Contemporary Issues In Marketing

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Contemporary Issues in Marketing

Ayantunji Gbadamosi
Contemporary Issues in Marketing Book PDF

Author : Ayantunji Gbadamosi
Publisher : SAGE
Page : 626 pages
File Size : 53,7 Mb
Release : 2019-09-02
Category : Business & Economics
ISBN : 9781526485403

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Contemporary Issues in Marketing by Ayantunji Gbadamosi Pdf

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

Contemporary Issues in Marketing and Consumer Behaviour

Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman
Contemporary Issues in Marketing and Consumer Behaviour Book PDF

Author : Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman
Publisher : Taylor & Francis
Page : 206 pages
File Size : 40,9 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000898262

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Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons,Pauline Maclaran,Andreas Chatzidakis,Rachel Ashman Pdf

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation. Topics new to this edition include: Digital Markets and Marketing Hierarchies of Knowledge in Marketing Marketing Inequalities: Feminisms and intersectionalities The Ethics and Politics of Consumption New case studies include: Emerging Economy Brands The Fairtrade Brand Disappearing Influencers Decolonising the Media Written by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Contemporary Issues in Marketing

Martin Evans,Luiz Moutinho
Contemporary Issues in Marketing Book PDF

Author : Martin Evans,Luiz Moutinho
Publisher : Red Globe Press
Page : 0 pages
File Size : 55,6 Mb
Release : 1999-06
Category : Business & Economics
ISBN : 9780333677742

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Contemporary Issues in Marketing by Martin Evans,Luiz Moutinho Pdf

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.

Contemporary Issues in Social Media Marketing

Bikramjit Rishi,Subir Bandyopadhyay
Contemporary Issues in Social Media Marketing Book PDF

Author : Bikramjit Rishi,Subir Bandyopadhyay
Publisher : Routledge
Page : 328 pages
File Size : 42,8 Mb
Release : 2017-07-28
Category : Business & Economics
ISBN : 9781317193982

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Contemporary Issues in Social Media Marketing by Bikramjit Rishi,Subir Bandyopadhyay Pdf

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Contemporary Issues in Digital Marketing

Outi Niininen
Contemporary Issues in Digital Marketing Book PDF

Author : Outi Niininen
Publisher : Routledge
Page : 257 pages
File Size : 43,8 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000488494

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Contemporary Issues in Digital Marketing by Outi Niininen Pdf

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Charity Marketing

Fran Hyde,Sarah-Louise Mitchell
Charity Marketing Book PDF

Author : Fran Hyde,Sarah-Louise Mitchell
Publisher : Routledge
Page : 191 pages
File Size : 45,8 Mb
Release : 2021-12-19
Category : Business & Economics
ISBN : 9781000514193

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Charity Marketing by Fran Hyde,Sarah-Louise Mitchell Pdf

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.

Handbook of Research on Managerial Thinking in Global Business Economics

Dinçer, Hasan,Yüksel, Serhat
Handbook of Research on Managerial Thinking in Global Business Economics Book PDF

Author : Dinçer, Hasan,Yüksel, Serhat
Publisher : IGI Global
Page : 641 pages
File Size : 55,7 Mb
Release : 2018-12-07
Category : Business & Economics
ISBN : 9781522571810

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Handbook of Research on Managerial Thinking in Global Business Economics by Dinçer, Hasan,Yüksel, Serhat Pdf

In a highly competitive global market, companies need to equip themselves with best practices and strategies to survive. Strategic management, innovative managerial thinking, and a clear decision-making process must be utilized to boost company performance and ultimately drive the company’s success. The Handbook of Research on Managerial Thinking in Global Business Economics identifies the importance of strategic decision making in competitive environments and analyzes the impacts of managerial thinking on global financial economics. The content within this publication examines globalization, consumer behavior, and risk management. It is designed for researchers, academicians, policymakers, government officials, and managers, and covers topics centered on innovation and development within organizations.

International Sport Marketing

Michel Desbordes,André Richelieu
International Sport Marketing Book PDF

Author : Michel Desbordes,André Richelieu
Publisher : Routledge
Page : 224 pages
File Size : 52,6 Mb
Release : 2019-04-05
Category : Business & Economics
ISBN : 9780429619687

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International Sport Marketing by Michel Desbordes,André Richelieu Pdf

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Contemporary Issues in Digital Marketing

John Branch,Marcus Collins
Contemporary Issues in Digital Marketing Book PDF

Author : John Branch,Marcus Collins
Publisher : Libri Publishing Limited
Page : 281 pages
File Size : 54,5 Mb
Release : 2018-06-30
Category : Business & Economics
ISBN : 9781911450320

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Contemporary Issues in Digital Marketing by John Branch,Marcus Collins Pdf

We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.

Sustainability Marketing

Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan
Sustainability Marketing Book PDF

Author : Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan
Publisher : Emerald Group Publishing
Page : 210 pages
File Size : 53,5 Mb
Release : 2021-05-05
Category : Business & Economics
ISBN : 9781800712461

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Sustainability Marketing by Rishi Raj Sharma,Tanveer Kaur,Amanjot Singh Syan Pdf

Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

Critical Marketing

Mark Tadajewski,Douglas Brownlie
Critical Marketing Book PDF

Author : Mark Tadajewski,Douglas Brownlie
Publisher : Wiley
Page : 0 pages
File Size : 51,8 Mb
Release : 2009-12-21
Category : Business & Economics
ISBN : 0470511982

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Critical Marketing by Mark Tadajewski,Douglas Brownlie Pdf

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.

Contemporary Issues in Green and Ethical Marketing

Morven G. McEachern,Marylyn Carrigan
Contemporary Issues in Green and Ethical Marketing Book PDF

Author : Morven G. McEachern,Marylyn Carrigan
Publisher : Routledge
Page : 0 pages
File Size : 52,8 Mb
Release : 2015-08-25
Category : Green marketing
ISBN : 1138948284

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Contemporary Issues in Green and Ethical Marketing by Morven G. McEachern,Marylyn Carrigan Pdf

Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues. This book was originally published as a special issue of the Journal of Marketing Management.

Contemporary Issues in Marketing

Ayantunji Gbadamosi
Contemporary Issues in Marketing Book PDF

Author : Ayantunji Gbadamosi
Publisher : SAGE
Page : 626 pages
File Size : 44,9 Mb
Release : 2019-09-02
Category : Business & Economics
ISBN : 9781526485403

Get Book

Contemporary Issues in Marketing by Ayantunji Gbadamosi Pdf

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

Current Issues in Political Marketing

Jennifer Lees-Marshment,Walter W Wymer Jr
Current Issues in Political Marketing Book PDF

Author : Jennifer Lees-Marshment,Walter W Wymer Jr
Publisher : Routledge
Page : 336 pages
File Size : 55,6 Mb
Release : 2006-05-12
Category : Business & Economics
ISBN : 9781136792120

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Current Issues in Political Marketing by Jennifer Lees-Marshment,Walter W Wymer Jr Pdf

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i

Fashion Marketing

Tony Hines,Margaret Bruce
Fashion Marketing Book PDF

Author : Tony Hines,Margaret Bruce
Publisher : Routledge
Page : 350 pages
File Size : 44,8 Mb
Release : 2007-02-07
Category : Business & Economics
ISBN : 9781136403538

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Fashion Marketing by Tony Hines,Margaret Bruce Pdf

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.