Contemporary Marketing And Consumer Behaviour In Sustainable Tourism

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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Maria Palazzo,Pantea Foroudi
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism Book PDF

Author : Maria Palazzo,Pantea Foroudi
Publisher : Taylor & Francis
Page : 249 pages
File Size : 41,7 Mb
Release : 2024-03-11
Category : Business & Economics
ISBN : 9781040001141

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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism by Maria Palazzo,Pantea Foroudi Pdf

This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments. With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.

Marketing for Sustainable Tourism

Xavier Font,Scott McCabe
Marketing for Sustainable Tourism Book PDF

Author : Xavier Font,Scott McCabe
Publisher : Routledge
Page : 198 pages
File Size : 55,6 Mb
Release : 2019-12-13
Category : Business & Economics
ISBN : 9781351361323

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Marketing for Sustainable Tourism by Xavier Font,Scott McCabe Pdf

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Tourism and Social Marketing

C. Michael Hall
Tourism and Social Marketing Book PDF

Author : C. Michael Hall
Publisher : Routledge
Page : 391 pages
File Size : 52,6 Mb
Release : 2014-02-24
Category : Business & Economics
ISBN : 9781136989278

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Tourism and Social Marketing by C. Michael Hall Pdf

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

Contemporary Tourism

Chris Cooper,C Michael Hall
Contemporary Tourism Book PDF

Author : Chris Cooper,C Michael Hall
Publisher : Goodfellow Publishers Ltd
Page : 442 pages
File Size : 49,6 Mb
Release : 2018-11-13
Category : Business & Economics
ISBN : 9781911396789

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Contemporary Tourism by Chris Cooper,C Michael Hall Pdf

Now in its fourth edition, it presents a new and refreshing approach to the study of tourism, considering issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development.

Sustainable Consumer Behaviour and the Environment

Heesup Han
Sustainable Consumer Behaviour and the Environment Book PDF

Author : Heesup Han
Publisher : Routledge
Page : 209 pages
File Size : 42,5 Mb
Release : 2021-12-19
Category : Business & Economics
ISBN : 9781000531008

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Sustainable Consumer Behaviour and the Environment by Heesup Han Pdf

This book advances the tourism and hospitality industry’s contribution to meeting the United Nations Sustainable Development Goal 12 of responsible consumption and production. It enables a collaboration platform across these sectors in pursuit of common goals for promoting sustainable consumption and environmental protection. Sustainable consumer behavior is a principal topic in the current tourism and hospitality industry as many types of unsustainable consumptions pose a threat to society and the natural environment. Sustainable consumer behavior is a vital facet of protecting the environment that ultimately benefits the entire society. Individuals’ irresponsible consumption activities are undeniably considerable elicitors of harmful environmental, social, economic, and economic impacts throughout the world. Comprehending sustainable consumer behavior is of utmost importance for the tourism and hospitality industry to design innovative and responsible strategies to minimize the negative consequences of tourism. The scope of this book includes various sustainable consumptions, productions, and consumer behaviors in a variety of tourism and hospitality sectors and will be of great value to students, scholars, and researchers interested in areas such as sustainable consumer behaviour, hospitality, sustainable development, and tourism management. The chapters in this book were originally published as a special issue of the Journal of Sustainable Tourism.

Contemporary Tourism

Chris Cooper,Colin Michael Hall
Contemporary Tourism Book PDF

Author : Chris Cooper,Colin Michael Hall
Publisher : Unknown
Page : 0 pages
File Size : 53,7 Mb
Release : 2016-02-29
Category : International travel
ISBN : 1910158593

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Contemporary Tourism by Chris Cooper,Colin Michael Hall Pdf

The study of tourism and indeed the tourism industry is changing constantly. Now in its third edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as economic, financial and environmental crisis, destination marketing, governance issues, the tourist experience and product development. In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses the related security, service and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self review questions, checklists and case studies. URL links are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. They are used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. The five sections cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; The Contemporary Tourism Industry; and Tourism Futures. New to this edition:* URL links throughout the text, so that readers have access to up to date sources of information. * Brand new and updated case studies and examination of key current issues including the role of service-dominant logic in tourism businesses; tourism servicescapes; governance; impacts and environmental change; tourism and urban regeneration; the tourism value chain; tourism and crisis; researching social media; crowd-sourced strategies; the millennial tourist generation and green growth and sustainable tourism.* Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources.

Consumer Behaviour in Tourism

Susan Horner,John Swarbrooke
Consumer Behaviour in Tourism Book PDF

Author : Susan Horner,John Swarbrooke
Publisher : Routledge
Page : 667 pages
File Size : 41,7 Mb
Release : 2016-04-28
Category : Business & Economics
ISBN : 9781317746898

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Consumer Behaviour in Tourism by Susan Horner,John Swarbrooke Pdf

Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.

Contemporary Marketing Management for Tourism and Hospitality

Nikolaos Stylos,Roya Rahimi,Peter Robinson
Contemporary Marketing Management for Tourism and Hospitality Book PDF

Author : Nikolaos Stylos,Roya Rahimi,Peter Robinson
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 45,8 Mb
Release : 2024-11-14
Category : Business & Economics
ISBN : 3031650484

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Contemporary Marketing Management for Tourism and Hospitality by Nikolaos Stylos,Roya Rahimi,Peter Robinson Pdf

Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers. Gen Z individuals and Gen Alphas are the future employees and consumers of this industry. They do not only shape new consumption patterns, but also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their particular behavior in both the working environment, as well as their consumption patterns. As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals’ aspirations, expectations, preferences and behaviors. The latest technological advancements and the challenges associated to a sustainable planet will be decisive factors in tourism and hospitality marketing. The authors offer insights into numerous aspects into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research.

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism Book PDF

Author : Saurabh Kumar Dixit
Publisher : Routledge
Page : 894 pages
File Size : 54,7 Mb
Release : 2017-04-07
Category : Business & Economics
ISBN : 9781317334699

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit Pdf

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.

Responsible and Ethical Tourist Behaviour

Clare Weeden
Responsible and Ethical Tourist Behaviour Book PDF

Author : Clare Weeden
Publisher : Routledge
Page : 177 pages
File Size : 42,8 Mb
Release : 2013-08-15
Category : Business & Economics
ISBN : 9781136996283

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Responsible and Ethical Tourist Behaviour by Clare Weeden Pdf

What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy these values on holiday? Do ethical consumers automatically become ethical tourists or is the situation a little more complex than this? In an attempt to answer these questions, this book explores: The ethical dilemmas associated with tourism The concerns and motivations of ethical consumers on holiday The role and importance of values in holiday decision-making This book offers a highly original contribution to the debate surrounding the demand for ethical and responsible holidays. It explores the consumption concerns of ethical consumers and their motivational values, and offers a detailed examination of how they manage these values on holiday. This book offers a new and challenging perspective to the study of responsible tourism by providing a unique empirical insight into how responsible tourists incorporate their norms and values into their holiday decisions. The text will be of interest to undergraduates, postgraduates and tutors on courses that have tourism and the tourist at their centre, and to academics in other disciplines such as marketing and consumer behaviour. It will also be highly relevant to the global tourism industry.

Sustainable Consumption Experience and Business Models in the Modern World

Machado Carvalho, Maria Amélia,Rodrigues, Maria Antónia
Sustainable Consumption Experience and Business Models in the Modern World Book PDF

Author : Machado Carvalho, Maria Amélia,Rodrigues, Maria Antónia
Publisher : IGI Global
Page : 274 pages
File Size : 44,7 Mb
Release : 2023-12-21
Category : Business & Economics
ISBN : 9781668492796

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Sustainable Consumption Experience and Business Models in the Modern World by Machado Carvalho, Maria Amélia,Rodrigues, Maria Antónia Pdf

In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling companies and consumers alike to seek a more sustainable path forward. Sustainable consumption and production entail the utilization of goods and services that strive to minimize detrimental impacts on the environment. This involves reducing the utilization of natural resources, toxic substances, and polluting emissions, all while ensuring the satisfaction of future generations' needs. Sustainable Consumption Experience and Business Models in the Modern World explores the crucial interplay between sustainability, businesses, and consumers. From a business standpoint, the pressing concerns surrounding sustainability drive the emergence of innovative sustainable products, services, and business models. Simultaneously, conscientious consumers increasingly gravitate towards sustainable alternatives, embracing the purchase of eco-friendly products and services, engaging in product exchanges, do-it-yourself initiatives, acquiring second-hand items, and participating in the sharing economy. Designed for professionals, students, and researchers in the field of sustainable marketing, this book covers a wide range of disciplines, including but not limited to sustainability, sustainable marketing, green products, second-hand goods, and consumer behavior.

Strategies for Promoting Sustainable Hospitality and Tourism Services

Korstanje, Maximiliano Emanuel,George, Babu,Nedelea, Alexandru-Mircea
Strategies for Promoting Sustainable Hospitality and Tourism Services Book PDF

Author : Korstanje, Maximiliano Emanuel,George, Babu,Nedelea, Alexandru-Mircea
Publisher : IGI Global
Page : 243 pages
File Size : 51,7 Mb
Release : 2020-06-26
Category : Business & Economics
ISBN : 9781799843313

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Strategies for Promoting Sustainable Hospitality and Tourism Services by Korstanje, Maximiliano Emanuel,George, Babu,Nedelea, Alexandru-Mircea Pdf

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

Gen Z, Tourism, and Sustainable Consumption

Siamak Seyfi,C. Michael Hall,Marianna Strzelecka
Gen Z Tourism and Sustainable Consumption Book PDF

Author : Siamak Seyfi,C. Michael Hall,Marianna Strzelecka
Publisher : Taylor & Francis
Page : 189 pages
File Size : 53,5 Mb
Release : 2023-08-10
Category : Business & Economics
ISBN : 9781000928402

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Gen Z, Tourism, and Sustainable Consumption by Siamak Seyfi,C. Michael Hall,Marianna Strzelecka Pdf

Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries. Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.

Sustainable Destination Branding and Marketing

Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan
Sustainable Destination Branding and Marketing Book PDF

Author : Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan
Publisher : CABI
Page : 260 pages
File Size : 48,9 Mb
Release : 2019-12-21
Category : Business & Economics
ISBN : 9781786394286

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Sustainable Destination Branding and Marketing by Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan Pdf

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Contemporary Tourism

Chris Cooper,C. Michael Hall
Contemporary Tourism Book PDF

Author : Chris Cooper,C. Michael Hall
Publisher : Routledge
Page : 396 pages
File Size : 52,8 Mb
Release : 2007-11-20
Category : Business & Economics
ISBN : 9781136414459

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Contemporary Tourism by Chris Cooper,C. Michael Hall Pdf

The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry today, and discusses the related security and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self review questions, checklists and case studies. Cases will be both thematic and destination-based and always international. They will be used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology.The five sections will cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; Tourism Futures; Teaching and Studying Contemporary Tourism. The text will also provide an annotated, authoritative and thorough set of resources to guide the reader through the topic area including online resource sites for both students and lecturers.