Global Sport Marketing

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International Sport Marketing

Michel Desbordes,André Richelieu
International Sport Marketing Book PDF

Author : Michel Desbordes,André Richelieu
Publisher : Routledge
Page : 224 pages
File Size : 43,7 Mb
Release : 2019-04-05
Category : Business & Economics
ISBN : 9780429619687

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International Sport Marketing by Michel Desbordes,André Richelieu Pdf

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Sport Marketing in a Global Environment

Ruth M. Crabtree,James J. Zhang
Sport Marketing in a Global Environment Book PDF

Author : Ruth M. Crabtree,James J. Zhang
Publisher : Routledge
Page : 272 pages
File Size : 43,5 Mb
Release : 2022-04-19
Category : Sports & Recreation
ISBN : 9781000575514

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Sport Marketing in a Global Environment by Ruth M. Crabtree,James J. Zhang Pdf

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

Contemporary Sport Marketing

James J. Zhang,Brenda G. Pitts
Contemporary Sport Marketing Book PDF

Author : James J. Zhang,Brenda G. Pitts
Publisher : Routledge
Page : 251 pages
File Size : 46,6 Mb
Release : 2017-02-17
Category : Sports & Recreation
ISBN : 9781351967334

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Contemporary Sport Marketing by James J. Zhang,Brenda G. Pitts Pdf

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

Global Sport Management

Brenda G. Pitts,James J. Zhang
Global Sport Management Book PDF

Author : Brenda G. Pitts,James J. Zhang
Publisher : Routledge
Page : 305 pages
File Size : 48,8 Mb
Release : 2016-12-08
Category : Sports & Recreation
ISBN : 9781315388649

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Global Sport Management by Brenda G. Pitts,James J. Zhang Pdf

The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas, best practice and research in sport management studies. The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation, competition and multiculturalism. Drawing on a wealth of original research from fifteen countries, this book addresses a variety of global, regional, national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes, such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development and research protocols. Global Sport Management Studies: Contemporary issues and inquiries is essential reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.

Global Sport Marketing

Michel Desbordes,André Richelieu
Global Sport Marketing Book PDF

Author : Michel Desbordes,André Richelieu
Publisher : Routledge
Page : 210 pages
File Size : 44,6 Mb
Release : 2012
Category : Business & Economics
ISBN : 9780415507202

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Global Sport Marketing by Michel Desbordes,André Richelieu Pdf

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Sports Marketing

Sean Ennis
Sports Marketing Book PDF

Author : Sean Ennis
Publisher : Springer Nature
Page : 306 pages
File Size : 46,9 Mb
Release : 2020-11-14
Category : Business & Economics
ISBN : 9783030537401

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Sports Marketing by Sean Ennis Pdf

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

Marketing Analysis in Sport Business

Kevin K Byon,Brian H Yim,James J. Zhang
Marketing Analysis in Sport Business Book PDF

Author : Kevin K Byon,Brian H Yim,James J. Zhang
Publisher : Taylor & Francis
Page : 384 pages
File Size : 40,8 Mb
Release : 2022-07-15
Category : Sports & Recreation
ISBN : 9781000618938

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Marketing Analysis in Sport Business by Kevin K Byon,Brian H Yim,James J. Zhang Pdf

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.

International Sport Management

Eric W. MacIntosh
International Sport Management Book PDF

Author : Eric W. MacIntosh
Publisher : Human Kinetics Publishers
Page : 457 pages
File Size : 50,7 Mb
Release : 2019-03-05
Category : Business & Economics
ISBN : 9781492556787

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International Sport Management by Eric W. MacIntosh Pdf

International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationships, influences, and responsibilities of sport management in a global context.

Critical Issues in Global Sport Management

Nico Schulenkorf,Stephen Frawley
Critical Issues in Global Sport Management Book PDF

Author : Nico Schulenkorf,Stephen Frawley
Publisher : Taylor & Francis
Page : 298 pages
File Size : 54,7 Mb
Release : 2016-10-04
Category : Sports & Recreation
ISBN : 9781317434641

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Critical Issues in Global Sport Management by Nico Schulenkorf,Stephen Frawley Pdf

The social, cultural and economic significance of sport has never been more evident than it is today. Adopting a critical management perspective, this book examines the most important themes and challenges in global sport management. From match-fixing, doping, bribery and corruption to corporate social responsibility, governance, and new media, it helps students, researchers and practitioners to understand the changing face of the global sport industry. Written by leading international sport management experts, Critical Issues in Global Sport Management includes twenty chapters and real-life case studies from around the world. It examines contemporary governance and management issues as well as the ethical challenges faced by the global sport industry, including questions of integrity and accountability in recent drug scandals that have been widely reported and debated. This book deals with such questions and many more, highlighting the fact that the global sport system is in urgent need of new and innovative solutions to these ongoing problems. Based on cutting-edge research from the US, UK, Australia, Europe and beyond, this book will add depth and currency to any course in sport management, sport business, sport development, or sport events.

The Global Sport Economy

Michel Desbordes,Pascal Aymar,Christopher Hautbois
The Global Sport Economy Book PDF

Author : Michel Desbordes,Pascal Aymar,Christopher Hautbois
Publisher : Routledge
Page : 298 pages
File Size : 44,9 Mb
Release : 2019-05-29
Category : Business & Economics
ISBN : 9780429619731

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The Global Sport Economy by Michel Desbordes,Pascal Aymar,Christopher Hautbois Pdf

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.

Sport Marketing

Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton
Sport Marketing Book PDF

Author : Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton
Publisher : Human Kinetics
Page : 490 pages
File Size : 55,5 Mb
Release : 2021-03-12
Category : Sports
ISBN : 9781492594628

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Sport Marketing by Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton Pdf

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Global Sport Management

Brenda G. Pitts,James J. Zhang
Global Sport Management Book PDF

Author : Brenda G. Pitts,James J. Zhang
Publisher : Taylor & Francis
Page : 307 pages
File Size : 40,6 Mb
Release : 2016-12-08
Category : Sports & Recreation
ISBN : 9781315388656

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Global Sport Management by Brenda G. Pitts,James J. Zhang Pdf

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of illustrations -- List of contributors -- Part I Global perspectives -- 1 Introduction: the WASM Foundation Stone -- 2 Internationalized sport management education: bridging the gaps -- 3 The role of globalization, partnerships and technology in enhancing sports excellence in Africa -- Part II Sport and development -- 4 Public's perceptions on the dark side of elite sports and its influence on the willingness to support elite sports -- 5 Enhancing a corporate business relationship through hosting a running race event: the case of the J.P. Morgan Corporate Challenge in Shanghai -- 6 Residents' perceived impact of China's 12th National Games on sport participation -- 7 High performance sport policies and climate in different Brazilian governmental levels -- Part III Resource management -- 8 Why do women choose to work in the management of professional baseball? -- 9 Volunteer identification and perceived fit associated with volunteer experience and behaviors -- 10 Students' perceptions of forced crowdsourcing as social change -- 11 Impact of volunteer motivation on behavioral commitment to media center volunteerism during the London Olympic Games -- Part IV Learning and inquiry -- 12 From Federal Baseball to American Needle: an empirical examination of the treatment of professional sport leagues under antitrust law -- 13 Introducing Imre Lakatos' research programs in sport management -- 14 Knowledge of doping: how athletes learn about doping rules and practices -- 15 The sports labor market: an empirical comparison between Belgium and Germany -- Index

Advanced Theory and Practice in Sport Marketing

Eric C. Schwarz,Jason D. Hunter
Advanced Theory and Practice in Sport Marketing Book PDF

Author : Eric C. Schwarz,Jason D. Hunter
Publisher : Routledge
Page : 613 pages
File Size : 46,9 Mb
Release : 2017-12-18
Category : Business & Economics
ISBN : 9781351667623

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Advanced Theory and Practice in Sport Marketing by Eric C. Schwarz,Jason D. Hunter Pdf

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Strategic Sport Communication

W. Timothy Coombs,Jennifer L. Harker
Strategic Sport Communication Book PDF

Author : W. Timothy Coombs,Jennifer L. Harker
Publisher : Routledge
Page : 158 pages
File Size : 53,5 Mb
Release : 2021-09-15
Category : Business & Economics
ISBN : 9781000437379

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Strategic Sport Communication by W. Timothy Coombs,Jennifer L. Harker Pdf

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.

Global Sport Marketing

Norm O'Reilly,Richard W. Pound,Benoit Séguin,Rick Burton,Michelle K. Brunette
Global Sport Marketing Book PDF

Author : Norm O'Reilly,Richard W. Pound,Benoit Séguin,Rick Burton,Michelle K. Brunette
Publisher : Unknown
Page : 354 pages
File Size : 43,8 Mb
Release : 2015-08-15
Category : Olympics
ISBN : 1935412434

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Global Sport Marketing by Norm O'Reilly,Richard W. Pound,Benoit Séguin,Rick Burton,Michelle K. Brunette Pdf

As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around ambush marketing, inspired this team of distinguished scholars and practitioners to write Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games. The authors' experiences bring a unique and varied perspective to this textbook. Their experiences include positions with international and national sport organizations, the International Olympic Committee, national Olympic committees, international federations, marketing agencies, sponsors of sport, and much more. (Insert Paragraph)Whether you are a student of marketing or a practitioner in the field, this book provides knowledge, context, and tools to help you in your career.