Contemporary Sport Marketing

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Contemporary Sport Marketing

James J. Zhang,Brenda G. Pitts
Contemporary Sport Marketing Book PDF

Author : James J. Zhang,Brenda G. Pitts
Publisher : Routledge
Page : 251 pages
File Size : 40,5 Mb
Release : 2017-02-17
Category : Sports & Recreation
ISBN : 9781351967334

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Contemporary Sport Marketing by James J. Zhang,Brenda G. Pitts Pdf

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Contemporary Sport Management

Paul M. Pedersen,Lucie Thibault
Contemporary Sport Management Book PDF

Author : Paul M. Pedersen,Lucie Thibault
Publisher : Human Kinetics
Page : 537 pages
File Size : 42,7 Mb
Release : 2021-08-04
Category : Physical education and training
ISBN : 9781718202993

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Contemporary Sport Management by Paul M. Pedersen,Lucie Thibault Pdf

"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--

International Sport Marketing

Michel Desbordes,André Richelieu
International Sport Marketing Book PDF

Author : Michel Desbordes,André Richelieu
Publisher : Routledge
Page : 224 pages
File Size : 47,6 Mb
Release : 2019-04-05
Category : Business & Economics
ISBN : 9780429619687

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International Sport Marketing by Michel Desbordes,André Richelieu Pdf

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Sport Marketing in a Global Environment

Ruth M. Crabtree,James J. Zhang
Sport Marketing in a Global Environment Book PDF

Author : Ruth M. Crabtree,James J. Zhang
Publisher : Routledge
Page : 272 pages
File Size : 45,8 Mb
Release : 2022-04-19
Category : Sports & Recreation
ISBN : 9781000575514

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Sport Marketing in a Global Environment by Ruth M. Crabtree,James J. Zhang Pdf

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

Marketing Analysis in Sport Business

Kevin K Byon,Brian H Yim,James J. Zhang
Marketing Analysis in Sport Business Book PDF

Author : Kevin K Byon,Brian H Yim,James J. Zhang
Publisher : Taylor & Francis
Page : 384 pages
File Size : 49,6 Mb
Release : 2022-07-15
Category : Sports & Recreation
ISBN : 9781000618938

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Marketing Analysis in Sport Business by Kevin K Byon,Brian H Yim,James J. Zhang Pdf

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.

Sport Marketing

Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton
Sport Marketing Book PDF

Author : Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton
Publisher : Human Kinetics
Page : 490 pages
File Size : 43,5 Mb
Release : 2021-03-12
Category : Sports
ISBN : 9781492594628

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Sport Marketing by Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton Pdf

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Global Sport Marketing

Michel Desbordes,André Richelieu
Global Sport Marketing Book PDF

Author : Michel Desbordes,André Richelieu
Publisher : Routledge
Page : 210 pages
File Size : 52,7 Mb
Release : 2012
Category : Business & Economics
ISBN : 9780415507202

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Global Sport Marketing by Michel Desbordes,André Richelieu Pdf

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Contemporary Sport Management

Janet B. Parks,Jerome Quarterman
Contemporary Sport Management Book PDF

Author : Janet B. Parks,Jerome Quarterman
Publisher : Human Kinetics Publishers
Page : 435 pages
File Size : 42,6 Mb
Release : 2003-01
Category : Education
ISBN : 0736042431

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Contemporary Sport Management by Janet B. Parks,Jerome Quarterman Pdf

Key features include: learning objectives for each chapter; learning activities that help students meet those objectives; extensive references to sources of additional information; real life scenarios, case studies, profiles of sport managers and news stories that illustrate specific points; information about relevant publications, governing bodies and professional associations; and ethical, legal and communication considerations.

Contemporary Sport Marketing

James J. Zhang,Brenda G. Pitts
Contemporary Sport Marketing Book PDF

Author : James J. Zhang,Brenda G. Pitts
Publisher : Taylor & Francis
Page : 296 pages
File Size : 50,7 Mb
Release : 2017-02-17
Category : Sports & Recreation
ISBN : 9781351967341

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Contemporary Sport Marketing by James J. Zhang,Brenda G. Pitts Pdf

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Contemporary Issues in Sport Management

Dr. Terri Byers
Contemporary Issues in Sport Management Book PDF

Author : Dr. Terri Byers
Publisher : SAGE
Page : 648 pages
File Size : 43,6 Mb
Release : 2015-11-30
Category : Sports & Recreation
ISBN : 9781473943940

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Contemporary Issues in Sport Management by Dr. Terri Byers Pdf

‘Contemporary Issues in Sport Management presents an extensive array of absorbing contemporary issues relevant to managing sport. Internationally recognised scholars have contributed thought-provoking chapters on current global and local issues that are challenging traditional ways of thinking about and delivering sport. This exciting new book is rich in theory and stimulates readers to really think through the associated implications for sport management practice.’ -Tracy Taylor, Professor and Deputy Dean, University of Technology Sydney Business School Contemporary Issues in Sports Management offers a rich and dynamic introduction to the management of sport. An essential companion for all students embarking on a sports management course or module, it draws on research expertise from around the world and integrates these perspectives into engaging and accessible chapters. This book offers: Contemporary and international case studies followed by ‘Tools for analysis’ so students can put the methodology into practice. A range of pedagogical features including learning objectives, learning outcomes and short ‘Thinking points’ Useful websites and further reading at the end of each chapter A discussion of up-to-date issues including corruption in sport, sport policy, doping, athlete transgressions and much more. This book will lead students on a comprehensive exploration of global, national issues, and organizational issues in sport management. The authors encourage critical thought, investigation and the questioning of current practice in order to improve the leadership and management of sport in today’s society. Ideal for Undergraduate students of sport management, sport business, sport policy, sport marketing and sport development.

Strategic Sport Marketing

David Shilbury,Shayne Quick,Daniel Funk,Hans Westerbeek,Adam Karg
Strategic Sport Marketing Book PDF

Author : David Shilbury,Shayne Quick,Daniel Funk,Hans Westerbeek,Adam Karg
Publisher : Routledge
Page : 521 pages
File Size : 43,5 Mb
Release : 2020-07-25
Category : Sports & Recreation
ISBN : 9781000247459

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Strategic Sport Marketing by David Shilbury,Shayne Quick,Daniel Funk,Hans Westerbeek,Adam Karg Pdf

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management

Digital Sport Marketing

Alan Seymour,Paul Blakey
Digital Sport Marketing Book PDF

Author : Alan Seymour,Paul Blakey
Publisher : Routledge
Page : 236 pages
File Size : 41,7 Mb
Release : 2020-09-10
Category : Business & Economics
ISBN : 9781351789929

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Digital Sport Marketing by Alan Seymour,Paul Blakey Pdf

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

Global Sport Management

Brenda G. Pitts,James J. Zhang
Global Sport Management Book PDF

Author : Brenda G. Pitts,James J. Zhang
Publisher : Routledge
Page : 305 pages
File Size : 45,8 Mb
Release : 2016-12-08
Category : Sports & Recreation
ISBN : 9781315388649

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Global Sport Management by Brenda G. Pitts,James J. Zhang Pdf

The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas, best practice and research in sport management studies. The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation, competition and multiculturalism. Drawing on a wealth of original research from fifteen countries, this book addresses a variety of global, regional, national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes, such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development and research protocols. Global Sport Management Studies: Contemporary issues and inquiries is essential reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.

Sport Brands

Patrick Bouchet,Dieter Hillairet,Guillaume Bodet
Sport Brands Book PDF

Author : Patrick Bouchet,Dieter Hillairet,Guillaume Bodet
Publisher : Routledge
Page : 210 pages
File Size : 47,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415532846

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Sport Brands by Patrick Bouchet,Dieter Hillairet,Guillaume Bodet Pdf

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

Sports Marketing

Larry DeGaris
Sports Marketing Book PDF

Author : Larry DeGaris
Publisher : Routledge
Page : 282 pages
File Size : 50,9 Mb
Release : 2015-02-11
Category : Business & Economics
ISBN : 9781136223464

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Sports Marketing by Larry DeGaris Pdf

Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.