : Computers
ISBN : 9781466600966

Get Book

Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications by Meier, Andreas Pdf

"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.

Managing Customer Experience and Relationships

Don Peppers,Martha Rogers
Managing Customer Experience and Relationships Book PDF

Author : Don Peppers,Martha Rogers
Publisher : John Wiley & Sons
Page : 517 pages
File Size : 48,7 Mb
Release : 2022-04-26
Category : Business & Economics
ISBN : 9781119815334

Get Book

Managing Customer Experience and Relationships by Don Peppers,Martha Rogers Pdf

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world’s leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to “treat different customers differently.” This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Managing Customer Relationships

Don Peppers,Martha Rogers
Managing Customer Relationships Book PDF

Author : Don Peppers,Martha Rogers
Publisher : John Wiley & Sons
Page : 460 pages
File Size : 46,7 Mb
Release : 2010-12-30
Category : Business & Economics
ISBN : 9780470930182

Get Book

Managing Customer Relationships by Don Peppers,Martha Rogers Pdf

MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy." —Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia "Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!" —Roy Barnes, Formerly with Marriott, now President, Blue Space Consulting "This is going to become the how-to book on developing a customer-driven enterprise. The marketplace is so much in need of this road map!" —Mike Henry, Leader for Consumer Insights at Acxiom Praise for the second edition: "Every company has customers, and that's why every company needs a reference guide like this. Peppers and Rogers are uniquely qualified to provide us with the top textbook on the subject, and the essential tool for the field they helped to create." —David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania

Romancing the Customer

Paul Temporal,Martin Trott
Romancing the Customer Book PDF

Author : Paul Temporal,Martin Trott
Publisher : Wiley
Page : 0 pages
File Size : 47,9 Mb
Release : 2001-06-05
Category : Business & Economics
ISBN : 0471846155

Get Book

Romancing the Customer by Paul Temporal,Martin Trott Pdf

Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years. Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.

Managing the New Customer Relationship

Ian Gordon
Managing the New Customer Relationship Book PDF

Author : Ian Gordon
Publisher : John Wiley & Sons
Page : 227 pages
File Size : 52,7 Mb
Release : 2013-03-21
Category : Business & Economics
ISBN : 9781118255858

Get Book

Managing the New Customer Relationship by Ian Gordon Pdf

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA

Customer Relationship Management

V. Kumar,Werner Reinartz
Customer Relationship Management Book PDF

Author : V. Kumar,Werner Reinartz
Publisher : Springer
Page : 411 pages
File Size : 40,9 Mb
Release : 2018-05-15
Category : Business & Economics
ISBN : 9783662553817

Get Book

Customer Relationship Management by V. Kumar,Werner Reinartz Pdf

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Customer Relationship Management Strategies in the Digital Era

Nas?r, Süphan
Customer Relationship Management Strategies in the Digital Era Book PDF

Author : Nas?r, Süphan
Publisher : IGI Global
Page : 322 pages
File Size : 50,9 Mb
Release : 2015-03-31
Category : Business & Economics
ISBN : 9781466682320

Get Book

Customer Relationship Management Strategies in the Digital Era by Nas?r, Süphan Pdf

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Customer Relationship Management

Mohammad Nabil Almunawar,Muhammad Anshari
Customer Relationship Management Book PDF

Author : Mohammad Nabil Almunawar,Muhammad Anshari
Publisher : Unknown
Page : 0 pages
File Size : 53,6 Mb
Release : 2024
Category : Customer relations
ISBN : 9798891136625

Get Book

Customer Relationship Management by Mohammad Nabil Almunawar,Muhammad Anshari Pdf

"Customer relationship management (CRM) has evolved into a crucial strategic approach for businesses seeking to improve customer satisfaction, loyalty, and overall performance. This book endeavours to furnish a comprehensive overview of the strategies, possibilities, and difficulties linked with the implementation of CRM. Its goal is to explore essential facets of Customer Relationship Management, covering methods, opportunities, and challenges. It also encompasses a diverse range of conceptual and practical perspectives associated with CRM. Comprising of fourteen chapters, this collection offers valuable insights for a broad audience. Potential readers include students, academics, researchers, policymakers, and practitioners. Whether used as a primary or supplementary textbook, this book is suitable for undergraduate and postgraduate students in business management or related fields. Nevertheless, individuals with an interest in CRM will derive significant advantages from the content of the book"--

Customer Relationship Management

Francis Buttle
Customer Relationship Management Book PDF

Author : Francis Buttle
Publisher : Routledge
Page : 495 pages
File Size : 46,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781856175227

Get Book

Customer Relationship Management by Francis Buttle Pdf

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

The Customer Marketing Method

Adam Curry,Jay Curry
The Customer Marketing Method Book PDF

Author : Adam Curry,Jay Curry
Publisher : Simon and Schuster
Page : 364 pages
File Size : 51,6 Mb
Release : 2002-01-18
Category : Business & Economics
ISBN : 9780743203579

Get Book

The Customer Marketing Method by Adam Curry,Jay Curry Pdf

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid -- segmented as "Top," "Big," "Medium," and "Small" -- to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy: (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action. The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.